Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
Until very recently, we haven’t been featured as “featured” on Good Firms, so we haven’t gotten too many leads out of it. According to Google Analytics, in April we had three users who came from GF.
Please introduce your company and give a brief about your role within the company?
Adam Fard Studio is a UX&UI Design Studio that specializes in designing products for EdTech, FinTech, and Healthcare industries. We’ve been helping businesses reach their goals through impeccable user experience for more than 4 years now. I am the Founder and the Lead Designer here, but since we’ve kept our agency relatively small, I wear many hats.
What was the idea behind starting this organization?
The story of our studio is quite an unconventional one I would say. I’ve originally had adamfard.com as my online resume and portfolio before 2016 (hence the agency’s name). In that same year, I decided to move away from being an in-house designer and build my own agency. The idea has worked out great for both our clients and our business.
What are your company’s business model–in house team or third party vendors/ outsourcing?
We have a remote team of in-house designers, so there’s no need for us to outsource anything.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
There are quite a few points I want to highlight with regard to our competitive advantages. Firstly, we operate fully remotely. This has numerous advantages for both our clients and ourselves. Not only we’re able to virtually nullify infrastructure costs, such as office rent, equipment, janitors, etc., but also source the best talent in the world for our projects to deliver truly world-class design at a very reasonable price point. Being remote also helps us minimize any issues that stem from time zone differences, opening up new markets, and geographies for us.
Secondly, given the current pandemic situation, our nimble remote processes have become the new norm in a matter of weeks. Unlike many of our competitors’, our processes have not only proven themselves to be crisis-proof but now we’re also able to help our clients adapt and thrive in the new environment.
Finally, I want to emphasize that our design has always been and will be about fulfilling business goals. That’s not to say, that artistry has no place in our work. Our designs are a combination of seamless experience that results in great business metrics and stunning visuals that can’t help but delight the end-users.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
Truth be told, I know that we’re capable of designing world-class products for any industry, but where we truly shine is Edtech, Fintech, and Healthcare & Wellbeing. I also want to mention SaaS as one of our specialties too.
As for customer retention, most of our clients come back with new projects. That’s the reason why we neither have nor need a sales team. We do an amazing job, customers come back for more. As simple as that.
Mention the parameters which are most important for you in developing an app design.
Having enough research, clear scope of work, defined objectives, and success metrics is a recipe for a killer design.
What key aspects do you keep in mind while developing an app design in order to enhance its usability?
Business goals are at the very core of our design decisions. While having a crystal-clear flow and a convenient interface is a must-have, in order to drive business we take into account key product metrics. Based on the metrics, we identify what areas need to be improved and design flows that nudge users in the desired direction.
We also like to shortlist everything we can do to enhance the products’ usability, and then estimate the impact and the development cost of these activities. That’s how we design a matrix that helps us find optimal design decisions that have the most impact and take the least amount of work to implement.
What are the key parameters to be considered before selecting the right framework for an app design?
As in any project, time, budget, and scope are the key determinants to the approach we are going to take. Naturally, we also take into account what the client has already built & researched.
Which framework do you suggest your clients to go for when they approach you with an idea? Why?
The framework we use most commonly for the brand-new ideas is Design Sprint. This design framework involves understanding, exploration, and validation of ideas, that determine a) whether the problem the product solves is worth solving; b) whether our way of solving this problem is optimal; c) what to build first. We should also note that Design Sprint does not include research, so that’s something we do at the very beginning.
What are the key factors that you consider before deciding the cost of a mobile app design?
Scope and time frame play the most important role in determining the cost. The more flows we have to research and design, the more our work is going to cost. The same goes for the time frame. The less time we have, the more designers we have to involve to meet the clients’ needs in time.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
It very much depends on the clients’ needs and the format of our cooperation. If the scope is very clear and well-defined, then Fixed Price works great. On the other hand, If there are a lot of contingencies, we prefer to work on the Time & Materials basis. We usually work on a Retainer basis, if a customer needs constant design help, but there’s not enough work to make hiring an in-house team a worthwhile decision.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
The minimum budget we like to consider projects for is $5,000.
What is the price range (min and max) of the projects that you catered to in 2019?
Last year we had projects that spanned from $5,000 to $100,000 in the budget.
Adam Fard Studio Clients & Portfolios
Samsung Developer Portal
$10001 to $50000
The goal was to conceive the UX and UI of a web-based, automated app-testing system. The platform is part of Samsung developers' program.
We created the user experience and interface around that project from the first concept to the last visual part.
The submission and navigation through different tests and related modules needed to be as intuitive and quick as possible.
Designs were made through a lot of iterations and feedback with a product owner and an in-house team. Going from the information architecture, low-fidelity to high-fidelity wireframes and finally the UI and icons.
Results & Outcomes:
Reduced user errors and abandoned test submissions
A multi-platform app where users can partake in the city bike service in Vienna; discovering available bikes or empty docks and renting/unlocking bikes by scanning the QR codes on the bikes with a smartphone.
We created the UX and UI for the mobile and wearables.
The main goal was to make the process of renting a bike and bringing it back easier and smoother for already registered users and new ones.
We used QR code technology so that there would be no need to go through a bike station in order to unlock a bike.
Eva-Maria Maurer, Psychologist - Founder at Building The Next Social Tech Innovation
Posted on May 05, 2020
UX/UI Design for Community Development App
Schedule & Timing
$0 to $10000
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Adam Fard Studio delivered a redesigned app that's received great feedback from users. They were able to solve the problems associated with the previous version. The team demonstrated their alignment with the client's vision. On top of successfully delivering, they were a pleasure to work with.
What is it about the company that you appreciate the most?
They understood our vision. They acquired a vast amount of business knowledge about our industry and product. And finally managed to translate that into a great and smooth user experience.
What was it about the company that you didn't like which they should do better?
Nothing that I'm aware of. It was a pleasure to work with the Studio.
Julien Meyer, Managing Partner at at Audeamus LTD
Posted on Apr 23, 2020
Incredibly creative UX studio and not afraid to try new or uncommon solutions out.
Schedule & Timing
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Adam Fard UX Studio helped redesign an existing MVP. This has involved multiple iterations and testing. They provide visual elements and specs for the development team.