Planning to Start a Web to Print Business? Here are a Few Top Tips

Updated on :October 18, 2023
By :Hailey Stewart

“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke.

So, if you were running a printing service those days, you would agree that receiving orders and creating the workflows for the print order used to be purely manual. Customizing, and guaranteeing high-quality designs were challenging, right? Similarly, if you were running a marketing company, then creating customized B2B, and B2C products for marketing, branding, etc., and managing the graphic assets should have been manual, with excel sheets and regular phone communications… which, again, must have been a challenging task.

Today, with technological innovation, print service providers are offering services online, and it has become a self-service model. The definition and the workflows of these businesses have transformed with image processing software development kits (SDKs) and web2print software or web-to-print solutions. 

Automating the product design process,  enabling the power to customize any print products, gathering relevant analytics, making minor adjustments while on the go, using templates, fulfilling orders precisely, etc., are easier today with the Web to Print Software.

Web2Print software has been gaining traction in the digital landscape. Ecommerce platforms are integrating the W2P software and offering personalized services to customers. 

If you are in this business, or planning to start a web-to-print business, then this blog is a one-stop guide for you. Here, we are going to discuss in detail;

  1. What is Web-2-Print?
  2. Why is there a market for Web-to-Print business?
  3. Factors Affecting the Traditional Printing Business
  4. How Does Web-2- Print Business Help in Establishing a Brand?
  5. Benefits of Using the W2P Designer Tool 
  6. Who Can Use Web2Print Software?
  7. Top Tips To Kickstart Your Web-to-Print Business

By following the tips and suggestions in this article, you will be able to understand the web2print business while having fun along the way. Let’s get started!

What is Web-to-Print?

Web-to-print, also known as Web2Print, is a commercial printing technological solution that provides print-on-demand products and other branding materials via an ecommerce storefront. This solution can be integrated within any ecommerce platform to provide a delightful experience to the customers. Commercial printers, industrial printers, printing agencies, print distributors, packaging and label printers, and large format printers are the top-most beneficiaries of this solution.

Customers get a choice to select from a well-articulated product catalog. Over here, the customers can select from the customized designs or prefer to upload their artwork, or even opt for online art tools that can sketch the design outline for their brand. Alongside, there are multiple filters and specifications available. For instance, customers can also opt for a particular size, type of material, color palette, and so on. 

Considering the user’s input, the Web2Print solution will curate the ready-to-print product and send it directly to the printer. All of these become possible without the need to step out and with no manual intervention. 

By utilizing a web-to-print solution, businesses are able to meet their printing requirements in an efficient manner. With the help of this solution, it gets easier to automate the pre-print order processes and to manage orders and workflow with facilities like a robust online design interface, online storefront, seamless admin control, etc. It also breaks the time-consuming barrier of traditional printing. Since the solution is easy to integrate into any ecommerce store, users can also track the updates regarding their product orders. 

Why is There a Market for Web-to-Print Business?

Web-to-print software is changing the dynamics of the printing business. It streamlines the printing process from production to print and aims to deliver print-on-demand products quickly at an affordable rate. As we are moving towards advanced digital evolution, the market for the web-to-print business is expanding. 

For anyone who is looking to save time, money, and other resources yet planning to provide an excellent customer experience, then the web-to-print business is the right fit for them. It reduces environmental impacts, improves efficiency, and reduces cost.

Today there is a market available for the web-to-print business because of the accessibility of the resources. Thanks to the smart evolution of technology and web2print software, businesses are able to connect and gather the best suppliers from across the world. This aids in finding and investing in the best material as per the requirements and market rates.  The global Digital Printing market size is projected to reach USD 23900 million by 2028, from USD 20010 million in 2022, at a CAGR of 2.5% during 2023-2028.

Web2Print business gives convenience to the users of online ordering and payment facilities. It not only saves time, and with a few mouse clicks, customers can also place, pay, and track their orders. 

The efficient usage, distinctive designs, and cost-effective solution make it possible for web-to-print businesses to fit in the market. In the long run.

Factors Affecting the Traditional Printing Business

Factors Affecting the Traditional Printing Business

Every time a business moves from the traditional method towards the new tech-invented methods, there are a set of challenges, obstacles, and excitement linked with it. Here are a few challenges of traditional printing transitioning towards online printing. 

Management of the Workflows - From Planning to Production

From planning to production - making ends meet in the traditional printing industry is a challenging task.  There are multiple tasks involved. Starting from scratch, building a business plan, to stocking up the inventory with necessary supplies –  a lot goes in behind the scenes. 

One of the main goals is to ensure that the process runs smoothly and the end product meets the customer's requirements. However, that’s easier said than done. The entire workflow management process requires accuracy and clear communication. One mistake could create chaos within the order processing. 

With the fully-automated printing process, the workflow management process becomes efficient. The integration of the Web2Print software removes time barriers, costs, and human errors. Through automation, businesses are able to perform repetitive tasks precisely and take bulk orders from customers. 

Customer Service 

At the end of the day, everything boils down to how you and your brand make your customer feel. It’s a USP that can either make or break the business. Traditional printing involves frequent in-person multiple visits, which often is a time-consuming process. 

For a minor change, the customer will have to visit the store and get the desired changes. This results in delayed production. Customers will also need to check in about the quality of materials and other printing essentials to get the best final outcome. 

Through online printing, customers can receive help from a reliable and strong customer representative who can accommodate users with queries and concerns. 

There are different methods like email, phone calls, live chats, or even online video calling that can solve the problem. The catch here is to resolve the query ticket at the earliest. This will boost the customer’s confidence in your brand and provide brilliant customer reviews and testimonials. According to Netomi, more than 65% of people have higher expectations for customer service today than they did three to five years ago.

Time to Deliver

Going back and forth in placing the order or conveying the requirements is a draining task. In traditional printing, customers will have to visit in person or place the order by telephone. You will also require to share the samples or references in order to get the print. 

Customers will have to share other details regarding the type of print, materials, and so on. Depending upon the availability of the materials and artwork requirements, the orders get processed. It consumes a lot of time to deliver as the entire management process is manual. 

While switching to the online web2print, you can simply provide your design or artwork per se, select the materials and place the order. Many companies also provide a preview sample. This helps you in deciding whether to move forward with the order or not. 

By integrating delivery management software with the web2print software, the customers are able to track the latest status update as well. 

Cost

Traditional printing involves many steps before reaching the final product. Starting from finding the right type of material, and processes, to the labor required in producing the ultimate brand product. The entire process is time-consuming and high in cost. 

Online printing renders the same service at an affordable rate minus other additional costs like shipping fees and other handling costs. It is of utmost crucial for businesses to do the research and find a service that fits in the budget. Compare the pricing benchmark of different web2print services provided and check the quality of the printed product.

Wastage of Resources 

The traditional printing method used different materials like film, color plates, packaging cupboards, and other varieties of materials to create one product. These materials often amplify the wastage of resources, especially when the order gets canceled, or it is not up to the mark. It not only results in environmental damage, but consumes time, money, and other resources. 

With the invention of technology in the printing industry, the dynamics have changed in terms of recycling and repurposing. The digital printers available today can reduce waste on a larger level. The printers use the latest inkjet and laser technology which directly prints on the surface of the material. This removes the resources needed in the traditional method as well as human errors. 

Integration

The classic printing method involves a range of processes before receiving the end product. Starting from selecting the design, type of material, color palette, and so on. Each of these processes has its own sub-steps to follow. It becomes a very tedious process as you cannot move ahead in the cycle without completing the initial steps. 

The modern and automated printing system makes the entire process feasible. With a few clicks here and there, you can actually get the desired design with superior-quality materials. One can also incorporate workflow management software to stay posted with the updates. Additionally, shipping software and art tools can also be integrated for time-saving purposes and for selecting the best designs for the brand.

How Does Web2print Software Assist in Establishing a Brand in the Market?

To survive in this highly volatile and competitive industry, businesses should build their brand as a vital asset for marketing. One way is to take advantage of Web2Print technology that will tailor the products as per your brand. It brings personalization, targets the customers, and improves the brand’s image and overall position in the market. The global web-to-print (W2P) market is likely to reach USD 39.99 billion by 2027.

Here are a few ways in which web2print software can assist in establishing a brand in the market.

#1. Improved Customization 

Nike

Source: Nike

Needless to say, Web2Print technology brings a seamless customization experience from their unique catalog. It’s important to remember that the more aesthetic and brilliant ideas you present to the customers in terms of logos, color schemes, and product labels, the better it helps in delivering the brand message. Alongside this, the brand is able to gather attention in the market among its competitors and establish a monopoly. 

One of the most famous brands to provide brilliant customization is none other than Nike. With “Nike By You,” an individual can customize their sneakers with different colors and materials, which bring a unique design elemental touch to the shoes.

Quicker Turnaround Times

target

Source: Target

Delivering products or services at the right time and evenly maintaining quality is not an easy task. But thanks to the web2print software, companies are able to automate tasks and streamline the ordering process in a smooth manner without any hassle. It also requires a strong team who keeps a tab on all processes and avoids mishaps. 

Businesses are able to stay competitive with quicker turnaround times, the products get delivered faster while maintaining quality control. Another added advantage of web2print software is that it helps in saving resources. It will only utilize the resources which are needed and eliminate the unnecessary printing material, which later can be recycled for other purposes.

Target uses web-to-print technology, which makes the packaging super efficient and saves time through the automation process. The customer adds the product to the cart and gets fulfilled with quicker turnaround times, and is delivered to your doorstep. 

Automated Print Processes

Moo Company

Source: Moo

Automation is the real tech savior for the business. Web2Print software uses automation which automates the print process and saves resources and funds. It overall improves efficiency and reduces the chances of human errors. 

The Web2Print software allows users to create custom templates that automate the printing process. No need for manual entry or formatting of the files. This also lets you focus on other important business functions and give a surreal customer experience.  

Moo is a custom online business printing and design firm. It uses the Web2Print software and automates the process as per the customer requirements By creating custom templates, Moo is able to fulfill large amounts of orders and generate sales. 

Improved print quality

Redbubble Company

Source - Red Bubble

Web2Print software incorporates the latest technology and tools that enhance print quality. Users want a consistent copy and brilliant character traits of the products that are nowhere to be found. And, if found, then it should beat the competition. 

Web2Print allows for generating quality printing-to-order materials with great accuracy. Additionally, it also uses different tools like color management that will spread out the color evenly during the creation process. You do not need costly films or plates to give any effect, the web2print technology takes care of it and gives the best results. 

Red Bubble is a famous website that provides customized and funky designs on products. The company uses Web2Print software as an automated printing solution to enable brilliant quality on the product. 

Personalization & Satisfaction

Coca Cola Company

Source: Coca Cola 

In a world full of endless content scrolling, how are you possibly going to capture your customer’s attention? It’s through personalization and aiming to render the best service to the customers. According to the report by Salesforce, 99% of marketers agree that personalization helps advance customer relationships.

Businesses have a massive opportunity to drive revenue with the help of web-to-print tools. By incorporating personalization in your marketing and branding strategies. When you offer personalization, customers feel heard about their creative thinking, which eventually helps you in churning the desired results. 

Another factor, we cannot, and we won’t stop emphasizing, is customer satisfaction. It’s the potential key to unlocking all the hurdles from creative bottlenecks and sales calls. Receiving the 8 on 10 ratings is far better than not receiving one. Therefore, focus on improving customer testimonials. 

Coca-Cola provides personalization on the bottles to its customers. They can either get their name or a special message on the coke bottle through Web2Print software.

Benefits of Using the W2P Designer Tool

Benefits of Using the W2P Designer Tool

Emerging technologies and tools enable us to take the best advantage and increase productivity among businesses. Below mentioned are some of the benefits of using the W2P designer tool

Enhanced Brand Value

A W2P designer tool will reframe a new picture of your brand while maintaining its core message. By leveraging different features of W2P tools, businesses are able to sustain long-term growth, which improves brand value. 

Through the implementation of W2P tools, businesses can offer personalized solutions which not only improve brand awareness but boosts customer loyalty. It also helps in increasing the customer retention rate. 

Cost Efficient

The integration of the web-to-print software provides a cost-efficient solution to customers and businesses. The tool provides personalized options on a wide range of products suitable to specific products. Businesses will not have to stock up the inventory with piles of designing material or prints. This will bring the expenses to a bare minimum while ensuring to give the best customer experience. 

Freedom to Print on-the-go

Brands are constantly trying out new ways to build rapport with customers. Through W2P designing tools, they are able to provide customized solutions to customers. The software lets you print, and modify on the go in different languages, colors, materials, shapes, and formats, which adds a personalized touch to the customer’s product. Hence, businesses will also not require to go big on supply chain management. 

An important point that every W2P business should remember is to maintain consistency in building the right product.

Optimized Time 

There’s no denying that curating custom products consume time which even drops productivity. Through the W2P designing tool, the tasks are automatically conducted. All it takes is a few inputs and requirements from the customers. And, there you go, once the order is approved, it’s all set to be shipped. W2P tool optimizes the time and uses it effectively so that business owners can shed light on other tasks for revenue generation.

Minimized Resource

One of the best advantages that the W2P tool offers are the facility of automation. It enables minimizing the resources. The tasks which required five to six individuals now can be performed by two individuals. 

Due to this, there’s an overall reduction in manpower, time, and economical resources. Businesses are able to conduct themselves effectively and efficiently without any extra burden.

Easy to Iterate

Traditional printing demands attention to the details as it is prone to errors. One mistake and you have to start the process all over again. It is not the most cost-effective solution as the expense increases. With the W2P designing tool, it is easy to iterate and rectify the mistake within a limited time frame at a low cost while ascertaining to preserve the quality. 

Bulk Production 

Once your brand is established in the market, then there are high stakes for the customers placing the bulk order. W2P software assists in automating the production process easily. It takes into account all the aspects, starting from the designs to the shipping process. Without the worry of manual tasks and wastage of materials, the W2P tool takes care of everything from planning to production.

Who Can Use Web2Print Software?

Web2Print Software is an invaluable tool that provides services to businesses of all sizes and types. It provides the ability to create a new identity for the brand. Starting from small businesses, startups, and digital marketing teams, to freelance designers - anyone can use the software to create a polished and finished product for their business. Printing companies can use the Web2Print software in selling marketing products to B2B and B2C range of customers. 

Who Can Use Web2Print Software

Top Tips To Kickstart Your Web-to-Print Business

Commencing a new Web2print business is a daunting task, especially if you are new to the industry. Here are our top 7 tips to kickstart your web-to-print business. 

#1 Have a Well-Researched Plan

Have a Well-Researched Plan

First things first, do your research regarding the web-to-print industry. It’s important to understand the outlook and learn about the competitors. Today, in the market, there are several diverse printing technologies available. In order to make the best suitable decision for your business, we suggest you gauge different processes and technologies. It will help you in deriving a decision. Besides, recognize different patterns among the customers. What’s lacking in the market? What requirements can you actually fulfill for the customers? By doing the necessary research, you can bridge the gap between the needs and the lack of product availability. Research the successful web-to-print business and learn about their successful case studies and strategies. It will give a brief idea of stepping into the industry. 

#2 Find A Niche

Find the Niche Market

After doing the necessary research, it's time to find a niche. Web2Print business has a wide variety of products and services available. Do you want to focus on special brand merch or promotional products? Do you want to go for brochures and brand logos, or business cards for the businesses? 

These are just two niches mentioned above. Focus on what the majority of customers need in the market. Once you are set to launch the niche, then design a captivating portfolio with the necessary products that will cater to the needs of the targeted audience. 

#3 Invest in the Right Printing Equipment

 Invest in the Right Printing Equipment

If you want your web-to-print business to be successful, then investing in durable and superior-quality of equipment is necessary. Also, choose the printers as per your job demand. It can actually kick start the business on a successful notch. 

Good quality printers are expensive but totally worth it in the long run. It removes the discoloration on the print, degrading print, and so on. For an A-grade experience for the customers, ensure to use the best inks that go well with the printers. Before making a purchase, check out the reviews of the printer and compare the pricing. 

#4 Invest in Web2Print software

Invest in Web2Print software

What’s the point of running a W2P business if you do not invest in sturdy and fully-featured software? It’s a key requirement for running a successful web2print business. While planning to invest, there are certain points you should consider. 

  • Do your research from the best B2B review and rating platform
  • Weigh the pros and cons of different models 
  • Find out the latest features used in the software 
  • Check whether it’s easy to operate and integrate within other systems
  • Tap into their customer service provider 
  • Study the costs 
  • Understand the support offered

By considering the above few points, there will be no room left for errors. 

#5 Plan Your Marketing Activities 

Plan Your Marketing Activities

After successfully installing the W2P software, it’s time to plan out the marketing activities that will bring the attention of consumers to your brand. Identify what type of targeted audience you are trying to connect and collaborate with. Depending upon that and other demographics, create promotional campaigns through different social media channels. Find out about the competitor’s strategies, and how they are actively implementing and connecting with the customers. Tweak around the strategies and find out the pain points of the customers and address them through your products. 

#6 Integrate W2P Software with Other System

 Integrate W2P Software with Other System

Integrating the W2P software with other systems will assist you in navigating the workflow of the business. It will improve the customer experience and decrease the costs and manual efforts. 

To utilize the tech potential of W2P software, integrate it with different systems like order management, file sharing system, print production management, designing software, product management, shipping and tracking software, analytics, and so on.

By merging the W2P software with other systems, you will have a range of benefits:

  • Automate the distribution process
  • Control over the printing operations
  • Improve the visibility among customers 
  • Reduce the costs of campaigns 
  • Give a personalized experience to the customers 
  • Fasten the production process

#7 Establish an eCommerce Storefront

Establish an ecommerce storefront

Last but not least, set up an eCommerce storefront specifically for the usage of web2print software. You can also combine the payment gateway for the best security, shipping, and tracking of the order option within the store. Make a portfolio about the services, and add customer testimonials on the storefront. This will prove to be a great way of building trust among the customers. 

In a Nutshell 

If you are a Print Service Provider (PSP), then the above-mentioned tips must have been convincing for you to invest in a web-to-print storefront. There’s no denying that the potential of Web2Print solutions can transform your business into a successful one. But it is a tough challenge to stand out in the crowded market, especially if you are just starting out. 

The above-mentioned tips on starting a print-on-demand can come in handy and help you in marking your territory in the industry. Following the tips can help you in refining your business, build a solid workflow, and level up on delivering quickly and effectively to your audience. To know more about Enterprise web-to-print Software solutions, check out our software directory

Hailey Stewart
Hailey Stewart

Hailey Stewart is a computer science graduate working as a content writer with GoodFirms - an excellent platform providing IT Companies and software reviews. She has 4+ years of experience in content writing, social media, and marketing. Hailey loves to write about cutting-edge technologies and the latest trends in the digital space. To connect or learn more about the information, get in touch with her at - [email protected].

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