Born Social

SUMMARY:

Bar Lettera, a newly unveiled contemporary Italo-Australian bar and restaurant is establishing itself as one of the most exciting additions to North Sydney's vibrant scene. Born Social launched Bar Lettera's digital and social presence to introduce this lavish hospitality venue to the market.

Brief:

It was crucial that a curated content approach was initiated to ensure a successful opening for Bar Lettera. Their brand philosophy of harmoniously merging classic Italian influences with an Australian flair needed to be reflected across social media and the website through the use of eye-catching graphics and stunning imagery in order to capture the curiosity of potential visitors and audiences. Strong brand awareness was essential from the moment the venue opened its doors, with a strong focus on maintaining popularity across the first year of operations. Born Social's vision involved curating a captivating social media strategy destined to showcase Bar Lettera's modernist Italian designs and an all-day menu featuring refined Australian classics. This was also reflected in the development of their website, ensuring each page flowed in an intuitive and user-friendly way to encourage online reservations to be booked seamlessly and hassle-free viewing of food, drink, and set menus. We successfully launched Bar Lettera's exciting debut within Sydney's competitive hospitality sector and educated, engaged, and converted new followers into customers.

RESULTS:

In less than six months, Bar Lettera's Instagram has amassed nearly 4,000 followers. One of our launch strategy Reels achieved remarkable engagement, with 132k views (and counting), over 1.7k shares and 720 saves.

SUMMARY:

Moss Furniture required a beautifully designed and developed e-commerce website to effectively showcase and sell their premium, eco-friendly furniture. The website required effective search engine optimisation (SEO) to increase visibility and captivating copywriting to highlight their brand values—sustainability, innovation, and self-expression—while engaging customers with their unique story. High-quality photos and videos were essential for bringing their designs to life online, serving as the foundation for their digital marketing efforts across the website, social media platforms, and advertising campaigns. These visual assets will inspire potential buyers, demonstrating both the craftsmanship and personality of Moss Furniture’s collections. The main goals for Moss Furniture’s e-commerce website and digital marketing efforts were to drive sales, increase visibility and recognition, educate customers, build a loyal customer base, showcase unique products through high quality imagery and video, and attract individual buyers as well as designers, stylists and industry professionals.

Brief:

An initial SEO audit and strategy was crucial to ensure Moss Furniture’s website is optimised for search engines from the start. This included analyzing relevant keywords, improving site structure, and crafting SEO-friendly copywriting to boost organic traffic. The content strategy included a blog post plan, focusing on topics such as sustainable design, eco-friendly materials, and interior styling tips to engage and educate their audience. Additionally, two photoshoots were conducted at two home locations over two days, capturing high-quality imagery and video. These assets were used to visually showcase Moss Furniture’s products across the website, social media, and digital marketing campaigns, reinforcing the brand’s premium, sustainable positioning.