Top SEO Companies in Minnesota

Researched by:Goodfirms Research TeamUpdated:September 21, 2026

Goodfirms has reviewed 114 SEO Companies in Minnesota as of September 2026. The top-ranked firm is Searchbloom (4.9 stars, 94 verified reviews, $100 - $149/hr, founded 2014, Minneapolis). Across the category, the median hourly rate is $25, median client rating is 4.9, and 10% of firms employ 50+ members. Explore the vetted SEO Companies in Minnesota below, compare their strengths, and connect with the provider best suited to your requirements.

Goodfirms has verified 114 SEO Companies in Minnesota - part of 34,257+ SEO Companies, each passing Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.

Top 10 at Glance

Compare the highest-ranked firms first side by side.

Rank
Company
Rating
Reviews
Hourly Rate
Team Size
Founded
Location
Action

List of Best SEO Companies in Minnesota

Find a SEO Company Near you
Find a SEO Company Near you
Service
Hourly Rate
Employees
ReviewsAll Companies
Industry
Client Type
  • At BuzzGeek we’ll collaborate with you to develop a local SEO solution for your Minneapolis business, website design, or digital marketing plan that meets your needs, budget and goals. If you’re ready to get some online traction, let’s talk. Give us a call today and see how easy it is to get the results you ... read Buzz Geek reviews & insights

    NA
    10 - 49
    Minneapolis, United States
  • Founded in 2003, the team at Olive & Company has dedicated our existence to a single purpose: providing transformative marketing solutions that differentiate brands, connect with customers, and deliver results. The tools and tactics have changed over the years, but our collective passion for serving clients remains unaltered.

    < $25/hr
    2 - 9
    2003
    Minneapolis, United States
  • Using AI Tools

    • ClaudeClaude

    We build the brand, website, and SEO system that turns your home service company into the premium choice in your market, and keeps the phone ringing.

    $150 - $199/hr
    2 - 9
    2026
    North Saint Paul, United States

    Why Ink Speak?

    • We build websites that help businesses get found
    • We create the brand system that brings customers
    • We make an SEO system that compounds
  • At Sussner, we give organizations a banner to gather beneath and a flag to lead them over the next hill. We create distinctive, dynamic brands that confidently stake their claim on hearts, minds, and markets. An organization’s high-flying banner is both tangible and emotional. A brand that can be recognized from across the room and ... read Sussner reviews & insights

    NA
    2 - 9
    1999
    Minneapolis, United States
  • Romain Berg is a platform-agnostic, data driven, digital-first marketing agency redefining what digital optimization means. Our team of marketing experts is focused on results - not hype for our clients. We create and foster a strong "can do" attitude with each other and our clients through this mentality. Our offerings include Paid and Owned Media ... read Romain Berg reviews & insights

    $50 - $99/hr
    10 - 49
    2012
    Minneapolis, United States
  • We are website developers who answer the phone. Iceberg Web Design is a website development and hosting company with offices in Minneapolis and Anoka, Minnesota. We are a leader in custom website development with a focus on customer service and unique, professional responsive web design. For more than a decade, we have worked one-on-one with ... read Iceberg Web Design reviews & insights

    < $25/hr
    2 - 9
    2005
    Anoka, United States
  • 301 Madison Consulting is your trusted partner for comprehensive digital marketing solutions. We specialize in an array of services including web development, search engine optimization, social media management, and marketing automation. With a team of seasoned experts, we're committed to driving your business forward in the digital landscape. Our tailored strategies are designed to enhance ... read 301 Madison Consulting reviews & insights

    $150 - $199/hr
    2 - 9
    2015
    Minneapolis, United States
  • We're an award winning web design company that delivers exceptional digital outcomes. You’ll have complete peace of mind that your website is engaging customers and maximizing conversions on your website. You can relax. We’ve got it covered.

    < $25/hr
    2 - 9
    2001
    Minneapolis, United States
  • CG Marketing Group is a family-owned marketing services provider based in the Minneapolis area that focuses on delivering cost-effective marketing services for small to medium-sized businesses.We started over thirty years ago as a print and direct mail provider, but as the marketing world has changed, we have continued to evolve to deliver the products and ... read CG Marketing Group reviews & insights

    $25 - $49/hr
    2 - 9
    Burnsville, United States
  • Breakwall Digital was founded by Matt Falk and Bill Lundberg in 2020. Our team provides custom web design and digital marketing services to meet your online goals and bring your online presence to a new level. We pride ourselves on working with local businesses offering professional and affordable web services. We love learning about businesses ... read Breakwall Digital reviews & insights

    NA
    2 - 9
    2020
    Duluth, United States
  • Dramatic SEO is here to support businesses with their marketing efforts to increase leads, customers, and revenue. A business may expand through the use of social media, website development, SEO services, and Google and Facebook ads.

    $200 - $300/hr
    2 - 9
    2023
    Albert Lea, United States
  • Using AI Tools

    • ClaudeClaude

    Minneapolis Made — Full-Service Branding, Web, SEO & AI-Search Agency Minneapolis Made is a Twin Cities agency that gives businesses everything they need to look great, get found, and grow — all under one roof. From law firms to plumbers to moving companies and beyond, we partner with local and service-based businesses across every industry. ... read Minneapolis Made Web Design Company & SEO Agency reviews & insights

    $50 - $99/hr
    2 - 9
    2001
    Minneapolis, United States

    Why Minneapolis Made Web Design Company & SEO Agency?

    • Over 30 Years of Experience
    • Beautiful, Fast, Secure Websites
    • We Always Answer the Phone
  • Marmon & Co. Solutions is Minnesota’s go-to digital marketing agency for local small businesses and service-based entrepreneurs looking to grow smarter and faster. From web design and SEO to marketing automation and lead generation, we help you compete like the “big guys”—without breaking the bank. Founded in 2025 by Sonny Marmon, our agency was built ... read Marmon & Co. reviews & insights

    $50 - $99/hr
    2 - 9
    2025
    Champlin, United States
  • We are a full service marketing agency built by a partnership between four top media experts. The agency was founded on the premise of offering clients more than a "media buy"​ and providing employees a place to work that values family life, culture, and cooperative success.

    < $25/hr
    2 - 9
    2019
    Burnsville, United States
  • Agency Jet is a full-service digital marketing agency in Minneapolis, MN. We specialize in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Web Design & Development, Social Media Marketing, Conversion Rate Optimization (CRO), as well as Brand and Identity solutions. Over 100 companies nationwide trust us with their brand online. We deliver explosive digital marketing ... read Agency Jet reviews & insights

    $50 - $99/hr
    10 - 49
    2016
    Minneapolis, United States
  • Evoort Solutions is the web, agency based in Minneapolis, USA. We also provide attractive website design and digital marketing solutions at an affordable price.

    NA
    10 - 49
    Woodbury, United States
  • At Ecreativeworks, we are committed to helping our clients boost their online presence. We provide everything from web design and development to search engine optimization and copywriting. Since we opened our doors in 1999, we have completed more than 2,900 websites.

    < $25/hr
    10 - 49
    1999
    Plymouth, United States
  • AMS Digital Productions helps clients build and improve online presence with effective communications strategy, digital design, video production and marketing services. We have over 75 years of combined experience and accumulated expertise in helping nonprofits, entrepreneurs, SMBs, NGOs, and other business organizations succeed online. Our passion is for the new, the small, the disadvantaged in ... read AMS Digital reviews & insights

    NA
    10 - 49
    1993
    Douglas County, United States
  • Speakeasy Marketing LLC is a trusted digital marketing company. We provide top-notch SEO services, digital marketing solutions, website development, mobile app development, design, and creative services. With a team of skilled professionals, we specialize in helping businesses maximize their online presence and achieve their marketing goals. Our dedicated team consists of experienced professionals who are ... read Speakeasy Marketing reviews & insights

    $25 - $49/hr
    50 - 249
    2022
    Bloomington, United States
  • Sievers Creative offers complete marketing solutions to businesses in Minnesota, Wisconsin and locations across the country. They cater to all types of design needs and offer various avenues of advertising and marketing services. From branding, web design, social media management, to email marketing and SEO, their team of experts does everything to help clients achieve ... read Sievers Creative reviews & insights

    $100 - $149/hr
    10 - 49
    2014
    Red Wing, United States
  • Using AI Tools

    • ChatGPTChatGPT

    Trio Assist is a results-driven Digital Marketing Agency serving businesses across Minnesota (MN) and Wisconsin (WI) with strategic solutions designed to increase visibility, traffic, and conversions. Services include web design, local SEO, SEO, digital marketing, social media management, content creation, email marketing, brand management, reputation management, and business consulting. Every strategy is built to strengthen ... read Trio Assist reviews & insights

    $300+/hr
    10 - 49
    2022
    Lakeville, United States

    Why Trio Assist?

    • Trio Assist offers customized digital marketing so
    • Customers choose Trio Assist for expert strategy,
    • Trio Assist helps businesses grow online through p
  • At Happy Dog, we’re changing lives with the Internet. It’s not just about building cool websites or web apps… though that’s kind of our thing. And it’s not just about digital marketing and expanding business for our customers… though we’re really good at that. It’s our commitment to our customers that’s really making the difference.

    $150 - $199/hr
    2 - 9
    2010
    White Bear Lake, United States
  • DigitalParc is a results-oriented web design and online marketing agency dedicated to revolutionizing websites, enhancing web traffic, and propelling revenue growth for our clients. Our relentless commitment to delivering measurable outcomes sets us apart. We're not just designers; we're architects of exceptional online experiences. Through strategic thinking, cutting-edge design, and data-driven marketing, we empower businesses ... read DigitalParc reviews & insights

    < $25/hr
    2 - 9
    2012
    Minneapolis, United States
  • Risdall is an award winning advertising agency that doesn't stand still. Our marketing and advertising capabilities are always evolving, driven by our independent culture and profound understanding of the online space. We embrace your business and make change real. Headquartered in Roseville, Minnesota, Risdall is heralded as one of the oldest and most successful agencies ... read Risdall Marketing Group reviews & insights

    $50 - $99/hr
    10 - 49
    1972
    Minneapolis, United States
  • DKY is a brand marketing and advertising agency in Minneapolis, Minnesota. Founded in 1994, DKY serves a variety of clients from entrepreneurial start-ups to Fortune 1000 corporations. Core services include: brand strategy, communications planning, creative services, integrated marketing execution and investment accountability.

    $50 - $99/hr
    10 - 49
    1994
    Minneapolis, United States
  • We don't blindly follow trends in advertising—we test and evaluate them. One of our clients recently told us, "This is the first time I've spent money on advertising and can actually see it working."​ At RANGE, we are creating the advertising model of the future. With our proprietary computing model, we provide our clients with ... read Range Digital Marketing reviews & insights

    $25 - $49/hr
    2 - 9
    2015
    Minneapolis, United States
  • We help B2B, technical, industrial, life science and manufacturing companies achieve increased visibility & engagement, stronger branding, higher quality leads, and greater marketing ROI to accelerate growth. Our core offerings revolve around the website as the hub of everyone's marketing presence, offering Website Design & Development, Digital Marketing, Branding & Visual Design, and other related ... read Windmill Strategy reviews & insights

    $50 - $99/hr
    10 - 49
    2006
    Minneapolis, United States
  • Hoist is a tech-minded agency with results-driven, creative marketing artisans that help businesses reach their audience. Business owners have a lot on their plate and digital marketing is ever-changing -- What do you focus on? Where do you invest? How do you market your business online? Don't worry, Hoist has you covered.

    $150 - $199/hr
    2 - 9
    2021
    White Bear Lake, United States
  • At Alvarez Advertising, our vision is to bring common sense back to marketing. That means no gimmicks, no pushy salesman, no campaigns that are all flash and no substance. Instead, we focus on making sure our clients know exactly what our strategy for their digital marketing campaigns are, and how each component of the strategy ... read Alvarez Advertising reviews & insights

    NA
    10 - 49
    Lakeville, United States
  • My Digital Agents provides time-saving software applications for local businesses to boost their visibility and reach more customers by managing their online reputation, local business listings, social media engagement, search visibility, and more. You need to know where you are before charting your course forward. Our Snapshot review of your online presence will reveal what ... read My Digital Agents reviews & insights

    NA
    10 - 49
    2009
    Eden Prairie, United States
  • Zara Grace Marketing is more than just another digital marketing and consulting business. We are your realistic partner, from strategy, implementation, and budget to move your brand forward. Establishing your brand authentically in a chaotic digital environment is more critical.

    NA
    2 - 9
    2023
    Bloomington, United States
  • Front Row is a leading Omni-Channel marketing agency based in Edina, MN. With a legacy spanning decades, we specialize in strategic planning, account management, field execution, e-commerce, inside sales and digital marketing. With our comprehensive suite of omni-channel marketing services, we can ensure clients achieve success in their industries and markets. Our portfolio proudly boasts ... read Front Row reviews & insights

    $25 - $49/hr
    2 - 9
    Edina, United States
  • At Spiral Bridge Solutions, we manage all aspects of your website. Our services include web design, hosting, domain renewals, cybersecurity, software updates, and SEO. We accomplish all of this with the benefit of over 20 years of expertise, and the best part is that it's more cost-effective than attempting it on your own!

    $50 - $99/hr
    10 - 49
    2020
    Hastings, United States
  • We are a one-stop shop for building a streamlined marketing operations team whether you’re establishing a new marketing department or bolstering an existing one!We don't merely support your marketing team; we amplify their efforts with a comprehensive 360-degree suite of solutions. With us, witness your brand's digital reign unfold as we propel your marketing strategies ... read IMS nHance reviews & insights

    $25 - $49/hr
    50 - 249
    2006
    Bloomington, United States
  • Prospectr Digital is a premier B2B lead generation company delivering performance-based growth for businesses across 40+ verticals. For 18 years, we've helped commercial maintenance franchises and B2B teams reach the right decision-makers with the right message at the right time — filling pipelines with exclusive, qualified leads. Our data-driven, multi-channel approach combines: • Email marketing ... read Prospectr Digital reviews & insights

    $50 - $99/hr
    10 - 49
    1983
    Minneapolis, United States
  • Founded in 2006, we specialize in websites that convert: more leads, more online sales, more engagement for your business. Ask us about custom web solutions that actually work! We are also the first Trusted Agency in Minnesota to offer Google Maps Business View, the 360-degree panoramic tours that businesses can use to showcase their space ... read Adapta Interactive reviews & insights

    < $25/hr
    10 - 49
    2006
    Minneapolis, United States
  • WeOptimizer is a digital optimization agency passionate about empowering businesses to reach their full potential with innovative solutions and data-driven strategies. Since our founding, our single focus has been on superior service.our vision is simple yet deep: optimization of your business process and digital presence so one can always be at the top in this ... read WeOptimizer reviews & insights

    $150 - $199/hr
    10 - 49
    2016
    Rochester, United States
  • SoloITech is a professional IT service provider delivering end-to-end technology solutions for businesses of all sizes. From custom software development and website design to cloud services, IT support, and digital consulting, SoloITech helps clients streamline operations and drive growth through innovative, scalable, and secure technology. At SoloITech, we offer professional website design services that help ... read SoloITech reviews & insights

    $50 - $99/hr
    10 - 49
    2022
    Brooklyn Park, United States
  • When it comes to hiring a marketing agency there are many options, but which one can you trust? Which B2B marketing agency has been serving and innovating marketing strategies for business brands from start-ups to Fortune 1000 companies since 2001? Which agency has been trusted by brands like LinkedIn, Dell, SAP, Oracle, Adobe and one ... read TopRank Marketing reviews & insights

    $150 - $199/hr
    10 - 49
    2001
    Minneapolis, United States
  • We have three decades of experience crafting digital solutions to help our clients work smarter, better serve their customers and expand their reach. Our ultimate goal is to deliver transformational, human-centered experiences that extend across your organization’s entire digital ecosystem. From biotech & pharmaceutical enterprises to B2B/B2C eCommerce, start-ups, non-profits and local businesses, we have ... read Digital Edison reviews & insights

    $100 - $149/hr
    2 - 9
    1991
    Minneapolis, United States
  • A good guy. A good gal. A good neighbor or friend. Good is the feeling lasting relationships are built on. The same is true for brands. Modern brands and agencies must create work that is welcome in people’s lives. Respects consumers’ time and intelligence. And is built upon an overt and motivating purpose-driven foundation. Good ... read Preston Spire reviews & insights

    $100 - $149/hr
    10 - 49
    1950
    Minneapolis, United States
  • NexGen Marketing is a full service Inbound Marketing and Web Development firm based out of St. Paul, Minnesota. Our goal at NexGen Marketing is to give companies a distinct advantage over their competition. We specialize in developing comprehensive social media and inbound marketing campaigns that generate a high return on investment for our clients. NexGen ... read NexGen Marketing reviews & insights

    < $25/hr
    10 - 49
    2010
    Minneapolis, United States
  • Hook Agency is your partner in crafting exceptional websites and driving online success. With our expertise in website development, Search Engine Optimization (SEO), and continuous optimization, we help businesses build captivating digital spaces and maximize their online visibility. Our passion lies in creating websites that not only look stunning but also convert visitors into loyal ... read Hook Agency reviews & insights

    < $25/hr
    10 - 49
    2012
    Minneapolis, United States
  • A full-service marketing firm based in Minnesota, helping small to midsize businesses accomplish their business goals through branding, marketing management, content development, web design, and more. We are truly passionate about our clients’ success, and we are dedicated to: Understanding client needs and a customized strategy that integrates with business goals Employ expertise to translate ... read KMD Marketing & Design reviews & insights

    $25 - $49/hr
    2 - 9
    Northfield, United States
  • Aware delivers digital engagement solutions.We create marketing strategies and build technology to help companies attract and convert customers with engaging digital experiences so they can fully own the customer experience. And Aware taps the power of the Sitecore Experience Platform and its industry-leading digital content management system (Experience CMS) so you can deliver personalized, connected ... read Aware Web Solutions reviews & insights

    $50 - $99/hr
    10 - 49
    1998
    Minneapolis, United States
  • Snap Agency is a Minneapolis online marketing agency that partners with small businesses and e-commerce companies to get more leads and sales online. We love helping businesses grow through Internet marketing using services like: search engine optimization, PPC/SEM management, e-commerce marketing, social media marketing, web design, web development, email marketing, mobile website and local SEO.

    $50 - $99/hr
    10 - 49
    2010
    Minneapolis, United States
  • Studio 544 is owned by Mark Lewandowski in Hutchinson, MN. The business focuses primarily on website design and implementation for small businesses, individuals, organizations and non-profits. Studio 544 specializes in WordPress sites.

    < $25/hr
    2 - 9
    2002
    Hutchinson, United States
  • Using AI Tools

    • ChatGPTChatGPT
    • Claude (Anthropic)Claude (Anthropic)
    • GeminiGemini
    • HubspotHubspot
    • FathomFathom
    • + 3 More

    O8 is a technical digital marketing agency headquartered in Minneapolis, MN. We help B2B organizations — in healthcare, higher education, technology, and financial services — generate more leads, improve conversions, and grow revenue through data-driven strategy and execution.Our services include growth marketing, SEO & content strategy, paid advertising (Google Ads), web design & development (Drupal, ... read O8 reviews & insights

    $150 - $199/hr
    10 - 49
    2010
    Minneapolis, United States

    Why O8?

    • Proven B2B results 95 percent client retention
    • Strategy development and paid media experts
    • 500 plus projects 20 plus years experience

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Where the firms are.

Bubble size shows how many firms each country has; colour shows its average hourly rate. Tap any country for its firm count, average rate, rating, and Value Score.

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All cities ranked by Value Score.

Every city in scope, ranked by Value Score.

CityFirmsAvg RateAvg RatingValue ScoreAction
USMinneapolis58$71/hr4.973View firms
USEden Prairie3$25/hr-71View firms
USAnoka1$25/hr-69View firms
USRoseville1$25/hr-69View firms
USSauk Rapids1$25/hr-69View firms
USEly1$25/hr-69View firms
USHutchinson1$25/hr-69View firms
USBurnsville3$31/hr-69View firms
USBlaine1$25/hr-69View firms
USBloomington4$37/hr-67View firms
USNorthfield1$37/hr-65View firms
USEdina1$37/hr-65View firms
USEast Bethel1$75/hr4.864View firms
USMinnetonka3$75/hr-52View firms
USPlymouth4$75/hr-52View firms
USDuluth2$75/hr-51View firms
USHastings1$75/hr-50View firms
USChamplin1$75/hr-50View firms
USBrooklyn Park1$75/hr-50View firms
USWoodbury2$125/hr-32View firms
USRed Wing1$125/hr-31View firms
USSt. Paul2$163/hr-17View firms
USWhite Bear Lake2$175/hr-13View firms
USSaint Paul2--13View firms
USSaint Louis Park2--13View firms
USRochester2$175/hr-13View firms
USStillwater2$175/hr-13View firms
USNorth Saint Paul1$175/hr-11View firms
USAlger1--8View firms
USHopkins1--8View firms
USNew Brighton1--8View firms
USGrand Rapids1--8View firms
USDouglas County1--8View firms
USRosemount1--8View firms
USLakeville2$300/hr-3View firms
USAlbert Lea1$250/hr-2View firms
USMinneapolis
58 firms$71/hr4.9
Value Score73 / 100
USEden Prairie
3 firms$25/hr
Value Score71 / 100
USAnoka
1 firms$25/hr
Value Score69 / 100
USRoseville
1 firms$25/hr
Value Score69 / 100
USSauk Rapids
1 firms$25/hr
Value Score69 / 100
USEly
1 firms$25/hr
Value Score69 / 100
USHutchinson
1 firms$25/hr
Value Score69 / 100
USBurnsville
3 firms$31/hr
Value Score69 / 100
USBlaine
1 firms$25/hr
Value Score69 / 100
USBloomington
4 firms$37/hr
Value Score67 / 100
USNorthfield
1 firms$37/hr
Value Score65 / 100
USEdina
1 firms$37/hr
Value Score65 / 100
USEast Bethel
1 firms$75/hr4.8
Value Score64 / 100
USMinnetonka
3 firms$75/hr
Value Score52 / 100
USPlymouth
4 firms$75/hr
Value Score52 / 100
USDuluth
2 firms$75/hr
Value Score51 / 100
USHastings
1 firms$75/hr
Value Score50 / 100
USChamplin
1 firms$75/hr
Value Score50 / 100
USBrooklyn Park
1 firms$75/hr
Value Score50 / 100
USWoodbury
2 firms$125/hr
Value Score32 / 100
USRed Wing
1 firms$125/hr
Value Score31 / 100
USSt. Paul
2 firms$163/hr
Value Score17 / 100
USWhite Bear Lake
2 firms$175/hr
Value Score13 / 100
USSaint Paul
2 firms
Value Score13 / 100
USSaint Louis Park
2 firms
Value Score13 / 100
USRochester
2 firms$175/hr
Value Score13 / 100
USStillwater
2 firms$175/hr
Value Score13 / 100
USNorth Saint Paul
1 firms$175/hr
Value Score11 / 100
USAlger
1 firms
Value Score8 / 100
USHopkins
1 firms
Value Score8 / 100
USNew Brighton
1 firms
Value Score8 / 100
USGrand Rapids
1 firms
Value Score8 / 100
USDouglas County
1 firms
Value Score8 / 100
USRosemount
1 firms
Value Score8 / 100
USLakeville
2 firms$300/hr
Value Score3 / 100
USAlbert Lea
1 firms$250/hr
Value Score2 / 100

Match by work-hour overlap with your team.

Cost matters - but so does being able to actually talk to your developer during your workday. Here are the best destinations for each major hub.

If you're in US (PT/ET)Recommended

Look for nearshore LATAM partners - same-day collaboration, similar time zones, and 50-60% cost savings vs domestic.

MXMexico~7h overlap
ARArgentina~6h overlap
BRBrazil~5h overlap
CACanada~8h overlap
If you're in Europe (CET/GMT)Recommended

Eastern Europe is your sweet spot - 1-2h time zone shift, EU GDPR alignment, and 40-50% lower rates than Western Europe.

PLPoland~8h overlap
UAUkraine~7h overlap
RORomania~7h overlap
ZASouth Africa~8h overlap

How firms are placed on the matrix

Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.

Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.

Read the full methodology
Algorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope

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