Blue Label Labs

A smarter solution to manage energy consumption at the office or home

Once again joining forces with the Alphabet/Google company, Sidewalk Labs, Blue Label Labs helped design and develop the app for Mesa: a plug-and-play system that reduces energy consumption at the home or office.

The app we created allows users to interface with the Mesa kit’s provided smart plugs, sensors, and thermostats. Each endpoint connects to the app to provide real-time analysis and feedback of energy consumption at a location as well as simple tools to interface with individual or groups of devices.

Our iterative design and testing methods allowed us to create a product that’s easy to use and informative, allowing users to easily create cost-saving power plans as well as make manual adjustments when necessary.

Flagship app for new laundromat concept opening nationwide

We partnered with P&G to create a set of apps that are being used to power Tide’s new next generation laundromats—opening now across the country.

To make the chore seem like less of a hassle, we made sure there’s no need for coins or cards. All users have to do is simply download the app and pay with their phone—complex IoT made simple!

Users also see additional value for doing laundry through the app thanks to the Tide Rewards with every purchase.

The life & legacy of a legendary artist via AI and virtual tours.

Blue Label Labs partnered with Microsoft to design & develop this new app so art lovers can get an unprecedented inside look at the life and work of one of the most iconic artists of all time.

Sol LeWitt’s larger-than-life wall drawings are acclaimed around the world. He influenced an entire generation of artists as a founder of Conceptual and Minimal art.

We were able to leverage world-class artificial intelligence (AI) and image recognition technology to allow audiences to take a picture of any piece of LeWitt art across the globe to get more information about it.

Millions of downloads. Hundreds of thousands of daily users.

The Blue Label Labs team partnered with the Bloomberg back-end development teams to give the Bloomberg News app its first full design & front-end development refresh in years.

The Bloomberg News team provided an updated set of APIs, under our direction, to tap into their pre-existing, universal CMS, while we managed the re-design of the app from the ground up.

We followed our typical Agile processes to move screens and features into development as soon as they were ready—and well-before the app was fully designed.

Used by cities like Toronto for more effective urban planning

Delve by Sidewalk Labs (a Google company) has radically shifted urban planning with sophisticated AI and machine learning to produce millions of possibilities each with a delve score, producing real-world profit centers and maximizing space.

UK developer Quintain used delve to design and develop Wembley Park, resulting in an additional 195 more units, with 2% more square footage, 2% more sunlight hours and 10% increase to open space over traditional methods.


Sidewalk Lab’s team partnered with Blue Label Labs to design and develop this web-based product that provides developers & city planners (like Quintain) with an easy-to-use interface that gives them fast, real time results.

10x per month increase in subscription conversions

Blue Label Labs is the exclusive provider of strategy, design and development services to all of iHeart Media’s Premiere personalities and properties—including 2 of the top 10 most listened to radio shows/personalities in the country.

Our work to re-imagine, re-design and re-develop these apps has led to a 10X per month increase in subscription conversions.

We’ve also launched on AppleTV and a set of CarPlay & Android Auto apps for their properties.

80 years of trusted product reviews to help you maintain your home

Upkept by Consumer Reports allows homeowners to manage and track their entire home and in turn know when to make small, medium and large improvements keeping their home running at peak efficiency and saving money in the long run.

Tapping into the hundreds of thousands of product reviews, specifications and experts, Upkept is providing real savings to users, with $100s saved every year thanks to Upkept’s timely schedule logic.

Consumer Reports approached Blue Label Labs with a core idea in need of a product strategy. A design sprint with Blue Label Labs was able to identify the product market fit.

Following the design sprint, Blue Label Labs created the visual identity of Upkept, the full application design and development and post-launch support of the product in market.

An on-demand labor platform serving Pepsi and Meijer

Hyer is a digital platform that leverages the gig economy to fill on-demand labor needs immediately, through a large, independent workforce that is ready and qualified to work. This enables organizations to flex up and down based on demand, resulting in greater cost control.

Blue Label Labs created a set of web and mobile apps to support this new on-demand labor platform. The app hit #3 in the Apple App Store’s Business Category. Hyer currently serves nearly 100 employers and 250K+ job seekers.

Employers are able to hire workers by category or custom search, find background-checked labor ready to work, set up tasks and pay taskers. Job seekers are able to find work; manage tasks; and improve their reputation through a ratings and review system.

The world’s leading dealer of luxury watches gets an app befitting its prestige

The largest global dealer of watches, Watchbox, needed a mobile solution that could keep pace and deliver the same quality of service as their lustrous website and white glove sales agents.

Watchbox sought out Blue Label Labs to create an interconnected, hyper-personalized experience for users.

By working closely with the Watchbox team and directly with their most avid users, we created a stylish, functional product that improves the most treasured features like “The Watchbox” that catalogs and displays users’ collections.

Because we were able to use and repurpose existing integrations, the Watchbox apps now provide a proper mobile app that we know users love, thanks to our feedback-driven, iterative development process.

Launching a bold new flagship app for an iconic media brand

Under the new ownership, Salesforce Founder & CEO, Marc Benioff, TIME came to us with the goal of creating something innovative and with “wow factor” in the news space.

They had few preconceived notions of what this would be or what this could look and feel like, but wanted to ensure a wide-cross section of their organization was involved from Day One—everyone from sales to editorial to technology.

After taking them through our Design Sprint & Product Strategy phases, we put design prototypes in front of current & prospective TIME readers. We’re now in full flight development and the result will be a futuristic way of consuming news by taking queues from today’s most popular streaming apps, social media and immersive design.

Brink’s, the armored car cash management business, serves businesses in over 100 countries via its almost 80K employees

Brink’s has begun their Digital Transformation effort with their new blubeem branded suite of digital cash management solutions. To supplement their efforts, Brink’s came to Blue Label Labs to lead the strategy, design and development of a set of POS (point-of-sale) system apps. 

These POS apps allow retailers to get same day access to the cash deposit that will be picked up by Brink’s armored car drivers at a later date. This access to cash allows retailers the liquidity and working capital to use immediately.

We started the effort by building apps for the Clover app marketplaces–given their US-dominance in the POS space—and we’ve continued on to support integrations/apps with dozens of other POS systems via customer iOS & Android tablet apps.

Launching a new app for a business The Washington Post called “the Starbucks of bubble tea”

While the previous KFT app was functional, it was lacking in a solid user experience, and far behind the competition when it comes to appearance, best practices in design & user loyalty.  KFT had been using a white-labeled app from a pre-existing solution provider (GrubHub/LevelUp) which understandably had limitations.

We designed & developed a state-of-the-art app that not only provides Kung Fu Tea a way to drive more sales and in-app engagement, but also for its loyal bubble tea-loving customers, an experience worthy of the brand’s reputation.

This app is currently serving KFTs 300+ US locations and 300,000+ annual customers.

World renown hospital has a new approach to addition treatment & research

In collaboration with The Mayo Clinic, Blue Label Labs designed and developed a set of mobile apps and an administrative web portal that provides patients with substance use disorders access to their care team, therapeutic tools and useful resources to better manage their recovery and improve their outcomes.

This effort began with a  2-week Remote Design Sprint to rally a diverse set of Mayo stakeholders around a common vision. Together, we discovered the need to tackle the challenge of taking traditional group therapy benefits and bringing them into an effective mobile experience—and validating the clinical results and outcomes needed for a successful platform.


The Design Sprint received universal praise from the client and both institutional and third-party research grants to continue design and development of the app for both clinical & research uses.

An app from this chef-preferred chocolatier serves tens of thousands of users

Valrhona partnered with Blue Label Labs to launch a first-of-its-kind app for pastry chefs and baking enthusiasts to take their passion for baking to new heights. 

The Valrhona app offers world-famous recipes, technical expertise and interactive tools for recipe development and innovation in the kitchen.

With the Valrhona app, users can hone their skills with video tutorials; find the perfect chocolate to go with their favorite flavors; and buy chocolate and other supplies with ease.  

Helping this icon of the music industry engage with hundreds of thousands of musicians

We worked with Fender’s CMO to help their internal Product Teams and Artist Marketing Teams to conceptualize new ideas and engagement strategies for their buyers.

We worked on multiple concepts including the Fender Artist App: a way to serve the Fender artist community by enabling artists and their teams to order products in a seamless and efficient way.

We also explored new ways to engage new guitar players who were looking for help in choosing the right guitar for them. We also explored some “blue sky” concepts like virtual guitar play.

An app used by all 1,200 Major League Baseball players and their agents to manage their careers

The union that represents all MLB players (the MLB Players Association) came to us with an outdated app that didn’t meet player needs, and thus was rarely used.

It was our job to fix the user experience and uncover what players truly wanted and needed. The task was not an easy one. The goal was to provide players what they need when they need it—so as to allow them to focus on what they do best: play baseball.

Our redesign effort resulted in a 50% increase in monthly active users—saving the Players Association time and money by avoiding “more manual”/people-based support of player requests and needs.

A coaching tool used by Fortune 500 Executives across the world 

Built for the world-renowned management consultancy, Your Strategy Needs a Strategy is a hands-on learning tool for business executives, students, and curious strategists of any kind to experience strategic environments and understand how to choose and execute the right approach to strategy. 

Using the simplest of businesses - selling lemonade - players must adapt their strategic approach to the various business environments of New York City's five boroughs. 

Points and leaderboards determine the winner and drive educational content.

Over 15M cashless transactions processed to-date

Magic Money™  is an RFID & app-based “gate-to-gate” cashless event digital ticketing and event management system. 

It supports fairs, festivals, amusement parks, water parks, and music festivals by enhancing guest satisfaction and evolving the live experience. 

This ecosystem of RFID wrist bands, Clover POS stations and a set of mobile apps has proven to increase revenue, lower event costs, and reduce occurrences of fraud and ride hazards.

Supporting a fast-growing coffee chain’s contactless and mobile-only ordering

We are proud to present Cirque Coffee's brand-new mobile app. Founded in Oklahoma, this Mid-Western brand is opening new locations to meet growing demand. 

Uniquely built inside former shipping containers, Cirque Coffee locations are purpose-built to get customers in and out with their cashless, mobile-only ordering platform. This, in turn, allows baristas to focus on what they do well—make a great coffee—as well as socialize with customers without handling those Lincolns & Hamiltons.

The customer iOS & Android apps support mobile ordering and customer loyalty for their new contact-free locations. Via the platform, baristas receive and process orders on our custom Clover app.

An app to track & learn habits by New York Times best-selling author, Gretchen Rubin

Happier offers a comprehensive approach to self-care based on Gretchen Rubin’s  framework, “The Four Tendencies.”

Using features such as a habit tracker, the system helps users dig deep to uncover their root motivators for various behaviors. Content, exercises, and elements of the app come together to help users ultimately adopt better habits.

Thanks to the hard work of our teams and Gretchen Rubin Media, the Happier App won a Webby Award for Best Design & Function in 2022.

$10M raised for this hardware/software solution that Forbes has called “the next generation of fitness”

JAXJOX is a complete at-home workout experience that combines smart exercise equipment with a state of the art mobile app and on-device screen.

JAXJOX has continued to see success with a recent Series A raise of $10M as they expand growth to new markets.

JAXJOX approached Blue Label Labs for a complete application design overhaul.  Through a series of Design Sprints and user testing, Blue Label Labs delivered not only a new user interface, but a new user experience, which played a key role in the recent series A raise.  Blue Label Has continued to support the app post-launch with design and development.