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Brightside Digital

Brightside Digital, led by Tom Gibbons, is a leading digital marketing agency in Ireland offering a comprehensive range of digital solutions for businesses. Their services encompass digital marketing (including SEO, PPC, social media, email, and affiliate marketing), web development (website creation, hosting, platform transfers, and rebuilding), and website design (new designs, redesigns, and branding services). With over a decade of industry experience, Brightside Digital stands out by offering cutting-edge solutions in web3, NFTs, and AI technology, while also providing digital audits to assess and improve businesses' online presence.

The agency's approach involves establishing strong foundations for growth, applying digital expertise, identifying areas for improvement, and collaborating with clients to select the right solutions. Brightside Digital positions itself as a partner in business growth, offering personalized services tailored to both startups and established businesses. They emphasize proven results in growing clients' digital presence and take a genuine interest in understanding each client's industry and business goals. By staying ahead of digital trends and technologies, Brightside Digital aims to become a key external member for online businesses, inviting potential clients to book an appointment with Tom to discuss their digital needs and explore growth

Ireland Ireland
Strokestown Road Ballyleague, Roscommon, Roscommon N39 VW26
0871657876
$50 - $99/hr
2 - 9
2022

Service Focus

Focus of Web Development
  • Wordpress - 15%
  • Drupal - 15%
  • Squarespace - 30%
  • HTML - 15%
  • HTML5 - 25%
Focus of Digital Marketing
  • PPC - 100%

Industry Focus

  • Advertising & Marketing - 10%
  • Automotive - 10%
  • Business Services - 10%
  • Information Technology - 10%
  • E-commerce - 10%
  • Travel & Lifestyle - 10%
  • Social - 10%
  • Startups - 10%
  • Enterprise - 10%
  • Defense & Aerospace - 10%

Client Focus

100% Small Business

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Client Portfolio of Brightside Digital

Project Industry

  • Transportation & Logistics - 100.0%

Major Industry Focus

Transportation & Logistics

Project Cost

  • Not Disclosed - 100.0%

Common Project Cost

Not Disclosed

Project Timeline

  • Not Disclosed - 100.0%

Project Timeline

Not Disclosed

Clients: 4

  • The Innovation Exchange
  • Circle K
  • Pilot Path
  • The TEFL Academy

Portfolios: 1

AiroLuggage

AiroLuggage

  • AiroLuggage screenshot 1
Not Disclosed
Not Disclosed
Transportation & Logistics

Project Overview:

Objectives - Solve complex SEO issue which has burdened the site for over 6 months. Offer solutions for how the business can grow more rapidly from an organic search point of view.

Fix Technical SEO Issue - Give the whole brand a more adventurous feel and exciting to learn from.

Offer Future Solutions - Move the bespoke website and cms to a system with less maintenance costs and higher performance.

Technical SEO:

The website at the end of 2021 had lost a lot of it’s traffic. The reason was simple there wasn’t any Meta data being picked up by search engines however on closer inspection it was clear why this would be the case. The build of the site was on vue.js and using Gitlab to view the previous SEOs work it was clear the brief for the issue wasn’t as simple as it was thought.

The process:

What was interesting is the number of people who must of viewed this scenario for AiroLuggage. With all previous SEOs thinking the solution was simply updating the meta tags. The history in git was moving around the metadata and changing them so they were “recrawled”.  However in their defence the brief was showing as much. Seeing the time of the drop and knowing the algorthym changes in particular for Google. We knew this was a technical SEO issue not an onpage SEO issue. In understanding the problem we activated a prerender account and started to crawl some profitable pages (which would index quicker) once we have solved the problem the results kicked in about a week for the more valuable pages and the whole site in about 6 weeks. The client was delighted and couldn’t believe the impact after 8/9 months of struggling.

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