BrandMan Consultancy

ABS-CBN Corporation is the largest entertainment and media conglomerate in the Philippines, with a rich history spanning decades. Known for its diverse range of television shows, movies, and digital content, ABS-CBN has established itself as a household name in the Philippines and Filipinos around the world. The company is committed to providing high-quality entertainment and informative programming to its audience, while also embracing digital innovation to stay relevant in a rapidly evolving media landscape.

ABS-CBN Corporation faced the challenge of effectively promoting its TV shows and events across the APAC, EMEA, and NOLA regions while simultaneously seeking to increase subscribers for its channels and apps, notably iWantTFC. The primary objective was to generate buzz for their content and attract new subscribers amid fierce competition in the entertainment industry.

Solutions 

• To develop customized media plans tailored to the specific demographics and preferences of APAC, EMEA, and NOLA regions.
• To utilize platforms such as Facebook, Instagram, Twitter, TikTok, Google, and YouTube to maximize reach and engagement.
• To craft captivating graphics and videos that resonate with the target audience and effectively promote ABS-CBN's content.

Coca-Cola India is a subsidiary of The Coca-Cola Company, one of the world's largest beverage companies, operating in more than 200 countries. Established in India in the late 20th century, Coca-Cola India has become a prominent player in the Indian beverage market, known for its diverse range of products. With a focus on innovation and customer satisfaction, Coca-Cola India constantly introduces new products to meet evolving consumer demands.

With the continuous introduction of new products, Coca-Cola India faced the challenge of effectively training its internal sales team about the benefits of these new offerings. The sales team needed to understand the unique selling points of the new products and effectively communicate them to distributors and shopkeepers. Moreover, they needed to be equipped to handle objections from these stakeholders.

Recommended Solutions by Brandman Consultancy

Recognizing the need for an engaging and informative training solution, Brandman Consultancy proposed:

• The creation of animated explainer videos.
• To utilize storytelling techniques to demonstrate the benefits of the new products, simulate sales interactions between the salesperson and the shopkeeper, and address potential objections.
• To integrate AI-powered elements such as AI-generated characters, visuals, and voiceovers to enhance the effectiveness and appeal of the videos.

Solution

Conceptualization:

Brainstorming sessions to develop engaging storytelling concepts that effectively conveyed the benefits of the new products and addressed common objections.

Scriptwriting:

Crafting scripts for the animated videos, ensuring clarity, coherence, and relevance to the target audience.

Storyboarding:

Engaging storyboarding involves visually mapping out each scene, ensuring seamless communication of key messages. By meticulously planning the narrative flow, we created a blueprint that guided the animation process, resulting in captivating videos.

The Lalit Great Eastern Kolkata is a prestigious luxury hotel located in the heart of Kolkata, known for its rich heritage and commitment to delivering unparalleled hospitality experiences. With a history dating back to 1841, the hotel stands as a symbol of grandeur and elegance, offering a unique blend of traditional charm and modern amenities.

The Lalit Great Eastern Kolkata decided to venture into the vibrant nightlife scene by launching Club Wilson, a new and exclusive nightclub. The challenge was to create awareness about the club, which was completely unknown, and generate significant footfall for the launch within a limited time frame of less than a week. Given the competitive nature of the nightclub industry, the objective was to establish Club Wilson as a must-visit destination in Kolkata.

Challenge

Goldberg Construction relied solely on offline leads for business. Jason aimed to tap into the online market to increase lead generation but needed expert assistance to get it done effectively.

Objective

• Establish an online presence for Goldberg Construction and generate leads through digital channels.
• Increase overall lead generation and reduce dependency on offline leads.

Solution

• Consultancy Service

We analyzed Goldberg Construction's business model and advised them on a two-step approach.

• Landing Page Creation

We recommended creating a landing page to showcase their work, including project images, work processes, and benefits provided.

• Online Promotion

We recommended online promotion, specifically Google Search Ads in the target location so that Goldberg Construction can get found easily by the prospective clients.

Landing Page Design & Development

• Brandman Consultancy designed and developed the landing page in a visually appealing and user-friendly manner, ensuring it effectively communicated Goldberg Construction's value proposition.

Google Search Ads

• We ran targeted Google Search ads for Goldberg Construction, ensuring they appeared in local searches for terms like "ADU developer" in Mission Viejo, California.

Lead Capture

• The landing page included a user-friendly contact form, allowing visitors to express their interest and provide their details.