Brandfusion

Two years from the market launch under new name and packaging, the Minus 22 product brand fails to deliver the desired business results. The lack of performance on the shelf is proven quantitatively, at a sales level but also qualitatively, following focus group discussions with customers.

In this context, Minus 22 needed a new strategic approach for the product brand, to stop the losses and open up a new growth path. Find out more: https://www.brandfusion.ro/en/our-impact/vivelis

Organik.ro is one of the first Romanian eCommerce websites selling bio cosmetics. The company gained customers’ fidelity with an extensive product range and increased carefulness in selecting the products. According to Euromonitor 88% of Romanian believe that their health is directly influenced by what they eat. With this and a lot of market know how, Organik.ro decides to enter a new market category - bio food and food supplements and to open the first brick and mortar location to interact with their customers.

Find out more: https://www.brandfusion.ro/en/our-impact/prova

A new brand of sports nutrition supplements designed for consumers with an active and busy life, but aware to what they consume. In a crowded and intimidating category, both in complexity and communication, the new brand comes to change the rules of the game. Through clean and healthier recipes, Imbold wants to give to the "ordinary" Millennial that confidence needed to support his active lifestyle. Find out more: https://www.brandfusion.ro/en/our-impact/imbold

For over 15 years, Axel Soft had focused on the promotion and distribution of the ESET Antivirus, its flagship product and on strengthening business relationships with resellers. That allowed it to occupy a top position on the software security distribution market. However, internally, team members had not yet embraced the excitement and sense of pride for this achievement.

Find out more: https://www.brandfusion.ro/en/our-impact/axel

With an extensive professional experience in online payment processing, Symphopay’s founder challenges the status quo of brick-and-mortar retail establishing an ambitious and visionary startup. Thus, a middleware solution of card payment processing for retailers is born, aiming to transform the POS terminal into a new channel of interaction at the point of sale. Being aware of its potential of business, evolution and international scalability, Symphopay wants to prepare its entrance on foreign markets. Find out more: https://www.brandfusion.ro/en/our-impact/symphopay