Blender. Team

🧩 Client Overview

Poligrafist is a printing company offering services such as business cards, flyers, banners, and various promotional materials.
The goal was to create a modern website and launch effective advertising campaigns to attract new clients and scale their digital presence.

🎯 Challenges

• 🖼️ Develop a corporate website with an intuitive interface showcasing all services.

• 🔍 Structure the site clearly and implement SEO basics to boost search visibility.

• 📣 Launch Google Ads (search + display) targeting packaging and print-related queries.

• 📱 Run Facebook Ads and social campaigns to generate leads and engage partners.

• 📈 Improve conversion rates from ads and collect quality leads.

• 🗓️ Maintain a long-term content & SEO strategy to sustain traffic growth.

🛠️ Our Approach

🖥️ 1. Website & Corporate Web Development

We built a responsive website that clearly presents Poligrafist’s service catalogue and portfolio.
A new site structure was defined to guide users through categories and services.
Basic SEO optimization (meta tags, content structure) was implemented to enhance discoverability.

📊 2. Google Ads Campaigns

We launched search and display campaigns targeting keywords related to packaging printing (e.g., for fast food, textiles).
Ads were refined over time to maximize CTR and reduce CPC, driving relevant traffic.

📣 3. Facebook & Social Campaigns

We created social ad campaigns aimed both at end clients and potential partners.
A custom lead form was integrated, improving lead conversion by 40 %.
Campaigns achieved high reach and inquiries.

🗞️ 4. Ongoing SEO & Content Strategy

We published SEO-optimized articles regularly, expanded the site’s product categories, and distributed content on external platforms.
Poligrafist was listed in industry directories and enhanced local presence (Google Maps).

🚀 Results & Impact

✔️ 980+ page views/month via Google Ads
✔️ 36+ leads/month, 20+ calls/month from search/display
✔️ Facebook Ads: 30,000+ ad views/month, 60+ inquiries/month
✔️ Lead conversion increase — about 40 % with the custom form
✔️ Sustained growth in impressions and clicks through ongoing SEO & content work
✔️ Improved local rankings and visibility in search, even with minimal link building

💻 Technology / Tools & Marketing Stack

Website / Corporate Pages: Responsive design, intuitive navigation, service showcase
SEO & Content Strategy: Meta optimization, content expansion, article publishing
Digital Advertising: Google Search & Display ads, Facebook campaigns, lead forms
Analytics & Optimization: Conversion tracking, ad refinement, performance metrics
Content & Outreach: Directory listings, external content placement, product category growth

💫 Value Delivered

We supported Poligrafist in bridging print services with digital demand.
By combining modern website design, targeted advertising, and continuous content strategy, the company gained new clients, increased inquiries, and strengthened market position.
Even with modest initial SEO, consistent content and proper campaign setup yielded measurable, sustainable growth.

🧡 About Blender Team

Blender Team specializes in marketing and digital transformation for service-oriented businesses.
From corporate websites and brand development to advertising strategies and content growth — we help clients scale visibility and achieve tangible results

🧩 Client Overview

AMBASSADORS is a law firm providing legal services for competitive and innovative businesses.
Their specializations include intellectual property protection, corporate law, support for investment projects, business defense in Ukraine and abroad, and dispute resolution.
Blender Team was tasked with creating a corporate website that reflects their expertise and strengthens their B2B positioning.

🎯 Challenges

• 🏢 Develop a professional digital presence for a law firm in a competitive niche.

• 🗂 Design a clear site architecture that presents service lines, credentials, and case studies.

• 📱 Create responsive layouts and animations to enhance modernity and user engagement.

• 💬 Implement feedback functionality to capture user insights.

• 🔍 Ensure SEO readiness, bilingual support (Ukr/English), and performance optimization.

🛠️ Our Approach

🎨 1. Design & Interaction

We adopted a minimalist visual style, emphasizing clarity and authority.
Animations and scroll-reveal effects were added to make the browsing experience engaging but not overwhelming.

🌐 2. Structure & Content Strategy

Service areas, expertise, and firm values are logically segmented to guide visitors.
Bilingual support (English + Ukrainian) enables reach beyond local clients.

💬 3. Feedback & Engagement Module

Implemented a popup feedback module to collect user impressions about site usability and services.

🚀 4. Technical & SEO Setup

Built with Next.js + React for fast performance, SEO friendliness, and scalable architecture.
Metadata, URLs, headings — all optimized for search.
Responsive across devices, smooth animations, and clean code structure.

🚀 Results & Impact

✔️ A polished, professional website that conveys AMBASSADORS’ competence and trust
✔️ Users navigate service offerings and expertise clearly — improving conversion paths
✔️ Feedback module provides real user insights to refine UX further
✔️ Bilingual support and SEO foundations help attract both local and international clients
✔️ Performance metrics show high speed, stability, and visual appeal

“The website is an effective communication tool for business clients and a key element of Ambassadors’ brand in IP and corporate law.”

💻 Technology Stack

Platform & Framework: Next.js, React

Design & Animation: Scroll-reveal effects, interactive UX
Engagement Module: Popup feedback collection
Content & Structure: Bilingual content (Ukr/EN), clear service segmentation
SEO & Technical: URL structure, metadata, performance optimization
Responsive & UI: Adaptivity, smooth transitions, clean visuals

💫 Value Delivered

We created a digital platform that not only represents the legal and technical proficiency of AMBASSADORS, but also engages potential clients in a modern, credible way.
With a clean architecture, feedback tools, bilingual reach, and optimized structure, the website serves as a robust lead-generation and brand-building asset for the firm.

🧡 About Blender Team

Blender Team offers full-cycle web & marketing solutions, including corporate sites, brand identity, and digital strategy.
We help expert brands (law, finance, technology) craft online presences that reflect professionalism, clarity, and growth potential.

🧩 Client Overview

The BLENDER team developed a corporate website for EDS Engineering, a company specializing in engineering services.
The project aimed to create a modern and functional web resource that meets high-quality standards and reflects the professionalism of EDS Engineering.
The key objective was to improve user convenience and accessibility of information for clients.

🎯 Challenges

• 🛠️ Design a site with intuitive interface so users can easily find what they need.

• 🗂️ Build a clear information architecture: main services, projects, key indicators.

• 📱 Ensure responsive layout across devices and fast page loading.

• 🔗 Integrate social media sharing and content interaction.

• 🔍 Implement basic SEO optimization (meta tags, content structure) to improve visibility.

🛠️ Our Approach

🎨 1. Design & Usability

We created a website with clean visual elements and layout trends that facilitate comfortable reading.
Navigation was optimized and buttons/sections were structured so users find info efficiently.

🏗 2. Information Architecture

The homepage highlights the company’s core services and business areas, with blocks for key indicators to showcase competence.
Dedicated sections describe main projects and services to attract the target audience and convey the company’s value.

📱 3. Functionality & Responsiveness

We ensured a responsive layout for desktops, tablets, and mobiles.
Fast loading and media optimization were prioritized.
We integrated social media features for easy sharing and interaction.

🔍 4. SEO Implementation

Basic SEO settings were applied: content and meta tag optimization.
This supports improved ranking for relevant keywords and helps attract potential clients.

🚀 Results & Impact

✔️ Enhanced brand image — the new site presents EDS Engineering’s projects and services more effectively.
✔️ Improved user experience — visitors can quickly find info and contact company representatives.
✔️ Better client communication via clearer presentation of completed projects and services.
✔️ Website fully aligned with EDS Engineering’s brand style, demonstrating professionalism and innovation.

💻 Technology / Tools & Marketing Stack

Technology / Tools & Marketing Stack

Website / Corporate Pages: Clean interface design, responsive layout, structured navigation
Information Architecture: Services, projects, key indicator blocks
Functionality & Integration: Fast performance, social sharing, cross-device compatibility
SEO & Optimization: Meta tags, content structure, keyword alignment

💫 Value Delivered

BLENDER created not just an aesthetically pleasing website, but a functional and intuitive portal for EDS Engineering.
Now the site helps communicate competence, engage clients, and support business growth through improved digital presence.

🧡 About Blender Team

Blender Team specializes in web development, branding, and digital strategy.
We help technical and corporate clients build compelling online presences that align with their brand and business goals.

🧩 Client Overview

LWT Engineering is a market leader in the design and production of water treatment systems, including drinking water and wastewater treatment.
We have been collaborating with them for over 4 years on digital marketing, web development, and branding.
The goal: to inform about their services and attract targeted customers.

🎯 Challenges

• 🌐 Develop a modern corporate website aligned with brand identity to attract the target audience.

• ⚙️ Create a calculator / selection tool for membranes to help potential clients compare and choose models.

• 💡 Run Google Ads (search + display) to promote membrane elements and generate leads.

• 📱 Use Facebook Ads and social media to support wider communication and increase conversions.

• 🧩 Prepare for exhibition presence (stand design, presentation video) and promote it digitally.

• 🗓️ Handle SMM content planning and design, especially around exhibition announcements.

🛠️ Our Approach

🖥️ 1. Website & Landing / Tool Development

We built a corporate website reflecting LWT’s technological identity.
We developed a membrane selection calculator where users could compare performance specs by manufacturer and model.
This tool helped qualify incoming leads and simplify sales communication.

📣 2. Digital Advertising

We ran Google Ads campaigns targeting searches for TORAY, CSM membranes, and other brands.
At the same time, Facebook Ads included surveys that filtered leads — increasing conversion rates by 40 % compared to generic campaigns.

🏢 3. Exhibition & Content Promotion

Ahead of AQUATHERM 2024, we prepared stand design, presentation videos, and ran targeted digital campaigns.
This ensured both physical visibility at the event and digital reach before and after.

📱 4. SMM & Content Strategy

We created content plans (12 posts), redesigned the visual grid, wrote engaging copy, and added pinned story sets to highlight services and product lines.

🚀 Results & Impact

✔️ 24,000+ ad views per month
✔️ 17+ inquiries / month, 2+ deals / month
✔️ Exhibition campaign: 76,000+ views, 2,200+ clicks to participation page
✔️ Combined Google + Facebook Ads increased lead flow and brand awareness
✔️ The calculator and survey funnels improved lead quality and reduced sales load

💻 Technology / Tools & Marketing Stack

Website / Corporate Pages: Modern responsive layout, UX structure, visual branding
Tool / Calculator: Membrane model selector, comparison tool, lead qualification
Digital Advertising: Google Search + Display, Facebook Ads with surveys
SMM & Content: Content planning, copywriting, visuals, story highlights
Exhibition Support: Stand design, presentation video, campaign promotion
Analytics & Optimization: Conversion tracking, performance reporting

💫 Value Delivered

We transformed LWT Engineering from a purely technical manufacturer into a digitally recognized water technology brand.
By combining web development, creative content, and targeted advertising, we helped the company generate consistent leads, boost market visibility, and strengthen credibility in the industry.

🧡 About Blender Team 🧡

Blender Team specializes in full-cycle digital marketing and creative support for industrial and B2B brands.
From strategy and design to data-driven advertising, we help companies grow through smart communication and measurable results.

🧩Client Overview

Bauer’s Implants is a Ukrainian brand focused on making modern dental restoration more accessible and trusted.
Their goal is to provide dentists with innovative and reliable implant systems, while increasing awareness among patients about the quality and safety of Bauer’s products.
Our team has been supporting the brand with strategic marketing, advertising, and creative communication to strengthen its digital presence and reputation.

🎯Challenges

• Build brand awareness among professionals (implantologists, dental clinics) and end clients (patients).

• Develop targeted advertising campaigns that clearly communicate technological advantages.

• Create promotional materials and visual assets to support product lines.

• Maintain consistent messaging across web, advertising, and social media.

• Combine B2B and B2C communication strategies within one digital ecosystem.

🛠️ Our Approach

1. Digital Advertising (Facebook & Google Ads)

We developed and launched an integrated ad strategy focused on different audience segments:

• For doctors: campaigns highlighting precision, certification, and system benefits.

• For patients: storytelling around reliability, trust, and modern technology.

On Facebook, we produced visually strong creatives emphasizing product design and accessibility.
Google Ads campaigns were split by intent: informational (for clinics) and conversion-focused (for direct contact).

2. Landing Pages & Product Micro-Sites

We designed several promotional pages supporting Bauer’s products and campaigns:

• Landing page with a QR certificate verification tool for dental professionals.

• Product page for Unident with focus on product aesthetics, durability, and user-friendly integration.
  All pages were built with UX precision and a consistent brand identity.

3. Video & Photo Production

We organized professional video shoots at Bauer’s facilities, showing real production processes, interviews with experts, and behind-the-scenes details.
These materials were used for ad creatives, presentations, and social media storytelling.

4. Creative Visuals & Brand Assets

Our team created promotional videos and key visuals for AS-PER implants, presenting the technological aspect of the product in an emotionally engaging way.
The design system was adapted for various formats — from online banners to offline exhibition materials.

🚀 Results & Impact

✔️ Facebook Ads: over 2,100 qualified leads, 1.9M+ impressions, and 230K+ website visits.
✔️ Google Ads: more than 3,400 leads, 1.9M+ impressions, and 130K+ website visits.
✔️ Significant increase in brand recognition and professional engagement.
✔️ Unified communication strategy across all digital channels.
✔️ Sustainable ROI from performance-based campaigns.

💻 Technology / Tools & Marketing Stack

Digital Advertising: Facebook Ads, Google Ads, segmented targeting, lead optimization
Landing Pages: Product micro-sites, QR certificate page, responsive UX layout
Video & Photography: On-site production, interviews, product demonstration
Creative Assets: Key visuals, animation, digital promo videos
Analytics & Optimization: Conversion tracking, audience segmentation, performance reporting

💫 Value Delivered

Through an integrated marketing strategy, Bauer’s Implants became a recognizable brand in Ukraine’s dental market.
By combining B2B and B2C communication, visual storytelling, and data-driven advertising, we helped the client increase brand visibility, generate high-quality leads, and strengthen customer trust.

🧡 About Blender Team 🧡

Blender Team delivers full-cycle marketing and creative support for brands in healthcare, manufacturing, and technology sectors.
From digital advertising to brand storytelling, we help companies grow through strategy, design, and measurable impact.

🧩 Client Overview

Organic Standard is the first Ukrainian certification body officially accredited in the EU, Switzerland, and Canada.
The organization ensures compliance with international organic production standards and supports Ukrainian producers in entering global markets.
With support from the USAID AGRO program, the client aimed to increase awareness of certification opportunities among farmers and strengthen its digital communication channels.

🎯 Challenges

• 🌱 Increase awareness of organic certification benefits among Ukrainian farmers.

• 💬 Develop an effective digital communication strategy tailored to agricultural producers.

• 💻 Create a modern, informative landing page that explains the certification process clearly.

• 🎨 Design visual campaigns and creative content to attract the target audience.

• 📊 Integrate analytics tools to measure campaign effectiveness and engagement.

🛠️ Our Approach

💡 1. Communication Strategy & Audience Research

We began with an in-depth analysis of the client’s existing communication channels.
A research-driven communication plan was developed to target farmers of grain and oilseed crops, with tailored messaging for each segment.

🎥 2. Creative Campaigns & Media Outreach

Our team produced a series of digital creatives and short explainer videos to promote the certification process.
We partnered with major Ukrainian agri-portals to publish educational materials and case studies, expanding the client’s digital reach.
Content was optimized for clarity and engagement, ensuring accessibility for both large-scale producers and smaller farms.

💻 3. Website & UX Design

We designed and launched a new landing page aligned with the corporate brand identity.
The site featured clear navigation, concise copy, and transparent explanations of the certification stages.
Its structure emphasized simplicity — making the process of understanding certification easy and intuitive.

🎬 4. Video Content & Storytelling

We created short-format videos demonstrating real examples of certified production and the benefits of organic standards.
These assets were used across YouTube, social media, and partner websites.

📈 5. Analytics & Optimization

Integrated Google Analytics and custom tracking tools to evaluate campaign results.
Collected data helped refine the media strategy and identify the most effective communication channels.

🚀 Results & Impact

✔️ +30 % increase in the number of organic producers interested in certification.
✔️ +20 % website traffic growth within the first two months after campaign launch.
✔️ Improved awareness of the USAID AGRO-supported certification program.
✔️ Strengthened visibility and trust in the Organic Standard brand across digital channels.
✔️ Ongoing data-driven optimization and sustained engagement with the target audience.

💻 Technology / Tools & Marketing Stack

Website / Landing Page: UX structure, transparent communication, responsive layout
Content & Advertising: Creative visuals, farmer-focused copywriting, campaign optimization
SEO & Analytics: Performance tracking, conversion metrics, SEO improvement
Video & Media: Informative explainers, YouTube promotion assets

💫 Value Delivered

This project united strategy, design, and communication to help Organic Standard reach more Ukrainian producers and increase understanding of organic certification.
By combining educational content with creative storytelling and data-driven marketing, we helped strengthen the brand’s authority and its contribution to sustainable agriculture.

🧡 About Blender Team 🧡

Blender Team delivers integrated digital solutions for socially responsible and growth-driven brands.
From strategic communication to creative design and development, we build experiences that connect people, purpose, and results.

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🧩 Client Overview

TM Zlagoda is a Ukrainian dairy brand known for its family-friendly image and trusted quality.
The company launched a new line of yogurts for children — Malyatko, aiming to create a joyful, colorful identity that resonates with both kids and parents.

🎯 Challenges

• 🎨 To design a vibrant and recognizable packaging line that stands out on the shelf.

• 🧸 To create individual characters for each yogurt flavor, appealing directly to children.

• 💻 To develop a promo landing page that extends the same emotional tone into the digital space.

• ⚙️ To ensure adaptability, fast loading, and content manageability.

• 📊 To integrate SEO and analytics for long-term digital efficiency.

🛠️ Our Approach

🎨 1. Packaging Design

We started with research — analyzing competitors, visual trends, and parental preferences.
Our creative team developed a unique character-driven identity: each yogurt flavor has its own illustrated hero that brings the taste to life.
The color palette was carefully chosen to attract children’s attention while keeping a sense of reliability for parents.
Illustrations, typography, and layout were optimized for print quality and shelf visibility.

💻 2. Promo Website / Landing Page

We designed and developed a small but engaging promotional website that continues the playful identity online.
The website structure was intuitive: product presentation, brand story, characters, and contact form.
Responsive design ensures a positive user experience on any device.
We implemented basic SEO, analytics, and performance tracking for future marketing campaigns.

🚀 Results & Impact

✔️ A unified visual style that connects packaging and digital communication.
✔️ A modern and cheerful brand presentation appealing to both kids and parents.
✔️ Stronger recognition and emotional attachment to the Malyatko product line.
✔️ Smooth transition between offline branding (packaging) and online experience (website).

💻 Technology Stack

Technology / Tools & Marketing Stack

Packaging & Visual Design: Character illustrations, bright color palettes, child-friendly illustrative style
UI / Website Design & Development: Promo landing with clean visuals, responsive layout, intuitive structure
Content & Integration: Character assets, product photography, content population
SEO & Analytics: Tracking setup, performance checks, SEO best practices
Testing & Launch: Cross-browser testing, responsive adaptation, deployment

💫 Value Delivered

We built a cohesive and emotionally engaging identity for TM Zlagoda’s Malyatko Yogurt — from packaging to website.
By uniting design, character storytelling, and digital presentation, the project strengthened brand recognition and helped position the product as both fun and trustworthy.

🧡 About Blender Team 🧡

Blender Team creates comprehensive branding and digital experiences for consumer brands.
We combine strategy, creativity, and technology to help products connect emotionally with their audiences — online and offline.

🧩 Client Overview

The client - a municipal tourism initiative - aimed to create a unified, easy-to-use online platform about Kyiv.
The goal was to bring together all key city information in one place: attractions, cultural events, routes, weather, and local news.
The platform needed to serve both residents and visitors, offering inspiration, guidance, and up-to-date city insights.

🎯 Challenges

• 🗺️ Build a comprehensive online platform that showcases Kyiv as a vibrant and welcoming destination.

• 🏛️ Combine city attractions, routes, and events in a single digital ecosystem.

• 📱 Ensure intuitive navigation, accessibility, and mobile responsiveness.

• 🔍 Integrate real-time updates, analytics, and search optimization.

• 💬 Create a visual identity and tone of voice that reflect Kyiv’s modern, dynamic spirit.

🛠️ Our Approach

💡 1. UX Research & Content Architecture

We began with an in-depth UX audit and competitor analysis — identifying the needs of tourists, locals, and businesses.
Based on this, we structured an intuitive content hierarchy, ensuring quick access to routes, events, and highlights.
The platform was designed to feel open, human, and inspiring, like the city itself.

🖥️ 2. Website Design & Development

We built a custom WordPress-based platform with a focus on speed, modularity, and scalability.
Key sections included:

• Discover Kyiv - attractions, museums, and architectural landmarks.

• Plan Your Trip - routes, accommodations, transport.

• Events Calendar - cultural, sports, and seasonal events with easy filtering.

• News & Updates - real-time stories and weather insights.

Responsive layouts, adaptive typography, and lightweight media ensured fast performance on all devices.

🎨 3. Visual Identity & Storytelling

We created a bright, minimalistic visual system with Kyiv’s signature blue and yellow accents.
Photography, illustration, and copywriting were unified under one emotional tone — “Open Kyiv. Feel the City.”
The brand language balanced trust, modernity, and warmth.

📊 4. SEO & Analytics Integration

We implemented Google Analytics, Search Console, and advanced SEO structuring for dynamic pages.
Each section was optimized for discoverability by both locals (“events near me”) and travelers (“what to do in Kyiv”).
Ongoing data analysis allowed continuous refinement of content and navigation.

🚀 Results & Impact

✔️ A fully functional city portal uniting tourism, culture, and local updates.
✔️ +45 % organic traffic growth within the first three months after launch.
✔️ Improved user engagement time and lower bounce rate due to better UX.
✔️ Cross-functional collaboration with city departments and cultural organizations.
✔️ Strengthened Kyiv’s image as a modern European capital with digital accessibility.

💻 Technology Stack

Technology / Tools & Marketing Stack

Platform & Development: WordPress CMS, PHP, JavaScript, responsive layout, modular architecture
UI / UX Design: User flow mapping, content structure, mobile-first design
Visual & Content: Photography direction, illustration system, brand storytelling
SEO & Analytics: Google Analytics, Search Console, keyword optimization
Performance & Integration: Caching setup, image compression, accessibility testing

💫 Value Delivered

We transformed a fragmented digital presence into a centralized, dynamic, and inspiring city platform.
By combining strategy, UX design, and cultural storytelling, the Kyiv City Portal now helps residents and visitors explore, plan, and connect with the city in one place.

🧡 About Blender Team 🧡

Blender Team creates digital ecosystems for public and private organizations.
We combine strategy, design, and technology to build platforms that inform, inspire, and engage.

🧩 Client Overview

AZNAURI, a well-known brand in the alcoholic beverages segment, launched a new Flavored Collection - Wild Cherry, Espresso, and Chocolate De Luxe.
The goal was to design a landing page that embodies the taste, character, and emotion of each flavor- not just to promote the product but to create a premium online experience that connects with the audience on an emotional level.

🎯 Challenges

• 🍒 Present three distinctive flavors within one digital experience while keeping individual storytelling for each.

• 💎 Make the landing page part of the brand’s emotional identity, not just an advertisement.

• 🖼️ Create high-end visuals that reflect luxury and sensory appeal.

• 📱 Ensure smooth motion design, mobile responsiveness, and flawless technical optimization.

• 📊 Integrate tracking and analytics for campaign efficiency.

🛠️ Our Approach

🎨 1. Visual & Emotional Concept

We developed a unique visual identity for each flavor:

• Wild Cherry - bold and vibrant 🍒

• Espresso - deep and elegant ☕

• Chocolate De Luxe - rich and indulgent 🍫

Minimalist yet evocative copywriting triggered sensory associations.
Smooth animations and transitions simulated a “tactile” experience, immersing users in each flavor’s atmosphere.
The layout balanced immersive visuals with functional simplicity, ensuring a premium yet accessible feel.
Adaptive design delivered consistent aesthetics across all devices.

💻 2. Technical Implementation

• ✨ Front-end animation: custom CSS and JS motion effects for fluid transitions.

• ⚡ Performance-first development: optimized assets, lazy loading, minimal HTTP requests.

• 📈 Analytics integration: UTM tracking, marketing scripts, performance metrics.

• 🌐 SEO & accessibility optimization to enhance campaign visibility and usability.

• 📱 Responsive architecture ensuring seamless experience across desktop, tablet, and mobile.

🚀 Results & Impact

✔️ Served as the main landing page for AZNAURI’s digital campaign launch.
✔️ Created a distinctive brand image for each flavor.
✔️ Achieved strong engagement metrics - low bounce rate and longer session durations.
✔️ Delivered an elegant digital experience that visually and emotionally complements the product.
✔️ Strengthened the brand’s digital storytelling and perception of quality.

💬 “The landing page became not just a promo site but a digital tasting experience that makes you fall in love with the product before the first sip.” - Blender Team

💻 Technology Stack

Technology / Tools & Marketing Stack

Website / Landing Pages: Promotional web design, transparency, UX
Photography & Video: Professional product shoots, emotional storytelling
Social Media (SMM): Monthly content plans, visual posts, copywriting, engagement operations
Digital Advertising: Facebook Ads, YouTube Ads, tracking & analytics
Brand Character / Identity: Character design, seasonal campaign adaptation

💫 Value Delivered

This project showcases how design and emotion can drive conversion.
The landing page merges aesthetics with sensory storytelling - translating taste into visual and digital language.
It demonstrates our ability to create brand experiences that go beyond functionality and touch human perception.

🧡 About Blender Team 🧡

Blender Team delivers high-impact digital solutions - from web design and branding to complex interactive experiences.
We help brands connect emotionally with their audience through strategy, creativity, and technology.

🧩 Client Overview

Yuvileinyi is a historic Ukrainian brand with deep roots in the local food industry.
Our task was to develop and implement a comprehensive marketing strategy for both Yuvileinyi and Samobranka trademarks - covering digital, visual, and media communication.
The aim was to refresh brand perception, strengthen consumer loyalty, and connect the legacy of the company with modern marketing tools and emotional storytelling.

🎯 Challenges

• 🧭 Build a consistent communication strategy across multiple product lines.

• 🎨 Develop modern visuals while preserving brand heritage and authenticity.

• 📺 Manage cross-channel media campaigns with measurable ROI.

• 📱 Increase digital presence through creative storytelling and advertising.

• 📊 Integrate data analytics and audience segmentation for performance optimization.

🛠️ Our Approach

💡 1. Strategic Brand Communication

We conducted a full brand audit and consumer analysis to define core emotional triggers.
A unified communication platform was created - positioning Yuvileinyi as “a taste that connects generations.”
The strategy included seasonal messaging, storytelling campaigns, and partnerships with influencers and media platforms.

🎨 2. Visual Identity & Creative Production

We refreshed the visual identity while keeping the nostalgic brand character.
Our team produced a wide range of photo and video materials for both online and offline campaigns.
Each visual was designed to evoke warmth, trust, and the comfort of home - the core emotions of the brand.

📺 3. Advertising & Digital Promotion

We launched targeted campaigns across Facebook, YouTube, and Display Networks, promoting both brand values and individual product lines.
Special attention was paid to video storytelling, which emphasized emotional connection and Ukrainian authenticity.
Performance metrics were continuously monitored and optimized based on engagement and conversion data.

📈 4. Analytics & Reporting

We implemented detailed tracking systems and dashboards for campaign analysis.
This allowed real-time optimization and transparent reporting for the client’s marketing team.
The insights collected became the foundation for ongoing strategic development.

🚀 Results & Impact

✔️ Enhanced brand awareness and emotional connection with the audience.
✔️ Increased digital engagement through storytelling-based advertising.
✔️ Unified communication across traditional and digital media.
✔️ Strengthened positioning of both Yuvileinyi and Samobranka in the competitive FMCG market.
✔️ Established data-driven marketing processes for continuous growth.

💻 Technology Stack

Technology / Tools & Marketing Stack

Advertising & Digital Media: Facebook Ads, YouTube Ads, Display Campaigns, Media Partnerships
Creative Production: Studio photography, video storytelling, post-production
Analytics & Reporting: Google Analytics, Data Studio dashboards, campaign tracking
Visual Identity: Rebranding elements, packaging adaptation, photo style system
Project Management: Cross-team coordination, agile content delivery

💫 Value Delivered

We helped Yuvileinyi evolve from a traditional food brand into a modern, emotionally resonant label that bridges heritage and innovation.
The project combined strategy, creative design, and media analytics to deliver consistent growth and a refreshed brand image recognized nationwide.

🧡 About Blender Team 🧡

Blender Team provides full-cycle marketing and creative support for consumer brands.
From digital strategy to production and media execution, we help businesses communicate meaningfully and grow through authentic storytelling.

🧩 Client Overview

“Atmosfera” is a Ukrainian company with 20 years’ experience in alternative energy. They supply equipment for solar power plants and implement energy-efficient solutions for both businesses and households.
Together with Atmosfera’s marketing team, we developed a step-by-step customer acquisition strategy, which we continue to implement as partners in the mission of Ukraine’s energy independence.

🎯 Challenges

• ⚡ Generate high-quality leads from both businesses and private households in a technical niche.

• 🖥 Design and run Google Ads & Facebook campaigns across PMax, search, display, video formats.

• 🧭 Tailor campaigns by seasonality, region, and user behavior for maximum efficiency.

• 📈 Build end-to-end analytics, mapping user journey from ad click to solar station installation.

• 🧮 Create tools (e.g. ROI calculator) and educational content to demystify solar energy for users.

🛠️ Our Approach

🎯 Google Ads Campaigns

We launched PMax, search, display, and video campaigns targeting both commercial and private audiences.
These led to consistent flow of high-quality leads for the sales team.

📢 Facebook & Telegram Ads

Campaigns were structured by audience behavior, region, and season.
We also ran ads on Telegram, reaching users in relevant content channels.

📊 Analytics & Data Integration

We built end-to-end analytics using Power BI, tracking every ad channel from first contact to completed installation.
This holistic view enables continuous optimization of marketing investments.

🧮 Calculator & Tool Development

We developed a solar station payback calculator and station-selection tool to help users self-serve key decisions.
These tools increased trust and assisted in lead qualification.

🎥 Video Production & Education

We produced video content explaining complex topics: green tariffs, net billing, ROI of installations.
These videos help convert technical interest into confident decisions.

🚀 Results & Impact

• 3,400+ high-quality leads per year from Google Ads

• 1,900,000+ ad impressions across campaigns

• 130,000+ website views from ad funnels blender.team

• From Facebook Ads: 2,100+ qualified leads, 1,900,000+ impressions, 230,000+ website views blender.team

• Telegram ads: 800,000+ impressions, 14,000+ website views blender.team

💻 Technology / Tools & Marketing Stack

Digital Advertising: Google PMax, Search, Display, Video; Facebook & Telegram Ads
Analytics & Reporting: Power BI, conversion tracking, channel performance dashboards
Tools / Utility: ROI calculator, station selection wizard, custom scripts
Creative & Content: Educational videos, explainer animations, marketing visuals
Integration & Infrastructure: Ad platforms, website, analytics platforms

💫 Value Delivered

By combining strategic campaign planning, full analytics, and educational tools, we elevated Atmosfera’s marketing to a partner-level collaboration.
Through transparency, data-driven optimization, and strong creative content, we helped drive qualified leads and strengthened the brand’s position as a trusted leader in Ukraine’s alternative energy market.

🧡 About Blender Team 🧡

Blender Team specializes in supporting mission-driven brands with integrated marketing, analytics, and creative execution.
We believe in building lasting partnerships and delivering results that matter - for brands and their audiences.

🧩 Client Overview

An intermunicipal tourism development initiative - representing Kamianets-Podilskyi, Khotyn, Stara Ushytsia, Kitaigorod communities - commissioned a shared tourism product: a map that connects local locations, increases regional interest, and strengthens cooperation across communities.
A crucial aspect: integrate the visual legend of the “Valley of Dragons” - deeply rooted in local mythology - so the map not only informs but evokes a sense of journey through myth and nature.

🎯 Challenges

• 🔗 Unite distinct communities under one cohesive visual identity, while preserving unique local features.

• 🎨 Blend mythical / symbolic elements with practical map functionality (paths, landmarks, amenities).

• 🖨️ Ensure the design is scalable: usable in both print (booklet, billboards) and digital formats.

• 📍 Add intuitive symbols for tourists: rest areas, dining, cultural sites, routes.

• 🏞️ Strengthen regional branding, turning isolated points of interest into a cohesive tourist route.

🛠️ Our Approach

🔍 Visual & Stylistic Research

We collected visual references capturing the mood of myths, nature, and local heritage.
We aligned a style concept combining artistic elements with functional clarity.

✍️ Illustrative Map Design

We illustrated each community with its unique landmarks, emphasizing identity while keeping harmony across the map.
Symbols for amenities and route markers were designed to be intuitive and visually consistent.

🖼️ Multi-format Adaptation

We adapted the design for a printed booklet, large billboards (5 community installations), and digital map overlays.
Design variation accommodated scale changes while preserving legibility and aesthetics.

🌐 Regional Branding Integration

The map became not just a guide, but a branding tool - reinforcing the “Valley of Dragons” visual legend in each community.
It served as a catalyst for collaboration: businesses and local administrations could utilize the same visual language.

🚀 Results & Impact

✔️ Developed a unified visual identity for the region anchored in local legend.
✔️ The map became the first material presenting the area as a connected tourism route rather than scattered points.
✔️ Scalability achieved - design works in both print and digital formats.
✔️ Communities and businesses gained a shared platform for promotional use: a common visual asset in regional tourism development.
✔️ This project became a foundational step toward establishing Bakota / Valley of Dragons as a recognizable tourist brand.

“The BLENDER team continues to work on the digital and communication strategy … this map became the first step toward establishing Bakota as a recognizable tourist brand.”

💻 Technology / Tools & Marketing Stack

Visual & Illustration Design: Myth-inspired drawings, community landmarks, route symbolism

Map & Layout: Cartographic structuring, path logic, layering for map readability
Print Adaptation: Booklet layout, billboard formats, leaflet versions
Digital Adaptation: Web / interactive usage, scalable vector formats
Branding & Identity: Logo / legend application across materials

💫 Value Delivered

This project demonstrates how design-driven marketing can become a tool for regional development.
A simple map was transformed into a branding asset, uniting communities under mythology and visual identity.
The map now functions as a tourism gateway: it informs, inspires, and helps communities promote the region cohesively.

🧡 About Blender Team

Blender Team builds visual and strategic communication systems that serve community projects, tourism, public initiatives, and brands.
We help regions, cities, and organizations find their narrative voice and represent it visually to the world.