Amrood Labs

OPPORTUNITY

Snowgum, established in 1926, faced a sudden shift in 2020 when Victorian lockdowns forced them to pivot from in-store retail to a fully online model. With outdated customer support systems and limited e-commerce capabilities, they were unprepared for the surge in demand and needed a modern digital solution — fast.

APPROACH

We partnered with Snowgum to implement an omni-channel customer experience solution built on AWS and Amazon Connect. The project had a tight timeline and required:

• Rapid deployment of digital communication tools — voice, webchat, email

• Full integration with Snowgum’s custom Stamina CRM

• Real-time analytics and agent workflow tools for remote operations

SOLUTION

• Email routing module tied to CRM workflows for efficient ticket creation

• CRM Screen-Pops displaying customer data during calls

• Reporting & Analytics on agent performance, call times, abandonment rates

• Webchat functionality for seamless customer assistance.

IMPACT

• 20% faster call resolution and significantly fewer abandoned calls.

• 5× more call handling capacity thanks to omni-channel routing

• Seamless remote operations, enabling agents to work from home during lockdowns

• Improved customer service visibility, with real-time CRM insights enabling proactive support and upsell opportunities

APPROACH

We collaborated closely with Uni Learn to shape a web-based Learning Management System (LMS) that emphasizes personalized onboarding, ease of use, and dynamic interaction. Guided by user journey mapping and test-driven feedback from instructors and learners, we:

• Structured a modular front-end in React.js, focused on component reuse and responsive design.

• Designed user flows to support trial bookings, multi-instructor browsing, session scheduling, and preference-based recommendations.

• Integrated an admin panel to manage instructors, learners, trials, and session logs.

SOLUTION

Our full-stack implementation featured:

• Personalized Dashboard: Dynamic filtering for tutor discovery and session booking, with trial-control logic

• Interactive Lessons: Real-time trial booking, preference collection, and drag-and-drop scheduling

• Learner Feedback Loop: Real-time ratings, instructor profiles, and review display

• Scalable Backend: Built in Ruby with a REST API supporting user roles (learner, instructor, admin)

• Admin Panel: Manage educators, schedule, payments, and session analytics

• Secure Payment Flow: Integration with Stripe or other gateways for lesson payments and payout tracking

IMPACT

The platform delivers:

• Better learner retention through trial-first approach and guided instructor matching

• Simplified operations with scalable tutor and session management tools.

APPROACH

We collaborated closely with Uni Learn to shape a web-based Learning Management System (LMS) that emphasizes personalized onboarding, ease of use, and dynamic interaction. Guided by user journey mapping and test-driven feedback from instructors and learners, we:

• Structured a modular front-end in React.js, focused on component reuse and responsive design.

• Designed user flows to support trial bookings, multi-instructor browsing, session scheduling, and preference-based recommendations.

• Integrated an admin panel to manage instructors, learners, trials, and session logs.

SOLUTION

Our full-stack implementation featured:

• Personalized Dashboard: Dynamic filtering for tutor discovery and session booking, with trial-control logic

• Interactive Lessons: Real-time trial booking, preference collection, and drag-and-drop scheduling

• Learner Feedback Loop: Real-time ratings, instructor profiles, and review display

• Scalable Backend: Built in Ruby with a REST API supporting user roles (learner, instructor, admin)

• Admin Panel: Manage educators, schedule, payments, and session analytics

• Secure Payment Flow: Integration with Stripe or other gateways for lesson payments and payout tracking

IMPACT

The platform delivers:

• Better learner retention through trial-first approach and guided instructor matching

• Simplified operations with scalable tutor and session management tools.

OPPORTUNITY
TheStorefront is a leading online marketplace that connects brands, retailers, and creators by offering over 10,000 short‑term retail spaces, pop-up shops, galleries, and event venues across major U.S. cities. As interest in flexible retail grew, they needed a scalable platform to enhance user discovery, booking workflows, and analytics while maintaining fast, responsive performance.

APPROACH
Our collaboration focused on enhancing both the frontend and backend to support rapid browsing, easy venue booking, and strong conversion across multiple regions. Working with TheStorefront team, we:

• Optimized the site architecture for performance and growth

• Prioritized responsive, mobile-first design to improve engagement

• Enhanced admin and vendor tools for managing listings and availability

We used a modular development strategy to ensure each component (search, booking, vendor management) could evolve independently while delivering a cohesive user experience.

SOLUTION
The revamped platform was built using a modern Angular.js frontend and a robust backend using Ruby integrated with Stripe for payments and analytics tools like Google Analytics. Key features include:

• Advanced Search & Discovery: Filters by date, location, type, and capacity

• Booking Workflow: Real-time availability calendars, Stripe-powered checkout

• Vendor Management: Custom listing dashboards, booking controls, performance analytics

• Analytics & Reporting: Usage dashboards.

• Performance Optimization: CDN delivery, Express server, and fast rendering.

IMPACT
Following the updates:

• User engagement increased: Over 100K unique visitors monthly, with better conversion across desktops and mobile.

• Scalable infrastructure: Now supports 10K+ venue listings nationwide with smooth performance.

• Business growth: Teams across venues and brands report improved booking efficiency and market reach.

Success.ai

SUCCESS.AI – AI-Powered Email Outreach & Lead Generation

OPPORTUNITY

Success.ai is an AI-driven email marketing and lead-generation platform designed to empower sales teams, marketers, and recruiters. It addresses challenges like email deliverability, low personalization, limited lead access, and inefficient outreach processes.

APPROACH

We partnered with Success.ai to elevate user experience, streamline data workflows, and optimize performance for high-volume outreach. Key steps included:

• Deep dive into core campaigns (AI writing, warm-up, verification)

• Revamping UI for clarity and ease of use

• Strengthening backend for seamless lead management and real-time analytics

SOLUTION

Implemented a powerful and scalable platform using a modern tech stack, integrating AI tools and CRM systems. Key features:

• AI Writer & Campaign Composer: Generates personalized emails with prompts and templates

• Lead Finder & Enrichment: Access to ~700 M verified B2B leads, enriched and scored for outreach targeting

• Autosend & Warm-up Engine: Unlimited email accounts with automated warm-up to maximize deliverability

• InboxHub & CRM Integration: Centralized inbox and workflow sync with Salesforce, HubSpot, Zapier, and Pipedrive

• Campaign Analytics & Reporting: Dashboard showing open rates, deliverability, lead engagement, user activity, and ROI metrics

IMPACT

• 4.8–4.9⭐ user ratings, driven by high satisfaction through AI features and lead accuracy g2.com

• Up to 12× efficiency gains in email outreach automation, significantly reducing time and manual workload

• High lead quality, with 95–97% verified contacts and enrichment accuracy.

• Scalable reach, no limits on email accounts or outreach volume, ideal for teams and large operations

OPPORTUNITY

With email security threats increasing and phishing attacks becoming more sophisticated, businesses are prioritizing DMARC compliance to protect their domains and email infrastructure. DMARCReport.com is a leading U.S.-based cybersecurity platform that simplifies the complexities of DMARC policy enforcement and monitoring. As adoption of DMARC grows globally, the DMARC Report team approached us to help improve their platform's scalability, enhance reporting capabilities, and support onboarding for enterprise clients.

APPROACH

Our team partnered closely with DMARC Report to modernize the backend infrastructure, enhance the frontend experience, and optimize the data reporting engine. We implemented a modular development strategy to allow for easy expansion and fast iterations. Regular technical workshops ensured full alignment with DMARC standards, RFC compliance, and deliverability insights.

SOLUTION

We delivered a robust, cloud-native platform built with Angular on the frontend and Node.js on the backend, hosted securely on AWS. Key modules include: Advanced DNS and DMARC record analysis tools Automated daily/weekly aggregate reports (RUA) and forensic incident handling (RUF) Dynamic visualizations for SPF/DKIM authentication trends Whitelabel dashboard support for MSSPs and agencies User role management with granular permissions Seamless onboarding flows for new domains We also built an alert system that proactively notifies domain owners of threats and authentication failures, ensuring rapid incident response.

IMPACT

The upgraded DMARC Report platform now supports enterprise-grade scalability and high-volume domain monitoring. It serves clients across industries — including finance, healthcare, and SaaS — ensuring email deliverability and brand trust. As phishing threats continue to rise, the platform has positioned itself as a key player in the email security landscape. The improvements made helped 

Illuminate

ILLUMINATE SOFTWARE SOLUTIONS
AI-Powered SaaS for Operational Efficiency in the MENA Region

 
OPPORTUNITY

Illuminate is a leading provider of AI-driven SaaS tools designed to enhance business operations—including ERP, logistics, inventory, and omnichannel management—across industries like retail, e-commerce, healthcare, and distribution in the UAE and broader MENA region. Needing better ERP integration, AI automation, and rapid time-to-market deployment, they partnered with Crayon Forge to expand their market reach and enhance platform capabilities.

 
APPROACH

We took a consultative, phased approach to modernize and expand Illuminate’s platform. Starting with architecture planning and design alignment, we then built modular SaaS plugins that could seamlessly integrate with existing ERP systems and Crayon Forge’s Cloud IQ marketplace. Frequent alignment sessions ensured compliance, local market fit, and real-time performance monitoring.

 
SOLUTION

Deployed on Azure (for compliance and regional availability) with modular frontend + backend services, Illuminate’s suite now includes:

• Cargo (Delivery Management Software, DMS): Localized for UAE & MENA with Onwani address support, fleet dispatch, route optimization, and COD tracking.

• MRKT POS: Touch-friendly, multi-channel order processing in retail environments

• Depot Warehouse System: With real-time tracking and inventory analytics

• Journy Field App: Real-time team and task management for field operations

• Ryse CRM, Lyst PIM, Flow OMS, Kart B2B Ecommerce, Tagz Asset Tracker, and more.

• AI Workflow Integrations: For automation in asset dispatch, replenishment, route scheduling, and analytics dashboards for performance metrics

 
IMPACT

• Rapid regional adoption: Enhanced delivery operations (Cargo) across UAE and MENA with COD and local localization to Onwani standards .

• Scale & operations: Plug-and-play modules allowed swift ERP extension and customer acquisition through Crayon’s Cloud IQ distribution.

Traded.co is the go-to digital media and deal-tracking platform for the commercial real estate (CRE) industry, focused on helping brokers amplify their closings and gain visibility. The platform needed to scale its capabilities to handle real-time deal listings, user profiles, regional leaderboards, and content-rich feeds across multiple US markets.

APPROACH

We collaborated with the Traded.co team to revamp their frontend and backend, embracing a modular, high-performance architecture. The key priorities included:

• Building an interactive feed for deal updates and market news

• Enabling profile and leaderboard functionality for transparency and competition

• Ensuring seamless scalability across major CRE markets

By working closely with their core team, we mapped out a phased rollout, prioritized core UI/UX flows, background data syncing, and lightweight analytics.

SOLUTION

We delivered a sleek, responsive platform built on Next.js frontend and Node.js backend, optimized for uptime and performance across major US markets.

• Dynamic Listings Feed: Real-time deal feed categorized by region (NY, LA, Chicago, etc.)

• Profile Pages & Analytics: Showcasing individual brokers’ track records and deal history

• Market Leaderboards & Rankings: Automated ranking logic by deal volume and value

• User-Submitted Listings & Moderation: Simple interface for deal submissions and admin review workflows

• Multi-Region Support: Configurable city filters and content segmentation for each market

• Integrated Social Tools: Sharing features and profile snippets for easy re-posting on social media

IMPACT

Since the platform's relaunch:

• Deal engagement skyrocketed: Brokers reported instant visibility and increased traction—“Within hours of a closing being posted, my phone and email light up

• User growth & retention improved: Profile accuracy and leaderboard transparency fostered community trust and repeat usage

• Scalable architecture: Traded.co now supports nearly 1M listings since 2015, covering multiple US regions.

OPPORTUNITY

Vaultoniq, founded by experienced collision-repair professionals, aims to revolutionize operational efficiency for auto body and commercial truck shops. Facing challenges like insurance disputes, manual scheduling, and inefficiencies, Vaultoniq needed a high-performance, AI-driven platform to reclaim profitability and streamline operations for shop owners.

APPROACH

We partnered with Vaultoniq to develop a modular, full-stack web application tailored for real-world shop environments. Leveraging Next.js for the frontend and Node.js for the backend, we crafted a cloud-native architecture optimized for real-time data and AI integration. Throughout the development process, we prioritized executive alignment and frequent feedback loops with their founding team to reflect operational challenges like slot freezing, claims defense, and parts manage

SOLUTION
Our comprehensive platform includes several AI-powered modules and tools:

• AI‑Powered Production Scheduler: Assigns techs to jobs based on real-time availability and historical efficiency       
• Estimate Defender: Uses OEM data and historical approvals to automatically support insurance negotiations with just a click.               
• Claims Manager & AI Receptionist: Handles communication automation between shops, insurers, and customers to eliminate manual tracking.  
• Financial Dashboard & Efficiency Insights: Predictive analytics and real-time prof

IMPACT
Vaultoniq’s platform has enabled shops to:

• Increase throughput and revenue by reducing non-production overhead, with reported profitability jumps of up to 144%
• Reduce cycle times, minimize downtime, and optimize technician schedules using AI-powered insights.
• Automate claims negotiation, parts management, and client communication — drastically reducing manual intervention and human error.
• Scale effortlessly from single-shop usage to enterprise-level multi-shop oversight with centralized scheduling.

OPPORTUNITY

As one of the largest and most established YouTube MCNs (Multi-Channel Networks), Bent Pixels provides monetization solutions for content creators, brands, and rights holders, especially in the gaming and entertainment industries. With a growing client base and a rapidly evolving digital landscape, Bent Pixels needed a reliable technology partner to help scale their platform, improve content rights management, and streamline partner onboarding and reporting processes.

APPROACH

We collaborated with the Bent Pixels team to assess their technical architecture and identify key areas for performance improvements and operational efficiency. Working in close alignment with their internal stakeholders, we proposed a phased development plan that prioritized analytics, partner dashboard enhancements, and seamless integration with YouTube’s Data and Content ID APIs.

SOLUTION

We delivered a modern, scalable platform with a React.js-powered frontend and a secure, Ruby on Rails backend hosted on Google Cloud Platform. Key modules we developed and optimized include: A robust partner dashboard for content creators to monitor earnings, video performance, and analytics in real-time Advanced Content ID tools for rights management and monetization optimization Automated YouTube API syncing for channel insights, policy updates, and reporting Tiered user access and account management for agencies, brands, and creators Streamlined onboarding flow with OAuth integration and contract status tracking Integration of revenue splits, payout history, and performance metrics for transparency

IMPACT

The newly enhanced platform enabled Bent Pixels to significantly improve partner experience, reduce manual overhead, and expand their reach across more digital rights holders and creators. The improvements drove faster onboarding times, enhanced revenue visibility, and deeper insights for both internal teams and external partners. With a scalable