Which AI Sent

Which AI Sent is AI search attribution software for businesses and marketing agencies. It shows the leads, bookings and revenue that ChatGPT, Gemini, Perplexity, Claude and Copilot send a business.

People now ask AI assistants who to hire and where to buy, but many of them never click a link. They search the business name or phone directly, so analytics tools credit Google, or record nothing. Which AI Sent closes that gap. It follows AI visitors from the first visit to the contact form, booking or WooCommerce sale, and adds a "How did you first hear about us?" question to capture customers who never clicked.

Every AI lead is labelled by its evidence: Confirmed (a tracked AI visit), Declared (the customer said an AI sent them) or Assisted. Clicks from Google AI Overviews are never guessed into the AI column, so the AI revenue figure is a defensible minimum rather than an estimate.

It also runs AI visibility checks to show whether ChatGPT recommends the business, syncs leads to CRMs (