BAR Agency

Introduction

RideNow - a carsharing service operating in Cyprus. Provides car rental services at a minute or daily rate for tourists, expats and locals. BAR developed a new marketing strategy based on collected 
and processed data, resulting in a x2 increase in revenue in 1.5 years

The problem

As RideNow scaled, it encountered several growth barriers.

1. High Customer Acquisition Cost (CAC)

2. Unclear analytics

3. Seasonal and volatile demand

4. Limited feedback on the marketing campaigns

The solution

We began with data analysing and rebranding by positioning RideNow as part of the public transport system.

We also enhanced in-app analytics and car data collection using Firebase by cleaning data and setting new events for deeper insights.

Then, a comprehensive analytics system was implemented in Power BI. This enabled data-driven planning, for example, preparing the fleet for holidays when DAU spikes near airports.

Launched the Instagram ads and influencer marketing, that proved to be the most effective and became the core channels.

The results

RideNow cut engagement costs and established a scalable, data-driven growth model, by overhauling analytics and marketing with digital tools,

1. Through analytics, a revamped marketing strategy, and digital channels, RideNow lowered engagement costs and established a sustainable, data-driven growth model. 

2. Focusing on locals helped reduce seasonal dips. Targeted ads and referral programs made locals the primary

3. Power BI analytics improved fleet and budget decisions. Like adjusting weekday pricing that boosted car availability

3. Instagram ads and influencer marketing made possible the CAC reduction.

The conclusion

RideNow moved from intuitive management to a clear, data-driven growth model. Cross-cutting analytics helped optimize the funnel, reduce cost of engagement and pinpoint fleet management. 
The company strengthened its positioning among local users 
and gained a sustainable brand positioning strategy.

Client Feedback

• "BAR Agency became a full partner for us, taking on marketing, analytics, design and even development assistance. We have continued to work together for a couple of years now and are delighted with the results we have been able to achieve together." - Dmitry Lavrentiev, Founder & CEO, RideNow

The Conclusion

• RideNow moved from intuitive management to a clear, data-driven growth model. Cross-cutting analytics helped optimize the funnel, reduce cost of engagement and pinpoint fleet management. The company strengthened its positioning among local users and gained a sustainable brand positioning strategy.

Executive Summary

• CT Mobility is a tech company in the car-sharing market that makes software for managing fleets and urban transport solutions. They needed a redesign of their website and app, as well as help with building their marketing processes.

• BAR redesigned the company's infrastructure and launched content production for the blog and social media. As a result, we see improvements in the number of leads and the time users spend on the website.

Introduction

• CT Mobility is a technology company that develops platform solutions for carsharing, helping to efficiently manage fleets, reservations, payments, and analytics in real time.

• At the start of the project, CT Mobility had a visually outdated website built on an impractical CMS. The app's interface design was cluttered and did not reflect current trends, while customers came through word of mouth.

The Problem

• 1. Outdated website and inconvenient CMS

  • The CMS used made the editing process resource-intensive and limited the team's marketing activities, while the design failed to resonate with users.

• 2. UX design of the product was sloppy

  • The interface contained outdated visual elements, which reduced trust in the product and affected LTV and user experience.

• 3. Lack of a marketing

  • The company depended on random leads through word of mouth thus losing  opportunities for growth, recognition, and systematic generation of interest from the target audience.

• 4. Poor communication strategy

  • Information about the product's capabilities and applications was presented in a fragmented manner, which reduced engagement and interest in the demo call.

The Solution

• Website redesign and transition to Webflow

  • BAR developed a clean, minimalist design that is ideal for the product. The old CMS was replaced with Webflow, a flexible platform with a convenient administrative panel.

• Updating the UX and visual identity of the product

  • We removed outdated elements, introduced standard colors and fonts, made the design lighter, more minimalistic and professional.

• Launching content marketing

  • We helped CT Mobility launch social media and blog posts, prepare sales presentations, as well as organize participation in an exhibition.

• Design communication and UX solutions

  • We paid particular attention to ensuring that the product was presented as clearly as possible on the website and in the presentation materials.

Results

• Content publishing is now x2 faster

  • The CT Mobility marketing department can publish articles, edit service description pages, and quickly update the website without technical assistance. This has significantly accelerated internal processes.

• New UX doubled conversion rates

  • The updated UX design has become more intuitive and appealing. This has increased trust in the site and led to an increase in conversions from product demonstrations to pilot projects.

• Increased leads by 3 times

  • The company developed a systematic marketing strategy and began to regularly receive incoming leads.

• User engagement has increased

  • The average time users spend on the site has increased threefold.

Client Feedback

• “The work was completed on time, and all tasks were successfully executed to a high standard.”

Alexandr Slobodchikov, CEO/Founder, CT Mobility

The Conclusion

• The website redesign, UX update, and marketing launch helped CT Mobility improve brand perception and build a stable customer acquisition system. The website became a full-fledged sales tool, while the product was modernized and made more compelling.

Introduction

HELLO is a Minsk-based carsharing leader since 2020, known for its diverse fleet and mix of global style with local flavor. Over time, its mobile app became outdated, with clunky design and growing user complaints. To fix this, HELLO launched a full redesign to ensure a smooth, high-quality experience for users  with us managing design and UX testing.

The Problem

• Outdated Mobile Application

  • The existing HELLO app had an obsolete design and cumbersome interface. Core user flows like registration, vehicle selection, and rental were slow and unintuitive, leading to frequent user complaints. This mismatch between product experience and brand positioning undermined customer satisfaction and loyalty.

• Poor Optimization for Service Needs

  • The app lacked features tailored to the specifics of the HELLO service. Important actions like fueling, finding a car in large parking areas, or understanding geozone rules were inconvenient or missing entirely. This created friction in everyday usage and reduced operational efficiency.

• Unrealized Branding Potential

  • While HELLO’s brand stands out with its unique cultural blend, yet the mobile app hasn`t conveyed this spirit. The gap between brand promise and digital experience weakened the emotional connection with users.

The Solution

• Complete redesign of the mobile app
  We conducted an audit of the current product, studied user scenarios and complaints, and then created a new design that aligns with the HELLO brand philosophy. 

• Features` implementation tailored to the service needs
  Features have been added that directly reflect the specifics of carsharing applications: a convenient refueling scenario, searching for cars by photo in large parking lots, detailed car cards with specifications, descriptions of geozones, recommendations for trips outside the city, and much more.

• Development and testing support
  BAR took charge of managing the process: approving prototypes, transferring layouts, checking each build, and conducting UX testing. We also advised the client's team on backend issues to ensure seamless integration of new features.

• Preparing for the future brand refresh
  We have incorporated visual and UX solutions into the new app design that integrate seamlessly with the future brand update to minimize future development costs.

Results

• Improved key action completion rates

After implementing new UX scenarios, service usability improved and the initial dropout rate decreased.

• Reduced support workload
  Thanks to well-designed user flows and new features, the number of repeat support requests decreased.

• Strengthening user loyalty
  Improving the app experience and adding popular features led to an increase in MAU. Users began to return more often, while app ratings in marketplaces began to rise.

Client Feedback

• “I really enjoyed working with the BAR team. They completely organized the development process, so there's no need to worry about how the work is progressing. I was also very pleased with the abundance of solutions the team offered us to improve the service.”

The Conclusion

• The redesign of the mobile app and the structured development process enabled HELLO to transform its digital product into a brand strength. The updated UX accelerated key scenarios, and the added features eliminated most operational bottlenecks. It shifted the user`s perception of the service as a modern, fast, and well-designed tool for daily travel.

Executive Summary

BATERIA PARA LEVAR is a Brazilian power bank rental startup that began its journey from scratch in Florianópolis. Our team joined the project at the idea stage, developing a full brand identity, logo, station design, and device wrap design. A vibrant visual identity, symbolizing energy and freedom of movement, helped the project stand out from competitors and launch across ten locations. Today, the service is actively growing and preparing to expand into neighboring cities, attracting investor interest.

Introduction

BATERIA PARA LEVAR is a power bank rental service that helps residents and visitors of Florianópolis stay connected anywhere. When we joined, the client had no logo, brand identity, or digital assets—just an idea and ambition. The goal was clear: create a recognizable brand that would become a symbol of energy, mobility, and the modern urban rhythm.

The Problem

1. Lack of visual identity
   The project started from zero, without a logo, style, or marketing assets, making it impossible to create a cohesive image and communication strategy.
    

2. No ready-to-use brand assets
   There were no designs for stations, power banks, advertising materials, or rental interfaces.
    

3. Undefined positioning
   The brand’s values needed to be clearly formulated and visually represented to attract both users and investors.

The Solution

1. Building the brand identity
Following a series of interviews with the client, we identified the brand’s key values: energy, movement, and accessibility.

• Colors: bold indigo + vibrant aquamarine to grab attention and evoke speed and energy.
   

• Symbol: dynamic lightning bolts as a metaphor for a constant energy flow.
   

• Typography: friendly yet confident, emphasizing openness and technology.
   

2. Design across all touchpoints
We developed the logo, station wraps, power bank designs, advertising materials, and visuals for promotion.

3. Rental app interface
Designed an intuitive mobile app interface that allows users to quickly find stations and rent a power bank.

4. Fast delivery
The entire project—from concept to final assets—was completed in just two weeks.

Results

• Service successfully launched in 10 locations across Florianópolis.
   

• Brand became visually recognizable and stood out in the market.
   

• Created a solid foundation for scaling and attracting investments.
   

• Established consistent visual communication across all customer touchpoints.

Client Feedback

"The work was completed quickly and with high quality. The team perfectly captured the spirit of the project and brought it to life in the brand identity. We continue to collaborate and reach out for new tasks as needed."
Alexander Slobodchikov, Co-Founder, BATERIA PARA LEVAR
LinkedIn

Conclusion

The branding we created made BATERIA PARA LEVAR a bright, modern, and recognizable player in the Brazilian power bank rental market. Its visual identity conveys energy, speed, and freedom—helping the brand attract users and move confidently toward scaling nationwide.