Overview
$100 - $149/hr
50 - 249
2009
Blue Label Labs is the App Development Agency That Helps Fortune 500's and Funded Startups Grow We are strategists, designers, and engineers guided by analytics, supported by acumen, driven by measurable business results. We create digital products for enterprise & large brands like Microsoft, Google, Bloomberg, Time, P&G, Consumer Reports, Kung Fu Tea (and many more), and for funded startups that want to grow.  Some results: Blo

Blue Label Labs is the App Development Agency That Helps Fortune 500's and Funded Startups Grow

We are strategists, designers, and engineers guided by analytics, supported by acumen, driven by measurable business results.

We create digital products for enterprise & large brands like Microsoft, Google, Bloomberg, Time, P&G, Consumer Reports, Kung Fu Tea (and many more), and for funded startups that want to grow. 

Some results:

  • Bloomberg acquired 25k+ new app subscribers within just 4 weeks of the launch of the app we designed & developed
  • Thanks to our new app, iHeart Media was able to rank #2 for news app in the Apple Store, just one week from launch
  • Cirque Coffee exceeded their revenue goals by 40% since the launch of the new app we developed for them.


What we can do for you:

  • App Development
  • Design Sprints
  • Design & User Testing
  • Innovation & Strategy
  • Development & Testing
  • Post-Launch Support
us
United States
Blue Label Labs
175 Varick Street, 3rd Floor, NYC, New York 10014
+1 207-890-5983
us
United States
Blue Label Labs
8201 164th Street, Suite 200, Seattle, Washington 98052
+1 207-890-5983
us
United States
Blue Label Labs
655 Montgomery St 7th Floor , San Francisco, California 94111
Focus Area
Service Focus
  • App Designing (UI/UX)
  • Mobile App Development
  • AR & VR Development
  • Advertising
  • Artificial Intelligence
  • Digital Marketing
  • IoT Development
  • Testing Services
20%
20%
10%
10%
10%
10%
10%
10%
Client Focus
  • Medium Business($10M - $1B)
  • Large Business(> $1B)
  • Small Business(< $10M)
50%
25%
25%
Industries Focus
  • Art, Entertainment & Music
  • Business Services
  • E-commerce
  • Enterprise
  • Gaming
  • Media
  • Real Estate
  • Retail
  • Startups
  • Travel & Lifestyle
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
Customer Reviews
5.0 (12 Reviews)

Made independent recommendations & were very proactive.

Amos Grünebaum
posted on 2/10/15

The client is a well know reputed obstetrician/gynaecologists of U.S. and specializes in high-risk obstetrics. The client is also the Director of Obstetrics and Chief of Labor & Delivery at New York's largest Medical Center and a Professor at the leading Ivy League Medical College in New York City. With BabyMEd, the client aims to build a solution that can help people find the support they need during what could be a potentially difficult time of trying to get pregnant. Blue Label Labs was selected to provide iPhone and iWatch application development services.



The client is extremely satisfied with the services and deliverables of Blue Label Labs. They were praised for their proactive approach towards work. The client highly recommends them to their colleagues.



 


Project Details
iPhone & iWatch Health App Development
Mobile App Development
$10001 to $50000
Completed

The client is a well know reputed obstetrician/gynaecologists of U.S. and specializes in high-risk obstetrics. The client is also the Director of Obstetrics and Chief of Labor & Delivery at New York's largest Medical Center and a Professor at the leading Ivy League Medical College in New York City. With BabyMEd, the client aims to build a solution that can help people find the support they need during what could be a potentially difficult time of trying to get pregnant. Blue Label Labs was selected to provide iPhone and iWatch application development services.



The client is extremely satisfied with the services and deliverables of Blue Label Labs. They were praised for their proactive approach towards work. The client highly recommends them to their colleagues.



 


posted on 2/10/15
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Very talented, professional, and experienced

John Klose
posted on 6/10/15

The client is a working capital solutions provider. The client offers solutions that can make business funding accessible by business owners based on the strength of their business and not based on their personal credit score. With LoanBuilder, the goal is to give business owners fast and easy ways to get funding for their business, in a way that is both fair and transparent, making business funding experience faster, simpler, and more enjoyable. Blue Label Labs is selected to provide application design and development services for both iOS and Android Stores.



The client is highly satisfied with the services of Blue Label Labs and praises them for demonstrating professionalism in interaction and course of development. The client highly recommends them to their colleagues.


Project Details
iOS and Android App Development for a Financial Services Firm
Mobile App Development
$10001 to $50000
Completed

The client is a working capital solutions provider. The client offers solutions that can make business funding accessible by business owners based on the strength of their business and not based on their personal credit score. With LoanBuilder, the goal is to give business owners fast and easy ways to get funding for their business, in a way that is both fair and transparent, making business funding experience faster, simpler, and more enjoyable. Blue Label Labs is selected to provide application design and development services for both iOS and Android Stores.



The client is highly satisfied with the services of Blue Label Labs and praises them for demonstrating professionalism in interaction and course of development. The client highly recommends them to their colleagues.


posted on 6/10/15
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Good project management and responsive communication.

Joseph Rukas
posted on 8/10/15

The client is a leading insurance and consulting firm that offers customized programs designed to align with organizational goals and drive bottom-line growth. With AutoClaims, the client aims to provide people with the ease to collect and submit all the necessary information of their accident to get their claim processed quickly and efficiently. Blue Label Labs is selected to provide iOS and Android application design and development services.



The client is highly satisfied with the services of Blue Label Labs and praises them for their project management skills and responsive communication style. The client highly recommends them to their colleagues.



 


Project Details
iOS & Android App Development for an Insurance Firm
Mobile App Development
$0 to $10000
Completed

The client is a leading insurance and consulting firm that offers customized programs designed to align with organizational goals and drive bottom-line growth. With AutoClaims, the client aims to provide people with the ease to collect and submit all the necessary information of their accident to get their claim processed quickly and efficiently. Blue Label Labs is selected to provide iOS and Android application design and development services.



The client is highly satisfied with the services of Blue Label Labs and praises them for their project management skills and responsive communication style. The client highly recommends them to their colleagues.



 


posted on 8/10/15
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Blue Label Helped Build my Company

D
posted on 27/2/20
Blue Label helped build my company in so many ways. From design and development, to finding users, connecting me with investors and much more.

They have a team of very qualified designers, developers, project leads and tech leads. Their process is transparent and they delivered on time and on budget. The past year and a half has been a breeze due to their commitment and ability to deliver.

What is it about the company that you appreciate the most?

The team

Project Details
App Designing (UI/UX)
$10001 to $50000
posted on 27/2/20
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Blue Label Delivers on their Value

Jeffrey Lyman Jr
posted on 10/5/19
From the beginning to end of our project with Blue Label, their experience in taking on tasks at hand stood out. Not only did they produce a great multifaceted product but they also provided great support for the business operations that it was built for.

What is it about the company that you appreciate the most?

Organization, professionalism and experience.

What was it about the company that you didn't like which they should do better?

Communication

Project Details
Mobile App Development
$50001 to $200000
posted on 10/5/19
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Great Service!

Nick Bhashyam
posted on 9/7/19
The Blue Label team is super friendly and very knowledgeable! They helped on all facets of the product lifecycle including market research, development, testing, and implementation.

What is it about the company that you appreciate the most?

Amazing team!

What was it about the company that you didn't like which they should do better?

Estimating timelines, but they did a pretty good job with maintaining deadlines, regardless of the slight delays experienced.

Project Details
Mobile App Development
$50001 to $200000
posted on 9/7/19
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

True partners

Michael A. Gayed, CFA
posted on 7/8/19
I've been working with BLL for over two years, and can confidently say they do incredible work. Founders are honest, everyone is hardworking and innovative, and they take real interest in their clients. Highly recommended.

What is it about the company that you appreciate the most?

Great communication, technically skilled

What was it about the company that you didn't like which they should do better?

Budget estimations (difficult for any firm)

Project Details
App Designing (UI/UX)
$200000+
posted on 7/8/19
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Great team to work with!

Serge Amouzou
posted on 10/11/20
We approached BLL for the redesign of our app and within a couple of months, we were able to grow our user signup and retention rate. The team is professional, savvy, and is able to turn projects around with great speed. We enjoyed working with them and highly recommend this stellar team!
Project Details
App Designing (UI/UX)
posted on 10/11/20
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Stellar Team

H
posted on 14/12/20
The Blue Label Team went above and beyond to not only design and develop a great product for us, but to make sure that it succeeded in the marketplace. BLL has been a true extension of our team and we continue to enjoy our working relationship with them!
Project Details
Mobile App Development
posted on 14/12/20
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings
Executive Interview
Zachary C. Drew
Zachary C. Drew
Head of Business Development, Blue Label Labs
Please introduce your company and your role within the company
Blue Label Labs was founded in 2009 and is based in New York City. The company was founded by two former Microsoft developers. With a team size of 27 people, we are one of the biggest app development firms in the country. We build all types of apps ranging from mobile to tablet and watch to TV. We even build augmented reality and virtual reality app for Android and iOS. We cater to a variety of verticals—everything from mobile games to enterprise utilities.

I am the Head of Business Development at Blue Label Labs. I am in charge of the sales, marketing and partnership related decisions for the company.
Mention the objectives or the parameters critical in determining the time frame of developing a mobile app.
The critical parameters that we consider when determining the development time of an app depends completely on the complexity of the features, the number and type of devices it will need to run on (e.g., mobile, tablet and watch) and the operating systems on which the app will be launched (i.e., iOS or Android). The more features, the more devices and the more operating systems, the longer the timeline.
How much effort in terms of time goes into developing the front end and back end of a mobile application?
It is hard to determine the exact time allotted to the front-end and the back-end development process for an app. Some apps have a very light front end but a lot goes in the back end and vice-versa. The average project duration at Blue Label Labs is a three to four month effort from contract to the launch wherein the first two to four weeks are dedicated to design of the app and then two to three months for development. So it hard to determine the split, it all really depends on the app as to which will require more development time; the front or the back-end.
What is your company’s business model?
We have a completely in-house team of developers. Half of the team is domestically placed, based in New York and Seattle. Other half is in Hyderabad, India and all have been hired and trained by Blue Label Labs and work exclusively on Blue Label Labs projects. All the design related efforts including architectural designing, new development and some of the harder elements of development are taken care in the US office and some of the simpler development tasks or iterations of previous work is taken care by the Indian team.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
Firstly, we try to be as cutting edge as we can be from a technology perspective; we use the best and the newest technologies. Secondly, the combination of domestic and overseas staff at Blue Label Labs offers a perfect mix of quality and the price because we can use some less expensive international talent to get the work done. Along with this our team size and the experience of building 100+ apps differentiates us from our competitors. Thirdly, we always have a dedicated program manager to oversee the design and development process throughout the lifecycle of the project. Next, by offering marketing and PR services which are very specific to the app, we actually offer a complete end-to-end services for our clients, from design through development and marketing/PR. Lastly, our quality assurance and testing methodologies are exhaustive. We always dedicate a quality assurance engineer to every project team.
What are the key parameters to be considered before selecting the right platform for a mobile application?
It depends on the market your serving and what the app will do. By market I mean, the use pattern of iOS vs. Android devices in a particular place or demographic. There are some countries that have predominantly Android centric population, so depending on that we make a decision. The other factor is what you are looking for the app to do. In some cases, the Android platform allows for a little bit more flexibility or openness—it is less strictly governed by Google than the Apple iOS platform which is little bit more restrictive. For example, in terms of payments and the use of other hardware capabilities, the Android platform allows you to do more with the phone. Whereas Apple is a little more limiting in what you can with hardware. For example, The NFC capabilities that exist in both Android and iOS phones but Apple restrict it to just Apple Pay and nothing else whereas Android allows you to interface with the NFC technology of the phone in a lot of different ways that are not strictly dedicated to Google Pay.
Which platform do you suggest your clients to begin with when they approach you with an idea (Android or iOS) and why?
It depends on the market (i.e., geography and demographics) they are serving and what they are looking to do. We typically recommend iOS to be the first development platform mostly because it’s a richer app market. iOS users are generally heavy app users than Android users.
What are the key factors that you consider before deciding the cost of a mobile application?
Cost is determined by the complexity of the design, development, and the number of hours to solve that problem or that goes behind each feature. Number of devices (e.g., mobile, tablet, watch or TV) and number of operating systems (e.g., iOS or Android) also drive price.
What kind of payment structure do you follow to bill your clients?
We figure out the number of hours we think it’s going to take in each phase – design and then the development, multiply that by our hourly rate and then we get the full price of the project. In terms of billing, we figure out the number of weeks it will take to build the app and multiply it by the hourly rate to reach an average weekly price. We multiply that by two and take a two week deposit payment upfront. After we start a project, we bill our clients every two weeks.
Do you take in projects which meet your basic budget requirement? What is the price range (min and max) of the projects that you catered to?
Yes, we do not take new projects that require a from scratch build for less than 15,000 US$. There is nothing much that can be done under this price. If it’s a pre-existing app, meaning the app is already live in the app store, we may be willing to go a little lower than that. The highest price point that we have worked with is 550,000 US$.
Which business model do you suggest to generate revenue from mobile applications? Why?
I generally do not recommend advertising to be the only source of revenue. For most apps it’s hard to get to the kind of scale needed to be able to support an ad-only revenue model. Apart from advertising there are a lot of different ways to make money from an app depending on its functionality. A few other options include: a freemium model, a pay-to-download model subscription model.
Clients & Portfolios
Key Clients
  • Google
  • Microsoft
  • Bloomberg
  • TIME
  • Kung Fu Tea
  • Watchbox
  • Consumer Reports
  • Mayo Clinic
  • Hyer
  • P&G
Portfolios
Mesa by Sidewalk Labs, a Google Company
Tide, a division of P&G
Sol LeWitt, in conjunction with Microsoft
Bloomberg News
Delve by Sidewalk Labs, a Google Company
Coast2Coast AM (an iHeart Media Brand)
Upkept by Consumer Reports
Hyer
Watchbox
TIME
Brink's
Kung Fu Tea
Mayo Clinic
Valrhona
FENDER
MLB Players Association
BCG
Magic Money
Cirque Coffee
Happier
JAXJOX