AD Client

Accessibility Matters

0.00/5 (0 Reviews)
AD Client is the result of a long-standing desire to create a strong alternative to the traditional contact centers. Not just through the solutions we offer, but throughout the way we think about business and partnership. Our philosophy is based on the basic principle that i...
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$25 - $49/hr
10 - 49
2015
Denmark
AD Client
Accessibility Matters
0.00/5 (0 Reviews)
Services

Customer Service, Support, Meeting Booking, Loyalty, and Public Sector 
 

Focus
Service Focus
Question & Answer
When it comes to online advertisement platforms all you will hear is about “Google AdWords”. Google is ruling the online advertisement platform using its Google AdWords and is earning its major revenue from it. It has been known that more than a quarter of the total revenue of Google comprises of revenue from Google AdWords. Before coming towards the cost of advertising on the Google AdWords platform, lets understand the model on which Google AdWords runs. The model is called “Pay Per Click”, which means you need to pay a cost for every click of keywords that you select to advertise in the Google search results. You may have very well started imagining about the lists of keywords and the costs that you will incur. Let me help you clear the air. The cost highly depends on the keywords that you wish to use. Their costs may vary with respect to competition and ranking position of your advertisement. There are bids on each keyword to bag the preferred ranking position. One can say Google AdWords works pretty similar to an auction. Let’s talk about the process of costing in more detail now. The user enters a search query and on the basis of search query, Google will first determine whether your query consists keywords on which currently bidding is done by the advertisers. If your search query consists of keywords which are currently bid upon then the ad auction begins. The sole purpose is to determine the Ad Rank, or in other words, where will each ad be positioned. Google AdWords has a formula for determining the Ad Rank. Your Ad Rank is equal to the multiplication of your maximum CPC bid and your Ad’s Quality Score. This means the one who has the highest Ad Rank will win the Top advertising spot. The quality score is something that is gauged on a scale of 1 to 10. This score is tagged to your company’s google account based on the trustworthiness, reliability and quality of the advertisements. It takes into consideration the past advertisement campaigns run by the company. The successful your campaigns in the past are, the higher is Quality Score. Accordingly, one can manage the cost of the advertisement using the fundamentals that we discussed. The costs vary upon the scalability and more importantly budget one finalizes for a campaign. Google has been known for its flexibility based on the budget you own. Greater the reach of your ad, greater are the costs.
When it comes to online advertisement platforms all you will hear is about “Google AdWords”. Google is ruling the online advertisement platform using its Google AdWords and is earning its major revenue from it. It has been known that more than a quarter of the total revenue of Google comprises of revenue from Google AdWords. Before coming towards the cost of advertising on the Google AdWords platform, lets understand the model on which Google AdWords runs. The model is called “Pay Per Click”, which means you need to pay a cost for every click of keywords that you select to advertise in the Google search results. You may have very well started imagining about the lists of keywords and the costs that you will incur. Let me help you clear the air. The cost highly depends on the keywords that you wish to use. Their costs may vary with respect to competition and ranking position of your advertisement. There are bids on each keyword to bag the preferred ranking position. One can say Google AdWords works pretty similar to an auction. Let’s talk about the process of costing in more detail now. The user enters a search query and on the basis of search query, Google will first determine whether your query consists keywords on which currently bidding is done by the advertisers. If your search query consists of keywords which are currently bid upon then the ad auction begins. The sole purpose is to determine the Ad Rank, or in other words, where will each ad be positioned. Google AdWords has a formula for determining the Ad Rank. Your Ad Rank is equal to the multiplication of your maximum CPC bid and your Ad’s Quality Score. This means the one who has the highest Ad Rank will win the Top advertising spot. The quality score is something that is gauged on a scale of 1 to 10. This score is tagged to your company’s google account based on the trustworthiness, reliability and quality of the advertisements. It takes into consideration the past advertisement campaigns run by the company. The successful your campaigns in the past are, the higher is Quality Score. Accordingly, one can manage the cost of the advertisement using the fundamentals that we discussed. The costs vary upon the scalability and more importantly budget one finalizes for a campaign. Google has been known for its flexibility based on the budget you own. Greater the reach of your ad, greater are the costs.

When it comes to online advertisement platforms all you will hear is about “Google AdWords”. Google is ruling the online advertisement platform using its Google AdWords and is earning its major revenue from it. It has been known that more than a quarter of the total revenue of Google comprises of revenue from Google AdWords.

Before coming towards the cost of advertising on the Google AdWords platform, lets understand the model on which Google AdWords runs. The model is called “Pay Per Click”, which means you need to pay a cost for every click of keywords that you select to advertise in the Google search results.

You may have very well started imagining about the lists of keywords and the costs that you will incur. Let me help you clear the air.

The cost highly depends on the keywords that you wish to use. Their costs may vary with respect to competition and ranking position of your advertisement. There are bids on each keyword to bag the preferred ranking position. One can say Google AdWords works pretty similar to an auction.

Let’s talk about the process of costing in more detail now. The user enters a search query and on the basis of search query, Google will first determine whether your query consists keywords on which currently bidding is done by the advertisers. If your search query consists of keywords which are currently bid upon then the ad auction begins. The sole purpose is to determine the Ad Rank, or in other words, where will each ad be positioned. Google AdWords has a formula for determining the Ad Rank. Your Ad Rank is equal to the multiplication of your maximum CPC bid and your Ad’s Quality Score.

This means the one who has the highest Ad Rank will win the Top advertising spot.

The quality score is something that is gauged on a scale of 1 to 10. This score is tagged to your company’s google account based on the trustworthiness, reliability and quality of the advertisements. It takes into consideration the past advertisement campaigns run by the company. The successful your campaigns in the past are, the higher is Quality Score.

Accordingly, one can manage the cost of the advertisement using the fundamentals that we discussed.

The costs vary upon the scalability and more importantly budget one finalizes for a campaign. Google has been known for its flexibility based on the budget you own. Greater the reach of your ad, greater are the costs.

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Contact information
dk
AD Client
Haydnsvej 2, 2, Copenhagen, Copenhagen 2450
Denmark
+45 88 20 68 00
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