CAPSBOLD Creative Marketing Agency

About client:

 ICan is an educational ecosystem in Cyprus that includes a private kindergarten, a private school, and a network of supplementary courses and camps. Its mission is to support individuals, families, and communities in their pursuit of self-realization and continuous improvement. ICan serves as an educational ecosystem for open-minded people who strive for self-improvement, a deeper understanding of the world, and the acquisition of skills necessary to thrive in society.

The Challenge:

We were tasked with creating a corporate identity for an entire educational ecosystem. Our goal was to develop a unique and appealing name, along with a visual identity, that would unify a range of educational projects catering to children, teenagers, and adults. The brand needed to project a welcoming image that inspires learning, while also standing out in a competitive market.

About client:

BEONIX is Cyprus's largest annual electronic music festival, attracting tens of thousands of guests and world-class DJs. The BEONIX team has achieved an exceptional client satisfaction rate by creating unforgettable memories, combining the event atmosphere with the latest technology, and setting a new standard for festival experiences. Now, BEONIX is for sure the most well-known music festival in the region!

Challenge:

Launching a new brand is always challenging, and we have supported the BEONIX Music Festival from the very beginning. The planned activities needed to be implemented not only in Cyprus but also in Greece, Israel, Lebanon, and, actually, worldwide. This required us to consider the unique characteristics of each country and face localization and logistical challenges to ensure a successful international campaign. 

Client’s review:

Collaborating with CAPSBOLD over the past three years has been a productive experience. Their proficiency in both offline and digital initiatives helped enhance audience engagement and boost ticket sales. Their creativity and attention to detail made the entire process seamless, helping us bring our vision to life with true passion!”

About client:

Reflect Festival is the region's biggest event for the key tech & innovation players. It's a melting pot of entrepreneurs, investors and decision-makers within a 3-hour radius of Cyprus. Every year, the doers of Europe, the Middle East and North Africa unite at the crossroads - Limassol's coast - to brainstorm ideas, forge new connections and strengthen collaboration within the region. Reflect 2024 hosted 10,000+ attendees, 400+ startups, 150+ speakers and 250+ investors during May 30-31.

Challenge:

The mission of CAPSBOLD was both complex and challenging: within just 4 months, we needed to attract thousands of attendees to the Reflect Festival, boost brand awareness in the EMEA region, and reinforce the festival's image as a leading tech event. We had to find innovative creative solutions to enhance Reflect's brand image while focusing on performance to deliver strong sales and conversion results. Our team started with a deep market analysis, brainstormed creative ideas based on research findings, and launched a complex, effective campaign across multiple channels to ensure the success!

Client’s review:

Working with CAPSBOLD was a game-changer for Reflect Festival. Their strategic planning and creative content helped us reach a wider audience and increase engagement. They developed engaging posts and compelling 3D reels that captured the essence of the event, generating buzz and excitement. The team’s dedication and responsiveness were exceptional, providing regular updates and support. CAPSBOLD’s innovative approach and commitment to excellence were key to our event’s success.