Ayima Limited

Through a combination of account restructures, advanced tracking, audience strategies, and custom JS and Python scripts, we were able to drive results far exceeding targets. We drove an increase in both volume and quality of traffic to first aid pages. First Aid courses drove more revenue at a lower CPA. Whether it was urgent information, resources or training, we made sure the Red Cross was there to give it.

The Results:

• 82% increase in traffic YoY
• 61% increase in non-brand revenue from first aid bookings
• 55% more app installs than target

By building out winter sale-specific campaigns and highlighting special offers, as well as utilising features such as search countdown customisers, we were able to drive a massive increase in year-on-year sales. Dynamic product remarketing drove a strong conversion rate by encouraging lapsed users to purchase. Optimising towards high value customers also led to an increase in average order value, contributing further to the substantial increase in overall ROI.

The Results:

• 141% increase in ROAS YoY
• 35% reduction in CPC YoY
• 283% increase in revenue YoY

In order to increase visibility in the New York marketplace, our strategy needed to iron out a number of legacy platform issues. A bespoke CMS, excess page cannibalisation, weak commercial deep-links, and a lack of Mobile friendly pages meant there was significant opportunity for improvement, but execution was key. After a content refresh, efficient page consolidation, internal linking changes, and Mobile improvements, we achieved outstanding levels of growth.

The Results:

• 40% - Increase in organic traffic
• 80% of terms in positions 1-3
• Appeared for 175,900 monthly searches across 5 hero keywords