Best Retail Management Software

Today, the idea of a nearby convenience store is not as lucrative as it used to be before the advent of online shopping. The popping up of new competitors from the ecommerce space is making the retail marketplace more challenging and complex day by day. Retailers must offer an additional quantum of service with advanced technologies to attract buyers to their stores. Successful retail businesses know that -the 'In-store shopping experience' is the only add-on asset they have as an advantage over the online shopping business. For instance, IKEA, the iconic furniture brand, allows customers to see the 3D rendering of its products through augmented reality, and Amazon Go unleashes the checkout-free shopping experience. The French supermarket chain Carrefour uses beacon technology to send in-store routes and promotional messages to customers inside the store. Such success in retail requires businesses to implement an integrated buying experience with software technology and systems that equip them to operate their retail companies efficiently.

With retail management software, traditional retailers can make fundamental changes to their operating models to provide a robust customer experience that increases store footfalls, customer loyalty, and customer satisfaction. Therefore, this buyer's guide to retail management software is intended to assist buyers in understanding the potential and limitations of retail management software along with its pricing, features, benefits, and usage.

Today, online shopping is becoming popular with consumers of all age groups and demographics, but there are products and tactile experiences that people can't get online. Even ecommerce companies prefer a physical presence to showcase their proprietary products. For companies to gain an omnichannel presence, efficient retail management is crucial to capture online and offline business.

Retail management is the process and strategy to run, manage, and optimize the day-to-day activities of retail stores. Retail management ensures that customers can shop hassle-free for their desired merchandise.

Retail management ensures that even a tiny detail that increases the overall customer experience is not missed. For example, retail management teaches retailers to pay attention to even minute details about the color schemes of the shelves, eye-catching displays, spaces for signage for customer testimonials, shelf heights, etc. It is the management of various elements together, such as inventory, product categories, payments, customer service, retail shelves, promotional activities, and even the employees. The retail management spectrum is so large that manually taking care of each aspect is impractical. Therefore, retailers use technology to manage their retail outlets efficiently.

Retail management consists of various elements that shape the retail store's activities to provide operational excellence to the retail business. Retailers have to manage all aspects, such as visual merchandising, retail marketing and promotion, customer service, Point of Purchase (POP), Point of Sales (POS), etc., to achieve success in the retail business.

The following elements are the essential components of the retail mix that define the retailer's overall management strategy:

1. Product: Managing the quality, variance, quantity, and range of products is the foremost requirement of retail management.
2. Price: Managing the pricing strategy, costs involved in procuring products, and the factors affecting the prices is a crucial retail management element.
3. Place: In the retail context, the place where products are kept and sold is a place of strategic importance. Managing Stores, their timing of operation, their internal layout, etc., is essential to selling products without hassle.
4. People: Managing customers, staff, suppliers, and the activities associated with them comes under this element of retail management.
5. Promotion: Allocating budget and resources for promotional activities, branding, and advertising to prompt customers to flock into the stores and creating a solid store image is an essential element of retail management.
6. Process: It involves managing how everything is done in and outside the store. It delineates the entire process of retail business operations, such as how supplies are procured, how products are delivered, how the staff is recruited, etc.
7. Physical Environment: This element takes care of the aesthetics of the retail store to elevate customer experiences. It is the management of the internal design of the store, color schemes, position of the shelves, POS point, interior space, etc. Creating a pleasing shopping environment is essential for brand image.

Characterized by omnichannel operations, retail management software can assist retailers in having a strong offline and online presence. With features such as managing inventory, syncing the inventory with POS, automating order of the list below pre-set levels, inventory forecast, customer shopping cart, retailer-customer relationship management, reporting, branding, staff scheduling, and many more, a retail management system is a complete software solution for retail operations.

Retail software can propel sales and margins, take merchandise planning to the next level, and assist retailers in providing seamless customer experiences.

Desktop-based/On-Premise
These types of retail management software are licensed, and retailers can install them within their systems. On-premise retail management solutions are highly customizable. Multi-store retailers seeking to keep their cumulative data from all stores on their servers can opt for on-premise retail management systems.

Web-based
Third-party online retail management software providers offer web-based online retail solutions that are accessible from anywhere and have internet accessibility. Retail store owners, managers, and staff can access the service with a secure ID and password. Web-based online retail management systems are popular as they don't require hardware installations apart from computers and internet access.

Cloud-based
The Cloud-based retail management software is popular with mega-retailers and retail chain owners who require high-speed real-time information, massive data storage capabilities, and high-end security. B cloud-based retail management software is a SaaS (Software as a Service) solution hosted through a third-party cloud service provider.

Open Source
The open-source retail management software allows retailers to modify programming codes, change default settings, customize features, and integrate external plugins and addons to enhance the functionalities and utility of the retail system. Retailers requiring tailored solutions can opt for open-source retail management software.

Industry 4.0 blurred the lines between the physical and digital worlds with its powerful technology, real-time access to data, and predictive algorithms. The retail industry faces digital disruptions, changing consumer behavior, liquidity issues, and many other challenges. However, technological platforms can help businesses to eradicate many specific industry issues. Let us analyze the same in detail:

Customer segmentation
Traditional retailers used to create massive demography-based segmentation that couldn’t be used for personalized offerings. In contrast, modern retailers can create micro-segmentation by using data analytics of RMS technology to provide targeted, customized services to customers.

Customer satisfaction
Traditional retailers focus on the in-store experience of the customer. In contrast, modern retailers can make the customer journey pleasant by integrating retail systems with AI, virtual, and augmented reality. For instance, virtual trial rooms, 3D try-on service, etc.

Multiple Touchpoints
Multiple touchpoints for data can create issues for multi-store retail chains. Retailers must depend on cross-store communication for various needs without a centralized data management system. A retail system can centralize data to mitigate this issue.

Data safety
Another challenge is to keep data safe when it is exposed and shared with third parties and vendors. Partner vendors are undoubtedly trustworthy, but there is no guarantee that they also have robust data protection measures. RMS technology has admin-controlled solid access to the data vaults. It safeguards data by controlling information access.

Data Redundancy
Data redundancy is also a concern for retailers. When multi-store retail businesses store data at multiple POS points, then duplication of data can create confusion.

Retail Pricing
Traditional pricing methods in retail with physical product tags won’t allow retailers to benefit from the demand-supply theme. The electronic shelf edge technology integrated with Retail management software allows retailers to price their products dynamically. Such advanced tools enable retailers to provide personalized discounts and real-time deals to the customers in the store.

Supply chain management
For retailers, ensuring an uninterrupted supply chain is crucial for survival in the competitive retail world. With retail management software, continuous automated monitoring of inventory, automated orders for low inventory items, and digitally sync logistics abilities, retailers can gain tremendously from an infallible supply chain. Retailers can also share real-time POS data with suppliers to give the supplier an accurate estimate about when a refill of a particular item will be required.

Franchise management
The retail management software helps monitor and control quality in multi-store agreements or franchisee business models by implementing similar strategies, real-time collaboration, and driving sales without compromising brand image.

Omnichannel experience
Retailers who provide their customers with multiple buying options are the ones who can survive the present economic adversity. The omnichannel approach increases the retailers' ability to upsell and cross-sell, thereby increasing basket size.

Faster checkout
Retailers can ensure a faster checkout during billing with the retail POS system. Modern retail management software is compatible with multiple modes of payment in various currency forms.

Saves time
Retailers need not waste time managing inventory spreadsheets as the inventory management features of retail management software can automatically update products sold, products procured, items ordered, low-running stocks, surplus inventory, etc.

Increases profitability
Losses can be evaded, and profitability can be increased by predicting sales, peak times, exact inventory requirements, customers' preferred products, highest-selling items, shopping frequency, employee performance, etc. Retail management software can summarize and analyze financial reports to come up with critical business information. With intelligent business analytics, retailers gain an edge over their competitors.

Efficient employee management
Retailers can better manage staff scheduling by clearly understanding the fundamental building blocks of scheduling. Operationalizing' lean-retailing innovation' into store operations using retail management software can boost productivity and reduce waste time.

Eliminate redundant tasks with process automation.
With process automation, retailers can make a meaningful difference in brick-and-mortar economics. Retailers can automate frequent activities and focus on upstream activities that influence the store's profitability, such as customer experience.

Robust supply chain management
Retail management systems can bring a real transition from poorly structured supply chains to digital supply networks. Retailers can make better decisions to achieve maximum efficiency by leveraging real-time supply data.

In the retail sphere, by implementing a retail management system, retailers can gather unique data sets about their customers and generate insights that help them create, design, and deliver the best products. It saves retailers from losing several dollars in revenues if customers leave their stores empty-handed due to poor service.

From a multi-store or franchisee model perspective, retail management software helps monitor and control the quality and alignment of business goals at every store equally.

Customer segmentation analytics is another central area where RMS software has revolutionized retail. Retailers could gather little details about their customers’ demographics and preferences. With retail software in place, retailers can identify the complete buying patterns of their customers and divide customers into broader segments to provide personalized services. Tracking the social media activities of the customers, such as the posts where users’ like or dislike’ products and share their ideas, can help retailers tailor products according to the interests of their customers.

Today, customers research the products they want before visiting the stores. Reading online reviews, analyzing prices and features, and finding the list of showrooms where these products are available has become a norm. Handling such techno-savvy and well-informed customers requires retailers to focus more on customer service than other redundant tasks in the store. Retailers must consistently eliminate routine activities and simplify tasks by automating them to remain relevant in dynamic business environments. With a retail management system, retailers can automate the following processes to save time and focus on customer interaction.

• Customer segmentation and positioning
• Pricing of products
• Staff scheduling
• Marketing and communication
• Checkouts
• Customer Loyalty programs
• Inventory orders
• Logistics
• Warehousing
• Finance
• Reporting

Predictive Analytics

Predictive algorithms serve as the recommendation engines to retailers to offer the best customer experiences. Using past data, factual information, machine learning, big data analytics, and AI to predict customers' future behavior is a popular trend in the retail sector. Retailers are leveraging predictive analytics-generated insights to develop marketing campaigns, improve employee training, and offer personalized products and services to their customers. Retailers are designing products that mitigate the risk of being unsold based on the results obtained from predictive analytics.

Beacon Technology

Beacons transmit Bluetooth signals to nearby smartphones via battery-operated wireless devices. Retailers use beacon technology to transmit messages to shoppers perusing a particular aisle or shelf inside the store. Existing customers with the Bluetooth-enabled application downloaded onto their mobile phones are served with in-app ads for relevant products, discounts, rewards, etc., while shopping. The practical use of beacons can significantly increase customer experience, satisfaction, and basket size. For instance, a customer standing in front of a jeans section gets a push message on his mobile phone informing him that the jeans he is looking at are available at a 20% extra discount- an offer just for him.

Augmented Shopping

Augmented reality assists retailers in providing their customers with unlimited product trials without wasting time. With one click, shoppers can envisage and test various products before purchasing. Virtual trial rooms, 360-degree views of products, and virtual try-ons of products also help retailers provide trial products without actually handing them to customers. In the post-pandemic era, this technology can prove very useful in giving contactless and touchltestsials.

AI and machine learning

In a recent survey by Gartner, 77% of retailers agreed to a survey plan to implement AI by 2021. 87% of retailers surveyed by Gartner indicated warehouse robotics as the number one use case. AI has a more significant role in an organization's nervous system, supporting continuous adaptation. Retailers can deploy AI-enabled self-learning systems and cognitive modeling to receive customer feedback from past experiences and, based on it, can optimize the shopping experience for consumers.

Customer data analytics

Customer data analytics in retail empowers retailers to understand various key facts about their customers' preferences, for example- the products customers buy the most, the most preferred color of apparel, the most preferred time to shop, etc. Using such customer data analytics, retailers can not only personalize the in-store experience for their customers but also reach them at the right time and the right place.

Contactless payments/Automated checkouts

The entry of the e-commerce giant Amazon into the retail brick-and-mortar stores with its Amazon Go Grocery stores, Amazon Pop-up stores, Amazon Book stores, Amazon 4-star stores, Amazon treasure trucks, etc., have proved the importance and relevance of the omnichannel retail approach to serving the end consumers. Amazon Go's automated checkouts without any manual intervention is a revolutionary step in the retail field. A retail management system integrated with Mobile POS, contact sensors, and facial recognition technology can make such checkout-free shopping experiences possible.

BOPIS

Buy Online Pickup In-Store is the evolution of retail to combat the proliferation of ecommerce. It is a competitive differentiator that allows retailers to squeeze more profits by eliminating shipping costs and providing customers with a fast and convenient buying experience. While ecommerce orders can take from a minimum of one day to up to several days for delivery, many BOPIS retailers can expedite delivery by offering products within two hours of order. Many stores provide store-to-car delivery so customers can pick up their orders without stepping out of their vehicles.

Subscription-based retailing

The subscription-based retail model is getting traction for products customers regularly buy, such as shaving blades, hair oils, shampoos, sanitary napkins, diapers, beauty products, health products, etc. Discounts are offered for customers who subscribe to the offers. Traditional retailers' foray into digital subscription-based format is a revolutionary trend.

Retailers should meticulously consider the following factors about the retail management software they are planning to have at their disposal before making an actual purchase:

• Can retail management software integrate with other technologies such as AI, AR/VR, and beacon?
• Does the software provide an encrypted server for all transactions and customer billings?
• Is the system scalable to accommodate features when your retail customer base grows?
• Is the retail technology solution accessible on all devices, such as desktops, laptops, tablets, and mobile phones?
• Can online retail software work smoothly with low bandwidth internet connectivity?
• Is the software user-friendly, sophisticated, and easy to navigate?
• Does the software vendor provide reliable, 24/7 customer support?
• Does it support multiple languages, various currencies, etc.?
• Does the retail management solution ensure regulatory compliance to protect user data?
• Does it provide all the essential features required for your business?
• Are customization, training, updates, and upgrades available easily?
• Does the vendor provide a freemium, free version, or free trial/demo of its services?

Customer Management:
The customer Management module records customer data and gives retailers a holistic view of their customers' choices and preferences. It can tell retailers minute details about their customers, such as their favorite mode of payment, records the payment methods, frequently purchased items, transaction history, etc. It keeps the consumer's purchase history to provide loyalty points and rewards.

Interactive Dashboards:
With charts and visual data, an interactive visual dashboard feature of retail management systems software presents you with a snapshot of your business performance, including financial health, retail store activities, customer activity, employee activity, and more.

Digital operations:
All manual paper inventory counts, statements, invoices, and staff schedules are made electronically with minimal effort with a retail management system. Keeping track of the wealth of data your business produces isn't always easy.

Track sales and orders:
The POS application of the retail management software tracks the sales data, such as the items selling consistently across your store, peak times, sales gaps, pairs or groups of things that customers buy together, etc. You can glean the insights to seize more sales opportunities. It also manages all the store's orders.

Product management
This feature of retail management software organizes and classifies products based on their characteristics, types, categories, sale process, price, weight, segment, color, size, expiry dates, season, etc. It also records each product's manufacturing data, handling information, warranty conditions, etc.

Price management
This feature of retail system software enables retailers to manage the price and discounts on their products in all categories. Retailers can create sales price lists and discount lists, make real-time pricing updates, provide special offers, buy one get one free offer, etc.

Inventory management
Retailers get information about all outlets' real-time stock levels and key inventory metrics. This feature of the retail system keeps inventory levels accurate and notifies whenever inventory falls below pre-set limits.

Supplier relationship
This feature allows suppliers to access the POS and inventory data about the products that they supply to the stores. Automated orders for inventory refills can be generated based on the POS details and inventory levels. This module also records all previous transactions with suppliers, billing details, invoices, default cases, late supply information, etc.

Employee management
The retail software employee management module tracks employee hours, shifts, schedules, leaves, overtime, etc. It can track peak times and forecast labor requirements in stores and warehouses.

Reporting and analytics
With the reporting and analytics function of retail software solutions, retailers can get real-time custom reports of sales, suppliers, inventory, etc.

Other Features

• POS integration for payment and checkouts
• Business forecasting
• Multi-device capabilities
• Multi-currency support
• Bulk Email support
• CRM
• Marketing Management
• Exchange and Return Management

The costs of retail management software depend on a large number of factors, such as:

• The number of stores you want to monitor and manage
• Features and functions it offers
• Type of deployment service sought: Cloud-based, Web-based, On-premise software, or open-source system.
• Whether it can work on Multiple Devices or not
• Separate mobile application
• Quality of service offered
• Integrations it offers
• User interface and experience

These digital variations and extensions can significantly alter the costs and estimations of the retail software. Moreover, the cost of buying retail software with full-fledged functionalities and robust integrations is considerably higher than that with limited features and basic functionalities.

The enterprise version of Shopify POS will cost you around $299 a month, while the basic version of Shopify POS is available for $29 only. LightSpeed POS will cost you $229 a month for its Pro version, while its basic version is available for $69 a month. Tillpoint retail software will cost you $229 for its enterprise plan and $99 for the basic plan. Piik will cost you $159 for the pro plan and $69 for the basic plan. Software such as Giftlogic comes with a one-time payment of $1295 for its pro plan. If you need free and open-source retail management software, you can opt for Openbravo. For other online retail management software or free retail software such as NCR Counterpoint, Ginesys, Shopkeep, and Fusion Retail, you need to contact the vendor for detailed pricing. You can get the list and all the information from the GoodFirms Retail Management Software Page.

Global retail sales were projected to amount to around 30 trillion U.S. dollars by 2023. However, the recent pandemic has affected the retail industry massively. According to a recent Forrester report, owing to the COVID-19-led chaos around the world, retail will see a $2.1 trillion loss globally in 2020. Fighting for survival in the pandemic era may compel retailers to adopt stringent measures for cost-cutting, such as understaffing stores. But this isn't a long-term solution. The solution should be unique. Gartner says that the pandemic has caused profound shifts in the retail landscape, and to survive, retailers need to make suitable technological investments. Therefore, retailers are considering technological upgrades to tackle the current market disruptions. RMS software is bound to benefit from this approach of retailers shortly.

The trends shaping the retail industry's future are a new breed of tech-savvy consumers, disruptive technologies, high-engagement experiences, and consumer influence on the value chain. The retail management software industry will have to meet the demands of the post-pandemic world and align itself with future trends to provide industry-ready solutions.

Goodfirms is an esteemed IT market research company that provides buying assistance to B2B IT service seekers. With a vast archive of thousands of IT services and products created through extensive research and analysis, GoodFirms provides software aspirants with a one-stop place for all their needs. With an astounding understanding of IT products and services and a listing of more than 9000 IT products and services with around 15000 customer reviews, GoodFirms provides requisite knowledge of the functions, modules, pricing, type of deployment, and many more aspects of the listed software services. The readers of this buyer's guide for retail management system software are advised to navigate the list of thoroughly researched retail software to find the most suitable ones for themselves.