Top Media Buying Agencies in Italy

Researched by:Goodfirms Research TeamUpdated:September 21, 2026

Goodfirms has reviewed 32 Media Buying Agencies in Italy as of September 2026. The top-ranked firm is Deep Marketing (5.0 stars, 2 verified reviews, $50 - $99/hr, founded 2020, Verona). Across the category, the median hourly rate is $25, median client rating is 5, and 22% of firms employ 50+ members. Explore the vetted Media Buying Agencies in Italy companies below, compare their strengths, and connect with the provider best suited to your requirements.

The media planning and buying firms in Italy have the best negotiating skills that can help their clients get the best offers and deals when executing their marketing, promotional, or advertising strategy.

Media planning requires a lot of research and analysis as the media market is quite dynamic. The media planning companies in Italy have got you covered in that field as they are up-to-date about all the prevailing trends in the media industry. The media planning agents can guide you into choosing the best media platforms for perfectly executing your promotional campaign as per your media buying budget.

It is easier to focus on your primary business tasks when you don’t have to deal with the hassle of media representatives calling you left and right with different deals that may or may not be ideal for you. The media buying agencies in Italy can handle that on your behalf and get you the best options for making a remarkable impact on your target audience. To help you ascertain the best media buying partner for your company, Goodfirms has prepared the below list of media buying and planning companies in Italy that you can refer to.

Goodfirms has verified 32 Media Buying Agencies in Italy - part of 3,799+ Media Buying & Planning Agencies, each passing Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.

Top 10 at Glance

Compare the highest-ranked firms first side by side.

Rank
Company
Rating
Reviews
Hourly Rate
Team Size
Founded
Location
Action

List of Top Media Planning & Buying Firms in Italy

Find a Media Planning Company Near you
Find a Media Planning Company Near you
Service
Hourly Rate
Employees
ReviewsAll Companies
Industry
Client Type
  • We conceptualize brands and business processes from the ground up, and we'll make existing ones shine. Let's get back to creating solid brands together, well-crafted content and advertising campaigns that attract quality customers. No more amateurish work.

    $50 - $99/hr
    10 - 49
    2020
    Verona, Italy
    Marketing and Digital expertise at his best with friendly and genuine approach at the client - Owner
  • Founded in Germany in 1994 with an extensive office network with 60 offices in 45 countries, the AVIAREPS Group is the world’s leading representation company with tourism and aviation clients in its portfolio. Jean-Marie Pebrel is the General Manger of AVIAREPS France which represents 18 airlines and 5 touristic destinations. In addition to providing well ... read AVIAREPS reviews & insights

    $25 - $49/hr
    2 - 9
    1997
    Milan, Italy
  • Eikon Digital is an independent multiplatform trading desk specialized in programmatic buying and data management present in the Italian market since 2013.

    < $25/hr
    2 - 9
    2013
    Milan, Italy
  • We are an independent and media neutral group, which includes three brands: Address (media agency), Digital Address (digital media agency full funnel / full stack) and Adextra (internationality and innovation). We act as consultants, creating dedicated teams for each project and supporting you in choosing the best investments to make your communications succesfull. To be ... read Adtelier reviews & insights

    < $25/hr
    50 - 249
    2018
    Milan, Italy
  • Media Lives is a digital agency, coming from the integration between different professionals with more than ten years of experience in the field of the online communication. It’s a part of a strong group is constantly growing that can cover every step in the digital process to guarantee the best specialization and the lowest dispersion ... read Media Lives reviews & insights

    < $25/hr
    2 - 9
    2011
    Milan, Italy
  • Scattered between the operational offices in Milan , Lecco and the “detached section” of Rome, the various Ad Comunicazione collaborators constitute the real added value of the communication agency. Through alternative experiences and paths, each of the creatives of the advertising agency has been catapulted into the world of marketing after years spent in the ... read AD COMMUNICATION reviews & insights

    < $25/hr
    2 - 9
    2013
    Milan, Italy
  • Our cross-media strategies transform your ideas into successful advertising campaigns. Good insights can make the difference, but choosing the right medium is what guarantees the success of an advertising campaign. With us, you have a single point of contact to launch your advertising across multiple media: television, print, out-of-home and digital, and events. We'll transform ... read Brandinghero reviews & insights

    $50 - $99/hr
    10 - 49
    2019
    Milan, Italy
  • A single word has guided our agency in over 20 years of experience: passion. Passion for communication; passion for the technologies that surround this world; passion for creativity and originality; passion for our work. The strength of our ideas is what has allowed us to enhance the image of the Italian and international brands that ... read ADV principles reviews & insights

    < $25/hr
    10 - 49
    1994
    Turin, Italy
  • Winning in the last mile challenge. This is what our customers ask of us every day. And this is the goal we set ourselves when, thirty years ago, we opened our first historical office, in Bari. Since 1980 we have worked hard to enrich our skills and our professionalism and to bring our experience beyond ... read Promomedia reviews & insights

    < $25/hr
    250 - 999
    1980
    Rome, Italy
  • Mediakeys is an entrepreneurial international advertising exchange, offering 25+ years’ experience creating and fulfilling global campaigns for local and international advertisers and agencies. Established in 1993 as with a foundation in creative services and international media, they have grown into a multi-media advertising specialist with local offices in 16 countries and reach far beyond that. ... read MEDIAKEYS reviews & insights

    $50 - $99/hr
    2 - 9
    1993
    Milan, Italy
  • Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. We are 650 curious and creative individuals in 20 offices around the world that work together knowing that our clients’ success is our success.

    < $25/hr
    250 - 999
    2019
    Milan, Italy
  • On average it was born as the first media center in Italy specializing in Direct Marketing. It developed within the direct Bussolino-sitcap agency and in recent years it has acquired greater autonomy. Today it is also proposed as a direct interlocutor for many companies that already have an agency but need a punctual and rigorous ... read Mediamente reviews & insights

    < $25/hr
    2 - 9
    Turin, Italy
  • For over 40 years we have been a communication agency in Milan , but today we can define ourselves as an agency with a strong focus on problem solving, structured to internally manage every aspect of the communication process. Capturing the attention of consumers means communicating in different ways on different channels: mainstream communication is ... read OFG ADV reviews & insights

    < $25/hr
    2 - 9
    2013
    Milan, Italy
  • A dynamic and flexible agency, for over 10 years in the field of communication and events, based in Milan. From the creation of a logo, to the creation of a packaging, to the design and realization of an event or an exhibition space, all this is communication and advertising, all this is Mediatica: a very ... read Mediatica Comunicazione reviews & insights

    < $25/hr
    2 - 9
    2001
    Milan, Italy
  • Advertising formula. Communication and marketing agency: ideas are our strength. We create, we propose, we use a friendly language and 2.0, we are open to innovations. We have a great history and a great desire to grow further. This distinguishes Formula Advertising: we get involved in many product sectors, always with professionalism. We argue, because ... read Formula Advertising reviews & insights

    < $25/hr
    2 - 9
    1977
    Turin, Italy
  • Smart creative agency based in Turin, working for national and international clients. We use the 2.0 to make the 1.0 better. 
Our mission is to help you understand and engage (meaningful) conversations. Ask, maybe we can help!

    < $25/hr
    2 - 9
    2015
    Turin, Italy
  • We must do the things we think we cannot do. Our first goal is to go beyond the pure advertising business and communication conventions, beyond what has already been seen and heard. Beyond “the impossible to do better”. Every day we ask ourselves what can involve people and by what means. Our answer is always ... read TBWA \ Italy reviews & insights

    < $25/hr
    50 - 249
    1971
    Milan, Italy
  • AD MIRABILIA is an Italian leading medium sized independent PR agency delivering full service consultancy for Corporate, Product and Brand Communication. Founded in 1990 by Lorenza Bassetti, the Agency is owner-managed and based in Milan. Its dynamic team of approx. 25 professionals is skilled for PR and Marketing Communications programs both in Business to Consumer ... read AD MIRABILIA reviews & insights

    < $25/hr
    10 - 49
    1989
    Milan, Italy
  • Ad Maiora is a renowned "new media"​ marketing agency, dedicating itself to all aspects of online marketing and interactive online advertising. The full-service agency is one of the leading providers of European Search Marketing Services and offers a complete online marketing platform, with ROI measurement and performance analytics. Ad Maiora is a proud active member ... read admaiora reviews & insights

    < $25/hr
    10 - 49
    1997
    Rome, Italy
  • Demba Media Group is a media holding made up of Demba Group , its creative division Vertigo and the poster specialist Publioscar . Since 1985 Demba Group has been the number one communication agency in Italy in the cinema field. The deep knowledge of the industry and the market, accompanied by the successes collected among ... read Demba Media Group reviews & insights

    < $25/hr
    2 - 9
    Rome, Italy
  • Involucra is not just a communication agency; it's a global force in creative, functional, and sustainable project development. With a presence in Torino, Lima, and New York, we bring an international perspective to every endeavor. Our team is driven by a passion for innovative solutions that resonate with audiences worldwide. Whether it's crafting captivating campaigns, ... read Involucra reviews & insights

    < $25/hr
    10 - 49
    2006
    Turin, Italy
  • Using AI Tools

    • ChatGPTChatGPT
    • ClaudeClaude
    • PerplexityPerplexity
    • GeminiGemini
    • LovableLovable

    At Data Driven Solutions, we transform data, technology, and creativity into opportunities for growth.We partner with businesses and professionals by delivering data-driven marketing strategies, artificial intelligence solutions, web development, and automation, creating measurable projects focused on real results.Our mission is simple: to help every client make smarter decisions, accelerate growth, and achieve lasting business success.

    $25 - $49/hr
    2 - 9
    2023
    Medicina, Italy

    Why DATA DRIVEN SOLUTIONS SRL?

    • proactivity
    • analysis
    • strategy
  • The Brand, partners Gianni Guidi and Daniele Piccoli’s creative agency, was born in 2008 from a strong digital vocation and from the desire to put, as a service for the customer, not only the know-how but also the understanding, the expertise and, above all, the sharing of a common vision.

    NA
    Freelancer
    2008
    Milan, Italy
  • Founded in 2011, Spark44 is a radical agency model built on transparency, shared goals and lean business methods. Spark44 cuts out the unnecessary costs and burdens of traditional global network agencies and passes the savings directly onto clients. It makes things faster, clearer and more effective. This isn’t some lofty ambition. It’s happened. We’re ready ... read Spark44 reviews & insights

    < $25/hr
    250 - 999
    2011
    Rome, Italy
  • Using AI Tools

    • ChatGPTChatGPT
    • Otterly AIOtterly AI
    • ClaudeClaude
    • GeminiGemini
    • CanvaCanva
    • + 1 More

    Digital marketing strategico: SEO, Google Ads, Meta Ads, contenuti e trackingAD Digital è un partner di digital marketing che affianca aziende strutturate nella costruzione e nello sviluppo di progetti digitali.Partiamo dall’analisi del contesto aziendale, delle attività già presenti e delle opportunità, per poi definire priorità e integrare SEO, advertising, contenuti e tracking in un sistema ... read AD Digital reviews & insights

    $50 - $99/hr
    2 - 9
    2015
    Settimo Milanese, Italy

    Why AD Digital?

    • Strategia e operativita' nello stesso team
    • Marketing collegato agli obiettivi di business
    • Progetti digitali costruiti sul lungo periodo
  • Alkemy is on a mission to transform businesses through comprehensive digital solutions. We pride ourselves on offering end-to-end services that span the entire digital value-chain, from strategic planning to flawless implementation. Our goal is clear: to make a significant and positive impact on your business. With Alkemy as your partner, you can navigate the complex ... read Alkemy reviews & insights

    < $25/hr
    250 - 999
    2012
    Turin, Italy
  • MLP Studio is your trusted web marketing agency, dedicated to helping businesses build a strong online presence. With a comprehensive suite of services including branding and identity, search engine marketing, SEO, internet advertising, and social media management, we're here to elevate your digital presence. Our expertise extends to web reputation management, web design, and web ... read MLP Studio reviews & insights

    < $25/hr
    2 - 9
    2015
    Rome, Italy
  • Latte Creative is an agency specialized in campaigning, design and digital products for social innovation, cultural and social business. We work with non profit organizations, institutions, and social oriented companies. We focus on social, environmental and political issues The bulk of our work is to support organizations by providing strategies and products for the online ... read Latte Creative reviews & insights

    $25 - $49/hr
    10 - 49
    2010
    Rome, Italy
  • NXISTER IS A DIGITAL CREATIVE AGENCY. ESTABLISHED IN 2002 IN THE HEART OF ROME, ITALY. OUR PROCESS GOES FROM STRATEGY TO IMPLEMENTATION. WE DELIVER NOT ONLY GREAT CREATIVITY BUT ALSO FINELY CRAFTED FINISHED PRODUCTS. WE ARE DRIVEN BY OUR ATTENTION TO DETAIL, OUR PASSION FOR BEAUTY AND OUR NATURAL ITALIAN STYLE.

    NA
    50 - 249
    2002
    Rome, Italy
  • ST Srl is a web agency based in Vicenza that supports companies in the process of Digital Transformation. We are specialized in designing, realizing and communicating in the digital world. We are a young and dynamic company, specialized in the development of innovative IT solutions. Our experience has brought us to explore many differences of ... read ST Srl reviews & insights

    NA
    10 - 49
    2011
    Vicenza, Italy
  • We are a Marketing and Communication Agency based in Reggio Emilia, serving clients throughout Italy. With a team of 30 creative professionals, we stand out for our innovation and strategy. We offer comprehensive services, including marketing strategies, branding, web and social management, events, advertising, media, and public relations. Our goal is to help clients achieve ... read HEADSHOT reviews & insights

    NA
    10 - 49
    Reggio nell'Emilia, Italy
  • Transforming brand identity into business momentum. Every company has a narrative, but resonance is rare. ONiDEA adv was founded to close the distance between your true identity and your public image. We don't just provide services; we act as the creative catalyst that pushes your brand outside its comfort zone. By merging bespoke craftsmanship with ... read ONiDEA adv srl reviews & insights

    $25 - $49/hr
    2 - 9
    2018
    Milan, Italy

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Where the firms are.

Bubble size shows how many firms each country has; colour shows its average hourly rate. Tap any country for its firm count, average rate, rating, and Value Score.

Loading map…

All states ranked by Value Score.

Every state in scope, ranked by Value Score.

StateFirmsAvg RateAvg RatingValue ScoreAction
ITPiedmont6$25/hr-73View firms
ITLazio7$27/hr-72View firms
ITLombardy15$37/hr-70View firms
ITVeneto2$75/hr568View firms
ITEmilia-Romagna2$37/hr-66View firms
ITPiedmont
6 firms$25/hr
Value Score73 / 100
ITLazio
7 firms$27/hr
Value Score72 / 100
ITLombardy
15 firms$37/hr
Value Score70 / 100
ITVeneto
2 firms$75/hr5
Value Score68 / 100
ITEmilia-Romagna
2 firms$37/hr
Value Score66 / 100

Match by work-hour overlap with your team.

Cost matters - but so does being able to actually talk to your developer during your workday. Here are the best destinations for each major hub.

If you're in US (PT/ET)Recommended

Look for nearshore LATAM partners - same-day collaboration, similar time zones, and 50-60% cost savings vs domestic.

MXMexico~7h overlap
ARArgentina~6h overlap
BRBrazil~5h overlap
CACanada~8h overlap
If you're in Europe (CET/GMT)Recommended

Eastern Europe is your sweet spot - 1-2h time zone shift, EU GDPR alignment, and 40-50% lower rates than Western Europe.

PLPoland~8h overlap
UAUkraine~7h overlap
RORomania~7h overlap
ZASouth Africa~8h overlap

How firms are placed on the matrix

Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.

Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.

Read the full methodology
Algorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope

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States with the best Value Score for media planning hiring.

Ranked by a composite score blending firm count (supply), average rating (quality), and median hourly rate (cost). Affordability is weighted highest (50%), so this list surfaces actually affordable destinations rather than just-big markets.

Budget leader
Lombardy · $0-24/hr

9 firms in this tier - more than any other state. Top picks: OFG ADV, Eikon Digital, Archetype.

Mid-tier leader
Lombardy · $50-99/hr

3 firms in this tier - more than any other state. Top picks: MEDIAKEYS, Brandinghero, AD Digital.

Loading heatmap…
Cell intensity (firm density):
Low
High
Best Value marks the densest, highest-rated, most-affordable cell per row

How the heatmap is built

Every cell in the grid above is the count of firms in (place × hourly-rate tier). Firms are placed by their published hourly rate; those without a disclosed rate are not plotted.

Top company names per cell are surfaced by Value Score - a weighted blend of affordability (50%) + rating (35%) + review volume (15%).

The "Best" ribbon marks the cell in each row where firm density, ratings, and affordability line up best - the densest, highest-quality combination.

Read the full methodology
Value Score · per firm
ValueScore = 0.50 × Affordability
+ 0.35 × Rating
+ 0.15 × Review Volume
// All sub-scores normalized 0-100
// Affordability = (1 - rate/$200) × 100
// Rating = (rating - 3) / 2 × 100
// Volume = log10(reviews+1)/log10(200) × 100

Found your target region?

Browse all media planning firms in your chosen country - or let our AI hand-pick 3 matches based on your project, budget, and time-zone preference.

Get 3 AI-Matched Firms