Best SEO Companies & Services
Looking for the top SEO companies? Pick the best SEO agency from the best search engine optimization companies list that offers professional SEO services by SEO experts. To help the best SEO services seekers find a reliable SEO company, GoodFirms has researched the best SEO companies. The meticulous research concluded that the best SEO agencies strategies to implement aggressive on-page & off-page search engine optimization techniques to help clients accelerate quality organic traffic. So, Pick the best SEO company from the below list of top search engine optimization agencies :
Best SEO Companies | Top Search Engine Optimization CompaniesFilter
Preample, based in India, is a remote staffing company providing virtual resources on hire. Location is the single most limiting factor when it comes to hiring superior talent. We founded Preample in 2018 on a simple insight that the expanse of talent is global & therefore the future of work is remote. However, the prospect of searching, recruiting, managing & retaining a geographically & culturally diverse team can be quite daunting for most companies. That’s where we come in. We are breaking down talent barriers & mak... read more about Preample Remote Staffing (P) Limited
With professional experience in this market since 1997, initiates your activity in the year of 2005/2006, having as work philosophy to produce with great resulted, supply to the best cost-benefit, express the profile of the customer, reach marketing objectives and to value your customers, partners and suppliers. Analyses of market, challenges and innovative solutions are some of the used instruments to search the best one resulted for our customers.
Digital Tailor is Nairobi’s home of IT and Digital Marketing. We tailor custom software, design beautiful websites, provide secure hosting and integrate Mpesa payments. In digital marketing, we execute measurable marketing strategies with insightful analytics to adapt your business to dynamic consumer trends. Our digital campaign management, social media management, search engine optimization, and content marketing strategies work together to give your business an impactful digital presence.
Bluegrey technologies is the best web services and solutions company. We provide solutions on web design, web development, mobile applications, digital marketing, call center services, network support and many more. Our professional creative team of certified web designers makes sure to provide your visitors with the best viewing experience on any of the devices they are surfing your website with. We are a team of creative, passionate and result oriented professionals, our aimed to deliver cutting-edge web design & web development ser... read more about Bluegrey Technologies
We at Passogen Technologies represent a generation, which is passionate about Innovation, Exploration and Experimentation at the frontier of the Technology. This passion bleeds through our fingers and into our work. The work of an intrinsically motivated individual is inherently dignified. Since the beginning, we have amassed the developers for whom programming is not a mere talent but a passion. We work with zest to serve our clients. When they prosper, we prosper. Essentially, we live by the motto: Client satisfaction is our ultimat... read more about Passogen Technologies
We are a one-stop digital solution company that provides exposure to your business by building you a professional and attractive website. But this is one of the few services that Arovan Tech provides. Here, you get all the things required to run a successful online business. From getting your website designed, to strategic online marketing your contents and much more is at your disposal when you come to us. All these services are looked over by a team of professionals who know what they are doing. Each member of the Arovan Tech family has an... read more about Arovan Tech Ltd
GIVING YOUR BUSINESS A HIGH FLIGHT At Xpezia, we offer tailored web-based solutions to help you run your business more efficiently. Whether you own a brick and mortar store, are a retailer or trying to excel in E-commerce, Xpezia is all you need to speed up your business growth. We render a wide range of web services to help you in the automation and augmented the efficiency of the back-end of your business, saving you both money and time while boosting your business bottom line. This leverages you extra time to focus more on the front... read more about Xpezia
Purvidhaan technology is a leading mobile app development company in Pune, India. Purvidhaan Technology design and develop all kinds of custom software and mobile app. Being the best custom software development company, Purvidhaan Technology is committed to providing the customized IT solution and services for your businesses to meet your business objectives. Our focused and dedicated IT professionals team can build mobile and web applications on any platform. Innovative approach and innovative technology deliver the best op... read more about Purvidhaan Technology
A software house with strategic branding is what makes Wurfel IT as one of the leading branding agencies. Since 2016 we have helped top brands in the country to stand out themselves as being different and guided them to establish their own identity. What makes us different? We are a dedicated team of Creative designers, Creative writers, Branding experts, App developers, SEO technical experts, Social Media Marketing professionals, brand auditors who share a common passion to work together and make the brands count. We work to create strategi... read more about Wurfel IT
At Inkprog, 'experience' matters the most and we do just about everything from designing to digital marketing with best in class designers and developers.
Custom Solutions based on Individual Requirement Kayadhu creates a solution which is optimized to your requirements; Custom by default. Contrast this with one size fits all bundles sometimes promoted by companies that rely mainly on product sales. Because we are vendor-independent, we can select the best-fit solution to minimize your Total Cost of Ownership, and maximize your Quality of Service.
DEAARA – Design, Aesthetics & Aspirations Deaara is a market leading International IT Solution brand that offers 360° marketing solution since 2008. Our team work in creating innovative designs are fruitful for our clients to make their business identified in such a cut throat market competition.Our creativity in designing your Traditional marketing material will speak more than your words. And our rich experience with Digital marketing, will shout out your brand name just like you imagined while your start-up. We have colla... read more about Deaara
'Dinetic Technologies Private Limited is a leading IT company in Durgapur,West Bengal. We successfully service global customers in the field of Website Designing , Website Development, Software Development, Mobile Application Development, Digital Marketing and Process Outsourcing.'
Digics Pvt Ltd, is leading Web Solution Company in Karachi, Pakistan. We deals in providing the best & most Affordable web solution & software Development services which includes website development, logo design, digital marketing, content writing, animation, book writing, apps development etc. We are proud to state that we consist of some of the best professionals to carryout the tasks that we get from our clients. If you need any help just call us or visit the website here are always here for your assistance 24/7.
Based in India, PalamSolutions is the leading website design and development company. We indulge in providing the best technical web solutions and services for your online business. We took initiative in 2014 and deploy our web technologies to build an online brand with the aid of advanced web design and development services. We have served web designing services all over countries including the USA, Australia, Europe, Canada and more. We have a highly skilled and experienced team of programmers, developers, designers, and marketers, providing ... read more about Palam Solutions
Apkiwebsite is your destination for web designing, web development, and digital marketing services. Though there are a plethora of websites that have the same niche as yours, we have the ability to deliver you an exceptional one with stunning design and enhanced functionality. We understand your business requirements and target customers' expectations, after which we create the platforms that not only deliver amazing user-experience but also perform best on all different devices, leading your business to success. -- We are one of the leadi... read more about ApkiWebsite.com
Jetheights is one of Nigeria's and Africa’s leading Web, Advertising, Brand Strategy, Content and Marketing Communications Agency proffering world-class services for forward-thinking businesses and brands using growth hacking tools and trusted technologies to increase sales, improve ROI and make brands unforgettable while advocating the acceleration of digital skills for career development and entrepreneurship (in diverse sectors) for emerging leaders as net-contributors to the national & global economy. We have worked with t... read more about Jetheights Services Limited
From cutting-edge web design to strategic digital marketing, our team develops effective cost-effective digital solutions for forward thinking companies. We have a proven track record since 2005 winning over 150+ awards for our efforts. We were also one of the first companies to develop location-based cell phone technology for our clients prior to the smartphone era.
ISOLS Group is a leading technology and digital marketing corporation offering technology & digital solutions, services & products. The group has developed its specialized wings of technology solutions and digital marketing solutions & services. Innovative Solution Technologies is one of the sister concerns of ISOLS Group that deals in end-to-end technology solutions, services & products; from a simple mobile app & web application to business automation solutions like ERP and CRM solutions. Digital India Leader is anot... read more about ISOLS Group Private Limited
Creative storytelling is the hero of any digital marketing campaign. Our team of visual storytellers, UI/UX experts and digital strategists is thrilled to solve your toughest challenge, making a memorable impact on your customers.
Since 2017, the company has been helping individuals, start-ups and huge corporations realize their IT goals. Our passion, and the main goal, is to bridge the gap between theory and practice, making the most out of both. We vigorously test our solutions before giving them to the client. We believe in using artificial intelligence when it is useful, not just impressive.
SugarBrown India is the unique full-time digital marketing agency that strives to join forces with clients to achieve mutual business goals. We are a passionate team of marketers, designers, developers, and writers who pride themselves in offering a wide range of custom web services to small and large-size businesses in different domains. As the fastest growing agency, we prioritize customer satisfaction and provide full-service strategies to increase visibility, conversion, and revenue. Your brand is what your customers talk about when you are... read more about SugarBrown India Pvt. Ltd.
STRATAGEM is diversified to make brands and companies grow, by shifting their area of play. We focus on the most important growth pillars for transformation through strategy, consulting, development, management, and research, in which the hacking of growth and digital marketing paves the way for sustainable growth. We create and build experiences in the digital and real-world together with our Partners. With the most prominent outcome of growth. By combining our unique process, services, and community, we create magic with our clients... read more about STRATAGEM Ventures
Logo In Time is a full-service digital marketing agency, providing tailor-made logo & graphic design, website design & development, video animation, e-commerce, online marketing, SEO services, content writing solutions and much more. Delivering technological excellence with systemic design approach! Digital powerhouse of creative and interactive solutions, where artistic minds work in collaboration with ingenious tech gurus and analysts to produce digital masterpieces for your business needs. Always delivering on our promises! We ... read more about Logo In Time
King's Marketing-Marketing for Future, is established since 2014 in the IT hub of world Bangalore-India. We are not only helping the clients we are serving to our national and international clients to increase the traffic of their business and get the conversion. We treat our clients as a King, and we are King Makers. King's Marketing serving in the field of new innovative technologies of Advertising, Branding, Marketing, Internet Marketing, and IT Solutions. Our area of expertise in Digital Advertising, 360-degree Digital Marketing,... read more about King's Marketing
Sebstone Digital Agency is an IT company who is having a presence in India & the US. Sebstrone is providing Website Development, Website Design, App Development, Digital Marketing Services, Promotional Video at one roof at an affordable price. We have more than 5 years of experience. We have completed more than hundreds of projects in all domains. Sebstrone has a team of experts who has good years of experience in particular services.
Hardik ensures justice to his role as a leader and as a passionate entrepreneur when he thinks, analyses, and structures his business tactics according to the need of his client and the capabilities of his team members. Building a global business from rock bottom, he believes in the Universal perspective of work- uplifting, growing, and building ideas on a global scale of enrichment. He is the backbone of this embodied version of innovation at Om Infosolutions. I believe each one has what it takes to create the extraordinary, we just need to... read more about ominfosolutions
20 years of transformation, change, innovation, and adaptation. We saw tech emerge and disappear, trends come and go and customer expectations change and grow. Today more than ever, our clients count on DPDK Digital Agency to be new every day. As an innovation partner, they rely on our experience and expertise dealing with continuous transformation and resilient adaptation. We help them answer and exceed customer expectations in a hyper-personalized landscape, keep them on the offense, and have their brand differentiate through cus... read more about DPDK Digital Agency
MIU is a Creative Digital Solutions Agency based in Singapore that helps driven brands express their purpose with a complete solution. We help businesses recognize & express purpose! We have been building remarkably complex brand experiences for companies since 2015. Our mission 'Express Purpose' empowers us to connect your voice to your audience effectively, pushing you to be at the forefront of your industry. As Singapore Spring Certified consultants, we help businesses thrive in this digital age! We can help you... read more about MIU LLP
Limra Softech is the IT Consulting Website Development Company that delivers personalized solutions to your technical aspiration & business challenges. We hold an extremely large group of specialization. We offer the adaptive and quantifiable services in the expertise of ADVANCED WEB & MOBILE SOLUTIONS, ENTERPRISE APPS & PORTALS. We develop competitive solutions in the fields of business development, app production and implementation, Web Design and Development, Mobile Application Development , Digit... read more about Limra Softech India Pvt. Ltd
United Arab Emirates
Web Media Makers is a privately held web design and internet marketing services company headquartered at Faridabad, India with branches in New Delhi, Noida and Gurgaon. We are specilized in web design, development and internet marketing services.
Mavin Apps and technologies private limited is one of the top mobile app development company in Chennai, India. It was founded in 2011. We employ 30 plus highly experienced developers. We are specialised in iOS and Android mobile app development, mobile game development using unity framework, Responsive websites creation using HTML5 framework, Web services development using Php/MySQL, Zend framework, ruby on rail, creating cross platform apps in MEAN STACK and Xamarin framework, Graphics design and animation
We are a team of problem solvers, joining our knowledge about UX, Business, and Tech to make products. We believe that great products emerge from a perfect blend of skills, hard-won wisdom and a telepathic sync between the team, bigger than their parts. Our team design, make hardware, sell and build digital products. Craft desks, cook and win hackathons together!
We are the Uganda's software powerhouse. We use the latest and the greatest technology in combination with an optimized agile approach to create applications that are being used by millions. Our involved approach is a competitive advantage: we partner with clients to understand the nature & challenges of their businesses. We create custom software solutions to address these challenges in an effective and transparent way. We have crafted hundreds of solutions todate - head over to http://jentroy.com/case-study to see ha... read more about Jentroy Uganda Limited
Ait Websolution is an IT company situated in Shastri Nagar, Jaipur provides IT solution like Web Designing, Web Development, SEO Service, Digital Marketing, Dynamic Website, Ecommerce Website in Jaipur.
Adweb Studio is a creative digital agency specializing in Branding, Web Design, and Mobile App Development.
Ready to get your business online & create a reputable brand? Mastermind Agency is a Birmingham based web design, SEO and digital marketing company ready to help you get more sales and costumers. Unlike most web design and digital agencies, we provide all-in-one flexible and scalable solutions that will SKYROCKET your business at affordable prices. Did you think that's everything?! We even offer TONS of useful FREEBIES to all our clients, for more details on this please visit our website.
At RnR DataLex we focus on providing IT Solutions to the most untapped verticals globally and our product RujulERP is exclusively designed for Retailer, Trader, Service Centres, Franchisors and Law ﬁrms. It is accepted worldwide for its ease-of-use and easily conﬁgurable features.
AK CREATION is a house which specializes in brand identity design. AK CREATION promoted by creative professionals, with experience of par excellence takes your brand building process to another level. we believe that presentation skill is needed with experience of Market situation in Marketing. AK CREATION's creative, experienced & professional team has developed their skills in all media which required for Marketing. Creativity has no limits in all media and it is a combination of creativity, concepts and technology promoting you... read more about AK Creation - Surat
We are a digital agency located in Bogotá Colombia and Miami United States. We have more than 15 years of experience, we work all kinds of projects related to Digital Marketing, Web Development, we supply hosting, domains, mobile applications, digital marketing. We have a large group of professionals related to the digital world, web development, programming, marketing, software solutions, communication and audiovisual production, channeling creative talent, our focus is the solution of the requirements of each segment of the economy, co... read more about DIGI TEAM AMERICA LLC
Trailblazer helps businesses grow sales with expert lead generation and content writing services. Our Trailblazers have helped over 300 companies across 4 continents optimise their inbound & outbound marketing, reach new audiences and consistently engage with users to scale and accelerate sales. Our copywriters and lead gen specialists are all native English speakers with expert knowledge in specific fields, and are overseen by European project managers who interact directly with clients. Content writing and lead generation services t... read more about Trailblazer Innovation
Argona Partners is a startup advisor, small business expertise firm, and community creator all under one roof. From marketing to finance to operations, we can help.
We are result-driven information technology consulting firm specialized in helping companies with our wide range of competencies in new age technologies and business frameworks. Infonium works along businesses to offer tailored IT consultancy services. We work as a business partner to help in business growth, product marketing, IT strategy planning, selecting tools and frameworks for digitization of their business process and digital transformation implementation. Our team has industry experts with 20+ years of experience have helped earl... read more about Infonium Technologies
“We Love Digital Marketing”, did that sound strangely or funny. Well! We indeed are so immensely in love with Digital Marketing; we wanted the world to know about it. Hence, the name “We Love Digital Marketing” Our Love and Passion for Digital Marketing keeps driving the team to achieve better results day after day for our clientele. We are a passionate bunch of creative people who find marketing fun and challenging at the same time. Our team of dynamic professionals has helped us become the best digital marketin... read more about We Love Digital Marketing Inc.
We’re experts in building websites that are beautiful and continue getting better through our digital marketing growth services. With the majority of our builds in WordPress, Magento & Shopify, we work with our clients with 100% focus on substantially increasing sales, leads, profitability, and business objectives through fully-managed web design, web development, maintenance, and digital marketing services
At Prime Ghost Writers, we offer creative and highly qualified ghostwriters for hire. We have a team of professional book writers coming from diverse backgrounds such as business, arts, sciences, technology, media, marketing, social sciences, and engineering. This diversified talent pool with multiple unique skillsets has enabled us to specialize in various genres and cater to the needs of clients from varying industries and professions.
ADVERTISING & DIGITAL MARKETING is at the core of Pedal Group Private Limited. We are a full-service advertising and digital marketing agency in Nepal blending creativity in fragmented media of ATL, BTL, and Digital Marketing producing innovative ads. We create branding and advertisement solutions for national and multinational companies with the creative approach of combining strategic thinking with refreshing and relevant communication. Through integrated marketing communication solutions and with passion deep within, ... read more about Pedal Group Pvt. Ltd.
Artiology is a branding agency that mission is to analyse, strategise, create, and manage brands like yours. We harmonise art, business, and Psychology to craft brands that have your fingerprint’ uniqueness. We're Brave Doers And In Creativity & Passion, We Trust! We analyse your reality, develop strategies that make your brand relevant, and then we craft its personality. We offer your brand value and purpose. Since we started we chose courage, creativity, and truth to be the cornerstones of our work process and relationship... read more about Artiology
Idearre Technology is a website and mobile app developer who also works as a digital marketing powerhouse and highly creative graphic designer. Our clients’ success is our ultimate motto.
We are a development agency based in India. In 2016, we started as a software development company. Because of our sheer dedication and hard work, we provided software services to our 50 clients in our first two years. Based on the demand of our clients, we stepped into the field of Website development and managed over 80 projects since then. In 2019, we got a proposal from UK based company, Brandcares to build a Cross-Platform mobile app for their business. Since then, we have worked for outstanding businesses and helped them immensely to... read more about RavSam Web Solutions
- What is SEO?
- What Are the Services Included in SEO?
- How to Research Keywords to Build a Successful SEO Strategy?
- How to Target Local SEO Ranking?
- What Is the Difference Between White Hat SEO V/S Black Hat SEO Techniques?
- What are the Common Mistakes Executed while Implementing SEO strategies?
- Which are the Most Valuable SEO KPIs?
- What to Do When Google Penalizes the Site?
- How To Select The Ideal SEO Partner?
- How Much Does an SEO Service Company Charge?
What is SEO?
Search engine optimization is the way of enhancing the quality and quantity of organic traffic by increasing the visibility of the website. As the search engines focus on providing optimum service for the users, it ranks those sites higher which possess appropriate information as well as are easy to navigate and understand. SEO service providers improve the design and content of the web pages to make it appealing for the search engines. They further ensure that the website contains relevant keywords, so the search engine displays the site to the people searching for specific topics.
There are three main categories of SEO:
- On-Page Optimization: On-page SEO concentrates on the contents of the individual pages. The SEO experts strategize the content accordingly to drive rankings. The professional SEO services perform site audits to ensure that the URL structure of the site is strong along with meta tag and meta description of the page. Three factors play a critical role in on-page optimization:
- Keyword research
- Quality Content
- Keyword Optimization
- Technical SEO: This focuses on improving the backend structure of the site. Technical SEO increases the site's readability making it easier for search engines to crawl the site. This offers the readers good user experience and can influence overall traffic and engagement rates. Technical SEO concentrates on:
- Site speed
- Site architecture
- Structured data
- Off-Page Optimization: Off-Page SEO emphasizes on building relationships between the client’s website and other websites. This tactic helps sites gain high-quality backlinks from other websites with higher DA. The search engine assumes that the site has great content when it receives references from varied other authority websites. Following are the top off-page SEO techniques:
- Guest Blogging
- Broken Link Acquisition
- Competitor Research
What Are the Services Included in SEO?
Apart from the top digital marketing companies, there are several SEO companies that offer a wide range of services to boost the rankings on the SERPs.
The most common services included in SEO campaigns are:
- Keyword Research: This is the process of identifying the most searched and popular terms used to locate a specific service, product, or information.
- Local SEO: Local SEO solutions optimize the brand for local searches. The SEO experts understand the market and help improve the local rankings thoroughly.
- Website Audits: Website audits are performed to analyze the site's ability to rank in SERPs organically.
- SEO Consulting: Top companies for SEO service offer advice and recommendations on actions required to boost the rankings of the site.
- Link Reclamation: While updating the new pages, old URLs must be redirected to the new page. These redirects are essential for preserving the link juice.
The SEO agencies offer several other SEO services such as:
- Link Building
- Conversion Optimization
- Split Testing
- Analysis and Reporting, etc.
How to Research Keywords to Build a Successful SEO Strategy?
Step 1: Look out for content/topics relevant to the core business.
Before commencing keyword research, find out the topics you wish to target. These topics can generally relate to your business in a close group or a broader sense. It is essential to consider buyers' cogitation and compile a list of issues that would allow your business to be discovered by the target audience.
Step 2: Shortlist Keywords Phrases to Identify Sub-Topics.
The next step is to find keyword phrases that will help you rank in SERPs. These are the same keywords that the potential customers are searching for. Targeting these string of keywords will return your web pages in search engines. Use various analytics tools such as Google Analytics to distinguish the keywords used by prospects to discover your site.
Step 3: Focus on Related Search Terms.
While targeting keywords, you must be thorough and cover multiple different types of keywords or string of keywords to grab a spot on search result pages. You may manually discover different search terms by searching for a specific topic on Google.com and scroll to the bottom of the results. You will find several other long-tail or short-tail search results related to the original keyword that you should take into consideration.
Step 4: Analyze Your Competitors
Ranking on SERPs does not solely depend on your SEO campaigns. Instead, the SEO tactics applied by your competitor can affect your ranking. If your competitors have an active keyword strategy, chances are your website will rank behind theirs. You can take the help of various SEO tools to analyze their site. You may focus on the keywords that your competitors are ranking for, along with the keywords they have ignored. Since this may serve as an excellent opportunity for your website to create its market share on different terms.
Step 5: Trim down the Keyword List.
Keywords help the crawlers in identifying the topic you are offering. But it is vital to avoid keyword stuffing in the articles. Although Google has not specified the exact keyword density, SEO experts believe that the ideal percentage of overall keywords is somewhere between 2% to 4%. If there is excessive use of keywords in an article or web-page, the chances of Google penalizing the website is exceptionally high. The Google AdWords Keyword Planner is an efficient SEO tool that shows the volume and traffic approximations for the shortlisted keywords. This will help you eliminate low-volume keywords and narrow down your list.
How to Target Local SEO Ranking?
For your business to capture the attention of the nearby prospects, SEO specialists must enlist a robust local SEO strategy.
The following are the most effective actions to perform local SEO for multiple locations.
- Single Domain: When a company targets multiple geographical areas, they may be tempted to design websites using separate domains for individual locations. However, this may harm your SEO marketing efforts since the content, links, keywords of each domain will clash with the attributes of the other. It is advisable to a subfolder within the primary site to manage and highlight the multiple locations where you offer services.
- Location-Specific Content: To rank on local search engine pages, you must create content relevant to the focus area of your business. Optimize on-page elements for individual target regions. For instance, conceive page titles, H1, HTML tags, as well as the content and image in a manner that resonates with the local population. Businesses offering services in multiple regions must create a unique ‘Location’ landing page which branches out further to include separate location pages.
- Claim Your Business Listings: To improve your standing in local search results, you must create and claim your business listing on 'Google My Business' as well as various online directories like Yelp, Bing, etc. You should also provide added information such as contact details, working hours, available services, etc. This will streamline the entire data of your business and allow local prospects to effortlessly discover your company.
What Is the Difference Between White Hat SEO V/S Black Hat SEO Techniques?
- White Hat Technique: White hat SEO is an ethical and technical practice focusing solely on the requirements and interests of the audiences as opposed to the SERPs rankings. White hat SEO creates a steady, long-term layout to garner organic search traffic to the site. The SEO experts take into account the guidelines established by the Search engines to warrant exceptional user experience. The primary white hat techniques incorporate generating quality inbound links, create original, engaging, and informative content, using keywords, and keyword analysis, keyword-rich meta tags, etc. for constant improvement in the SEO ranking.
- Black Hat Technique: Black hat refers to SEO techniques and strategies where unlawful practices are implemented to get higher search rankings. Black hat SEO is considered as a 'quick-fix' to appeal to the bots in search, instead of focusing on audiences. Although this SEO technique may offer a quick return on the site, it is a rather harmful practice in the long-run. Google is known to ban websites from search engines or de-indexed as a penalty for malpractices. The most common black hat techniques include link farming, keyword stuffing, hidden texts and links, plagiarized content, misleading redirects, etc.
What are the Common Mistakes Executed while Implementing SEO strategies?
Google's algorithm is ever-changing. Hence, SEO experts have to constantly improve their tactics to get results. However, there are particular mistakes that the algorithm despises. If these activities are enacted the site can suffer great damage.
- Intrusive Ads or Sneaky Redirects: A page filled with irrelevant and bothersome ads will fail to rank high on search results. The ads and the page content, at times, are difficult to distinguish. This will compel Google to categorize the site under the "bad user experience" column. In addition, if there are unnatural links from the site, Google will detect them and implement a ban on the site.
- Hidden Texts: Certain agencies hide prominent keywords using white text on a white background. They employ this tactic so that only the bot can spot it while crawling the site. But this practice can get the site permanently banned from search result pages.
- Plagiarized Content: Search Engines hate duplicate content. SERPs display content that is original and unique on the top. Whereas websites posting copied content frequently will be penalized.
- Avoiding Social Media Marketing: Social media marketing is considered to be one of the indirect ranking factors. The top social media marketing companies will help boost the reach of content. This, in turn, will increase the chances of gaining credible backlinks from reputed sites. In short, by avoiding social media marketing, brands can lose an enormous chance of boosting SEO rankings.
- User-Generated Spam: Guest posting or user-generated content is a great way to post unique and engaging articles on the site. However, low-quality or gibberish content published, without moderation, will cause a decline in the ranking on SERPs.
Which are the Most Valuable SEO KPIs?
The responsibilities of the SEO experts do not end after the implementation of SEO marketing strategy. They must keep a constant watch over their performance. Key performance indicators (KPIs) are measurable metrics that indicate the success of the campaign.
The most vital SEO KPIs are as follows:
- Organic Sessions: Organic sessions define the entire duration from the redirection of a visitor from the search engine to their exit from the site. The organic session also analyzes the activities of the user throughout the visit. An improvement in organic session indicates growth in organic traffic. Moreover, the increase in click-through rate aligns with the objective of getting more genuine clients, thereby denoting a successful SEO marketing campaign.
- Page Load Time: The loading time of a site can be a determining KPI. If a site takes a very long time to load, the user is more prone to bounce back to the results page. This can also prevent the user from visiting in the future due to poor experiences. While redesigning the website, pay attention to improving the loading time by optimizing images and graphics of the site.
- Bounce Rate: Bounce rate determines the rate of sessions where the user does not perform any action and leaves immediately after the site loads. When the pages or content seems irrelevant to the visitors, the bounce rate increases. Generally, if the bounce rate is under 40, it is considered excellent. However, the ideal lowest bounce rate depends on the niche or industry.
- Growth in Keyword Ranking: Monitor the website’s rankings for the high volume keywords. The site’s standing is great if the ranking is closer to number one. Although maintaining a close watch as an update in Google’s algorithm can create instability in the rankings. Focus on developing great content as well as link building to boost ranking.
- Conversions: An obvious SEO key performance indicator is the conversion ratio. If the site does not generate leads or convert inquiries to sales, the core business objective of expanding the customer base remains futile. Focus on Conversion Rate Optimization while ensuring exceptional user experience.
What to Do When Google Penalizes the Site?
Before jumping into recovery, it is crucial to understand how to detect whether Google has penalized the site. The SEO specialists constantly run diagnostics on the website to look out for any potential problem in the SEO strategy implemented.
There are two major ways the SEO experts can detect obstacles. One of the ways is when a business notices a sudden drop in the organic search traffic. The other is receiving a message within the Google Search Console.
Depending on whether the site receives Manual or Algorithmic Penalties, the SEO marketing professionals can clean up the chaos accordingly.
- Manual Penalties
Manual penalties are allotted when an SEO analyst at Google investigates the site and deduces certain quandaries. A manual penalty is then displayed on the search console with a detailed description.
Resolution: First and foremost, ascertain the cause of the penalty, whether it is a link penalty or a thin content penalty. Next, put in efforts to rectify the predicament. Once convinced that the cause of retribution is remedied, submit a Reconsideration Request to Google appealing the withdrawal of the penalty.
- Algorithmic Penalties
With Google’s changing algorithms, it is a likely possibility that a specific activity is considered to be poor. This may result in a drastic decline in rankings as well as organic traffic. It may be difficult to identify the exact algorithm harming the website.
Resolution: Take assistance from specialists with an extensive understanding of the algorithms to analyze the reason for the penalty. Eliminate link related issues such as duplicate links, non-editorial links, paid links, etc. Also, focus on improving the quality of the content on webpages. It may take time to regain a higher position on result pages, however adopting SEO best practices will definitely pay off.
How To Select The Ideal SEO Partner?
Whether a company is looking to hire top SEO firms or freelancers, certain attributes must be scrutinized before partnering with them.
- Location: Due to the Internet revolution, businesses can hire SEO services providers from across the world. However, a local option further simplifies the process of reaching the SEO expert.
- Budget: SEO companies can offer a combination of different services that fits the company's budget. For the first time, opt for a mid-range solution to scrutinize the success of the campaign.
- Best Practices: Inquire regarding the practices followed by the SEO company. Few firms follow black-hat techniques to deliver quick results. Avoid them as they will harm the brand more in the longer duration.
- Testimonials: An SEO agency that is vouched for by multiple previous clients represent client satisfaction as well as the credibility of the firm. It is advisable to analyze the feedback and references on reputed ranking platforms like GoodFirms.co to ensure the credibility and authenticity of the service provider.
- Services: Inquire about the services and tools offered by the SEO company. It is essential to verify whether the agency is capable of merging the newly implemented SEO tactics with the existing marketing strategies. Finally, ask if they provide timely reports mapping the results of the campaign.
How Much Does an SEO Service Company Charge?
The price of SEO solutions varies considerably based on different services offered.
A survey by GoodFirms on the SEO strategies, techniques and trends indicate that usually, the price for SEO services range between $500-$1000 (USD). This price is charged for the optimization of 10 keywords for 30 days.
Prospects must analyze the rates of various service providers and compare them to select the one that fits well within the budget.
Explore the above-mentioned list to find the top SEO agencies from across the world. We likewise offer country-wise segregation of the top SEO specialists for countries like the USA, India, the United Kingdom, etc. The dedicated researchers of GoodFirms have carefully curated this list of SEO companies after contemplating all factors and techniques.