Mobile App Development

How to Make Mobile Apps Effective By Integrating AI and ML

How to Make Mobile Apps Effective By Integrating AI and ML

AI supports better decision-making, and ML allows the system to acquire new things from the data.

Everyone loves convenience, comfort, and ease of living. However, today there are machines available that understand human behavior making our daily life easy than we have ever imagined. Machine Learning (ML) and Artificial Intelligence (AI) are revolutionizing the industry. These technologies are designed to change the way people use devices and conduct business.

With the advancement of these technologies, every industry is adapting them for transformation and business growth. 

Let’s understand the role of Artificial intelligence and Machine learning and how to integrate the same in your existing application.

It has become crucial for companies to develop customized solutions as per people’s requirements. Understanding customer’s behavior can help enterprises to serve in a better way. And this is made possible with Machine learning app development.   

Some of the notable examples of AI and ML in Mobile App Development are: 

  • Gmail offers Smart Replies
  • LinkedIn helps to Match Candidate with Jobs
  • Pin Interest to Identify Object in Image
  • Facebook provides Proactive Detection
  • Google Chrome helps in Predictive Search
  • Amazon shows Recommendations based on searches

For any business to prosper, it is vital to make profits. However, this can be achieved only if old users are retained, and new users are gained. Businesses can leverage this advantage by integrating machine learning and artificial intelligence in-app. 

Integrating ML and AI in Mobile Apps

ML and AI-based apps have the following benefits:

  • Advanced Search
  • Customization
  • Upgraded Security
  • Envisaging User Behavior
  • More Pertinent Ads

Here are the three fundamental advantages of integrating machine learning and artificial intelligence in mobile apps.

Mechanized Reasoning

Have you ever thought about how artificial intelligence defeats a human being at chess or how Google Maps and Uber optimize routes to get their users to reach their destination quicker?  The answer is mechanized reasoning. This part of AI allows the computers to apply motive for solving problems.

Customized Recommendation

Every business, may it be B2C, or retailers try their best to retain customers and build new business relations. This is possible by providing the users’ insights into what they need next. With Artificial Intelligence-powered functionality can be done. Some renowned brands like Flipkart, Amazon, and Netflix, etc., are reaping the benefits of the same. 

Behavior

User behavior in the app is of prime importance and can help AI achieve a new level of security. Even if your data is stolen and someone tries to perform online transactions without your knowledge, the artificial intelligence system can predict this and stop the same immediately. This way, AI safeguards mobile apps.

Now the most important part of the discussion is how to get started.

How to Implement AI and ML in an App?

  • Identify the matter you wish to solve through AI
  • Recognize your data
  • Understand that using APIs would not be enough
  • Decide upon your metrics as per which your AI must work
  • Deploy data scientists 

Executing AI and ML into an app calls for an epic shift in the way the application works. Let’s understand how the implementation goes ahead.

Identify the matter you wish to solve through AI

There is an array of different areas where AI and ML can be employed in your mobile business. The first thing to do is to know the main areas and the matter you wish to resolve. Some problems like recommendation systems, customer service, security systems, and data-based insights can be few examples. 

So decide upon that which is that part of your application that would advantage of this technology. Would it give a better ETA? And then gather data precisely from that field. 

Recognize your data

Before you look forward to AI and ML app development, it is necessary to have the basic knowledge of where you can get the data. At the point of obtaining data and enhancement, it would help you to know the platforms from where the information can be gained at first. Next, for the refinements of the data, always make sure the data you wish to feed in your AI module is truly informative, original, and clean.

Understand that using APIs would not be enough

When implementing AI in a mobile app, keep in mind that the more widely APIs - Application Programming Interfaces are used, the more unsound they are. APIs are not enough to support a heavy, full-fledged AI solution, but they are fair enough to convert your app into an AI app. This means the more intelligent model you seek, the harder you need to work towards data modeling – roughly that APIs alone cannot solve.

Decide upon your metrics as per which your AI must work

For an AI implementation program, it is necessary to decide upon your specific aim. There is no point in having ML or Artificial Intelligence features implemented in your mobile app till you have the method to measure its efficacy. This is possible only after having the know-how of what exactly do you want it to answer. Hence it is a must to understand what you would like to accomplish before implementing ML or AI in your mobile app.

Deploy data scientists

Lastly, the most crucial point to consider is deploying a data scientist on your payroll or outsource the same to a mobile app development agency that has a team of data scientists. 

With data scientists, all your management to data refining needs would be taken care of. All the things you require to excel in your ML and AI game would be fulfilled.

Concluding Lines

Implementing AI and ML into your business can profit you in many ways. From advanced search, customization, apt digital marketing, and knowing the user behavior.

The above points can surely guide you towards applying AI and ML to your existing mobile application.

Shilpa M Toprani
Shilpa M Toprani

Shilpa M Toprani is a Content Writer at Prakash Software Solutions Pvt. Ltd. With over 12 plus years of experience in the content creation field, she treasures writing.  From Content Writing/Editing/SEO/SERM Writing she has written for an array of sectors and a multitude of technology domains.

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