Arounda

About

Cray is a dating platform focused on helping users approach relationships with greater awareness, safety, and confidence. The product required a clear, trustworthy digital presence to support market entry and user acquisition. Arounda partnered with the Cray team to design a structured, psychology-aware experience that communicates value quickly while remaining emotionally supportive.

Solutions

Arounda team designed a conversion-focused landing page and mobile experience aligned with Cray’s in-app behavior and product logic. We introduced a clear content hierarchy, modular layouts, and supportive interaction patterns to explain complex insights without overwhelming users. After completing the design phase, we handed off the full UI system and specifications to our development team to ensure an accurate and efficient product launch.

Process

The project began with defining a calm, trust-driven visual direction and structuring the user journey around clarity and decision flow. We validated layouts through wireframing, finalized UI designs for web and mobile, and delivered a scalable UI kit. Then, our development team got a completed design system with detailed documentation to support smooth implementation.

Results

39% Higher conversion rate.

91% Content interaction depth. 

+52% Mobile session duration. 

–36% Cognitive friction.

About

Senzo is a Web3 crypto neobank created for daily payments and digital finance use. The product needed a brand identity that could feel reliable, understandable, and consistent across user-facing features and business communication for both consumers and enterprise partners.

Solutions

Arounda delivered an end-to-end branding solution that covered all key brand touchpoints. This included logo design, app icon, brand guidelines, social media layouts, and print materials, forming a single system built to support recognition and trust.

Process

We analyzed how users perceive Web3 banking products and where confidence is often lost. Based on these insights, the team explored visual concepts and refined one clear direction into a structured brand system supported by practical guidelines for scale.

Results

+47% increase in brand recognition
+34% growth in social media engagement
+25% improvement in investor trust perception
+31% increase in app download conversion

About the project

HRWorkCycles delivers an end-to-end HR platform covering onboarding, compliance, and employee lifecycle management. Arounda partnered with the team to design the brand and product experience, bringing several HR solutions under one consistent and scalable identity.

Challenges

Multiple products followed different visual rules, which blurred brand ownership and weakened trust. Complex flows also created friction for HR teams and employees during onboarding and daily use.

Solutions

Arounda team introduced a unified logo framework, shared typography, and consistent color logic to strengthen brand clarity across all products. UX flows has role-based structure, clear hierarchy, and responsive layouts to reduce errors and speed up task completion.

Results

+28% conversion from demo to active usage

91% user satisfaction score

+35% brand recognition across the product suite

2 Behance Awards (UI Design, Experience Design)

About

Born to Build DAO operates as a Web3 IDO launchpad for a global crypto audience. The platform required a brand and interface that could explain DAO logic fast, feel credible in a crowded Web3 space, and work smoothly across devices from day one.

Solutions

Arounda shaped a DAO-focused brand system and UI/UX tailored to real user behavior. The team translated complex mechanics into readable flows, introduced strong visual anchors, and designed a mobile-first interface that supports trust, engagement, and conversion.

Process

Work began with competitor and UX research to identify weak patterns across similar Web3 platforms. These insights informed branding decisions, layout logic, and interaction design. UI layouts, visuals, and supporting assets were then developed as a cohesive system ready for launch and scale.

Results

+ 67% increase in user engagement
+ 30% growth in brand recognition
+ 25% higher mobile conversions
+ 85% user satisfaction (NPS 50+)

About the Project

Lyynk is a French mental-health startup that helps young people track emotions, express difficult moments, and stay connected with trusted adults. The team needed a product experience to be calm, safe, and simple for teens, but deliver clarity and structure for adults. They partnered with Arounda to design the full mobile and web ecosystem.

Challenge

The main challenge was designing for both young users and trusted adults. Emotional tools must be easy to reach and respectful of privacy. Lyynk required clarity, warmth, and predictable navigation, especially around crisis support and sensitive data. We also needed to meet strict GDPR requirements and ensure the experience remained safe and intuitive across all devices.

Solutions

Our team redesigned Lyynk with clear journaling flows, emotion tracking, crisis tools, and privacy-first features. We structured navigation for two connected audiences and introduced a visual system with soft gradients, rounded typography, and 3D mood icons. Interactive prototypes helped refine sensitive moments like emotional review, shared activities, and guided prompts. 

Results

100k+ downloads
4.8★ app store rating
+38% user engagement
+42% retention

About the project

PayPossible is a fintech platform that helps merchants offer financing by routing applications through multiple lenders. The company needed a more professional website to support enterprise partnerships and merchant growth. Arounda redesigned the site to explain the product logic and guide users through key actions.

Challenges

The previous website didn’t reflect the platform’s financial credibility and made the multi-lender process hard to follow. Merchants experienced friction during onboarding, and important actions were not clearly prioritized.

Solutions

We redesigned the site structure, clarified user journeys, and introduced a step-by-step signup flow with visible progress. Clear calls to action, custom visuals, and responsive layouts improved understanding across desktop and mobile.

Results

2× merchant signups

+40% financing applications

88% user satisfaction

About

Ping is an insurtech company focused on turning insurance data into practical insight for business teams. The company approached Arounda to build a visual identity that could present a complex product clearly and support its role inside insurance workflows.

Solutions

Arounda created a full brand identity system, from the logo concept to the complete set of visual rules. The design shows how Ping’s platform connects data, teams, and decisions, giving the brand a structured and professional presence.

Process

The collaboration included research, visual direction, logo concept development, refinement, and the creation of brand guidelines. The final identity provides a clear and consistent visual language for the product and the company.

Results

42% Higher brand recognition
31% Social media engagement growth
27% Increase in perceived client trust
29% Lead conversion growth

Explore the Ping case study https://arounda.agency/works/ping

About the project

Guestwise is an AI-focused marketing platform that helps hospitality and restaurant businesses improve guest acquisition, engagement, and retention. Their team reached out to Arounda to rebuild their digital presence and communicate the platform’s value with clarity, structure, and strong decision-ready messaging.

Solutions

We redesigned the website to make complex AI capabilities easy to understand. Clear sections, concise content, and intuitive user flows reduce friction and guide visitors toward action. Our team introduced insight blocks, performance charts, and feature-focused visuals to show value instantly. Updated layouts, modern typography, and interactive accents strengthened usability and supported consistent communication across devices.

Process

The project covered UX analysis, competitor research, content re-architecture, moodboarding, high-fidelity wireframes, UI concepting, and adaptive layouts. Every stage aligned with Guestwise’s goal: create a structured, conversion-ready website that helps hospitality teams understand the platform faster and take the next step with confidence.

Results

+27% conversion rate
+52% feature engagement
+41% faster content discovery
–33% bounce rate

Explore Guestwise case study https://arounda.agency/works/guestwise

About

Kessoft is a tech development and consulting company with 25+ years of experience. It helps businesses streamline operations and modernize through custom software solutions. They came to Arounda to redesign their outdated, template-style website and create a digital identity that reflects their credibility and innovation.

Solutions

Our UI/UX team built a clean, scalable design system with intuitive navigation, glassmorphism accents, and soft gradients for a modern look. Arounda graphic designer delivered a set of custom minimalistic illustrations that add movement and increase engagement. The brand team designed a cohesive brand identity with a new logo, balanced color palette, and consistent visual language. Our dev team developed a platform with responsive layouts and optimized performance to ensure flawless usability.

Process

We started with branding, then moved into UX research, wireframing, graphic design, UI layouts, and full development. Each stage focused on accessibility, clarity, and high performance. Our process is a combination of creative design and technical precision.

Results

+47% user engagement
+38% faster interactions
+31% lower bounce rate
+29% higher conversion rate

Explore Kessoft case study → https://arounda.agency/works/kes-soft

About 

Galaxy is a decentralized hub uniting DeFi apps with features like real yield strategies, flash loans, and an LP marketplace. They approached Arounda to create a brand identity and website that simplified their complex offering and built trust with retail and crypto-native users.

Solutions

Our brand team developed a minimalist brand system, futuristic logo, and deep space-inspired color palette. The UX/UI team designed clear grid-based layouts, animated illustrations, and educational flows. Then, our developers built the site in Webflow with a mobile-first approach.

Process

Our process included competitor analysis, user research, moodboards, wireframes, and UI concepts. We delivered a scalable design system and full Webflow build optimized for clarity, responsiveness, and performance.

Results

• +38% onboarding completion

• +45% feature engagement

• +52% mobile conversions

• +33% session time

Explore Galaxy case study →  https://bit.ly/4nH1DRR 

About

AdvisorWorld is a B2B financial platform with 20+ years of experience. It connects advisors with high-quality annuity leads. The company turned to Arounda to redesign its outdated website into a clean, modern, and conversion-driven platform that reflects its premium positioning and builds trust with financial advisors.

Solutions

Arounda created a SaaS-style design with clear hierarchy, product-style visuals, and simplified UX flow. The new design visually explains the lead process, and persistent CTAs help users take action without friction. We applied a light, modern interface with confident typography, subtle gradients, and mobile-friendly layouts to provide a professional and approachable feel.

Process

We started with research and structure planning, then moved into wireframing, UI design, and responsive layouts. The team rebuilt the site from scratch with a focus on usability, trust, and clarity. Continuous client feedback helped us deliver the full redesign in just 5 weeks.

Results

+62% higher lead conversion
2× growth in time on site

+45% stronger trust perception
–35% shorter onboarding time

Explore the full AdvisorWorld case → https://arounda.agency/works/advisorworld

About

Hai Cora is an AI company from Ireland working on a product that reads human cues, handles complex queries, and adapts its communication to each user. The team turned to Arounda for a brand identity that could clearly represent this mix of human oriented interaction and advanced AI performance.

Solutions

Arounda created a complete visual identity, from the logo concept to the full style system. The design highlights how Hai Cora combines emotional awareness with strong AI functionality, giving the product a reliable and approachable presence across all channels.

Process

During our collaboration, we ran research, explored visual directions, refined the logo, and built the full brand guide. The final identity gives Hai Cora a structured, recognizable look that supports its role in interpreting human signals and managing complex requests.

Results

47% Stronger brand recognition

35% Higher customer trust

28% Engagement growth

22% Faster decision-making for users

Explore AdvisorWorld case study https://arounda.agency/works/hai-cora

Documotor: Designing a Powerful New Brand Story

Documotor is an automation solution that simplifies the creation of business documents, reduces time and effort, increases productivity, and maintains high standards in documenting processes.

Elegant and Functional Design for Web3 Trading

Astra Capital is a forex platform providing instant cryptocurrency withdrawals, excellent trading conditions, and 24/7 live support. It is developed for traders of all levels to offer a trustworthy trading Web3 experience.

Flair: AI-Powered Workflow Automation

Flair is a unified platform that allows businesses to create and manage AI agents, bots, and workflows across industries and applications. Users can easily switch between multiple workflows and workspaces and make data-driven decisions.

Your AI-Driven Tool for Mining Valuable Insights

4Paradigm is a vendor of artificial intelligence-related technologies and services. They support businesses in boosting productivity, reducing risks, and maximizing profits. The client’s project, Sage Express, is an AI-powered data discovery tool that helps automatically extract patterns, tendencies, and insights from data.

Embrace Smarter Spending with Expence

Expence, based in Dubai, UAE, is an expense management platform at the forefront of the fintech industry. Offers physical and virtual Visa card issuance, spending management, online payments, invoicing, and robust security.

Sinta: Simpler Interviews, Smarter Hiring

Sinta lets HR teams hire faster and smarter by streamlining the interview process with customizable templates, AI-powered tools, and recorded video transcripts.

Our client, MYSO, or Million Yield Structuring Opportunities, is a Web3 finance platform changing the game with DeFi. They deliver innovative decentralized web apps with an unparalleled user experience, security, and impact potential.

MOJO-CX | SaaS, AI Platform

MOJO-CX by TMAC is a SaaS B2B platform that empowers contact center leaders to reduce costs, increase revenue, and improve quality through cost-effective AI-powered real-time coaching and conversational prompts.

• Client: VOXE

  Social media ecosystem for creators, fans and businesses to rock. A subscription-based platform, allowing users to be as flexible as they wish and not get tied to a fixed amount, which often they can’t afford. Our platform will revolutionize the current fixed subscription model and enable users to spend more or less as they wish, and VOXE credit is the engine for this transition.

• Client: Players Health

  Digital banking and financial management platform that gives youth sports teams & clubs everything they need to manage money with ease and transparency.

Our process :

• UX audit

• Competitor research

• UX design :

• User flow

• Wireframes

• UI design :

• Moodboard

• Concept design

• Desktop and responsive layout design

• Styleguide

Key results

• +5% engagement rate 

• Our experts made navigation understandable and interactions more engaging. The main goal was to simplify and clarify exploring, trading, and managing NFTs.

• +22% increase in traffic 

• The revamped design and optimized user experience attracted a larger audience and boosted traffic. A seamless interface and improved usability engage new visitors to stay, explore, and convert.

• 2x customer retention 

• Strengthening both design and marketing efforts helped MintySwap retain users and foster a growing community. Arounda designers created a clear onboarding experience, combined with eye-catching visuals and smooth navigation, so users can return and participate actively.

• 20% reduced bounce rate 

• We optimized the platform’s structure, visuals, and loading speed. These steps encouraged more visitors to stay on the platform longer, explore its features, and engage with the NFT marketplace.

Infinity | Web 3, DeFi

Our client is a visionary company that aims to simplify decentralized finance. With features offering convenience, user-friendly crypto design, and multi-currency support, their product — the Infinity wallet — seamlessly integrates into users’ lives, catering to all their financial needs.

• The client

  WordPress is an open-source website builder and content management system suitable for small and large-scale businesses. It offers plugins and templates with advanced means to grow your website.Being feature-rich, this platform excels among other CMSs and is used by about 43% of all websites.

• Our solution

  Our main goal was to improve user interaction with the WordPress platform by delivering top-notch UX and UI design. Branding and creating marketing materials became challenging, as we had to cover multiple WordPress products. As a result, our digital product agency developed strong marketing materials in collaboration with the WordPress marketing department, improved its branding and marketing efforts.

• Challenge

  One of our primary tasks was the creation of branded marketing materials promoting some WordPress features to different user types, the design of social media content, and the work on marketing websites advertising various WordPress products. Our team followed the client’s guidelines to deliver solutions corresponding to his vision and values.

• The client

  Mine’d is a mental health platform that resonates with users on a personal level. It serves as a vital connection point for people at various stages of their relationships, offering expert emotional wellness advice and a supportive community through live sessions, on-demand classes, and user-friendly healthcare design.

• Challenge

  Meeting the project’s requirements, Arounda embraced the challenge of adopting a holistic approach to mental health product design, encompassing every stage of UX and UI. Since Mine’d is an existing platform, our team’s other hurdles involved identifying new feature integration opportunities and creating an application for Experts.

• Our Solution

  Our goal was to build a comprehensive UX strategy for two distinct user roles: Consumers and Experts. The Arounda team also aimed to create user flow, app flow, and wireframes for both user segments, ultimately transitioning to the UI healthcare design stage.

• The client

  Our client, Klasha, is a fintech company delivering cross-border payment solutions for businesses and individuals in African countries. Each financial product they offer aims to provide borderless commerce by allowing consumers and retailers to make and receive payments in their local currencies. Having covered six African countries, Klasha plans to expand its services to drive the adoption of fintech further.

• Challenge

  When creating this fintech platform’s design, the main challenge was considering and comprehending the brand’s tone of voice and implementing the updated UI/UX following the client’s needs and vision. Arounda experts needed to recognize Klasha’s primary stakeholders’ requirements and the feelings they aimed to convey through design. Another concern was creating a UI/UX according to the user portrait described by the client.

• Our Solution

  To achieve the goals set by the client, namely: compliance of the design with the brand’s tone of voice and the end users’ requirements, our experts created a brand book and a brand guideline. There we interpreted the basic pattern that can be used for all Klasha products: website, mobile app, etc. Our team created a color palette, selected typography, and determined the basic style to harmonize all the client’s finance solutions.

Gradwork |HR & Recruitment Platform

Gradwork is a recruitment platform that helps graduates find employment at the world’s fastest-growing tech companies. They offer personalized career coaching, mentorship, and job-search resources, bridging the gap between grads and employers.

Xblock: Driving Crypto Adoption

XBlock is a blockchain explorer that allows users to view and study blockchain data effortlessly, offering various analytics tools and a dashboard.

Design for innovative connections between talents and opportunities

Our process

1. Competitor research

2. Strategy development 

3. UX design :

• App flow

• User flow

• Wireframes

• 4.UI design :

• Moodboard

• Concept design

• Several layouts design

• Adaptive design

• Styleguide

Key results

1. 45% increased popularity among recruiters

The new design and thoughtfully crafted functionality attracted a substantial number of recruiters to the platform. This surge indicates how important attractiveness and usability are for hiring professionals.
 

1. +52% professional community expansion

The exclusive design of the QTalent platform resonated with food and beverage processing companies and specialists, fostering a 52% growth in the professional community across Canada. This expansion reflects the platform's effectiveness in connecting industry professionals.
 

1. 2x talent base growth

The smooth UI/UX encouraged active HR specialists to recommend the platform to potential candidates. The x2 growth of the talent base underscores how important user-friendly design is and shows the design's influence on community building.
 

1. 3.5x increase in traffic and engagement

The updated design and functionality increased the number of new visitors. This boost underscores the platform's increased attractiveness and effectiveness in meeting user needs.