Boxon Brand Visionaries

Overview: 

Sulaiman Alrajhi Holding is a distinguished investment manager and the investment arm of Waqf Sulaiman Alrajhi, one of the largest endowments in the Islamic world.

Established in 2011, Sulaiman Alrajhi Holding was founded with the purpose of professionally managing the Waqf’s assets and has since emerged as a prominent player in Saudi Arabia's dynamic investment landscape. It traces its roots back to the visionary Shaikh Sulaiman Bin Abdulaziz Alrajhi, a highly respected Saudi businessman and investor renowned for his philanthropic endeavours and unwavering support for national development initiatives.

Since their inception, they have consistently created investment value across their portfolio, substantially increasing the value of assets under management. They manage a diverse portfolio of assets across Real Estate, Financial Instruments, and Direct Investments. The profits from their investment arm go towards funding their community and charity initiatives

The Challenge: 

To build on these achievements, SRH sought to implement cohesive strategy, maximize value creation and position the company as a leading institutional investor and reliable investment partner, thereby creating an identity distinct from the charity arm of the organisation.

Boxon was entrusted with the challenging task of elevating the company's brand image, modernising its visual identity, defining and employing solid communication strategies. With these in place, the firm’s website needed to be redesigned to convey SRH's strength, reliability, and rich history. It would also highlight SRH's modern capabilities and commitment to excellence, and clearly communicate the company's strategic direction and its role as a responsible corporate citizen.

Our Solution: 

Boxon orchestrated a strategic brand and digital transformation for Sulaiman Al Rajhi Holding, positioning it as a distinct, leading institutional investor. Our agency's comprehensive solution included crafting a modern visual identity, a robust communication strategy, and an intuitive website that powerfully conveys SRH's legacy, capabilities, and commitment to excellence.

Overview: 

The rapid urbanisation and accelerated growth of the Kingdom of Bahrain necessitated a robust regulatory authority for the real estate sector. In response to this need, the Real Estate Regulatory Authority (RERA) was officially established in 2017 under the directives of His Royal Highness Prince Salman bin Hamad bin Isa Al Khalifa, the Crown Prince and Prime Minister of the Kingdom of Bahrain. RERA's primary objective is to deliver effective and fair regulation within the real estate market, promoting economic growth and investment in Bahrain while safeguarding consumer rights. The authority plays a crucial role in ensuring that the real estate industry in Bahrain aligns with international best practices and provides professional services in a transparent manner.

The Challenge: 

Prior to the authority’s establishment in 2018, the real estate sector in Bahrain was a complex to navigate. RERA’s mission to facilitate all such processes and build credibility within its target audience had to be backed by a solid, professional brand that would be communicated clearly to all its stakeholders.

Our Solution: 

Boxon strategically built RERA's comprehensive brand platform, crafting a distinctive identity, impactful advertising, and a user-friendly website to firmly position it as Bahrain's trusted, transparent real estate guardian.

Overview: 

Modernisation of the Brand Identity of a Leading Global Investment Firm for the Future. The Family Office is an independent wealth management firm that offers customised portfolio solutions in diversified alternatives such as private equity, private debt, real estate and more. Headquartered in Bahrain, the Family office has offices in several international offices in locations like Zurich, New York, Hong Kong as well as Dubai and Riyadh.

The Challenge: 

As The Family Office expanded its operations and client base, there was a need to revitalise its brand image and align it with the company's evolving position in the market. The goal was to create a more contemporary and distinctive brand identity that effectively communicated The Family Office's value proposition.

Our Solution: 

Boxon strategically modernized The Family Office's brand, leveraging perception insights to craft a sophisticated identity that elevated its market position and consistently resonated with ultra-high-net-worth clients.

Overview: 

Vision Invest is a leading Saudi Arabian development and investment holding company at the forefront of Public and Private Sector Partnerships in the Kingdom of Saudi Arabia, GCC and beyond. It is equally owned by Al Muhaidib Group and Abdullah Abunayyan Group, two well-reputed, long-established and highly diversified Saudi business houses with outstanding records. Vision Invest has nurtured synergetic partnerships with leading local, regional, and global partners to deliver sustainable value to clients through impact investments and has a diverse portfolio of holdings across a wide range of vital sectors.

The Challenge: 

Guided by the Kingdom of Saudi Arabia’s Vision 2030, Vision Invest prepared to embark on a dynamic and transformative plan with a renewed focus on sustainability, delivering world-class infrastructure, diversifying the economy, localising innovative technologies and wanted to rebrand to reflect these aspirations.

Our Solution: 

Boxon engineered a comprehensive brand and digital transformation for a leading investment firm, aligning its new identity and powerful online presence with bold Vision 2030 aspirations and market leadership.

Overview: 

Poised to be one of the largest developments in the eastern province of Saudi Arabia nestled along miles of beautiful coastline, Dhefaf City is an emerging urban center which is a harmonious blend of natural beauty and modern infrastructure.

The Challenge: 

Boxon was tasked branding one on the largest man-made cities in Saudi Arabia. The scope initiated with the task of developing a unique name that captures the new city spirit and concluded with a comprehensive brand identity and manual that ensures future communication consistency.

Our Solution: 

As naming specialists, we began by developing the city's unique name, perfectly encapsulating its coastal essence. This foundational step led to a comprehensive brand identity, seamlessly blending natural elements with modern urban aspirations for application across all platforms.

Overview: 

Re-Energising the Brand and Communications of Saudi’s Largest District Cooling Service Provider At the forefront of environmentally friendly district cooling services in Saudi Arabia, Saudi Tabreed, is committed to contibuting to the Kingdom’s green and sustainability initiatives . As a developer, long-term investor and world-class operator, Saudi Tabreed has been a valued partner on some of the most iconic projects in the Kingdom of Saudi Arabia, through a robust Public Private Partnership. This includes the ambitious Red Sea project, which has committed to 100% reliance on renewable energy, where Saudi Tabreed are pioneering the globe’s first district cooling solution solely powered by solar and wind energy. Saudi Arabia’s sovereign wealth fund, the Public Investment Fund (PIF) has recently acquired a 30% stake in the company, further strengthening its credibility and financial position to take up even more mega projects in the Kingdom.

The Challenge: 

To keep pace with Saudi Tabreed’s impressive growth and rising prominence in the KSA landscape, there was a need to enhance its brand storytelling. This required a comprehensive approach to give the company a brand facelift, develop a clear brand strategy, effectively communicate key messages, and showcase its achievements and projects. The goal was to solidify Saudi Tabreed's position as a driving force behind a more sustainable future for KSA.

Our Solution: 

Boxon orchestrated a comprehensive brand and communications transformation for a leading district cooling provider, integrating strategic vision with a revitalized identity and dynamic digital presence to significantly amplify its market leadership and sustainability initiatives.

Overview: 

One of the largest and most prestigious companies in Saudi Arabia, the Alturki Holding group has been involved in every major infrastructure project in the Kingdom. Established in Saudi Arabia in 1975, Alturki Holding is a premier investor and partner of choice for building sustainable businesses in Saudi Arabia. It has its footprint in the construction and building materials industry, transportation, oil-field tools and services, real estate, facility management, and healthcare and security technologies. In keeping with its growth trajectory, the company has diversified further into various sectors and made strategic investments in several companies through its venture capital arm, 'Alturki Ventures'.

The Challenge: 

Alturki Holdings' branding required a facelift to align it with its evolving goals. An effective corporate communication strategy was essential to effectively convey its vision, mission, core values and development plans to internal and external stakeholders. With the company's rich history and the outstanding contributions of its employees, there was an opportunity to raise awareness for these features within the organization as well in the public domain. While each subsidiary had made commendable efforts to promote its activities and accomplishments, a more coordinated strategy to branding and communications was essential to amplify the visibility of the parent brand. A robust social media strategy would also aid in reinforcing the organization’s distinctive values, cultural identity, forward-thinking approach and augment its position as a prominent organization in the Kingdom of Saudi Arabia.

Our Solution: 

Boxon implemented a fully integrated brand solution for Alturki Holding, meticulously refining its core identity, unifying its architecture, and deploying strategic communication across all channels .

Overview: 

Building Exponential Growth for Infrastructure, Construction and Energy Giant through Strategic Communications and Social Media. Nesma & Partners is one of the largest and most highly respected EPC contractors in Saudi Arabia, with a 40-year track record of successfully and safely completing mega and giga projects in the region. The company delivers reliable and innovative solutions to some of the world's biggest energy, construction, and infrastructure challenges.

The Challenge: 

As Nesma & Partners expanded its market reach, solidifying its position as a leading player in the industry, its audience grew to encompass a much wider and diverse range of stakeholders including a robust workforce. The company's expansive scale required a refined and more cohesive internal corporate communications strategy and enhanced external visibility. This also included the development and execution of an annual communication strategy.

Our Solution: 

Boxon developed and implemented a strategic communications and social media framework for Nesma & Partners, unifying its expansive brand voice and consistently driving exponential growth in visibility and engagement.

Overview: 

ARO Drilling is a world-class offshore drilling contractor that owns, operates, and manages a fleet of high-specification & premium jack-up rigs in KSA. ARO Drilling is a joint venture between Saudi Aramco, the world's largest oil and gas company, and Valaris, an industry-leading global drilling contractor.

The Challenge: 

As ARO Drilling aimed to develop a comprehensive campaign to foster brand loyalty among its employees while simultaneously raising public awareness of the brand's commendable contributions to the community and economy. To achieve this, the organisation wanted to create an full-fledged advertising campaign. The project scope included the creation of outdoor, social media, and print advertisements. Building on the success of the initial brand awareness campaign, ARO Drilling sought Boxon's expertise to bring awareness to another major milestone - the announcement of the arrival of their newly built rig Kingdom 1. The rig was the first in a series of 20 rigs planned to be launched within 10 years. Additionally, to keep pace with its growth, ARO Drilling required a website to reflect its status as a top-tier contractor with two major powerhouses behind it. The online platform needed to appeal to potential clients, partners, and stakeholders while showcasing the company’s wide array of achievements and capabilities.

The Solutions: 

Boxon delivered a multi-faceted solution for ARO Drilling, executing comprehensive campaigns that fostered brand loyalty and public awareness. We also developed a dynamic online presence with a state-of-the-art website, that reinforced ARO's sector authority and aspirational objectives.

Overview: 

The Ministry of Foreign Affairs is responsible for coordinating and implementing all matters related to the nation's foreign policy, Bahrain's relations with other countries and international organizations, and protecting the interests of Bahraini citizens abroad.

The Challenge: 

The Ministry of Foreign Affairs (MOFA) sought to redesign its website with two primary objectives. The first was to showcase its well-respected institutional presence highlighting the valuable work performed by its network of missions worldwide and emphasise MOFA's role in serving the interests of Bahraini citizens. The second objective was to consolidate the various services offered by MOFA and its missions, as well as unify the messaging across all digital platforms to ensure consistency across aboard.

Solution: 

Boxon designed and developed a comprehensive, user-centric website for Bahrain's Ministry of Foreign Affairs, creating a cohesive digital platform that effectively showcases global diplomatic efforts and streamlines citizen services while empowering mission autonomy via our proprietary CMS.