4Limes

Project Brief: We were approached by a German women's clothing brand that wanted to run search and product advertising on Google. They needed to promote seasonal new products as well as specialized clothing for hiking, sports, and other outdoor activities. 

Task:

Project: product business (women's clothing)
Geo: Germany
Goal: get more than 5,000 hits per site
Lead time: 1 month
Target audience: Women, 24-45 years old

The most effective advertising channel is PPC . It has held its position for several years now. This is unlikely to change in 2023. This is evidenced by the growth in budgets allocated to pay-per-click or action text ads. More than 70% of global brands plan to invest even more in them. That means online apparel retailers can't ignore this trend in all its forms, including remarketing.

Project goals and objectives: We were given the challenging task of increasing the number of customers for a site that sells women's clothing. It's common knowledge that this is a very busy niche. Representatives of our client's company pointed out that they had practically no leads after launching PPC advertising themselves. In this regard, strategic objectives were set:

1. to bring new clients to the site through contextual advertising;
2. to make the cost of conversion cheaper.

All of this was to increase the return on investment of the advertising campaign.

Work on the project:

Step 1: Reconstructing the semantic core
In order to complete the task, we had to clarify the list of keyword phrases for which the ads would be shown. To do this, our specialists gathered marker queries, which most accurately reflect the subject of the landing pages. Then they expanded them with additional words. The next step is removing low-frequency queries and "junk" phrases. All this was done to ensure that the advertising budget was not spent in vain.

Step 2: Developed a new structure of ad campaigns
At this stage, we created a list of campaigns that we planned to run:

1. branded
2. general queries
3. dynamic
4. Using different types of ads allowed us to reach a more diverse audience

Step 3: Designing search ads
Our experts put a lot of thought into creating the ads. We needed to show the originality of the products and at the same time set ourselves apart from the competition. In order to determine the click-through rate of our ads, and in order to increase that rate, we ran an A/B-test. 

Step 4. Launch Google Shopping
For our work in the area of women's clothing sales it was essential for us to increase the number of impressions of the models we offer. Google Shopping is a good tool for this. Users could now see items from the collection among similar products by keyword. For the consumer this made it easier to choose, and for our customer it allowed us to gain more customers and increase the number of clicks to the site.

Project results: The important thing for the client was that, as a result of our actions, new leads were generated and the conversion rate of the resource began to increase. In just a month of work in a highly competitive niche.we spent $28,776.06 and achieved 13,845 clicks with website conversions

Project conclusions: Today the promotion of women's knitwear brand is suspended for reasons beyond our control. For our company, work in the area of consumer goods sales was an invaluable experience in setting up PPC advertising in a highly competitive niche.

Project Brief: We were approached by a team of Unity game developers from the UK who wanted to test promote their project.

Task:

Project: gaming app 
GEO: Uk
Goal: get over 300 installs
Lead time: 1 month
Target audience: Men and women, 18-25 years old

Unity Ads is a major platform for promoting games and mobile apps. Reaches 1 billion users worldwide. Allows you to run cross-page video ads exclusively. Ads are integrated into partner products.

The tool is suitable for mobile app publishers who want to reach new audiences and/or generate revenue by placing video ads. The service allows the use of a universal SDK to motivate users to take certain actions for a reward (e.g., game currency in exchange for views or installs).

Key features:

• Motivated and unmotivated traffic
• Proprietary universal SDK
• Pay for views or installs
• Ability to integrate with unpublished applications
• Self-learning system provides automatic interest-based targeting
• Customise targeting by geo, OS, screen characteristics
• Cross-page video advertising

Stages of advertising launch:

1. Collecting the semantic core
Build a semantic core that is as relevant as possible to the queries of your potential users. While collecting the semantic core we take into account the competitive environment, deeply immersed in the specifics of business.

2. competitive intelligence
We carry out a detailed analysis of your market position. We determine the key messages for effective setting up campaigns.

3. Development of promotion strategy
We develop a detailed work plan based on your business goals. The strategy of work on the project includes comprehensive information on promotion and is agreed before the start of work. 

4 Reporting on the results of work

What are the results: we spent $1,909.85 and achieved 382 installations

Conclusions: Unity Ads is a major platform for promoting games and mobile apps. Reaches 1 billion users worldwide. Allows you to run cross-page video ads exclusively. Ads are integrated into partner products. If you still have promotion questions, let us know and we'll be happy to help!