AccelOne

In the fast-paced, tech-driven and highly competitive market, businesses need to employ automation to create a lasting positive impact on prospects and customers. Nowadays, marketing teams have to work in line with the sales team to reap desired results from the campaigns. 

The demands of customers are shifting, now they believe in self-learning and researching about the offerings they are going to invest their money in. They expect businesses to be available on multiple touchpoints and be prompt. Suppose, your customer searches for a certain product on your e-commerce site and signs up for the newsletter, receiving a personalized welcome email will delight them and boost brand recall. This is how the world of automation functions! It streamlines, optimizes and monitors the workflows, campaigns, ads and tasks. 

As per a study, about 90% of CMOs feel that marketing automation is essential, and it helps to increase sales by almost 15%. These numbers indicate that integrating marketing automation is a sure-shot way to strengthen your sales efforts. Let’s explore how it enables the sales process; 

Filter leads that are sales-ready

Based on multiple variables - engagement, inquiry and buying intent, it keeps adding and subtracting qualified leads from your ideal buyer personas. When leads act on the metrics set by the automation platform, they can advance in the sales funnel. As they hit the threshold then your sales team will be asked to pursue those qualifying leads. This way, your sales cycles will be consistent, efficient and productive.

To personalize the web experience

On e-commerce websites, personalizing web content is key to get more conversions and increase sales revenue. Based on the customer information - demographics, browsing history and other online behaviour, the content of the website and landing page can be customized through automation tools.

To provide the sales team with insightful information

Based on the tracking of latent and active behaviour of the visitors with your site, these tools carve out meaningful information about leads that need nurturing through CRM systems and email marketing. 

To send triggered emails

If a customer abandons a cart, watches a product demonstration and checks the pricing page time and again then marketing tools can help keep the conversation going. It can design and send emails with triggers to induce actions from visitors. By adding urgency, offers and discounts - the leads can be converted into customers.

Monitoring interaction on every channel

In the omnichannel marketing world, it is critical to measure the volume of engagement you get on every channel - social, web, e-commerce, app and more. Based on how visitors engage and relate with your content - marketers can initiate predictive analytics and marketing. 

Final words

Marketing automation also aids in re-targeting, knowing your customer better and earning higher ROI from your marketing and sales efforts.