AlGurus Agency

Client Overview:

• Industry: Food & Beverage (Premium Honey Reseller)
• Location: Saudi Arabia (Nationwide)
• Platform: Salla E-commerce Store
• Objective: Maximize direct sales through Meta and TikTok ads

Challenge: 
 

• Commodity Competition: Standing out in KSA’s saturated honey market
   
• Creative Fatigue: Overcoming ad blindness with fresh content
   
• ROAS Pressure: Competing against industry benchmarks

  Total Sales During the whole Year 2025

  Why This Dominated KSA’s Honey Market?

• Cultural Resonance: Arabic UGC-style testimonials increased trust by 52%

• Algorithm Optimization: Frequent creative refreshes avoided ad fatigue

• Salla Integration: One-click purchases capitalized on impulse buying

Client Overview:

Industry: Luxury Kitchen Accessories

Location: Jordan (Amman-centric)

Objective: Skyrocket Instagram engagement and brand authority

Challenge: 

Low Benchmark Engagement: Industry average for luxury brands: 0.5-1.5%

Content Saturation: Competing in Jordan’s crowded home goods market

Audience Passivity: Turning scrollers into active participants

Client Overview: 

Industry: Luxury Watches & Jewelry

Location: Jordan (Amman-centric, nationwide delivery)

Season: Black Friday 2024 (Nov 1–30)

Objective: Maximize revenue during peak holiday demand

Challenge: 

Holiday Competition: Intense bidding wars with international/regional jewelry brands.

High Expectations: Luxury shoppers demand exclusive deals and seamless experiences.

ROAS Pressure: Industry benchmark for luxury Black Friday ROAS: 3.5–4.5.

 

Why Meta Ads for Black Friday in Jordan?

1. Cultural Timing: 68% of Jordanians plan holiday purchases around Black Friday (Source: Jordan Retail Report 2024).
    

2. Visual Prestige: Carousel ads showcase craftsmanship (diamonds, watch details) better than text-based platforms.
    

3. Audience Precision: Target high-income neighborhoods (Abdoun, Sweifieh) with ZIP-code accuracy.

Client Overview:

Our client, a leading watches seller in the Middle East, approached us with a clear objective: maximize their online sales while maintaining a profitable return on ad spend (ROAS). Facing a competitive market, they needed a partner to create a high-performing Google Search Ad campaign that would drive exceptional results.

Challenge:

The client wanted to scale their online revenue while optimizing their ad spend. However, achieving an effective balance between budget allocation and high-quality traffic was critical to their success in a fiercely competitive niche.

Client Overview: 

• Industry: Luxury Watches and Jewelry Retail
• Service: Comprehensive Social Media Management for Luxury Watches and Jewelry Store
• Platform: Instagram & Facebook
• Objective: Elevate brand prestige, drive engagement with affluent audiences, and increase high-intent inquiries
• Management Duration: 4-Month Intensive Program

Challenge: 

• Premium Brand Dilution: Maintaining exclusive brand image while expanding social media reach
• Visual Consistency: Curating a feed that reflects luxury craftsmanship and timeless elegance
• Audience Caliber: Reaching and engaging genuine high-net-worth individuals, not just general followers
• Initial Performance:
  • Total Views: 6.4 Million
  • Total Reach: 144,000
  • Engagement Rate: Below industry average for luxury goods
     

    Why Social Media Management for Luxury Watches and Jewelry Store?

  • Affluent consumers increasingly discover and validate luxury purchases through social media
  • Visual platforms are ideal for showcasing the detail and artistry of fine watches and jewelry
  • A premium social presence builds trust and legitimacy for high-value investments

Client Overview: 

• Industry: Cosmetics & Beauty E-commerce
• Location: Kingdom of Saudi Arabia (KSA)
• Platform: Snapchat Ads
• Objective: Drive direct purchase revenue and build brand awareness within the Saudi market.
• Campaign Duration: Long-Term Scaling (Nov 2021 – Oct 2025)

Challenge: 

• Market Competition: Penetrating a saturated beauty market with established local and international brands.
• Platform Strategy: Leveraging Snapchat’s unique, youth-oriented audience for direct-response, sales-driven campaigns.
• Cultural Nuance: Crafting campaigns that resonate with Saudi purchasing behaviors, including a significant gifting culture.
• Performance Benchmark: Achieving a sustainable ROAS to support continuous scaling in a competitive ad environment.
  
   

  Why Snapchat Ads for Cosmetics in KSA?

• Unmatched Youth Reach: Connects directly with a core beauty consumer demographic in one of their native digital environments.

• Visual-First Platform: Ideal for showcasing cosmetics through engaging video and AR-driven ad experiences.

• Cultural Alignment: The platform’s popularity and features align perfectly with social and gifting trends prevalent in Saudi society.

Client Overview: 

• Industry: Luxury Watches Retail
• Location: Jordan
• Service: Premium SEO for Luxury Watches Store in Jordan
• Platform: Google Search Results
• Objective: Increase visibility for high-end timepieces and drive qualified traffic from affluent customers
• Campaign Duration: 9-Month SEO Program

Challenge: 

• Niche Luxury Market: Highly competitive luxury watch segment with international brands
• Affluent Audience Targeting: Reaching high-net-worth individuals in Jordan
• Technical Complexity: Optimizing for high-value products with detailed specifications
• Performance Benchmarks:
  • Industry average CTR for luxury goods: 0.9-1.2%
  • Typical impressions for luxury retail: 1-2M monthly
    
    
     

    Why SEO for Luxury Watches Store in Jordan?

  • Affluent Jordanian consumers research luxury watches extensively online
  • Organic search builds credibility and trust for high-value purchases
  • Luxury shoppers prefer thorough research before investment decisions

Client Overview:

• Industry: Luxury Jewelry
• Location: Jordan (Amman-focused, nationwide delivery)
• Platform: Google Search Ads
• Objective: Maximize online sales for high-value jewelry collections

Challenge:

• High CPC Competition: Intense bidding wars for keywords like “luxury jewelry Jordan” and “diamond rings Amman”
• Quality Threshold: Jewelry shoppers demand flawless UX and instant trust
• ROAS Benchmarks: Industry average for jewelry Google Ads: 4-6x
  
   

  Key Insights

  Our Insights as a Google Ads Agency in Jordan

  This campaign’s 26x ROAS (550% above benchmarks) and 53% CTR (industry-shattering) were achieved through:

• Google Partner Expertise: Advanced bid strategies and Quality Score optimization

• Arabic/English Precision: Dual-language ads captured 92% of Jordan’s luxury searches

• Zero-Friction UX: 1-click transitions from ad to checkout (load time <2s)

Client Overview: 

• Industry: Hardware & Tools Retail
• Location: Jordan (Nationwide delivery)
• Platform: Shopify
• Timeline: 5 Years (2020–2025)
• Objective: Build a scalable, high-converting ecommerce store for industrial and DIY buyers.

Challenge: 

• Technical Product Complexity: Hardware requires detailed specs, bulk pricing, and B2B/B2C flexibility.
• Low Digital Adoption: Jordan’s hardware buyers traditionally rely on in-store purchases.
• Conversion Barriers: High cart abandonment rates in niche markets.

  Breakthrough Wins:

  ✅ 73% Higher Conversion Rate vs. hardware industry average.

  ✅ 39% Higher AOV through bundled offers (e.g., “Tool Kits + Free Delivery”).

  ✅ 5,084 Orders with 68% repeat buyers.

  Key Insights

  Our Insights as a Shopify Agency in Jordan

  This 5-year journey generated 326K JOD in sales by transforming a traditional hardware business into a digital leader. The 0.38% conversion rate (73% above benchmarks) and 76.23 JOD AOV (39% higher than average) were driven by:

• Frictionless Checkout: 2-step flow reduced abandonment by 33%.

• Cultural Trust Signals: Arabic-language COD options and supplier badges.

• Mobile Dominance: 90% of sessions were mobile—optimized for 3G speeds in Jordan. 

Client Overview: 

• Industry: Luxury Jewelry Retailer
• Location: Jordan (Nationwide E-Commerce)
• Platform: Meta Ads (Facebook & Instagram)
• Objective: Maximize Valentine’s Day sales through targeted romantic campaigns
• Campaign Duration: Valentine’s Day Peak Period

Challenge: 

• Seasonal Competition: Competing in crowded Valentine’s market while maintaining luxury positioning
• Emotional Targeting: Connecting with audiences seeking meaningful romantic gifts
• Performance Benchmarks:
  • Industry average ROAS for Valentine’s jewelry campaigns: 4-6
  • Typical cost per purchase for luxury jewelry: $18-28