Laszlo Albert
Posted on Dec 02, 2020
360 Marketing
1 Review
Verified
Only one thing is constant: development.
As a result of our work with a high level of professionalism, our company is now considered one of the outstanding consultants in the Hungarian consulting market.
Among our customers - in addition to Hungarian medium-sized and large companies - Hungarian small companies also play a significant role, as we convey value, and as a result of our work, small companies can also finance the development of their online presence.
360 Markerting Agency is the digital agency operating in Hungary, which knows all the factors of online conversion increase well and is able to apply them! Our results so far confirm the durability of the values professed by the founders .
Our clients do not have to recruit experts in each field, Markerting Agency combines tasks related to web development, search engine optimization, graphic design and paid ad management, and they create the optimal solution with their own expert staff.
Hungary
Béke tér 10-11,
Budapest,
Budapest
1139
+36204044280
$50 - $99/hr
10 - 49
2018
Service Focus
Focus of Web Development
- Wordpress - 25%
- Drupal - 25%
- Joomla - 25%
- Sitecore - 25%
Industry Focus
- Advertising & Marketing - 25%
- Business Services - 25%
- E-commerce - 25%
- Education - 10%
- Healthcare & Medical - 10%
- Designing - 5%
Client Focus
80% Small Business
20% Medium Business
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Executive Interview of 360 Marketing
Nagy László
CEO
Please provide your feedback on how GoodFirms has contributed to increasing your visibility among potential clients.
We are very happy with the GoodFirms platform as it has significantly contributed to increasing the visibility of our company among potential clients. We have received several inquiries from the site, which confirms that it effectively connects agencies with companies looking for the best partners. The platform is transparent and easy to use, facilitating communication and collaboration. We feel GoodFirms plays an important role in helping us reach and grow our client base and we appreciate the opportunity to be part of this professional community.
Please introduce your company and describe your role within the organization.
Allow me to introduce our company, a dynamic digital marketing agency that I founded in 2018.
In 2018 I was still working as a private entrepreneur in several areas of digital marketing. Now, my mission is to build a strong, result-focused agency, with a team of seasoned professionals and a commitment to innovation, as digital marketing is much more complex today than it used to be. I am very grateful for the relationships we have built with our clients, and I equally value our team members, who are not only excellent professionals but also share common values. As a founder, it is a particular inspiration to me to have been able to create such an atmosphere that fosters mutual success.
It is a journey of continuous development and learning for me, which I enjoy immensely.
We transform challenges into opportunities for growth. Our company's goal is to work with our partners to exceed the KPIs we set, contributing to their long-term business success. We believe that innovation, continuous learning, and data-driven decision-making are the keys to success in the ever-changing world of digital marketing.
What inspired the founding of your company, and what is the story behind its inception?
The creation of our company was inspired by a strong conviction and recognition. Our company was founded in 2018 by our founder, who had previously worked as a PPC and SEO manager on several data-driven projects. In his experience, he noticed that clients were only getting a fraction of the results they could. Many marketing agencies were primarily focused on their own profits rather than achieving their clients' real business goals.
This insight led him to set up his own company with the aim of delivering maximum value to his clients. We didn't just want to perform tasks but to actively contribute to our clients' business goals.
The idea was to build an agency focused on client success, with a goal-oriented approach at its core.
In the period since our founding, we have achieved significant successes with our clients, which have confirmed that a goal-oriented and client-focused approach is the right way forward. Our company's story is therefore about starting from a single insight to build a company that creates real value for its customers and where shared success is the key driver.
What are the core values and principles that drive your company's culture, and how do you ensure alignment with these values across your team?
Our core values include striving for excellence, transparency, knowledge sharing, and creating customer value. For us, striving for excellence means always striving for the best results, overdelivering, and exceeding the KPIs we set for our clients. Transparency is enhanced through open communication and a strong corporate governance system that ensures effective collaboration and process transparency.
We support a culture of knowledge sharing through monthly training and continuous professional development. We also hold over 40 Semrush certifications, unique in Europe, as well as numerous HubSpot and Hootsuite exams. This ensures that our team is always up to date and delivering the highest level of expertise to our clients.
We create customer value by always putting our customers' needs first and delivering solutions that ensure real business results for them. We verify that these values are aligned across the team through regular feedback, and individual and group meetings to ensure that everyone is clear on common goals and principles.
Can you highlight some of the key achievements or milestones your company has accomplished since its inception?
Since our founding in 2018, our company has achieved several significant milestones that have contributed to our growth and the success of our clients:
Building a strong internal team:
This allows us to provide specialized services and significantly exceed the KPIs set for our clients.
Continuous professional development and training:
From 2020 onwards, our senior staff will regularly take industry exams. Perhaps uniquely in Europe, we hold over 40+ Semrush certifications, as well as numerous HubSpot and Hootsuite certifications.
Technological innovation and AI integration:
By 2024, we have integrated more AI-driven automation into our processes and use AI agents to increase efficiency. This technological advancement is a source of pride and satisfaction not only for us, but also for our customers, as we can achieve faster and data-driven results together.
Operational excellence and CRM usage:
We have been using a CRM system from the start, enabling efficient customer relationship management and transparent processes.
This helps us to provide our customers with a high quality service and respond quickly to their needs.
We have been using a CRM system from the start, enabling efficient customer relationship management and transparent processes.
This helps us to provide our customers with a high quality service and respond quickly to their needs.
New, more modern office and growth:
In 2023 we moved to a larger, more modern office, reflecting our growth and commitment to a professional working environment. This move will further strengthen the collaboration and creativity of our team.
Overdelivering:
In our work, we regularly significantly exceed the KPIs we set for our clients, contributing to their business success and strengthening our long-term partnerships.
In our work, we regularly significantly exceed the KPIs we set for our clients, contributing to their business success and strengthening our long-term partnerships.
These milestones are not only a sign of our company's progress, but also of our continuous drive for innovation and excellence. This approach enables us to achieve outstanding results together with our clients and to move forward together in the ever-evolving world of digital marketing.
Could you explain your company's business model? Do you primarily operate with an in-house team or utilize third-party vendors/outsourcing?
At the heart of our business model is a customer-focused, goal-oriented approach. We operate mainly with an in-house team, which allows us to work closely together and react quickly to changing market conditions. However, when the nature of the project requires, we also work with strategic partners and external experts to ensure we deliver the most innovative solutions. This hybrid model allows us to achieve the best results while maintaining a high level of quality and expertise.
How does your company differentiate itself from competitors in the industry?
Our company differentiates itself by having in-depth industry experience in B2B services, startups, fintech, and e-commerce marketing. According to a Boston Consulting Group study, industry expertise increases the effectiveness of marketing campaigns by 40%. Our experience in these sectors enables us to offer our clients tailored and effective solutions that deliver real business results. We also have a high repeat customer rate of over 75%, reflecting the satisfaction and strong, long-term relationships we have built with our clients. This trust and loyalty also differentiates us in the market.
How would you describe the dynamics within your team, and how do you foster collaboration and teamwork to achieve common goals?
Our team dynamics are characterized by open communication, mutual respect, and commitment to common goals. Recent research shows that transparent communication and shared values strengthen team cohesion and effectiveness. In this spirit, we hold regular brainstorming sessions where everyone can share ideas and insights. Using the OKR (Objectives and Key Results) methodology, we ensure that each team member's objectives are aligned with the company's goals, increasing motivation and commitment. In addition, we encourage continuous learning and knowledge sharing, which contributes to the team's innovative approach and the achievement of collective success.
What measures do you take to support the professional development and growth of your employees? Do you offer training programs or opportunities for skill enhancement?
We are committed to supporting the professional development of our staff. To this end, we take the following actions:
Continuous training and certification: Our employees regularly participate in industry training and exams. We pride ourselves on excelling with over 40 Semrush certifications, as well as numerous HubSpot and Hootsuite certifications.
Implement monthly internal training: In 2021, we introduced monthly internal training sessions where our colleagues share their knowledge and experience, fostering continuous learning and collaboration.
Creating individual development plans: We will create a personalised development plan for all our colleagues to help them achieve their professional goals and promote their career development.
Supporting conferences and workshops: We support our colleagues to attend professional conferences, workshops and webinars to keep them up to date with the latest trends and technologies.
Encouraging innovation: By 2024, we will have integrated AI-driven automation and AI agents into our workflows, enabling our employees to learn new skills and participate in innovation.
Continuous training and certification: Our employees regularly participate in industry training and exams. We pride ourselves on excelling with over 40 Semrush certifications, as well as numerous HubSpot and Hootsuite certifications.
Implement monthly internal training: In 2021, we introduced monthly internal training sessions where our colleagues share their knowledge and experience, fostering continuous learning and collaboration.
Creating individual development plans: We will create a personalised development plan for all our colleagues to help them achieve their professional goals and promote their career development.
Supporting conferences and workshops: We support our colleagues to attend professional conferences, workshops and webinars to keep them up to date with the latest trends and technologies.
Encouraging innovation: By 2024, we will have integrated AI-driven automation and AI agents into our workflows, enabling our employees to learn new skills and participate in innovation.
Could you share a notable success story or case study that exemplifies the impact your company has had on a client's business?
Another major success was the strengthening of the online presence of a healthcare company that provides high quality services. The aim was to strengthen their online presence and help them become market leaders. During the collaboration, we identified a gap in their digital marketing strategy and developed a comprehensive strategy.
As part of the project, we provided training for the client’s internal staff, conducted market and competitor analysis, and implemented comprehensive SEO and PPC optimisation. We paid particular attention to the production of medical content, ensuring its professional accuracy and search engine optimisation.
Results: We significantly increased CTR and reduced CPC for PPC campaigns, increasing the cost-effectiveness of the campaigns. Close collaboration and ongoing communication has allowed our client to become a market leader in their field, while their staff have also gained a high level of digital marketing knowledge.
What industries do you primarily cater to, and do you have a significant percentage of repeat clients? If so, what is the ratio of repeat clients?
We focus on marketing B2B services, startups, fintech companies, and online stores. Our in-depth industry knowledge allows us to develop tailored and effective marketing strategies that meet the unique challenges and opportunities of these sectors.
A significant proportion of our clients are repeat customers, reflecting the quality of our services and the value we deliver. Our repeat customer rate is over 75%, which shows that our partners trust us and are satisfied with the results we deliver.
We aim to build long-term partnerships where we continuously support our clients in growing and gaining a competitive advantage in the market. This approach can be particularly attractive to a marketing team leader looking for a trusted and expert partner to help achieve their company's marketing objectives.
What initiatives does your company undertake to foster innovation and stay at the forefront of industry trends? Do you invest in research and development projects?
At 360 Marketing, we are committed to innovation and we are launching a number of initiatives to stay at the forefront of industry trends. We foster innovation through a culture of continuous learning and development. We invest in training our people and encourage them to learn new technologies and methodologies. We use the OKR framework to set clear goals for innovation and deliver measurable results.
We integrate AI into our PPC and SEO strategies, enabling our clients to reach their goals more efficiently and faster.
Our team regularly attends professional conferences and training courses, and we continuously train our staff to keep up to date with the latest industry developments.
Please share some of the most sought-after services that clients approach your company for.
Our clients are most often interested in our PPC (Pay-Per-Click) and SEO (Search Engine Optimisation) services, as they promise fast results in increasing online presence and visibility. However, strategic discussions often reveal that they face deeper business challenges and strategic pain points that require a more complex approach.
In such cases, we provide comprehensive digital strategy consulting that goes beyond traditional marketing solutions. We help you identify the real obstacles and offer unique, business-oriented solutions that align with your company's long-term goals. In doing so, we not only address the surface problems but also contribute to the sustainable growth and competitive advantage of our clients.
We aim to maximize the return on our partners' investments while saving them time and resources. Our innovative solutions and technologies, including AI integration and OKR methodology, ensure that our clients achieve their business goals faster and more efficiently.
How do you build and maintain strong relationships with your clients, and what mechanisms do you have in place for gathering and acting upon client feedback?
We build strong and long-lasting customer relationships by focusing on key performance indicators (KPIs) rather than just getting the job done. This allows us to deeply understand our customers' business goals and work together to achieve them. On several occasions, we have held client meetings where we have presented marketing teams with innovative solutions that we have already successfully implemented and that offer them a new perspective.
We are very proud of our significant industry experience in B2B and pharmaceuticals, which enables us to provide our clients with in-depth knowledge and expertise in these sectors. Our team undergoes continuous training and holds a number of professional exams, ensuring we meet the highest client expectations.
Depending on the nature of the project, we meet with our clients on a weekly or bi-weekly basis to maintain ongoing communication and collaboration. This is supported by a strong corporate governance system that ensures effective project management and client relationship management.
We have systematic mechanisms in place to collect and respond to customer feedback. We regularly solicit feedback during and outside meetings, which we incorporate into our processes to continuously improve our services and better meet our clients' needs.
How has your company adapted to changes and challenges in the business landscape, and what strategies have you employed to ensure resilience and sustainability?
Our company has proactively adapted to changes and challenges in the business environment by integrating the latest technologies, such as artificial intelligence and machine learning, into our digital marketing strategies. This allows us to anticipate market trends and respond quickly to customer needs. By applying the OKR (Objectives and Key Results) methodology, we ensure that our objectives are aligned with our clients' goals, increasing our efficiency and flexibility. To ensure our sustainability, we continuously invest in the training and development of our team to keep up to date with the latest industry trends.
What payment structure do you typically follow when billing clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (phases, months, versions, etc.)?
Our company generally follows a fixed-cost payment structure, as this provides transparency and predictability for both parties. This approach allows our clients to know exactly what they can expect to invest, while we can guarantee the successful delivery of the project within the agreed timeframe.
Do you accept projects that meet your basic budget requirements? If yes, what is the minimum budget requirement? If no, what is the minimum budget you have worked with in the past?
We accept projects that meet our basic budget requirements and allow us to provide a high-quality service. The minimum budget we work with is usually €13 000, which ensures that we have sufficient resources to deliver the project and meet the client's objectives successfully.
Can you provide an overview of the price range (minimum and maximum) of the projects your company worked on in 2023?
This year, the cost of our projects varied between €20,000 and €90,000, depending on the needs of the different clients. Smaller, short-term campaigns required a lower budget, while projects involving a full digital strategy and execution required a larger investment from our clients.
What technological capabilities does your company possess, and are there any ongoing or planned investments in technology infrastructure or tools to enhance your services?
We have significant technological capabilities that allow us to use the latest digital marketing tools and methods. We have integrated advanced artificial intelligence and machine learning algorithms into our PPC and SEO strategies, which increases the efficiency and effectiveness of our campaigns. We continuously invest in improving our technology infrastructure, including upgrading our data analytics tools and marketing automation platforms, to provide our clients with the best possible service.
Where do you envision your company in the next 10 years? What are your long-term goals and aspirations for growth and development?
Over the next 10 years, our agency will strive to become an internationally recognized expert in the development and implementation of digital strategy. Our long-term goals include innovating and expanding our services and further enhancing the customer experience through our unique solutions. Using the OKR (Objectives and Key Results) methodology, we help our clients to clearly define their objectives and the key results that lead to them, which increases efficiency and effectiveness. By integrating AI technologies, we optimize digital marketing processes, saving our clients money and time to achieve their goals faster. Tools such as CAC-LTV analytics and in-depth analysis of user journeys will continue to play a vital role in our growth and our customers' success.
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