Blueberry Consultants Ltd

Blueberry developed a web-based software tool for global consultancy MCA which helps their clients work out budget requirements for all types of marketing campaigns.

The Budget Builder enables clients to assess budget requirements by exploring different combinations of advertising spend over a 12-month period.

Using our own BBWT web application framework we delivered a tool which:

1. Allows user to look at the budget for a fiscal year and compare different scenarios for any number of campaigns.
2. Uses a simple ‘wizard’ that guides the user step-by-step through the process of setting up a budget, including selecting media type, duration, frequency etc.
3. Includes a client styliser which allows the tool to be customised for each client.
4. Can be accessed from multiple browsers and mobile devices.

Budget Builder has provided MCA with a valuable, automated tool that they can offer to their clients to help them easily assess budgets and consider different advertising campaign strategies. Since its launch, they’ve been very pleased that it has attracted the attention of organisations such as Visa International, The Co-operative supermarket chain and Premier Foods.