An Agency for Marketing Teams

We are a Minnesota-based agency that offers digital marketing, strategy, and web services. Our main mission is to create the best agency environment for skilled people from all over the world. That is based on the belief that only the best, long-retained, happy people can provide the best service and results to our clients.

We believe your digital ecosystem should be continually measured, tested, automated, and improved over time. Our vast web design, digital marketing, strategy, and technical expertise maximizes our ability to do so while driving ROI. We're here to ensure your success in the ever-changing and technically-complex world of digital marketing and, above all, to have your back!

Our Four Key Promises To You

1. We Have You Covered Holistically

We won't let you down when it comes to your ads and traffic (SEO+), user experience (UX), or well-converting designs and landing pages (CRO). We call the holistic intersection of all three areas DIO™️. Other agencies tend to specialize in one or two areas and let the others slide.

2. We're as Careful of Your Budget as You Are

Other agencies are always looking to get you to spend money on something you may very well not need or probably shouldn’t spend money on. If something goes awry, we'll work to make it fair and right.

3. Results Over Opinions and Supporting Expertise

Results matter more than our opinions, but it's our expertise that allows us to ask the right questions in the first place. The best data always wins out over opinions, even our own. We're willing to be wrong, based on the data, and share our learnings with you. 

4. No Long-Term Contracts and Complete Control

Other agencies tend to trap you into long-term contracts and take possession of your data and hosting access.

We aim to always Do What's Right, retaining clients based on relationships and quality results – not contracts – while ensuring you have control where you want it, support where you need it, and plenty of knowledge transfer.

Our Commitments

1. Diversity and Inclusion

O8 is committed to giving you a diverse and inclusive environment during our partnership. We are a multicultural team that has taken the MN Tech Diversity Pledge and is a certified LGBT Business Enterprise.

2. Sustainability and The Environment

O8 is committed to a low carbon footprint. By making websites lean, fast, and more efficient, we reduce environmental impact. The 2% of global carbon emissions come from the electricity used by the internet, equivalent to the entire aviation industry or the world's 6th worst polluting country.

3. Open Source Contributions

As a collective, O8 makes code, financial, and volunteer-based contributions to Drupal, WordPress, and other open source communities and attends related events worldwide.

The Numbers

  • 200+ years collective experience
  • 95% client retention
  • 11 years in business
  • 500+ projects delivered
United States United States
5123 W. 98th St. #1242, Minneapolis, Minnesota 55437
612-276-5880
$150 - $199/hr
10 - 49
2010

Service Focus

Focus of Web Development
  • Wordpress - 45%
  • Drupal - 45%
  • Squarespace - 10%
Focus of Web Designing (UI/UX)
  • Website - 50%
  • Landing Page - 5%
  • Ecommerce - 20%
  • User Experience - 25%
Focus of Digital Marketing
  • SEO Services - 20%
  • Content Marketing - 20%
  • Social Media Marketing - 5%
  • PPC - 20%
  • Analytics Consulting - 5%
  • Inbound Marketing - 5%
  • Search Engine Marketing - 5%
  • Conversion Rate Optimization - 20%
  • Facebook - 20%
  • Instagram - 20%
  • LinkedIn - 20%
  • Snapchat - 10%
  • Twitter - 10%
  • Other - 20%
Focus of E-commerce Development
  • Magento - 30%
  • Shopify - 40%
  • WooCommerce - 30%

Industry Focus

  • Advertising & Marketing - 10%
  • Business Services - 10%
  • Education - 10%
  • Financial & Payments - 10%
  • Government - 10%
  • Healthcare & Medical - 10%
  • Information Technology - 10%
  • Retail - 10%
  • Other Industries - 10%
  • E-commerce - 10%

Client Focus

40% Medium Business
40% Small Business
20% Large Business

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Client Portfolio of O8

Project Industry

  • Information Technology - 100.0%

Major Industry Focus

Information Technology

Project Cost

  • Not Disclosed - 100.0%

Common Project Cost

Not Disclosed

Project Timeline

  • 26 to 50 Weeks - 100.0%

Project Timeline

26 to 50 Weeks

Clients: 18

  • B2B Lead Generation Services for Ryan Companies
  • Paid Ads Management for Emerson
  • Drupal Redesign and Digital Marketing for HelpSystems
  • Virtual University Tour for Baker University
  • Lead Generation Ebook for Antea Group
  • Conversion Rate Optimization Agency Services for GenoPalate
  • Squarespace Website for Complex Financial Products for Apex
  • OptiMesh App for Spineology
  • Driving Leads and Increasing Conversions in the World of Finance for IDS
  • Conversion Rate Optimization for HelpSystems
  • Open Enrollment Video Production for Ochs
  • Drupal Migration for University of Minnesota OIT
  • Large-Scale WordPress Migration and Digital Marketing for Ecumen
  • WordPress Website Design for Historical Redevelopment Project
  • Fulfillment of Product Warranty Claims with ShipStation for Tricam
  • Conversational Marketing with Drift for MedSource
  • And many more
  • Please do not hesitate to reach out to us for more information

Portfolios: 1

HelpSystems

HelpSystems

  • HelpSystems screenshot 1
  • HelpSystems screenshot 2
Not Disclosed
50 weeks
Information Technology

A complex, multi-lingual website redesign and ongoing partnership with an established and renowned tech company. 

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Client Overview

HelpSystems develops intuitive, easy-to-use software solutions for IT management and monitoring, cybersecurity, business intelligence, and document management. The software simplifies everyday operations to help save time and cut costs, and consultants offer professional services to guide successful project outcomes.

The Challenge

HelpSystems is a high-velocity business with expanding product lines and services. Some of these services and brands were competing for visibility and clarity, and the company was rapidly outgrowing their old site. Also, they had made a strategic decision to move away from a product-focused to a solutions-focused site structure.

They needed a web solution that could unify and strengthen all offerings through a single customer-facing gateway, and be dynamic enough to accommodate new services as they were developed. Also, they recognized that optimization for mobile devices was a key requirement for future success.

For a project that was this mission-critical, HelpSystems was looking for a reliable partner with top-level technical ability, sound DevOps practices and expert-level Drupal CMS experience.

Key Requirements

  • Facilitate change of strategy, from product-focused to solutions-focused
  • Streamline complex services/brand offerings into one portal
  • Improved content creation, management, and administration
  • Emphasis on mobile and optimization for mobile devices
  • Powerful and scalable CMS platform
  • Confidence in long-term technology lifespan and solid ROI

Our Solutions

  1. Drupal was chosen for its robust and extensible technology, flexibility, scalability, security, and cost savings.
  2. The Discovery & Strategy Phases helped us distill key requirements into a roadmap for the project, with deliverables including a content strategy framework and user experience wireframes.
  3. Design was guided by stakeholder feedback and brand standards, involving several iterations and feedback rounds.
  4. The Development process was iterative so that we had measurable progress yet flexibility for adjustment along the way.
  5. Deployment went well, given a bit of complexity with a remote S3 file system for assets, and a production environment on a load-balanced Rackspace server.

From the Client

"Irreplaceable Partner for Our Business - The team at O8 has been instrumental in helping our company elevate our web user experience. From a website redesign, to ongoing customizations to CRO recommendations, we rely on this team to support us in managing a website that meets the various objectives of HelpSystems. Thanks for the hard work and killer guidance! Keep it coming."

- Leila De la Fuente

  Senior Manager, HelpSystems