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Abstract The prolonged pandemic caused a greater upheaval in the social media marketing trends as people spent more time on social channels, and marketers cont ... Read more
In the ever-expanding world of marketing, advertising and media planning go hand in hand! A quality ad placed on perfect media helps the brand stand out amongst ... Read more
Since the platform’s launch in 2010, Instagram has journeyed its way to the top and become the most profitable social media platform. About 90% of Instagr ... Read more
Video consumption by people is at an all-time high. The trend of high consumption that started due to “stay at home orders” is likely to continue in ... Read more
Influencer Marketing has been a popular means of reaching the target audience for quite some time now. However, the COVID-19 accelerated its adoption by the bra ... Read more
The mobile app market is highly competitive. To survive in such market conditions, it is inevitable that app creators market it right. Businesses around the wor ... Read more
Social commerce is an increasingly popular trend that is being adopted by almost all brands across the globe. More and more social media marketing companies are ... Read more
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