Arise Hotel Marketing

The Challenge:

Losehill House is a 4* hotel and spa located in the heart of the Derbyshire Peak District, and we have been privileged to have been working with them for a number of years.

Owner of Losehill House, Paul, was looking for an agency who could help raise the profile of the hotel, while showing off the unique features and offerings such as the luxury spa and double AA rosette awarded restaurant.Time and know-how was an issue for the team at Losehill, however we have been working with them to develop great content to drive engagement to their feeds, which has ultimately lead to increased bookings.

The Solution:

With a focus on strong visuals and highlighting the luxury aspects of the hotel, we carry out a social strategy to increase the number of page likes and followers, but always with an overarching goal of improving direct bookings on the Losehill website…

Fresh, regular, quality content:

We produce fresh, regular, quality content across the Losehill Twitter & Facebook feeds. We ensure all content is relevant and interesting to their audience, without bombarding them with overtly “salesy” posts.

Promoting special offers:

We work with the team to develop special offers at key periods and use advertising budgets to help drive sales.

User generated content:

Losehill are fortunate to have customers who are passionate about their brand, and who regularly post pictures of their visit on social media. We use these images to create a sense of excitement and “FOMO” to help engage potential visitors.

Representing the full offering:

We ensure messaging is balanced and represents all areas of Losehill House’s offerings to guests. While there may be periods where certain products or packages need more attention, it’s always best to give a full picture of what visitors can expect from their visit.

Cross-platform approach:

While Twitter is a more instant and time sensitive platform, we post lighter, more fun content there, while keeping Facebook more consistent in terms of imagery, and using it as a platform to promote offers, important news, and driving traffic to the website.

Competitions:

Competitions are a great way of gaining page engagement and reaching new audiences. We run occasional competitions on the Facebook page to help widen our reach and gain new page likes.
 

Overview:

Blueviu, Paros based vacation rental and property management company, started working with us in early 2023 to enhance their online visibility, drive new business enquiries, and increase property bookings.Leveraging our expertise in digital marketing, we crafted a comprehensive strategy focused on Google Ads.

Strategy & Implementation:

1. Detailed Conversion Tracking:

To measure the effectiveness and ROI of our new campaigns, and Blueviu’s existing marketing efforts, we managed and implemented detailed conversion tracking.Working closely with their team, we could define clear conversion goals that aligned with their business objectives.We then ensured ample tracking was set up for these actions enabling us to monitor the success of the marketing campaigns, the number of enquiries and key actions on the website.

2. Google Ads Campaign Structure:

We designed and implemented a user-friendly and intuitive Google Ads structure ensuring Blueviu’s key demographics were being reached.This meant thorough keyword research – identifying high-intent and relevant keywords and creating compelling ads and assets to attract potential customers no matter where they’re browsing.

Results:

Since working with Arise, Blueviu has seen improvements in their online presence and enquiries. There’s been notable increases in website sessions and a clear growth in events completed on their site, translating into bookings.For more information on how Arise can help your business achieve similar success, contact us today.