Rapid, efficient, and reliable delivery is the primary requirement of quick commerce. To meet the expectations and demands of modern customers, several quick commerce companies and platforms are integrating the same-day delivery system and the quick-delivery system with modern logistics solutions that can enable them to deliver products to customers within the same day or even within a few minutes after an order is placed. Driven by the rise of Q-commerce, urbanization, and customer demand for instant gratification, an ultra-fast delivery model like smart OMS has become the key differentiator in digital commerce.
A smart AI-Order Management Software (OMS) sits at the heart of everything, orchestrating everything from order routing and inventory allocation to courier assignment and delivery tracking. This system relies on a tightly coordinated network of technology platforms, micro-fulfillment centers, real-time inventory management, and last-mile logistics providers. A Smart AI-Order Management System goes beyond traditional order processing. It integrates AI, automation, real-time data, and multi-channel coordination to manage the full lifecycle of an order — from placement to fulfillment — in the fastest, most efficient way possible.
Same-day or quick delivery enhances customer satisfaction and helps businesses stay competitive by offering speed, convenience, and reliability in a fast-paced digital marketplace. To roll out this type of ultra-fast, same-day delivery service, businesses need a smart AI-OMS.
What is Smart AI-OMS?
Smart AI-order management software (AI-OMS) is a new generation system with smart AI features that automates orders, streamlines workflows, facilitates ultra-fast delivery, and enhances client experience. AI can expand the possibilities for both customers and businesses. Rapid deliveries can be better achieved with real-time data, and multi-channel coordination that the AI OMS can offer.
Delivery timeline matters more than ever today. It has become a defining and differentiating factor of online retail. With ecommerce businesses shifting more towards quick commerce, there is a need for a system that can quickly capture, track, and fulfil orders across multiple channels rapidly. Traditional OMS is a misfit for the current generation. Here is where a smart AI-OMS comes into action. Major players like Amazon, Walmart, and other Q‑commerce platforms are adopting the new-generation AI-powered OMS, pushing their boundaries with same‑day and even 10-minute quick commerce and sub‑hour delivery.
“When we promise faster delivery times, customers complete purchases at a meaningfully higher rate and shop with us more frequently,” says Andrew R. Jassy, the CEO and President of Amazon.
The global Quick Commerce market is predicted to touch USD 337.59 billion by 2032. Increasing customer demand for instant delivery, advancing technologies like AI and automation, and the rise of hyper-localized solutions like on-demand delivery apps are the prime driving factors for Quick commerce, also known as Q-commerce.
How Does Smart AI-Order Management Power Same-Day Delivery in Q-Commerce?
Let us understand this by analyzing the quick delivery patterns adopted by a few top players in online retail.
#1 Amazon: How is Amazon Making Quick Deliveries?
In 2024, Amazon achieved its fastest delivery speed. The company is said to have delivered over 9 billion orders the same or next day across the globe in the same year, saving nearly $95 billion on fast delivery for Prime members. Amazon recently entered quick commerce with its 10 minutes delivery service and numerous dark stores.
(Source: Amazon)
Amazon is said to have invested in AI-powered smart OMS to proactively capture, track, and fulfil deliveries to support ultra-fast deliveries. The software enables the ecommerce giant to optimize order management with delivery location accuracy, product demand prediction, and more. The company is said to have increased its same-day delivery sites by 60%.
So, what order management software does Amazon use?
Amazon uses a proprietary, in-house Order Management System (OMS) that is integrated with its fulfillment network (Fulfillment by Amazon - FBA), and Multi-Channel Fulfillment (MCF), inventory management, and logistics platform.
Key Features of Amazon OMS:
- End-to-End Integration with Fulfillment by Amazon (FBA)
- Dynamic Inventory Placement
- Automated Order Routing
- Machine Learning Forecasting
- Multi-Channel Support
- Scalability for Massive Volumes
- Integrated Delivery Network
- Real-Time Order Tracking
Delivery speed has a direct impact on customer retention. The recent rise in quick commerce (Q Commerce) has brought a new dimension to order management. Amazon has picked up its momentum with smart OMS to complete fast deliveries, meaningfully increase customer retention, increase sales, and business. The brand-new MK30 drone of Amazon is one of the sophisticated delivery solutions developed by the company and it is advanced with artificial intelligence in compliance with safety regulations. Also, its OMS is now in compliance with the new “Buy for Me” features which allows customers to buy products from other brands via Amazon.
#2 Walmart: How Walmart is Standing Out with Its Rapid Deliveries?
Walmart, the leading online retailer, with a special focus in quick commerce. The company is known for its express delivery, drone delivery, and more. Walmart never hesitates to test new tools, features, and facilities that can improve order delivery speed, improve customer experience, reduce complexity and improve accuracy.
The company recently revealed about its Dark stores and smart OMS that are helping Walmart fulfil orders quickly competing closely with Amazon.
The company has also expanded its delivery capabilities by:
- Integrating automation to boost speed and efficiency of their fulfillment centers
- Leveraging AI to predict demand and proactively optimize inventory
- Ensuring utmost customer satisfaction by delivering items at the right time and at the right place.
Walmart GoLocal’s last-mile delivery solutions are currently integrated with IBM Sterling’s order management. The company has reportedly extended its same‑day delivery to 93% of U.S. households and reduced per‑order delivery costs by 20%.
IBM Sterling Order Management is an omnichannel order fulfillment system powered by watsonx.ai.
Key Features of IBM Sterling order management includes;
- Centralized Order Orchestration
- Real-Time Inventory Visibility
- Intelligent Sourcing & Fulfillment
- Omnichannel Fulfillment Capabilities
- Complete Order Lifecycle Management
- AI-Powered Order Promising
- Returns & Reverse Logistics Management
- Cloud Deployment & Scalability
- API-Driven Integration & Microservices Support
- Advanced Analytics & Reporting
“If I could change anything about how we’re perceived today, it’d be that more people know about our breadth of assortment online and our increasing delivery speed,” said Doug McMillon, CEO at Walmart.
Walmart's online delivery is getting smarter these days with the company investing in the advancing technologies. Its express delivery promises to deliver goods in as little as one hour. Undoubtedly only a smart OMS with AI features is helping the company accomplish this.
#3 Gopuff: How is Gopuff Realigning its Delivery Strategies?
Gopuff is a top-rated quick commerce business that offers an ultra-fast, on-demand delivery of everyday essentials. Unlike traditional online retail delivery services, Gopuff differentiates itself through a vertically integrated approach, owning its inventory, orders, and micro-fulfillment centers. Founded in 2013, the company is today known for its faster, more reliable delivery and greater control over product availability and customer experience.
The company recently added GoGroup, a smart group ordering feature that allows users to add items to a shared cart and have everything delivered in a single order in as quickly as 15 minutes
Source: Gopuff
So, what order fulfillment system does Gopuff use?
Gopuff uses “Powered by Gopuff,” a proprietary and in-built OMS that connects its micro-fulfillment centers, inventory systems, and delivery network. This smart artificial intelligence-backed order management system can handle real‑time order routing to the nearest fulfillment center, track inventory and orders across all fulfillment sites, and automatically pick, pack, and deliver products with tight coordination.
#4 Blinkit: How Blinkit Transformed Quick Commerce with Unicommerce OMS?
Blinkit, the instant commerce company that aims to deliver orders in just a blink of an eye, is growing in popularity due to its efficiency in order management and quick delivery. With over 13 million customers and close to 2 lakh delivery partners, Blinkit is constantly innovating to match the demands of evolving customer needs. The company recently signed an agreement with the multi-channel order management leader Unicommerce to integrate its OMS.
Unicommerceis a comprehensive, end-to-end order management solution for multi-channel retail businesses. The software seamlessly functions with leading quick commerce platforms.
Key Features of Unicommerce OMS:
- Real-time data collection
- Centralized order visibility
- Automated order creation
- Streamlined and robust inventory management
- Multi-channel capabilities
- Swift order fulfillment
The global order management software market is likely to touch USD 3.17 Billion by 2030. This clearly indicates the demand and the need for retail businesses to associate with a reliable OMS that is powered by artificial intelligence.
This Unicommerce and Blinkit integration will allow the quick commerce player to pace with the ever-growing demand of customers’ needs and extensive customization.
#5 Zapp: How Zapp Handles Order Intake and Delivery with Yelo and Tookan?
Zapp uses Yelo - the order and delivery management platform from Jungleworks and Tookan, as its order and delivery management backbone. Their platform is built on Jungleworks’ hyperlocal delivery stack, which includes an order management system designed specifically for on‑demand and rapid grocery delivery operations.
Features of this powerful Order Delivery Management System:
- Centralized order management
- On-demand pickup and delivery
- Scaled operational efficiency
- Conversion optimization
- Exceptional customer experience
- Round-the-clock-support
- Real-time inventory and delivery mechanism
- Customized for every business
So, when a customer places an order through the Zapp app, the order gets automatically routed via Jungleworks’ OMS. Jungleworks' system channelizes warehouse-level inventory, real-time order tracking, and fulfillment workflows. Zapp handles every customer delivery efficiently through Jungleworks’ integrated fleet and courier dispatch modules, which are specifically customized for Zapp’s network of “Zappstores.”
To sum up, from the above examples, it is clear that artificial intelligence in order management proves to be beneficial. Right from automated order entry, to demand forecasting, optimal order fulfillment, efficiency in workflows, data-driven decision, predictive analytics, proactive inventory management, and fraud detection, every process is optimized with smart AI-OMS.
Conclusion:
Quick commerce is all about speed, swift delivery, order fulfilment, and exceptional customer experience. Several ecommerce giants are confidently entering the quick commerce business due to the support of artificial intelligence and automation. Interestingly, Goodfirms can quickly introduce you to a list of top artificial intelligence companies for retail and ecommerce with a special focus in order management. Smart AI-powered order management software allows quick commerce businesses—both small and large—to efficiently handle orders and delivery. Businesses that fail to adopt this trendsetter are sure to lag behind. For those with limited budget there are free and open source order management tools that comes with powerful features.
