Above Digital

Sentronics are one of the country’s top providers of high accuracy fluid measurement products and solutions. They wanted a dynamic new site to add depth to their brand story and add a spark back into their site, as well as elevating their messaging to better represent their position as market leaders and set them apart from their competitors.

Initial scoping began with examining the ways Sentronics’ targeted its audience, delving deeper into the mission statement behind their branding. In comparison with their industry competitors, we took to finding new ways to build on their visual identity. One stand-out feature are the ‘fluid precision lines’ running throughout the site. Used to cohesively tie together their branding, this design element represents high precision and ultra sonic measurement - supporting Sentronics’ brand story, and creating a premium, visual point of difference.

Maximus, an outdoor advertising agency, organically grew from East London roots to the UK's market leader in mega sites with an expanding network, including iconic European locations. They wanted a fresh new site to inspire and reach potential clients by bringing in a vibrant new approach to showcasing their impressive portfolio, representative of their position as market leaders within their sector.

Maximus' initial scoping phase began with exploring target demographics and competitor reviews in order to define the aims and expectations for the new site. From this, it’s intended functionality, features, content, and messaging that would shape its design. One aim this client had was centred in their desire to inspire, in particular, the next generation of their target audience. The result of this was a fresh and impactful site with an engaging user interface, bolstered by a design featuring an invigorating colour palette, bold eye-catching copy, and impressive screen-wide images, designed to set Maximus apart from the crowd.

Behave, a leading London-based management and marketing consultancy rooted in behavioural science, underwent a rebrand and required a bespoke website to reflect their new visual identity and connect with their target audiences. The objective was to design a modern, engaging, brand-led website that would support their growth and clearly position them within their sector.

We began with an in-depth exploration of Behave’s business, brand, competitors, and audiences to define the site’s core functionality, features, content, and messaging. A central aim was to bring Behave’s brand message—“Human behaviour made clear”—to life through imagery, animation, and user interface design. Using mood boards, we explored the new brand direction and identified visual elements to carry through into the site. Based on competitor analysis, we pursued a bold, visual-led design approach to distinguish Behave in a crowded market. A full site map and detailed wireframing phase enabled us to map user journeys and optimise content placement. The final design delivered a bespoke, interactive experience, incorporating animated vertical lines to guide users through the site—subtly directing focus to key content areas and echoing Behave’s approach to guiding behaviour through insight.