Branded Mayhem Collective LLC

Michael showed up at the shop with a laptop. I described what we were building—a reprieve from the modern coffee shop thing, vintage and slow, weird in the right way. He didn't pitch us. He listened, asked a few questions, and two weeks later sent something back that already sounded like us. From there, Branded Mayhem built the entire system around Moon Wolf Provisions. Michael coordinated the logo and type system with Sarah Ratliff, who also did the cowboy and cowgirl illustrations, worked with my brother Stu on video production, designed the website, set up our email system, built the Wolfpack signup list that gave us 200 people before we opened, handled our Google listings, and secured press coverage in CultureMap, Hoodline, and Community Impact. Everything has a consistent voice running through it—and none of it feels like a brand pretending to be us. It feels like us. Opening day on April 18, the line never stopped.

Michael showed up at the shop with a laptop and an idea. I told him we were trying to build a coffee and goods shop that felt like a reprieve from the modern hustle, vintage and slow on purpose. He didn't pitch us. Just listened, then sent back something that already sounded like us. From there Branded Mayhem built the whole world around the shop. Logo and type with my partner, Sarah Ratliff (cowboy and cowgirl illustrations too). My brother Stu handled video. Michael ran the website, email and SMS, the Wolfpack signup list that pulled 200 folks before we opened, the Google Business listing, local SEO, and press placements in CultureMap, Hoodline, and Community Impact. The voice on every page reads like us. Opening day, April 18, the line never quit. We had a paid promo stunt on the calendar and killed it by noon because the cult was already there. First email hit 76% open. Twenty days in: 2,586 guests, 4.9 stars across 59 reviews. Felt like part of the crew. Still does.