Overview

About Awkward media

Awkward Media is a full-service SEO agency founded in 2009, headquartered at 30 Ordnance St in Toronto, serving businesses across the United States and Canada that do $20k or more a month. We get you found wherever your buyers search: page one of Google, Google Maps, and the answers from ChatGPT, Perplexity, Gemini and Google AI Overviews (AI search, also called GEO and AEO).

What we do: organic SEO, national SEO, ecommerce and Shopify SEO, local SEO with Google Maps and Google Business Profile, and AI search for ChatGPT, Perplexity, Gemini and Google AI Overviews, plus technical SEO, on-page SEO, content and link building.

Two guarantees, in writing. Page one in 60 days, or we work free: if your qualifying keywords aren't on page one of Google by day 60, we keep working for free until they are. And if you see no visible improvement in your key metrics within 20 days, you get that period's payment back, plus $200.

Month to month, no contracts. Google Maps from $1,497 a month and Google rankings from $2,697 a month. Prices are higher for multiple locations, websites or complex projects. Every month you get a report by email showing where you rank and the work done.

A selection of recent results:

Non-Stop Air Conditioning and Heating: #13 to the first unpaid listing on Google Maps for “ac repair”

Candace & Basil: #10 to the first unpaid listing on Google Maps for “luxury furniture stores”

Pathway Dental (Calgary): from outside the top 100 to the top organic result on Google for “same day emergency dentist in NE Calgary”

Grand Oaks Orthodontics (Oakville): Google ranked the site for 203 searches on day 0 and 818 on day 90

Purple Flare Wraps: first unpaid result for “Las Vegas Car Wrap”

17 years ranking businesses in the US and Canada. Rated 4.8 from 200 Google reviews and 4.4 on Trustpilot. Google Partner and HubSpot certified.

More on the services businesses ask us about most:

B2B SEO

Multi-location SEO

SEO content writing

Website migration SEO

What clients say

Review Analytics of Awkward media

Every review is verified through Goodfirms before it's published.

5.012 Verified Reviews
Quality5.0
Schedule & Timing5.0
Communication5.0
Overall5.0
Review Summary
Summarized from 12 verified reviews · Updated August 2026
Clients consistently praise Awkward Media for professional and knowledgeable service delivery, particularly in SEO expertise. The team is noted for responsive communication, strong project management, and a collaborative approach to understanding client goals. Reviews highlight sustained organic ranking improvements and a custom marketing platform that clients view as competitive advantage. Clients also appreciate the team's transparency, reliability in meeting commitments, and cultural alignment with their values.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Awkward media
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What reviewers mention most

Bob Leonidas, director at WeCookVerified Review
Posted on Sep 15, 2023

“search engine optimization”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

We use the awkward media cloud to see what the team is working on and meet monthly with our project manager to see what is going on and what next steps are. If a problem arises, we email our project manager, and they resolve it within the same day.

AnonymousVerified Review
Posted on Sep 15, 2023

“search engine optimisation”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

They took several days to go over our historical performances and come up with a plan. After that the team was consistent with delivering meaningful changes that made a real difference. The work delivered has also been more impressive as time goes on. They have delivered several key details that enabled us to create bigger projects and reach a bigger audience

Jason Tarr, Senior Account Executive at DuerVerified Review
Posted on Aug 28, 2023

“Search Engine Optimization”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

The results we’ve achieved have blown us away. Awkward media is responsive, helpful and we owe a lot of our previous years’ success to them!

Stephen Renaud, Capital Project Leader at AspireVerified Review
Posted on Aug 28, 2023

“search engine optimization (SEO)”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

Selecting particular keywords that we discussed assists us in becoming more easily discoverable on search engines such as Google, Yahoo, and Bing. This enhances our online presence and reputation.

geert mertens, Management Consultant at Janssen Inc.Verified Review
Posted on Aug 22, 2023

“Awkward media helps to enhance our rankings on crucial organic search terms”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

Our SEO work is making huge progress. Our rankings for top keywords have improved significantly, thanks to their efforts. Traffic has increased, and we've generated high-quality leads. Many of our articles now rank on page one or two.

Alessia Cavallo, Assistant manager at Due westVerified Review
Posted on Aug 22, 2023

“SEO”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

We engaged awkward media after a poor experience with another SEO provider that did not seem capable of delivering the goals we intended. We wanted an SEO company to help us gain traction in our stagnant keywords and increase their rankings against the competition. We wanted also to ensure that company was capable of understanding our business and could provide intelligent and contextually relevant topics for publishing. Awkward media was able to learn about our business and improve our target keywords that awkward ranked far better in search engines after they took over. They published strategic content that our customers appreciate and piques their interest to contact us. We also asked them to take over management of our PPC campaigns. They present monthly reports and strategies of why/how to change bids and context to improve our performance and respect our budget.

Glen Call., President at GF BLENDSVerified Review
Posted on Jun 26, 2023

“I was impressed by the level of their professionalism and how quickly they responded to my needs.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

We have achieved an abundance of exhilarating first page rankings, serving as a tangible reflection of the high-quality work and unwavering dedication to our strategy. These notable first page rankings on competitive keywords are compelling evidence of the strategy's effectiveness and its significant contribution in enhancing our brand's online competitiveness. Everything is going well! We keep each other updated regularly, and since we are a local group, we occasionally meet to plan for the future.

Damhan Nagle, Sales Manager at Amharc TehVerified Review
Posted on Jun 23, 2023

“They’re a great team and easy to work with”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

Awkward worked with us to utilize opportunities and leverage content on our website to better reach an audience in need of our services. To accomplish this, they enhanced our blogging presence with SEO content. We worked collaboratively with them to establish a keyword list to use with blog content. We draft our blog entries but share them with Awkward to ensure the word choice and topic selection is best serving SEO. They fine-tune the list and send regular reports on how everything is performing. There’s quite a bit of communication back and forth in that regard.

Joanne Lavelle, Property Expert at Michael Lavelle Estate AgentsVerified Review
Posted on Jun 21, 2023

“Their team exhibited excellent responsiveness to our needs, ensuring prompt communication.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

Awkward Media’s efforts improved the client's search rankings, increasing their business. The team responsively addressed all concerns and delivered everything on time, and overall, they were professional, knowledgeable, and personable throughout the partnership.

Phillip Porter, General Manager at Victorian Chemical CompanyVerified Review
Posted on Jun 20, 2023

“The customer service we received from Awkward Media was truly exceptional”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

As we expanded our business into the market, we recognized the need for SEO and website development to establish our presence. Awkward Media played a pivotal role in this endeavor, as they were entrusted with the task of separating our US website from the previously established multisite. Additionally, they skillfully crafted content for our website that served the dual purpose of providing valuable information and optimizing it for SEO purposes. Their expertise and contributions have been instrumental in positioning our business for success in the market.

Sue Fisher, Operations Director at AllWater Technologies LtdVerified Review
Posted on Jun 20, 2023

“Awkward Media impressed us greatly with its profound expertise.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

The engagement led to an increase in organic traffic, conversions, and SEO rankings, meeting the client's expectations. Awkward Media leveraged their knowledge and technical expertise to ensure quality results. They also provided regular updates and feedback to ensure both sides were always in sync.

Darrin Revious, \ at Pinnacle Real Estate AdvisorsVerified Review
Posted on Jun 14, 2023

“I was impressed by how professional, knowledgeable, and personable they were.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

Initially, we were ranked on the 3rd page of Google. But now, we have successfully climbed to the first page! Many people have mentioned that they come across our company more frequently now, and we believe Awkward Media played a significant role in earning that compliment.

Focus

Service Focus of Awkward media

How the team's effort is distributed across services.

100%

Industries Focus

30%25%15%10%10%5%5%

Client Focus

Small Business80%
Medium Business20%

The Positioning

AI Tools & Purpose

The stack the team uses to move faster.

ChatGPT
Checking where clients show up in AI answers
Gemini
Tracking clients in Gemini and AI Overviews
Perplexity
Tracking which sources Perplexity cites

Team

Meet the people behind the work

Senior experts who guide your project from idea to launch.

  • Zarrar Rasool

    Zarrar Rasool

    Founder

    Zarrar Rasool founded Awkward Media in Toronto in 2009, first as a branding agency. He moved the company into SEO when clients asked for marketing to go with their branding, and built it around separate specialist teams for each part of SEO: organic and national rankings, local SEO and Google Maps, ecommerce, and AI search.

Selected Work

Client Portfolio of Awkward media

Where their work concentrates - by industry, budget, and timeline.

Project Industry

Other Industries31%
eCommerce8%
Legal & Compliance15%
Healthcare31%
Manufacturing8%
Automotive8%
Major industry focus
Other Industries

Project Cost

Not Disclosed100%
Common project cost
Not Disclosed

Project Timeline

Not Disclosed85%
1 to 25 Weeks15%
Typical timeline
Not Disclosed

Clients: 4

Non-Stop Air Conditioning and HeatingCandace & BasilPurple Flare WrapsMae Fence Co

Portfolios: 13

Where we are

Locations (1)

Offices where Awkward media operates.

Headquarter
Canada

Canada

30 Ordnance St, Unit 2006
Toronto, Ontario M6K 0C8
+1 437-561-0203