Authentic Agency

• KPI: Qualitative leads worth no more than $10.

• Barriers: Conversion of the site 0%.

Lack of quality video and photo content that could be used to develop unique creatives.

High competition in the field of beauty services in Montreal.

• Drivers: Availability of shares for certain services.

Ability to order special services, gift cards,

and membership.

Convenient location in the different areas of Montreal.

Use of professional cosmetics of premium quality.

Online shop with all products.

• 
  Solution: We've launched advertising campaigns:

- on conversion for women from 18 to 50 years, with interests: beauty, cosmetology, and weight loss,

- lead-form for a wide audience of women in their 18s to 50s.

-mailing through chatbots and Facebook

-create an account on Shopify and Google shopping

• Conclusion: To achieve maximum results, we have launched a number of campaigns aimed at various salon services. In order to minimize the price per lead as much as possible, we have developed texts and banners with an emphasis on the promotional offer for the first customer. Thus, the customer received a base of new visitors, which in the future may become permanent. A wide audience proved to be the best without a detailed narrowing down of thematic interests (it is not so often targeted by competitors + lower price per lead).

• KPI: Maximum number of requests at minimum cost.

• Barriers: High average product receipt.

• Drivers: They have great knowledge, years of practice in the construction area. 

High-quality product.

Kitchens and bathrooms from premium Canadian producers.

High-quality branding.

Expansion work/addition of a room/addition of a

 floor.

• 
  Solution: We have launched advertising campaigns calling for "up 10 % OFF - for your dream kitchen or bathroom", on those who:

- interested in renovation;

- recently moved to Montreal and is solvent;

- look-alike audience of the available list of clients.

• Conclusion: Products with a large average check cannot be sold "in the forehead". This must be done gradually, or through special offers. This approach has shown its effectiveness in the example of renovations Semak Construction.

KPI: Qualitative leads worth no more than $10.

Target Audience: Men and women, 25-65 years old, with interests: 

- home improvement

- renovations

- general contractors

Solution: Launch of advertising campaigns for conversion in Montreal: 

-lead generation through Facebook;

-retargeting;

- women and men from 23 to 65 years, a

 wide audience and Look-a-like;

- video and photo creation for advertisement;

- service areas on the website to improve SEO; --the main audience of women and men with interests in renovations and home improvement;

- remarketing.

Modern 24/7 offices to rent in Montreal.

• KPI: A maximum number of requests at a minimum cost.
• Barriers: It's a high price.
• Great competition in Montreal.
• Solution: Launched advertising campaigns on the following platforms: Facebook, Instagram, and other platforms.

- advertising campaign in a lead-form format (people leave a request on Facebook);

-Video and photo

 creation;

We've launched advertising campaigns:

- on conversion for women and men from 18 to 50 years, with interests in: business, networking, technology.​

• Conclusion:

Better results are shown by emotional texts and creatives with a minimum of pragmatic factors and more descriptions of emotions. The advertising campaign used a much more detailed text and focused exclusively on business. It is also very important to call the lead as soon as possible after receiving the application

Launched advertising campaigns on the following platforms: Facebook, Instagram, and other platforms.

- advertising campaign in a lead-form format (people leave a request on Facebook);

-Video and photo creation;

We've launched advertising campaigns:

- on conversion for women and men from 22 to 60 years, with interests in: real

 estate, buy or sell real estate, investments.