Best Video Making Software

Video making software can help you in creating best and professional videos quickly and easily. Here we have listed the top video making apps and video making tools with intuitive features and easy to use interface. These video creation software include powerful templates, which can be easily customized to create videos of your choice. Moreover, these video making solutions also allow you to download videos and share them with the other users thereby enabling better collaboration when it comes to business presentations. Just explore these video making tools, along with the users’ reviews & ratings, to pick the best one suiting to your requirements.

Video Making Software
FilterReset
Back IconBack
Filter Reset
Popular Features
Select
Pricing Model
Select
Devices Supported
Select
Deployment
Select
Business Size
Select

List of Best Video Maker Apps | Best Video Creation Software

  • Shotcut

    Free, open source, cross-platform video editor.
    Visit website

    Shotcut is a free and open-source video editing and encoding software that is available for Windows, Mac, and Linux devices. The platform works with resolutions as high as 4K and has broad format support which highlights its impressive capability. ... learn more about Shotcut

    Entry Level Price
    Free version
    Free Trial
    Available
    50%

    Category Focus

    Video Making Software
  • BombBomb

    Build better business relationship with video messaging
    Visit website

    Quickly and easily add a video to any message with the Chrome extension and mobile app. We know that you are better in person. Yet, most business communication happens through faceless, text-only email. With BombBomb, you can rehumanize your communication by getting face to face through video within the tools you already use. BombBomb makes it easy to record, send, and track videos, allowing you t... learn more about BombBomb

    "love using BombBomb"
    Bailey Hahn, SEM Strategist at Summit Digital Marketing
    Entry Level Price
    $29.99 per Month
    Free Trial
    14 days
    33%

    Category Focus

    Video Making Software
  • Pitivi

    A free and open source video editor for Linux.
    Visit website

    Pitivi pronounciation is a Free video editor with a beautiful and intuitive user interface. We believe in allowing everyone on the planet to express themselves through filmmaking, with tools that they can own and improve. ... learn more about Pitivi

    Entry Level Price
    Free version
    Free Trial
    Available
    50%

    Category Focus

    Video Making Software
  • Virtualdub

    Free and open-source video capture and video processing utility.
    Visit website

    VirtualDub is a free, open-source video capture and processing software designed for 32/64 bit Windows platform. Although this application is not endowed with the editing power of pro editors like Adobe Premiere, it’s reliably fast in linear operations.  ... learn more about Virtualdub

    Entry Level Price
    Free version
    Free Trial
    Available
    33%

    Category Focus

    Video Making Software
  • OpenShot

    Free and open-source video editor.
    Visit website

    We designed OpenShot Video Editor to be easy to use, quick to learn, and surprisingly powerful video editor. Take a quick look at some of our most popular features and capabilities. ... learn more about OpenShot

    Entry Level Price
    Free version
    Free Trial
    Available
    50%

    Category Focus

    Video Making Software
  • OBS Studio

    Free and open source software for video recording and live streaming.
    Visit website

    OBS Studio is equipped with a powerful API, enabling plugins and scripts to provide further customization and functionality specific to your needs. Utilize native plugins for high-performance integrations or scripts written with Lua or Python that interface with existing sources.... learn more about OBS Studio

    Entry Level Price
    Free version
    Free Trial
    Available
    25%

    Category Focus

    Video Making Software
  • Magisto

    Join The Video Revolution
    Visit website

    Magisto [Powered by Vimeo] is a one-of-a-kind, A.I. powered, video creation & marketing platform for entrepreneurs, marketers and business owners.Magisto makes it easy to drive business growth with stunning, attention-grabbing videos. Whether you’re looking to generate leads and awareness, build relationships, or grow sales Magisto is the fastest and easiest way to get there. ... learn more about Magisto

    Entry Level Price
    $9.99 per Month
    Free Trial
    Available
    50%

    Category Focus

    Video Making Software
  • Advertuber

    Turn Views Into Customers & Customers Into Fans
    Visit website

    We build the bridge between brand and marketing goals by providing our customers with powerful tools, professional content, and automated software that allows client’s to create video content and watch their ideas come alive.... learn more about Advertuber

    Entry Level Price
    $24.70 per Month
    Free Trial
    30 days
    50%

    Category Focus

    Video Making Software
  • Vimeo

    The industry standard for video
    Visit website

    Vimeo is the world’s leading professional video platform and community. With over 150 million members across more than 150 countries, we help anyone grow their business by making it easy to create and market high-quality, impactful videos. Vimeo is headquartered in New York City with offices around the world, and is an operating business of IAC.Where amazing videos, works in progress, and everyt... learn more about Vimeo

    Entry Level Price
    $7 per Month
    Free Trial
    30 days
    50%

    Category Focus

    Video Making Software
  • Renderforest

    Online video, animation, logo, and website maker
    Visit website

    Renderforest is an online video production platform which allows individuals and businesses create broadcast quality videos for private or business use. Platform is free for use unless user wants to download his/her video in HD. Users can create broadcast quality videos including wedding, family and traveling photo slideshows, explainer and promotional videos, logo animations, kinetic typography ... learn more about Renderforest

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    Video Making Software
  • Wave.video

    Best Online Video Maker.
    Visit website

    Animatron is a video and animation software development company that enables businesses and individuals to create high-quality visual content with its online video making tools.The company emerged as a result of an animation project assigned to the founder’s 10-year-old daughter. Now, a few years later, Animatron addresses digital marketing needs and enables brand-driven storytelling with Wave.v... learn more about Wave.video

    Entry Level Price
    Free version
    Free Trial
    Available
    100%

    Category Focus

    Video Making Software
  • Animoto

    Video making, made easy
    Visit website

    Animoto's award-winning online video maker makes it easy for anyone to drag and drop their way to powerful and professional marketing videos. The company’s certified partnerships with Facebook, Instagram, YouTube, Twitter, and the Small Business Administration give it unique insight into the changing social media and business landscape, which may be why more than 1 million businesses around the ... learn more about Animoto

    Entry Level Price
    Free version
    Free Trial
    Available
    100%

    Category Focus

    Video Making Software
  • VideoScribe

    Make your own whiteboard video fast
    Visit website

    At Sparkol, our mission is to give everyone the tools to create captivating content quickly and easily, no matter their technical ability, design skills or budget. Our main software, VideoScribe, is used in over 160 countries. It enables thousands of businesses, marketers, illustrators, bloggers, sales people, video professionals and teachers to tell better stories, train others, explain complex... learn more about VideoScribe

    Entry Level Price
    $8.00 per Month
    Free Trial
    7 days
    50%

    Category Focus

    Video Making Software
  • Vyond

    Make Your Own Animated Videos
    Visit website

    At Vyond, our mission is to put the power of video in the hands of everyone. Vyond allows people of all skill levels in all industries and job roles to create dynamic and powerful media. With features that go beyond moving text and images, you can build character-driven stories or compelling data visualizations that engage audiences and deliver results.Founded as GoAnimate in 2007, Vyond has helpe... learn more about Vyond

    Entry Level Price
    $49.00 per Month
    Free Trial
    14 days
    100%

    Category Focus

    Video Making Software
  • VideoMakerFX

    Make Videos Like The PROs
    Visit website

    It's no secret that video has a magical effect on your viewers and customers.It's been proven time and time again that video converts up to 3x better in combination with a regular sales letter. The most successful products and services out there always have a video promoting them. Viewers hate them, you probably couldn't sit through watching it and it's just itching to scream out SPAM or even SCA... learn more about VideoMakerFX

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    Video Making Software
  • PlayPlay

    The simplest video maker
    Visit website

    Embrace the video revolution & better engage with your audiences.Hundreds of leading companies now communicate through video with PlayPlay, to make storytelling more human, spontaneous and engaging.With PlayPlay, marketing and communication professionals create stories, interviews, ads and much more – in minutes.Your playplays should look like you and nobody else. Customize them with your own me... learn more about PlayPlay

    Entry Level Price
    Contact Vendor
    Free Trial
    7 days
    100%

    Category Focus

    Video Making Software
  • WIBBITZ

    The quickest and easiest online video editor for every team
    Visit website

    Wibbitz is an automated video creation company that empowers any team to produce professional short-form video. Before Wibbitz, creating professional videos required an in-depth experience of video production and complex editing programs that take years to perfect.With Wibbitz, teams have access to customizable video templates, drag-and-drop editing tools, and millions of licensed photos, videos, ... learn more about WIBBITZ

    Entry Level Price
    $25.00 per Month
    Free Trial
    7 days
    50%

    Category Focus

    Video Making Software
  • Flixpress

    CREATE VIDEOS ONLINE IN MINUTES
    Visit website

    As a company, Flixpress is pioneering the way toward a new era of media creation. Our goal is to create intelligent media that conforms itself to a customer's needs with little to no intervention from the customer. Every journey has a starting point and Flixpress.com is the starting point for us.At Flixpress.com, we have created a service that allows everyone to create broadcast quality video onli... learn more about Flixpress

    Entry Level Price
    Free version
    Free Trial
    Available
    100%

    Category Focus

    Video Making Software
  • Animotica

    Easy-to-use video editor for Windows 10
    Visit website

    Create videos for YouTube, Instagram, IGTV, Facebook, School, Life... with a simple and powerful movie maker.Easily delete all unnecessary moments, combine a few clips in one video or split your video into parts.Move from one clip to another using wonderful effects. Apply different transition effects to any two clips of your video or the same transition to multiple clips at once. ... learn more about Animotica

    Entry Level Price
    Free version
    Free Trial
    Available
    100%

    Category Focus

    Video Making Software
  • Raw Shorts

    Transform Text into Animated Videos
    Visit website

    Our drag and drop animated video maker makes it easy for you to customize your AI generated video rough cut in minutes. If you can build a Powerpoint slide you can make an awesome video with Raw Shorts. The platform can be accessed from any browser and has some powerful features like text to speech, animated charts over 1 million media assets. ... learn more about Raw Shorts

    Entry Level Price
    $49.00 per Month
    Free Trial
    7 days
    100%

    Category Focus

    Video Making Software
  • Wochit

    Create Any Video For Every Use Case
    Visit website

    Wochit is a video creation platform that empowers newsrooms, media companies and brands to expand audience engagement through the power of social video. Worldwide media brands such as Time Inc., Daily News, USA Today, Gannett, AOL, The Week, ProSieben, Singapore Straits Times, Focus online and Der Spiegel use Wochit to produce short-form videos around trending topics at the scale and speed require... learn more about Wochit

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    Video Making Software
  • Clipman

    Now You Can Create Irresistible Video Ads
    Visit website

    Clipman is an artificially intelligent software that creates eye-catching videos from any text/URL automatically.Clipman 2.0 is what happens when you take a normal video ad maker, BURN it to the ground… Then go back to the drawing board with $10-million dollars’ worth of results, case studies, and client feedback to build an agency-powered ‘video ad maker’ with a just one goal:Sell Product... learn more about Clipman

    Entry Level Price
    Contact Vendor
    Free Trial
    7 days
    100%

    Category Focus

    Video Making Software
  • 90 Seconds

    We create videos for brands, anywhere in the world.
    Visit website

    90 Seconds is the global video creation platform, allowing brands to create quality videos anywhere in the world. 90 Seconds revolutionises the way video production is managed by simplifying the complexity of video production. This is done through our unique technology, including end-to-end suite of collaboration tools, which helps brands connect and track offline video shoots back to an automated... learn more about 90 Seconds

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    Video Making Software
  • FlexClip

    Amazing Videos Made Easy with FlexClip Video Maker
    Visit website

    PearlMountain Limited, has focused on the research and development of Graphics & Multimedia software since 2006. We aim to make professional graphic design and video production capability accessible to everyone. Our products have millions of users spreading over 100 countries and areas.We believe that the video is the best way to convey a message, propagate an idea or just to formulate one’s inn... learn more about FlexClip

    Entry Level Price
    Free version
    Free Trial
    Available
    100%

    Category Focus

    Video Making Software
  • LightMV

    LightMV · Anyone Can Make Awesome Videos Online
    Visit website

    With new video templates released and updated all the time, you are able to keep your videos fresh and contemporary.This video maker employs the unlimited HD creation technology, which makes it delightfully easy to bring your videos to bigger screen everywhere.LightMV helps you create awesome videos for different situations in your life or work. You can use this free online slideshow maker to reco... learn more about LightMV

    Entry Level Price
    Free version
    Free Trial
    Available
    100%

    Category Focus

    Video Making Software
  • Typito

    Use drag and drop professionally designed graphic overlays and more
    Visit website

    Typito provides you with a wide range of motion graphic templates inspired by popular brands. Create stunning videos for events, news, food vlogging, sports, travel & 50+ categories. Easily mix and match lower thirds, intro animations, captions and design your own videos!Optimize your video format for top social media platforms like Facebook, Instagram, Twitter, YouTube and LinkedIn. Choose from 2... learn more about Typito

    Entry Level Price
    $25.00 per Month
    Free Trial
    N/A
    100%

    Category Focus

    Video Making Software
  • Muvee

    The most user-friendly video editing software ever created
    Visit website

    Since 2001, muvee has been developing Video Editing software and services featuring patented technology that lets people create and share professional-quality instant home movies out of unedited video, photos, and music. muvee develops consumer products for a range of platforms and devices including PCs, Online, digital cameras, mobile phones applications and photo kiosks. Today muvee’s technolo... learn more about Muvee

    Entry Level Price
    Contact Vendor
    Free Trial
    15 days
    100%

    Category Focus

    Video Making Software
  • Panopto

    Stop Typing. Start Recording.
    Visit website

    Panopto provides businesses and universities with an industry-leading video content management system (VCMS), along with integrated tools for creating online presentations, recording screencasts, lecture capture, webcasting live events, delivering online training, and more. Founded in 2007, Panopto holds offices in Pittsburgh, Seattle, London, Hong Kong, and Sydney.Panopto is the easiest way to re... learn more about Panopto

    Entry Level Price
    Contact Vendor
    Free Trial
    7 days
    50%

    Category Focus

    Video Making Software
  • InVideo

    Make Scroll Stopping Videos in 5 Minutes
    Visit website

    At InVideo, our mission is to re-invent video creation and make it accessible to the world. We firmly believe that the future of video creation is in the browser, across devices, collaborative, easy and fun! Currently armed with 5000+ unique designer templates, 9M+ premium media (including iStock), a large audio library for every mood/genre and a lot of customisable features, we are aggressively m... learn more about InVideo

    Entry Level Price
    $15.00 per Month
    Free Trial
    N/A
    33%

    Category Focus

    Video Making Software
  • Doodly

    The Simplest Drag and Drop Doodle Video Creator
    Visit website

    With Doodly, we’ve taken the power from the hands of the mega rich video agencies and put it directly into the hands of the average business owner, like you and I, looking to take the ideas in our heads and turn them into a reality.Just because it’s simple to create the videos, doesn’t mean the end result looks like it was created by a newbie-friendly product. The videos that Doodly create l... learn more about Doodly

    Entry Level Price
    $39.00 per Month
    Free Trial
    N/A
    100%

    Category Focus

    Video Making Software
  • Ziggeo

    Revolutionizing Communication Through Video.
    Visit website

    Ziggeo is a cloud-based video technology SaaS company that provides asynchronous video APIs, mobile SDKs, and tools to deliver enterprise-grade WebRTC capabilities.... learn more about Ziggeo

    Entry Level Price
    $99 per Month
    Free Trial
    30 days
    50%

    Category Focus

    Video Making Software
  • Write-on Video

    The Best Video Editor and Movie Maker
    Visit website

    You are just one app away from creating videos like professional YouTubers. Write-on Video not only makes video editing fun and efficient, but also empowers you to organize your video production. Plan your video production with the app, and edit videos with its rich features, including captions, animated stickers, speed controller, and more. You can choose to export projects as videos or PDF story... learn more about Write-on Video

    Entry Level Price
    Free version
    Free Trial
    Available
    50%

    Category Focus

    Video Making Software
  • Fluvid

    Online Screen Capture & Video Recording Software
    Visit website

    Fluvid is an Online Screen Capture and Video recording communication tool for the community that lets them communicate with their customers & team members effectively over video. Things that are difficult to write over email/text can now be solved with this screen & video recording software.... learn more about Fluvid

    Entry Level Price
    $8 per Month
    Free Trial
    14 days
    25%

    Category Focus

    Video Making Software
  • Powtoon

    Make Videos and Animations Online
    Visit website

    Powtoon is the visual communication platform that gives you the freedom to create professional and fully customized videos your audience will love. Make videos in minutes with Powtoon. Use our library of styles, characters, backgrounds and video, or upload your own! Free. Easy. Awesome. Sign up today!... learn more about Powtoon

    Entry Level Price
    Free version
    Free Trial
    Available
    50%

    Category Focus

    Video Making Software
  • AVS Video Editor

    Best software for processing video, audio, image
    Visit website

    AVS4YOU is a suite of 5 professional multimedia programs to convert, edit and create audio and video. Use AVS4YOU freeware to work with image & document files. Trim, cut, split, merge, rotate, mix videos. 300+ innovative effects, transitions, overlays... learn more about AVS Video Editor

    Entry Level Price
    Free version
    Free Trial
    Available
    50%

    Category Focus

    Video Making Software
  • Boosted

    Social Media Apps for Content Creation
    Visit website

    Create top-quality videos designed to help you reach your social media marketing goals.Start with a template suited to current social media trends and best practices, and then make it yours — in 3 minutes or less. ... learn more about Boosted

    Entry Level Price
    $144 per Year
    Free Trial
    N/A
    50%

    Category Focus

    Video Making Software
  • Kapwing

    Video Editor,Video Resizer
    Visit website

    Kapwing is a collaborative platform for creating images, videos, and GIFs.... learn more about Kapwing

    Entry Level Price
    Free version
    Free Trial
    Available
    50%

    Category Focus

    Video Making Software
  • Luxea Video Editor

    Photo Editing Software,Video Editing Software
    Visit website

    In a world where everyone is a creator – create better. Luxea Video Editor gives you the power to turn your visions into reality. Produce your smoothest work with support for up to 60 frames per second. Be creative with new features including a text tool, added transitions and extended editing capabilities. Let Luxea Video Editor take you to the next level of video content.... learn more about Luxea Video Editor

    Entry Level Price
    $79.99 per One-time
    Free Trial
    N/A
    50%

    Category Focus

    Video Making Software
  • VEGAS Pro

    Video Production Software
    Visit website

    The VEGAS range of creative software is all you need for fast, professional and efficient video production, and brings a whole new level of creative freedom to your editing and post production. VEGAS delivers fantastic results and allows everyone – from every day enthusiasts to busy professionals – to focus on creativity without limits.... learn more about VEGAS Pro

    Entry Level Price
    Free version
    Free Trial
    Available
    50%

    Category Focus

    Video Making Software
  • Lightworks

    The complete video creation package
    Visit website

    Lightworks NLE official webpage. For over 25 years Lightworks editor has been at the forefront of film editing, having been used on many of the finest films in cinema history: The Wolf of Wall Street, LA Confidential, Pulp Fiction, Heat, Road to Perdition, Hugo, The King’s Speech and many more! Now with the release of Lightworks 2020 we have created the complete video creative package so everyon... learn more about Lightworks

    Entry Level Price
    $24.99 per Month
    Free Trial
    N/A
    50%

    Category Focus

    Video Making Software
  • Over

    The power to stand out in the palm of your hands.
    Visit website

    At Over, we're on a mission to equip anyone and everyone with the tools, confidence, and knowledge to build a business, grow a brand, or stand out in an increasingly crowded world. Never be stuck for ideas again Our team of experts are on–hand with premium templates, as well as tips, tricks and design hacks to help you stand out from the crowd. ... learn more about Over

    Entry Level Price
    Free version
    Free Trial
    Available
    50%

    Category Focus

    Video Making Software
  • Pixiko

    Online Video Editor
    Visit website

    Get animation in 1 click by editing your static content or upgrade your source videos. Increase the users engagement of videos created by Pixiko online editor!Make your own viral content and use it on social networks, websites and advertising. Change and personalize it easily and quickly!... learn more about Pixiko

    Entry Level Price
    $148 per Year
    Free Trial
    60 days
    50%

    Category Focus

    Video Making Software
  • Create Studio

    Animation finally made easy for everyone
    Visit website

    CreateStudio is a desktop video animation software, designed to give creators the freedom to create, with ease of use & full flexibility.CreateStudio enables everyone to easily create incredible videos for any kind of purpose in just minutes. Create incredible videos in just minutes! Create videos that actually look like they were made by Pixar studio! Simply select a character, choose an a... learn more about Create Studio

    Entry Level Price
    $197 per One-time
    Free Trial
    N/A
    50%

    Category Focus

    Video Making Software
  • Zubtitle

    Add Video Captions,share Your Videos Online
    Visit website

    Zubtitle gets your videos ready for social media in minutes. Automatically add video captions, headline, progress bar, & resize your video for social media. Add captions to any video effortlessly! Zubtitle automatically adds captions to your video, helping you increase engagement on social media.... learn more about Zubtitle

    Entry Level Price
    Free version
    Free Trial
    Available
    33%

    Category Focus

    Video Making Software
  • LyvEdit

    LyvEdit is an iOS app,Video Editing APP
    Visit website

    LyvEdit is an iOS app with unique features that let you highlight and cut out parts of your video - while recording! Edit your videos in real time, then combine the best parts in seconds! LyvEdit is the easiest way to preserve and share your memorable moments. You know whether something is interesting while it’s happening, so why edit the footage days or months later — or never? Try ... learn more about LyvEdit

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    50%

    Category Focus

    Video Making Software
  • VidProve

    Subtitle Your Videos Automatically Within Minutes
    Visit website

    Incredible time saver! 1. Upload your video 2. Make adjustments 3. Download your video or .SRT file. ✔️User-friendly editor ✔️Overview of all your videos. Subtitle your videos automatically within minutes Multi-language support English, Spanish, German, French, Portuguese, Italian, Chinese and many more. ... learn more about VidProve

    Entry Level Price
    Free version
    Free Trial
    Available
    50%

    Category Focus

    Video Making Software
  • SportsClipMaker

    Affordable video coaching for sports teams
    Visit website

    SportsClipMaker is a product Carl and Ricky are very proud of with endless hours of hard work. SportsClipMaker has been tested at grass roots level with magnificent result. With SportsClipMaker, you don’t need million-dollar budget or an IT degree to coach like the professionals. Ricky had retired from his football career and become a coach at Territory Thunder Football Club (NEAFL) from 2011... learn more about SportsClipMaker

    Entry Level Price
    Free version
    Free Trial
    Available
    20%

    Category Focus

    Video Making Software
  • Machete

    Easy Video Editor for FLV,Easy Video Editor Software
    Visit website

    Machete is a Quick and Easy Video Editor for MP4, 3GP, MKV, FLV, WMV, AVI, MP3, WMA etc files. You don't need any special skills or advanced knowledge to edit video with Machete. The program is so intuitive and simple that you can literally start editing your multimedia files within a few minutes after downloading it! This means that Machete combines the functionality of both easy video spli... learn more about Machete

    Entry Level Price
    Free version
    Free Trial
    Available
    50%

    Category Focus

    Video Making Software
  • Mindstamp

    Interactive Video Platform,Make any video interactive in seconds
    Visit website

    Turn any video into an interactive experience ✨ Drive Actions, Capture Information, Get Insights. Done in seconds with our easy-to-use software. Mindstamp: The Interactive Video Platform Make any video interactive in seconds. Enhance your videos with buttons, questions, hotspots, drawings, more to drive action and engagement. Try it free. Add buttons, questions, hotspots, drawings, and more ... learn more about Mindstamp

    Entry Level Price
    $15 per Month
    Free Trial
    N/A
    50%

    Category Focus

    Video Making Software
  • Vidoo

    Vidoo Instantly create incredible video ads
    Visit website

    Vidoo™ was formed by a group of video and advertising professionals, who wanted to explore the next phase in post-production. With decades of experience in advertising, design, creative, post production and digital video – Vidoo's founding team had a clear vision of what their goal was: To bring the power of professional post-production to everyone. ... learn more about Vidoo

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    50%

    Category Focus

    Video Making Software
compare software image

Buyer’s Guide

Introduction to Buyer’s Guide for Video Making Software

There was a time when TV adverts and hoardings were the primary touchpoints for brands to reach their customers. Colorful flyers and posters had equally participated in strengthening  the marketing strategies.  In the early 90s, these paid media push-marketing techniques formed the main framework for marketers to sell goods to customers. However, during this phase, the brands were more concerned about sales than building long-term relationships with customers. They were least concerned about identifying the needs of potential buyers and driving them through a smooth buying experience.  In the digital era, the customers get access to multiple buyers and a range of product options; they can decide which product can give them more value for money.  This shift in consumers’ behavior has forced marketers to change their strategy from sales-centric to customer-centric.  They have to analyze customer’s needs and expectations before they conduct a marketing campaign. They use various channels like mobile marketing, social media marketing, content marketing, etc., to reach their customers and inform them about the products.  Among all these marketing strategies, video marketing is quickly emerging as the most popular and effective form of digital marketing. It helps to create content that makes a huge impact on customers and takes less time to consume.  Videos are not just limited to marketing, but it has been utilized by organizations in myriad ways such as training employees remotely, taking interviews, and live streaming corporate events.

The challenge actually lies to strategically plan the video, monitor the performance of the videos across all channels, and in case if it is not performing well, they should be able to configure them immediately. A video making software can address all these issues and assist users in creating quality videos. However, to gain maximum advantage from the video making software, it is essential that they choose the best video making software.

This buyer guide on video making software is designed to help digital marketers, business owners, and individuals to get complete insights into the software.  It discusses various topics of video making software such as features, cost, future trends, and benefits.  This information can be quite useful for users in selecting the best video making software for their business or project.

What Are Different Types of Video Making?

  • Motion graphic videos
  • Screencast videos
  • Typography videos
  • Live-action screencast
  • Live streaming
  • Animation

Why Do Enterprises Rely on Video Marketing to Maximize Their Business Growth?

Digital marketing is the new silk route for enterprises to grow their businesses, and videos are turning out as the best medium to travel this route. Videos can have a significant impact on the viewers, and it can be conceived more easily than any other form of content.  Videos provide an immediate, authentic and trustworthy mode of interaction with the audience. In digital marketing, videos hold a prime position; the brands can incorporate their values into videos and address their goals more clearly with customers. The purpose of video marketing for various businesses can vary; it can be boosting brand awareness, increasing sales, capturing leads, or simply building social proof.  Whatever the goals, well-designed videos can help organizations to achieve desired results. Video marketing helps to build the customer base by reaching them through social media platforms. It gives customers the flexibility to subscribe to enterprise videos and receive regular alerts on similar videos. Video marketing can have more click-through rates than email marketing or mobile marketing.  Users can even embed videos on their landing page to introduce their product to the visitors or testimonials given by the clients. Even small businesses can quickly build their customer base through video marketing.    

There is no doubt that Video marketing has all the potential to accelerate the business growth, but all those planning to invest in video marketing should be familiar with a few elements of the video making software. Videomaking software equips video-makers to produce quality videos and reduce overall marketing costs.

What Is Video Making Software?

Video making software is a tool that helps individuals or organizations to create, edit, share, or export/import videos from other platforms. It helps to create quality videos without the assistance of professional videographers. Digital marketers commonly use Video-making software solutions for brand promotion and marketing. However, individuals also use video-making software to create videos for education, entertainment, or training purposes.

Why Video Making Software Is Popular Among Digital Marketers?

As per one of the leading survey reports, the number of internet users globally will grow to 5.3 billion by 2023. It means businesses and marketers can find the majority of their leads or customers over the internet. They can target them through various marketing strategies and technologies that optimize their efficiency in delivering products or services. In that regard, videos are emerging as the best medium to brief customers about the products and increase the conversion rate.  It is evident that digital marketers understand the significance of videos in digital marketing, and they have been investing in technology that helps them to create engaging videos. Video-making software is one such piece of technology that has gained the attention of digital marketers. Since the digital marketplace is flooded with various content, it is essential that digital marketers create appealing videos that stand out from the rest.  Besides that, they have to ensure that they consistently post quality videos to beat the competition. Video-making software can be pretty helpful in faster and more frequent delivery of quality videos.  It does not require any professional videographers to create quality videos, and it provides flexibility to create videos at scale.  Video making software further helps to reduce the costs of video and boost ROI on marketing. Marketers can improvise their video strategy by incorporating various video styles such as GIF images, animated videos, or whiteboard videos.  They can even track the performance of their video campaigns through video making software and configure to achieve the optimum result.  

Video editing and making software allows a smooth execution of video marketing campaigns systematically. The following section will discuss the benefits of the video-making software.

What Are the Benefits of Video Making Software?

  • Cost-effective:  Video making software allows users to create a quality video without hiring professional videographers.  It can be cost-effective and helps to create more videos at a lower rate. 
  • Customization: Video making software enables users to create and edit the video as per the organization theme or requirements. It gives them the flexibility to implement changes immediately and does not require technical skills to customize the videos.
  • Built-in tools:  Best video making software comes with in-built tools to perform various tasks and add special effects to the video.  It takes away all the hassle of installing and upgrading the plugins required for carrying out certain tasks. Thus, it can help to enhance productivity and utilize resources effectively.
  • Share videos on multiple platforms:  Video making tools allow users to share videos to various platforms and even track their performance. Thus, it assists users to reach the audience and build their customer base quickly.
  • Create high volumes of videos: The best video maker apps can produce a high volume of videos and do not have storage issues. It is an advantage for users who are required to produce videos consistently for brand promotion and marketing purposes.
  • Enhances marketing ROI:  Marketing videos are the fastest ways to convey the message to the audience, and it helps digital marketers to target potential customers. Video making software can increase customer acquisition rate and marketing ROI.  Users can also conduct a live video session for the product launch or product promotion.   
  • Create responsive videos: Best video maker apps assist users to create responsive videos; they can use call-to-action or conduct polls to make videos interactive.  It enhances the engagement level and collects valuable information about the product or services.

Time-Saving Features For Video Making Software

  • Record videos
  • Share videos through multiple channels (email, text message, social media, etc.)
  • Track video details (play, email open, and link click)
  • Robust security
  • Video editing
  • Support third-party tool integration
  • Live video streaming
  • Support customization
  • Ready to use video-templates
  • Reports and analytics
  • Support high-resolution videos
  • Convert text into videos
  • Customer support

What Are the Factors to Consider While Selecting the Best Video Making Software?

  • Learning curve:  While selecting the top video making software, users should see that it has an easy learning curve.  It can save a lot of time and reduce error rates while creating the video.    
  • Support any media files: Video quality and formats are continuously evolving; therefore, the best video creation software must support media files of any format.  It assures that production houses face less trouble in importing or editing the videos.
  • Robust customer support: Top video making software allow users to create quality videos, but sometimes the user can face issues in availing certain features or need assistance in optimizing the software efficiency.  In such circumstances, robust customer support can be pretty valuable.
  • Pricing: Video making solutions come in various price tags, and to keep video creation costs low, users must choose the software that promises high ROI. In addition, users should weigh their video making solutions against factors such as budget, requirements, and usability.
  • Third-party tool integration: Video producers sometimes have to export or import videos from other platforms, and it is necessary that their video making tools support third-party tool integration.
  • Special effects, filters, and editing tools: Video makers usually have to do editing work to enhance the video quality and add special effects to drive end-users attention.  Users should choose video-making tools with inbuilt editing tools, filters, and special effects
  • Scalability: Best video creation software allows users to upgrade the software to a higher version without any difficulties.  The video production house that is engaged with various projects sometimes demands advanced features to meet the client’s requirements. Video making solutions that are easily scalable can be cost-effective and time-saving over the long run. 

How Efficient Is Online Video Making Software?

Online video making software solutions are certainly efficient in creating spectacular videos. Moreover, it offers the exact same experience as on-premise video making software. 

Sometimes users are reluctant to use online video making software, thinking that it does not provide all the functionalities. However, modern-day online video making software solutions are equipped with all the features and even allow customization  as per the user’s needs.   In fact, online video making software solutions are becoming more popular. It provides flexibility in pricing and offers payment models that are suitable for single users or small-scale video production houses. Moreover, it comes with all the latest features and tools to enhance the video making software, such as ready-to-use video templates, a huge audio library, keyframe preview option, support for voiceover, special effects, video editing, etc.  Users can even import high-resolution videos and optimize video size for social media sites.  They can even combine GIFs, clips, images, and media files with any format to create stunning videos.

Most online video making software tools are safe to use as they invest much more in security than any mid-size and small scale industry. 

Top video making software certainly reduces the video creation time with their inbuilt tools and exceptional features, but to keep pace with the market, it is recommended that the video production house also explore new technologies and future trends in video making.

Future Trends In Video Making

  • High-resolution videos:  As technology advances, the video quality is becoming better.  Today, most platforms are streaming videos with 4K resolution, but there are still platforms that do not support 4K resolution or lack the technology to support 4K resolution.  In the coming days, platforms that are deprived of higher resolution videos can convert to 4K resolution or even higher quality videos.    
  • Creating professional videos with AI: AI has a significant influence on almost all industries, and it is quite helpful in enhancing the video making experience.  The modern video production houses are using video making software with AI capabilities. The host does not even have to speak to create videos; instead, they have to write the text, and AI converts that text into videos. Users can even edit videos with drag and drop features.  AI makes video editing easy and saves costs on hiring professionals for video making.  In the future, AI can do a lot of magic in the video making field.
  • 5G and Wi-Fi6: The 4G and Wi-Fi5 technology have shown its capabilities in live streaming videos; however, bandwidth and connectivity problems often hinder user experience.  As 5G and Wi-Fi6 quickly replace their old version, video enthusiasts can fulfill their desire to view or stream high-resolution videos at an unprecedented speed.
  • Personalized video:  Digital marketers are utilizing video making tools to drive more customers.  It helps them to project brand and product in a most comprehensive way.  Since the marketing strategy has shifted towards personalized content, video production houses can see them engaged in creating more personalized videos.
  • Special effects (3D/VR/AR): Video makers use special effects for creating immersive videos for the audience, and technologies such as 3D/ VR/AR are certainly helping in it.  These technologies are adding a new layer of thrill and excitement both for the creators and for the viewers.  
  • Better integration with other platforms:  So far, videos are integrated to limited platforms, but as technology advances, the users can expect wide integration of videos to other platforms and eliminate the complex process of embedding or encoding videos.  In the future, regardless of the file or document format, the videos can be easily integrated to other platforms without any technical help.

What Is the Average Cost of Best Video Making Software Software?

The average cost of the best video making software can be as low as $5/month or as high as $989/month or more. The video making software price can vary based on the software features, deployment, number of users, storage capacity, etc.  There are also free video making software solutions available in the market, but they are limited in their functions.

  • Best video making software for startups and small businesses: Video is a powerful medium for gaining consumer’s attention, and it works for organizations of any size. Startups and small businesses usually target video making software that doesn’t demand large investment. Multimedia5 at $5/month is the best video making software for startups and small businesses. Multimedia5 has all the essential features that small businesses and startups seek in video making software.  The software supports text analysis and text-to-video technology. muse.ai at a price of $8/month is another excellent video making software for small businesses and startups. The software offers a next-generation video platform with an AI-powered video search feature.  Users can record, embed and share videos easily from a single interface. There are few more tools that fall in the same slot include Reevio, Vmaker, Vokal, etc. Some of these software vendors even offer free video making software with basic features, and for startups and small businesses, it can be an ideal tool.

  • Best video making software for mid-size and large scale businesses:  Mid and large scale video production houses require video making software that is flexible and adjust to their needs. BombBomb at a price of $29/month, is the best video making software for mid-size and large-scale businesses. The software provides unlimited video creation and support features such as instant video encoding, real-time tracking, and third-party tool integration.  The tool offers a free trial. Cinema8 at a price of $59/month, is also one of the best video maker apps in the mid and large-scale business category. It supports all the standard features of video making software, and it is easily scalable.  There are few more tools that qualify as the best video creation software for mid and large-scale businesses, which includes WIBBITZ, InVideo, Livestream, Ziggeo, etc. If users are keen on using some advanced features such as embeddable video player, audience analytics, high-grade security, etc., then premium range video making software can fulfill their needs.  Contentflow at a price of $989/month is the best premium range video making software, and users can enhance their live streaming videos experience with this tool.  

  • Free and open source video making software:  Free and open source video making software give users the liberty to customize the software and distribute it freely.  These advantages of free and open source video making software make it the best solution for startups and small businesses.

Why Refer to Goodfirms' List of Best Video Making Software Software?

GoodFirms is a best-in-class review and rating platform for I.T solutions.  It has been helping various industries and sectors to find the best software solution to optimize their business operations.  The GoodFirms team follows a standardized approach for listing the software on the platform and ensures that customers have access to the genuine product. Customers can filter the software solutions on various attributes such as pricing, features, deployment, services, etc.

Conclusion

With the evolution of the internet and video cameras, the consumption rates of videos have double folded in the last few years. It is allowing business groups and individuals to connect with their audience quickly. Whether it is training the employees, broadcasting a local event, or creating some DIY videos for the niche audience the video streaming is becoming the most comprehensive way to connect the audience. It exhibits a high response rate and engagement level. However, an unorganized approach for video making can increase the overall costs of video production and deteriorate the video quality.  It can hamper viewers’ experience and bring monetary loss. Video making software can help video makers in producing quality videos.  Users can plan and organize their video campaigns as well as create outstanding videos without any expert’s help. With the right video making software the individual can boost viewership and increase the audience engagement level.

There are endless benefits that video makers can leverage through video making software. In case your video making strategy is entangled somewhere between the complexities of delivering quality video and high video production costs, then it is time to invest in robust video making software.  To choose the best, you can check the list of best video making software prepared by GoodFirms’ team.