Creative Branding Agency for Challenger Brands

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We develop a unique positioning and boil everything down to its essence. From story to launch.

We at Boil® are here to be a part of your team. To challenge you. To help you grow. We boil your business down to its essence. Delivering a unique positioning and a relevant story. Something that feels both credible and real. Then we help you launch. Get ready to challenge your brand, from story to launch!

Intelligent Creativity
Sure we love being creative. But we don’t just operate on gut feeling. By leveraging neuroscience technology we validate stories more quickly during our creative processes. Our methodology helps us create brands that are different, relevant and always one step ahead.

Brand Essence Model
The first step in our process requires a great deal of listening and thorough research. Once we understand your marketplace, the finesse of your business, and your dreams as an entrepreneur, we boil down everything to its essence.

$100 - $149/hr
2 - 9
Eiermarkt 13, Antwerpen, Antwerpen 2000

Focus Areas

Service Focus

  • Web Designing (UI/UX)
  • Digital Marketing
  • Direct Marketing
  • Other Services

Client Focus

  • Small Business

Boil Clients & Portfolios

Gutsy // Insect based pet food
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Gutsy // Insect based pet food
  • Gutsy // Insect based pet food screenshot 1
  • Gutsy // Insect based pet food screenshot 2
$10001 to $50000
16 weeks
Consumer Products

Gutsy, conscious dog food for everyday adventures

The founders of Gutsy asked us to help them launch their new brand of ecological dog food. We guided them through the whole journey, from a sexy brand name to a strategy to position their brand as a new player in the dog food market. As you can’t compare Gutsy with other, classic dog food brands, a unique approach towards their target audience was the only way to go.

Strategy & Naming

A strategy session resulted in the brand name ‘Gutsy’, referring to someone with an edge, people who have the guts to live their life off the beaten tracks. The baseline ‘feed the adventure’ captures the brand's essence: thanks to Gutsy your dog is strong and healthy and can enjoy nature to the fullest. Finally, all Gutsy communication is based on one big idea: make memories, not footprints. Making your dog happy, without harming the planet.


With the target audience in mind, we created a premium outdoor look and feel. For both the website and the packaging, we used natural colours with a strong and fierce design. Perfect for people who know what they want and who are a big fan of the outdoors.


The sustainable aspect of Gutsy is also visible in the packaging. The bags are completely biodegradable. There are bags of 2, 6 and 10 kilograms and also three types of food: for puppies, small adults and medium/large adults. The challenge here was to distinguish these different types of food by using only one design and stickering.


To make the Gutsy-experience complete, we developed a custom e-commerce experience from start to finish. The shop resembles the Gutsy adventure using tailored illustratrions, icons & animations.

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  • Reyu screenshot 1
  • Reyu screenshot 2
$10001 to $50000
16 weeks
Healthcare & Medical

Reyu, the next-gen beaty treatment

Dr. Karavani  is author of multiple books about skin, natural health and mental health and their impact on corporate life. As the owner of an esthetic clinic he witnessed how people got affected by beauty treatments on the long term. Therefore he started working on a technology that could prevent ageing effects in a natural way.  He asked Boil to create this new brand from scratch and to launch it to consumers looking for beauty treatments.

Up to now the medical world was focused on obtaining an effect through medication and interventions. What if there is a natural way to heal our bodies from within, in a non-invasive way?

Reyu is a treatment that taps into our natural body flows, like the nervous and vascular system, using proven biofeedback loop technology.  With the help of microcurrents Reyu restores the functions in your body affected by ageing. Permanently.

Instead of creating another beauty brand we decided to build a movement: the natural revolution. In this brand story we take people on a journey how to take care of yourself in a natural way. Therefore we created a visual style that embraces natural elements and icons. Based in this styleguide we created a website, POS materials, book covers etc.

We created the name REYU wich  reflects the value proposition. It’s you, a bit younger.  We pronounce it  ‘Re You”. The reversed E stands for the rejuvenation process itself.

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