Goodfirms Insights

Future-focused Insights for the modern business leaders.

20 Entrepreneurs On How To Thrive A Business Through A Recession
Business Services Updated June 30, 2025

20 Entrepreneurs On How To Thrive A Business Through A Recession

Experts share 12 excellent business strategies to offset the challenges of the recession and survive, even thrive, during an economic downturn.

28 Entrepreneurs On How To Start A Business In A Recession
Business Services Updated June 19, 2025

28 Entrepreneurs On How To Start A Business In A Recession

28 experts explain why the recession is a good time to start a new business and provide 23 pieces of sound advice on what to do while starting one.

Rise in Webinar Hosting During COVID - 19
Digital Marketing Updated June 20, 2025

Rise in Webinar Hosting During COVID - 19

The COVID 19 pandemic made webinars a popular choice. Know the most preferred webinar hosting platform, future of in-person meetings, & tips to host engaging...

14 Pro Tips On Increasing Average Session Duration
Digital Marketing Updated June 26, 2025

14 Pro Tips On Increasing Average Session Duration

Find out everything about a crucial web analytics metric: average session duration. What it is, what are its benchmarks, how to increase it, etc.

Getting Back To Work During COVID-19: Challenges And Considerations
Business Services Updated June 03, 2025

Getting Back To Work During COVID-19: Challenges And Considerations

This Goodfirms study digs into the return to the work concerns of employees and plans of businesses while the coronavirus pandemic is still raging on.

Should Brands Take A Political Stance? 114 Marketers Voice Their Opinions
Digital Marketing Updated June 25, 2025

Should Brands Take A Political Stance? 114 Marketers Voice Their Opinions

Know the marketers' opinion on companies making political statements debate and the possible benefits & disadvantages of taking a political stance.

Impact of COVID-19 on Customer Acquisition & Retention in IT Industry
IT Services Updated June 30, 2025

Impact of COVID-19 on Customer Acquisition & Retention in IT Industry

This Goodfirms study delves into understanding the strategies placed by IT companies for getting new clients and retaining old ones during COVID-19.

22 Effective Ways to Improve Ecommerce Conversion Rate
Digital Marketing Updated June 27, 2025

22 Effective Ways to Improve Ecommerce Conversion Rate

How to improve ecommerce conversion rate by reclaiming abandoned shopping carts? Know conversion rate optimization tips and strategies from 132 experts.

Discussing Politics At Work: Is Political Expression Policy Necessary?
Business Services Updated June 12, 2025

Discussing Politics At Work: Is Political Expression Policy Necessary?

Find out what HR experts & employees have got to say about discussing politics in the workplace and the major pros and cons of political expression policy.

Content Marketing Funnel: Complete Guide with Expert Tips for 2026
Digital Marketing Updated April 24, 2026

Content Marketing Funnel: Complete Guide with Expert Tips for 2026

Learn how to build a high-converting content marketing funnel in 2026. Covers TOFU, MOFU & BOFU strategies, intent-based keywords, AI-driven personalization,...

The Rise in Online Learning Activities During COVID - 19
Business Services Updated June 20, 2025

The Rise in Online Learning Activities During COVID - 19

Find out how & why people's online learning increased during COVID - 19, their experiences, & the employers’ role in encouraging the professionals for...

How to Improve Organic CTR of Blogs? 25 Tips & Blog Examples
Digital Marketing Updated June 27, 2025

How to Improve Organic CTR of Blogs? 25 Tips & Blog Examples

How to improve organic CTR? Here are 25 pro tips to increase the click-through rate. Also, find out what types of blog posts marketers use for a good...

Usage and Buying Trends in Smart Home Devices: Goodfirms Research
IoT Development Updated June 29, 2025

Usage and Buying Trends in Smart Home Devices: Goodfirms Research

Smart home trends are changing yet again. Read this research to know how consumers use and buy smart devices for their home & other smart home statistics.

A Comprehensive Pricing Guide for Project Management Software
Project Management Software Updated June 20, 2025

A Comprehensive Pricing Guide for Project Management Software

This pricing guide for project management software provides a detailed analysis of top project management software to assist buyers in understanding the...

25 Tips for Writing an Effective Sales Follow Up Email During Corona
Digital Marketing Updated June 06, 2025

25 Tips for Writing an Effective Sales Follow Up Email During Corona

80+ Marketing experts advise on how to write a perfect sales follow-up email that is not annoying in the difficult times of Corona.

Social Media Advertising: Must Know User Preferences
Digital Marketing Updated June 27, 2025

Social Media Advertising: Must Know User Preferences

As user perceptions and actions of viewers vary on different social platforms, marketers and businesses must learn about their preferences and inclination.