Please introduce your company and give a brief about your role within the organization.
Azilen Technologies is a Product Engineering company. We collaborate with organizations to propel their software product development journey from Idea to Implementation and all the way to product success. Beyond keeping a perfect balance between business, and operation, and driving the growth of every stakeholder associated with our journey, my major role is building a culture of Engineering Excellence, deeply rooted in the DNA of our brand ‘Azilen’.
What is the story behind starting this company?
Prior to Azilen, I successfully built a B2C SaaS product and learned what it takes to make a scalable product. Azilen is born out of this experience with a vision to help visionary entrepreneurs and enterprises to build successful products for the betterment of the community facing burning problems.
What are your company’s business model–in-house team or third-party vendors/ outsourcing?
We have a highly talented in-house team who are rigorously trained for making scalable products from scratch. We do not outsource to other vendors as this is a specialized job. In other words, since we believe in taking full ownership of product success, outsourcing it to third-party vendors is not an option lying on our horizon. Be it consulting, UX engineering, development, testing, scaling, integration, migration, or security, we deploy our well-versed in-house team of certified experts and get it done in a pixel-perfect manner.
How does your company differentiate itself from the competition?
We frankly have never thought of competition. But there are majorly the mindset, thought process, and distinct ways of solving problems that set us apart from the competition. And beyond that, it is always our 3Es, experts, expertise, and experience that set us in a league of our own.
- Rigorously trained engineering team for product engineering
- Lean and agile teams with 15 years of overall experience
- Nothing but outcome-based business models
- Long-term and trust-based relationships
- A product engineering mindset and thought process
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
Being a product engineering company, we generally cater to product vision, regardless of industry. However, to be specific, we mainly cater to HRTech, FinTech, Retail, and Hospitality industries. With domain knowledge and amazing product engineering tactics that fuel our commitment to delivering product success and not merely a product, we have successfully achieved an 85% of repeat business.
Please share some of the services that you offer for which clients approach you the most for.
Since we’re a full-cycle product engineering company, we are sought after by product owners from across the globe for a range of services that primarily fall within our product engineering spectrum,
- Idea to Implementation
- Legacy Product Migration
- Digital Transformation
- Scaling up Existing Solutions
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
Our customer satisfaction rate is consistently at high as 90%, reflecting our commitment to providing exceptional service and meeting our customers' needs. We prioritize delivering an outstanding experience and strive to exceed our customers' expectations with the following steps…
- We do not hesitate to differ with the customer’s view.
- Requirements are not worked upon as is. They are challenged and SWOT is prepared.
- A comprehensive study of the underlying market, end users, their personas, and competition landscape.
What kind of support system do you offer to your clients for catering to their queries and issues?
We strongly believe that ongoing client feedback is essential to build and deliver what has been imagined in the first place. Thus, we proactively follow the client feedback cycle (collect, plan, implement, notify) that consists of the following initiates…
- Regular daily/weekly connect
- Monthly PMO connects
- Quarterly stakeholder connects
- Regular in-person meetings
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
We understand that every startup and enterprise has a different vision, requirements, roadmap, and also different availability of funds at different phases of the product lifecycle. Thus, we keep our pricing structure flexible and aligned with individual clients’ product roadmaps.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
We have established unique standards that have garnered high praise from our stakeholders. We place great value on the founder or product owner's unwavering passion for creating exceptional products, considering it as the only minimum requirement. Our focus lies in investing in visionary ideas rather than solely on project scale.
What is the price range (min and max) of the projects that you catered to in 2022?
In 2022, we have successfully catered to a variety of projects, from modestly sized initiatives with modest budgets to larger, more complex initiatives with significant investments.
Where do you see your company in the next 10 years?
Having a 10-year vision is quite fascinating. But what is more important is to have an actionable plan to realize that vision. While continuing to onboard the sharpest brains and embarking on the most ambitious product journeys as a tech partner, we aim to keep our momentum going for building great products by adapting to changing technology landscape and leveraging new tech innovations with the ultimate goal of helping our customers to scale.
