Adam Fard Studio

Scale, Grow & Earn with Your Digital Products

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Our UX design agency creates solutions to address product usability, dwindling conversion rates and the ever-present challenges of user-retention & engagement.

As an agile UX studio we've established a reputation for solving the most complex problems and securing outstanding results for businesses across different sectors.

$50 - $99/hr
2 - 9
Locations
United States
981 Mission St, San Francisco, California 94103
Germany
Neue Schönhauser Straße 3, Berlin, Berlin 10178

Focus Areas

Service Focus

100%
  • Web Designing (UI/UX)

Client Focus

60%
30%
10%
  • Small Business
  • Medium Business
  • Large Business

Industry Focus

70%
10%
10%
10%
  • Financial & Payments
  • Information Technology
  • Startups

Adam Fard Studio Executive Interview

Adam Fard
Adam Fard
Founder & Lead Designer
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Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
Until very recently, we haven’t been featured as “featured” on Good Firms, so we haven’t gotten too many leads out of it. According to Google Analytics, in April we had three users who came from GF.
Please introduce your company and give a brief about your role within the company?
Adam Fard Studio is a UX&UI Design Studio that specializes in designing products for EdTech, FinTech, and Healthcare industries. We’ve been helping businesses reach their goals through impeccable user experience for more than 4 years now. I am the Founder and the Lead Designer here, but since we’ve kept our agency relatively small, I wear many hats.
What was the idea behind starting this organization?
The story of our studio is quite an unconventional one I would say. I’ve originally had adamfard.com as my online resume and portfolio before 2016 (hence the agency’s name). In that same year, I decided to move away from being an in-house designer and build my own agency. The idea has worked out great for both our clients and our business.
What are your company’s business model–in house team or third party vendors/ outsourcing?
We have a remote team of in-house designers, so there’s no need for us to outsource anything.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
There are quite a few points I want to highlight with regard to our competitive advantages. Firstly, we operate fully remotely. This has numerous advantages for both our clients and ourselves. Not only we’re able to virtually nullify infrastructure costs, such as office rent, equipment, janitors, etc., but also source the best talent in the world for our projects to deliver truly world-class design at a very reasonable price point. Being remote also helps us minimize any issues that stem from time zone differences, opening up new markets, and geographies for us.

Secondly, given the current pandemic situation, our nimble remote processes have become the new norm in a matter of weeks. Unlike many of our competitors’, our processes have not only proven themselves to be crisis-proof but now we’re also able to help our clients adapt and thrive in the new environment.

Finally, I want to emphasize that our design has always been and will be about fulfilling business goals. That’s not to say, that artistry has no place in our work. Our designs are a combination of seamless experience that results in great business metrics and stunning visuals that can’t help but delight the end-users.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
Truth be told, I know that we’re capable of designing world-class products for any industry, but where we truly shine is Edtech, Fintech, and Healthcare & Wellbeing. I also want to mention SaaS as one of our specialties too.

As for customer retention, most of our clients come back with new projects. That’s the reason why we neither have nor need a sales team.  We do an amazing job, customers come back for more. As simple as that.
Mention the parameters which are most important for you in developing an app design.
Having enough research, clear scope of work, defined objectives, and success metrics is a recipe for a killer design.
What key aspects do you keep in mind while developing an app design in order to enhance its usability?
Business goals are at the very core of our design decisions. While having a crystal-clear flow and a convenient interface is a must-have, in order to drive business we take into account key product metrics. Based on the metrics, we identify what areas need to be improved and design flows that nudge users in the desired direction.

We also like to shortlist everything we can do to enhance the products’ usability, and then estimate the impact and the development cost of these activities. That’s how we design a matrix that helps us find optimal design decisions that have the most impact and take the least amount of work to implement.
What are the key parameters to be considered before selecting the right framework for an app design?
As in any project, time, budget, and scope are the key determinants to the approach we are going to take. Naturally, we also take into account what the client has already built & researched.
Which framework do you suggest your clients to go for when they approach you with an idea? Why?
The framework we use most commonly for the brand-new ideas is Design Sprint. This design framework involves understanding, exploration, and validation of ideas, that determine a) whether the problem the product solves is worth solving; b) whether our way of solving this problem is optimal; c) what to build first. We should also note that Design Sprint does not include research, so that’s something we do at the very beginning.
What are the key factors that you consider before deciding the cost of a mobile app design?
Scope and time frame play the most important role in determining the cost. The more flows we have to research and design, the more our work is going to cost. The same goes for the time frame. The less time we have, the more designers we have to involve to meet the clients’ needs in time.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
It very much depends on the clients’ needs and the format of our cooperation. If the scope is very clear and well-defined, then Fixed Price works great. On the other hand, If there are a lot of contingencies, we prefer to work on the Time & Materials basis. We usually work on a Retainer basis, if a customer needs constant design help, but there’s not enough work to make hiring an in-house team a worthwhile decision.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
The minimum budget we like to consider projects for is $5,000.
What is the price range (min and max) of the projects that you catered to in 2019?
Last year we had projects that spanned from $5,000 to $100,000 in the budget.

Adam Fard Studio Clients & Portfolios

Samsung Developer Portal
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Samsung Developer Portal
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$10001 to $50000
8 weeks
Information Technology

The goal was to conceive the UX and UI of a web-based, automated app-testing system. The platform is part of Samsung developers' program.

We created the user experience and interface around that project from the first concept to the last visual part.

The submission and navigation through different tests and related modules needed to be as intuitive and quick as possible.

Designs were made through a lot of iterations and feedback with a product owner and an in-house team. Going from the information architecture, low-fidelity to high-fidelity wireframes and finally the UI and icons.

Results & Outcomes:

  • Reduced user errors and abandoned test submissions
  • Increased app submission to Samsung Galaxy Store
Morecast
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Morecast
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$50001 to $100000
41 weeks
Other Industries

Morecast is a multiplatform weather app that provides high-quality and professional-level data to customers.

We led the design team (UX and UI) of a Morecast app (a Red Bull company) for a year.

We went through a weekly design sprint similar to the Google Design Sprint, validating new features, and the concepts and changes across Morecast and related-Red Bull products.

The app was designed and built for iPhone, iPad, the Apple watch, Android phones, tablets, and wearables.

Results and Outcomes of this project include:

  • The app was downloaded by more than 15 million users with 4.6-star average rating in the app stores
  • Received international coverage in diverse outlets
  • Brought PR value to Red bull brands and events
  • Increased Sales via brand awareness, which impacted the performance of B2B weather-related products
City Ride App
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City Ride App
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$0 to $10000
4 weeks
Transportation & Logistics

A multi-platform app where users can partake in the city bike service in Vienna; discovering available bikes or empty docks and renting/unlocking bikes by scanning the QR codes on the bikes with a smartphone.

We created the UX and UI for the mobile and wearables.

The main goal was to make the process of renting a bike and bringing it back easier and smoother for already registered users and new ones. 

We used QR code technology so that there would be no need to go through a bike station in order to unlock a bike.

Starling
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Starling
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$10001 to $50000
25 weeks
Education

The Starling motivates engaged and connected parenting, and helps you grow your baby's brain. The advanced early-education device counts the words your child is hearing each day.

We were responsible for the UX/UI of the Starling app, data visualization platform, and the new dashboard app.

Results & Outcomes of this project include:

  • Increased user engagement and retention by improving the app usability
  • Reduced costs associated with user acquisition
  • Newly planned features helped acquisition of a new audience

Adam Fard Studio Reviews

5.0 7 Reviews
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  • Web Designing (UI/UX)
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Matthew Freeman

They felt like true partners.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
Completed
Advertising & Marketing

Review Summary

Once we selected Adam Fard Studio, we kicked off with a creative discovery call (2 hours), which was followed by a creative pitch (1 hour). From there, we were provided with 2 homepage concepts, a sitemap, and 2 brand messaging directions. We reflected as a team and once we selected the direction we wanted to take, we kicked off the project.

We worked closely with Adam Fard Studio to develop content and narrow down relevant SEO terms for our site. Adam Fard Studio stayed consistent with their timeline and were very communicative throughout the entire process.

We have been keeping an eye on our analytics internally, but it is worthy to note that Adam Fard Studio continues to send us a monthly recap of our website performance. We have also noticed a tremendous increase in our number of client intakes, which makes use of the contact buttons that Adam Fard Studio strategically placed throughout the website which has made it convenient for potential clients to reach out to us.

What was the project name that you have worked with Adam Fard Studio?

UI/UX WEB DESIGN

What service was provided as part of the project?

Web Designing (UI/UX)

Describe your project in brief

We hired Adam Fard Studio for website redesign. This project included the development of, user interface design, responsive design, web development (HTML, CSS, PHP & jQuery), WordPress content management system (CMS), and a customized website manual post-launch. The objective of this projects was to redesign our website to a more compelling and credible website that would better showcase our work to leaders and board members of large national/international nonprofits and foundations; as well as smaller, local organizations.

What is it about the company that you appreciate the most?

This company is approachable and warm and feels like a small family that delivers huge results. We were impressed by their levels of knowledge in each area of the web redesign and their follow through and overall implementation.

What was it about the company that you didn't like which they should do better?

Adam Fard Studio remained consistent from our very first interaction to the very last (although we still keep in touch)! We do not have any areas for improvement.

Adam Soliman

Adam Fard Studio is incredibly collaborative and easy to work with.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
Completed
Transportation & Logistics

Review Summary

We started by providing Adam Fard Studio with preliminary guidelines for our platform. Then, we worked together on the entire design-thinking process, which included describing user personas and mapping them. Then, the team used Figma to create lo-fi and hi-fi mock-ups for the UI/UX design. Their designs exceeded my expectations. During the customer testing phase, we found the designs to be intuitive and convenient. One of our main goals was to make the platform as intuitive as possible, and I’ve been very satisfied with the results.

What was the project name that you have worked with Adam Fard Studio?

UI/UX DESIGN

What service was provided as part of the project?

Web Designing (UI/UX)

Describe your project in brief

We needed help designing the UI/UX of our online platform. We wanted to ensure that users could access it easily.

What is it about the company that you appreciate the most?

Adam Fard Studio was very professional, and they listened to our needs and implemented our requests.

What was it about the company that you didn't like which they should do better?

I have nothing Adam Fard Studio could improve on.

Ericka Leslie

Truly the highest quality and greatest website UI Redesign

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
Completed
Financial & Payments

Review Summary

We had an overwhelmingly positive experience working with Adam Fard Studio web UI design team for a website redesign project. The team's exceptional understanding of the industry and the company's unique identity resulted in an aesthetically pleasing design that reflected professionalism and trustworthiness. The UI design elements, including color palettes and typography, were meticulously crafted, leaving a lasting impact on the target audience. The team's optimization of the website's information architecture and strategic placement of call-to-action buttons greatly improved conversion rates and user engagement. The implementation of responsive web design allowed for seamless user experiences across multiple devices, expanding the company's reach to a wider audience. Overall, the web UI design overhaul elevated the company's brand identity and positioned them as a trustworthy and cutting-edge financial partner in the industry.

What was the project name that you have worked with Adam Fard Studio?

Web UI Design

What service was provided as part of the project?

Web Designing (UI/UX)

Describe your project in brief

Our financial company is seeking to enhance its online presence by redesigning its web user interface (UI). We aim to create a visually appealing, user-friendly, and intuitive website that effectively communicates our services and promotes user engagement. We have decided to hire Adam Fard Studio web UI designer to lead this project and transform our current website into a modern, responsive, and visually stunning platform.

What is it about the company that you appreciate the most?

Their wide expertise, and especially experience with UI redesigning projects. Also, their management style made the design process as smooth as possible.

What was it about the company that you didn't like which they should do better?

We didn’t notice any major disadvantages when working on our project with this company.

Peter Rodes

Awesome Web Design

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
Completed
Information Technology

Review Summary

When we made our first payment, we weren't sure what to expect. A couple of days later, the first draft of the site structure they designed blew us away. The first versions were super clean. When we saw the final version, it was stunning. They designed a very beautiful website. We had a great experience working with Adam Fard Studio. They were always punctual and called at the exact time they promised to. During our discussions, we touched base and covered many different topics. They took my feedback, offered input, and took it from there.

What was the project name that you have worked with Adam Fard Studio?

Web Design

What service was provided as part of the project?

Web Designing (UI/UX)

Describe your project in brief

We were referred to Adam Fard Studio by a client of ours who had used them to develop a website before, to help design a Landing page. He's a contractor, and the site they designed for him was very clean and professional. We started working together in September 2023. In the beginning, we spoke every other day or so. Once we passed the research stage, we usually touched base once a week. I contacted a few teammates besides the CEO via phone and email.

What is it about the company that you appreciate the most?

I was most impressed by their punctuality. They called when they said they would and were always on time, which is hard to come by. The CEO was especially helpful. Adam Fard Studio gave us great advice and many impressive new ideas.

What was it about the company that you didn't like which they should do better?

No, not really. The managed care plan and was straightforward about what the cost was going to be and what they would provide us. I wouldn't say that there's anything else to improve and haven't had any negative experiences with them.

Kyle Jackson

Awesome work. Fast development and design.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
Completed
Other Industries

Review Summary

Our Staffing and Recruiting company had a remarkable experience collaborating with Adam Fard UX Studio for our UI/UX design needs. The team at Adam Fard demonstrated unparalleled expertise in crafting user-centric designs for complex Ux prototypes. Their approach was highly personalized, combining the attention of a boutique agency with the professionalism of a larger firm

What was the project name that you have worked with Adam Fard Studio?

UX/UI Design

What service was provided as part of the project?

Web Designing (UI/UX)

Describe your project in brief

We engaged Adam Fard UX Studio to enhance our recruitment platform's user experience. Our goal was to streamline candidate interactions and improve the overall platform usability. Adam Fard's team excelled in understanding our unique needs, conducting a thorough UX review, and implementing tailored solutions. They demonstrated expertise in SaaS and Fintech design, aligning perfectly with our industry. The collaboration significantly boosted user engagement and simplified the hiring process. We appreciate their commitment to excellence and highly recommend Adam Fard UX Studio for innovative and effective UI/UX design.

What is it about the company that you appreciate the most?

Pricing fit our budget Good value for cost

What was it about the company that you didn't like which they should do better?

Nothing, they are excellent at what they do.

Eva-Maria Maurer

UX/UI Design for Community Development App

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000

Review Summary

Adam Fard Studio delivered a redesigned app that's received great feedback from users. They were able to solve the problems associated with the previous version. The team demonstrated their alignment with the client's vision. On top of successfully delivering, they were a pleasure to work with.

What service was provided as part of the project?

App Designing (UI/UX), Web Designing (UI/UX)

What is it about the company that you appreciate the most?

They understood our vision. They acquired a vast amount of business knowledge about our industry and product. And finally managed to translate that into a great and smooth user experience.

What was it about the company that you didn't like which they should do better?

Nothing that I'm aware of. It was a pleasure to work with the Studio.

Julien Meyer

Incredibly creative UX studio and not afraid to try new or uncommon solutions out.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Review Summary

Adam Fard UX Studio helped redesign an existing MVP. This has involved multiple iterations and testing. They provide visual elements and specs for the development team.

What service was provided as part of the project?

App Designing (UI/UX), Web Designing (UI/UX)