Bliss Agency

The numbers from Q1 2026 alone tell part of the story: Google Ads ROAS of 17.1x, €54,503 in attributed revenue across 364 tracked conversions, an average CPA of €873. Combined with Meta, the overall ROAS reached 97x. Over 12 months, e-commerce revenue totalled €512,000, with a December 2025 peak of €77,793, up +156% from the April baseline. 2,862 transactions, average order value €179. The top product, Acqua di Sale, generated €110,100 in revenue and 999 units sold, 21.5% of total e-commerce on its own. On organic search, 36,811 Google clicks in Q1 2026, CTR 4.5%, above the industry average. TikTok launched from zero: 3,602 followers, 5.7 million post views, store conversion rate 32%.

Profumum Roma is a niche perfumery maison founded in 1996, distributed across 130 countries with 62 active SKUs. Before Bliss, the brand had strong heritage and international distribution, but no structured digital acquisition system. Campaigns without brand protection, organic traffic not monetised, Meta oriented only toward awareness. The Bliss mandate covered the full scope: Google Ads, Meta Ads, brand protection campaigns, e-commerce strategy, organic SEO, TikTok launch and a coordinated visual identity built around 3D bottle modelling. The result matters beyond the ROAS figures: digital did not cannibalise the physical retail, it fed it, improving in-store conversions and activating new B2B wholesale partnerships. The niche fragrance market grew at a CAGR of 9.1% in the same period. Profumum Roma grew at +53.6%, more than five times the industry benchmark.

Bliss Agency collaborated with Pandora, one of the world’s leading jewelry brands, on a distinctive photographic campaign designed to highlight the elegance and inclusivity at the core of the brand. The project featured two albino models, chosen to create a powerful and memorable visual narrative that emphasized diversity while showcasing Pandora’s jewelry in a refined and contemporary light. Through careful art direction, professional photography, and attention to detail, we produced striking imagery that reinforced Pandora’s global identity and aligned with its values of individuality and self-expression.

When Doreca came to us, the TikTok account did not exist. Today it counts 30,129 followers built in a few months of pure organic management, with a peak of 2.5 million video views, a daily record of 164,873 views and three pieces of content pinned above one million views each. On Instagram, the account rebranding generated +71% follower growth in a single month, from under 1,000 to 5,747. On Google Ads, the search CTR reached 13.36%, in a sector where the benchmark sits between 3 and 5%.

Doreca is a leading Ho.Re.Ca. distribution operator with a capillary commercial network built over years of on-the-ground work. The challenge was not to go digital, it was to transform a non-existent digital presence into an operational asset capable of working alongside the sales force, amplifying every store opening, every product launch, every commercial relationship. Bliss managed the full mandate: social media strategy, content creation, digital identity rebranding, Meta and Google advertising, and direct support for 12 retail openings across Rome, Pomezia and Olbia, each with a dedicated strategy, local advertising and a launch event. The result is not a metric, it is a machine that works every day, capable of driving traffic, generating recognition and supporting the business at national scale.

When Bliss took on the mandate, Risivi & Co. had a strong personal identity and a recognised product, but no structured system around it. Communication, product and market were not speaking the same language. Two years later, revenue has tripled: from €145,000 in 2022 to €556,000 in 2024, with growth of +169.56% in the 2023–2024 comparison alone. Figures verified by the Chamber of Commerce.

Risivi & Co. is a jewellery brand with a family history and a client base that includes artists from the Italian urban and hip-hop scene, including collaborations that have appeared in GQ, La Repubblica and Vogue. The positioning was already there, but it was not being governed. Bliss worked for 24 months with full oversight across strategy, content, media and distribution, building the system that was missing: a coherent identity across all touchpoints, continuous governance, activation of over 9 artists and personalities as brand ambassadors, and an editorial presence capable of placing the brand in the leading cultural publications. The +15,000 followers gained across managed channels during this period were not the result of aggressive paid campaigns — they were the consequence of a positioning that had started to work.

The project started with 0 Instagram followers and a mandate to communicate 2,050 years of a city's history. Ten months later, the account had reached 5,074 followers, +528% organic growth, no paid acquisition. In July alone, the community grew by +112%, with 1,431 new followers in a single week driven by a teaser campaign built around the line "Don't follow us if...". More than 80% of users reached throughout the period were people outside the existing community, new audiences discovering the city for the first time through the content. Total views across Instagram and TikTok reached 1.2 million. Meta CPC was maintained between €0.16 and €0.26, the industry benchmark for institutional communication sits at €0.45. In August, the website received 7,000 unique visitors with an average session of 3 to 4 minutes, and 94,000 unique users were reached across paid channels at maximum efficiency.

Aostae 2025 is the institutional project promoted by the Comune di Aosta and the Regione Autonoma Valle d'Aosta to celebrate 2,050 years since the city's founding. The complexity of the mandate went well beyond content creation: Bliss acted as a single coordination hub across multiple public bodies with different decision-making structures, timelines and communication objectives, managing advisory, brand identity, Instagram and TikTok content, Meta advertising, a website with interactive calendar, booking and live streaming hub, and the activation of 5,000 digital ambassadors across the territory. The result was not a campaign. It was a digital infrastructure built to outlast the event and serve the city's cultural positioning for years to come.

Bliss Agency collaborated with NABLA, an innovative cosmetics brand, to produce a creative stop-motion video designed to showcase the wide range and variety of its products. Our team managed the entire production process, from concept development to execution, crafting a visually dynamic piece that highlighted the brand’s identity and aesthetic while engaging audiences through an original and playful storytelling format. The result was a unique content asset that enhanced NABLA’s digital communication and reinforced its position as a forward-thinking player in the beauty industry.

Bliss Agency partners with Pablo Escobar Vodka to manage its complete digital and creative communication, ensuring a strong presence across multiple markets. Our work includes the full design and development of the official website, creating a sleek and engaging platform that reflects the brand’s identity. We oversee social media management and produce tailored content supported by advertising campaigns on Meta to maximize visibility and reach. In addition, we provide end-to-end creative production, including video coverage of events, photography both at brand activations and inside the distillery, and high-quality 3D videos used to present the launch of the product in new international markets. Complementing this, we deliver graphic design for digital channels, ensuring visual consistency and a premium look across all touchpoints. Through this integrated approach, Bliss Agency helps Pablo Escobar Vodka expand its global presence and strengthen its positioning in the competitive spirits industry.

Bliss Agency supported LEMA by conducting an in-depth analysis of all its online platforms and direct competitors, with the goal of identifying opportunities for growth and differentiation. Based on these insights, we designed a comprehensive online marketing strategy that covered every digital touchpoint, from the corporate website to the brand’s social media presence. Our work provided LEMA with a structured roadmap to strengthen its positioning, improve customer engagement, and ensure consistency across all communication channels.

In six months of management Charles Philip Milano's Instagram profile grew from approximately 400 followers to 4,023, a +905% increase from the start of the collaboration. But the figure that matters most for a luxury footwear brand with international wholesale ambitions is not the follower count: it is the 95.8% of reach coming from non-follower accounts, people who did not know the brand and encountered it for the first time through the content. 209,400 accounts reached in the final period, +190% compared to the first month of management. 423,200 total Instagram impressions, +180% period over period. Clicks to the website from Instagram grew from 576 to 1,350, +134%, the profile stopped being a showcase and started functioning as a direct acquisition channel.

Charles Philip Milano is a 100% handcrafted Made in Italy footwear brand, produced in the Parabiago luxury shoe district near Milan, with a collection spanning loafers, slippers and women's footwear. Bliss managed a full six-month mandate: social media, SEO, e-commerce, Google Shopping, email marketing and support for the brand's presence at Pitti Uomo 106 in Florence, the most important B2B platform in the world for men's fashion. During the period the brand received an editorial mention in L'Officiel Homme, the leading men's premium fashion publication distributed in over 25 countries. The Instagram profile developed a genuine international audience: UK 24.6%, with Russia, France, the United States and Germany among the active markets.

Bliss Agency partnered with BKFC Italy to support the launch of its first official tournament in Florence. For this milestone event, our team produced the official event video, capturing the intensity and energy of the competition to build anticipation among fans and audiences. We were also on site during the tournament to create high-quality photographic content, ensuring that the atmosphere, athletes, and highlights were documented and conveyed with maximum impact. Through a combination of cinematic video production and professional photography, we helped BKFC Italy increase its brand position, strengthen its brand image, and engage its growing community of combat sports enthusiasts.

Bliss Agency supported the iconic fashion house Laura Biagiotti in strengthening its digital communication and brand presence. Our work focused on creative direction, ensuring that the brand’s timeless elegance was conveyed through consistent storytelling and impactful visual content. We produced high-end photographic and video materials tailored for different platforms, aligning each campaign with the maison’s identity and seasonal collections. By combining strategic planning with refined aesthetics, we contributed to enhancing the brand’s engagement with its global audience and reinforcing its positioning as one of Italy’s most prestigious fashion names.

Bliss Agency collaborated with Banca Popolare di Fondi to revamp their digital communications and strengthen their online identity. We redesigned a new, user-friendly website which clearly organizes banking services for individuals, professionals, and companies, integrating internet banking, investment & insurance offerings, and corporate transparency & sustainability content. Our design, UX, and messaging work together to reflect the bank’s long-standing regional presence while positioning it as modern, secure, and customer-centric.

Bliss Agency manages the complete online communication strategy for Gabriel & Spirits, a premium beverage producer that collaborates with international VIPs to launch their own signature spirits. Our work includes the development and maintenance of the main corporate website as well as the creation of digital platforms for each sub-brand. We oversee social media strategy and management across all channels, ensuring a cohesive and impactful online presence. Beyond digital content, we deliver tailored marketing campaigns, graphic design, and high-end video production to strengthen brand positioning. Currently, we support projects with Tristan Tate, Mike Perry, Haze Hepi, and other notable figures, handling websites, social media, advertising, and creative direction to elevate each launch and maximize visibility worldwide.