April studio

Rebranding of firm Soho Square Solutions, New York located experts on financial regulatory & compliance, business analysis, project Implementation and delivery for Corporate and Investment Banking. We redesigned their visual identity and website. Together we developed a new modern visual language and set of graphics/illustrations/icons for internal and external usage.

https://aprilstudio.rs/portfolio/soho/

New brand identity and website design for Design Defender, a groundbreaking new search engine specifically designed for interior architects and designers who are looking for top quality reliable products without all the noise.
 
Design Defender uses blockchain-based technology to protect original designs from forgeries.
 
The task was to create a unique, minimal visual identity and simple website for all professionals from the Architecture and design industry who search for contemporary products designed and manufactured by the most important designers and brands around the world.

https://aprilstudio.rs/portfolio/design-defender/

Believing that true beauty is in simplicity, a fine natural skincare brand Koozmetik is known for its picky selection of ingredients, an essential product range, and minimalism in design.

Preparing to expand on EU markets, the brand needed a redesign that would strengthen its premium and sophisticated qualities while achieving perceptual continuity with its previous design, and unisex look and feel. At the same time, we had to consolidate the entire visual system to ensure strong consistency across the range.

The first step in our approach was to redefine the portfolio architecture as the baseline for a seamless customer experience and navigation through product lines and categories when shopping online and offline.

Next, since each of the key product and brand information was positioned on a separate side of a package – making the product placements on shelves and purchase experience rather complex, it was necessary to redefine the informational architecture on the packaging itself. 

Finally, this strategic and creative analysis led us to design a concept carefully devised and crafted around the letter element, previously used as an associative product descriptor. Albeit a bit subdued, it appeared as a quite interesting and original detail on the packaging, so we decided to give it a more prominent place and role. Enlarging it to become a striking and recognisable brand device, we achieved the new Koozmetik’s branding feels fresh and artistic, just like the products it represents.

https://aprilstudio.rs/portfolio/koozmetik-website/

New brand strategy, identity, naming, web design and story for ERP software solutions that were made to work for working people as much they’re meant to work for a business/company that relies on them. BEEZ – Busy made easy.
 
Beez website is listed on the top 10 corporate website designs.

B2B Brand Visual Identity System. Bitebell helps restaurants to automate the processing of orders from third-party delivery platforms (Wolt, Glovo, etc) and the fulfillment of orders from their own direct channels.

https://aprilstudio.rs/portfolio/bitebell/

This and That Productions was founded in 2008 by a group of young filmmakers to produce high-quality socially engaging, character-driven, feature films, documentaries and TV series.
 
Our task was to redesign the visual identity and simple website with a focus on presenting their projects.
 
The logo design for This and That is based on the symbol which presents a combination of shapes of letter T. The sign is harmonically combined with a typographic part that features the brand name presented in an elegant and minimalist manner.

The groundwork for a new luxury skincare brand that grasps only the pure, simple power of traditionally used botanicals from Dalmatian climate.

Inspired by travel only possible through memories of childhood, poetry, literature, film, and chansons, Primitivance is all about the return of the elementary, natural, simple and elegant elements without giving up the benefits of a contemporary way of life.

The wisdom of the primitive, experience of the pure, bottled.

The groundwork for a new luxury skincare brand that grasps only the pure, simple power of traditionally used botanicals from Dalmatian climate.

Inspired by travel only possible through memories of childhood, poetry, literature, film, and chansons, Primitivance is all about the return of the elementary, natural, simple and elegant elements without giving up the benefits of a contemporary way of life.

The wisdom of the primitive, experience of the pure, bottled.

Playful and warm identity and web design that we created for Desk & More, new flexible offices and coworking spaces located in Belgrade. Places that help freelancers, start-ups and small-size companies to reach their full potential.

Services: Logo Design, Identity, Branding, Web Design, UI, UX.

Brand repositioning & total redesign project for a software company that has grown out of a small geek’s crew into a regional player in high-end enterprise software solutions and services, but forgot to upgrade its identity along the way.

Services: Brand Strategy, Logo Design, Identity, Branding, Copywriting, Web Design, UI, UX.

The human spirit that teaches a child to be a fighter, a thinker, and a sage, without stopping to play. Gagunashvili Chess Academy was founded in 2020 in Tbilisi, the capital of Georgia, a land of tea and chess. Academy organizes individual and group online lessons for children of different ages and chess levels, by grandmasters who have made the 64-field game famous around the world and teachers who love working with children from all over the world.

They came to us for a new visual identity and website design. We developed a new identity system and unique custom website with an emphasis on the benefits that chess can have.

Also, we worked on copywriting for the website's purpose, playfully an overall visual identity look and feel. We wanted a logo that could act as the main source of imagery in GCA’s communications. Lastly, we developed a short micro animation to achieve a more dynamic experience.