Casa Media

The Story:

Zoofest is a comedy festival affiliated with Just for laughs. It takes place every year in July, in Montreal. They put forward a program dedicated to the discovery of emerging talents in the fields of comedy, theater, cabaret, storytelling, magic, dance and performance. Popular comedians like Yannick De Martino, Mariana Mazza or Jay Du Temple performed at Zoofest.

The Mandate:

The biggest objective of Zoofest was clear: make the festival known to 18 to 35 year olds. Indeed, most of our friends are in this age group and a vast majority didn’t know the festival. It was a mandate of visibility and popularity, but a business rolls on sales. So we knew we could not compromise ticket sales for visibility only. We also teamed up with our production partners to create videos for the promotion of the event.

The Story:

Montreal bred commoners set on exploring the beautiful nooks and crannies their city has to offer. With a wealth of establishments at their disposal, Bars of Montreal have set out to help you experience them the same way they do. Bars of Montreal, a resource for your new go-to.

The Mandate: 

Finding the balance between classiness and entertainment through a minimalistic approach. Our goal was to create a brand that resembled a New-York style, elegant speakeasy menu while keeping a friendly and knowledgeable tone. The sophisticated colour combination has a timeless feel to it, and goes and in hand with a graceful serif typography. Using these brand guidelines, we set up a community management strategy aimed for growth, entertainment and friendliness, using Instagram's interactive feature tools and commenting on related pages.

The Story:

For over a decade, Mark-André has been at the forefront of the rejuvenation in Pointe-St-Charles and St-Henri. From the beginning his career, knocking on doors day in, and day out, Mark-André has become a lynchpin in the South-West. He has created invaluable networks amongst neighbours, local businesses, and the developers and investors who have placed their hopes and resources in the health and growth of these communities. Mark-André has become the embodiment of the aspirations of young, up-and-coming professionals, and families, growing in Montréal’s emerging areas. Mark-André understands the need for holistic growth: He continues to ensure hiscity, his community, and his clients and neighbours grow together.

The Mandate:

With their website getting very low SEO and speed scores, we were first tasked to redesign it using a builder and custom code to improve performance. Simultaneously, an SEO audit was conducted to identify key growth opportunities in their market. Using this data, we were able to establish a strong plan of action to enhance their organic rankings on search engines, and their organic traffic.

The Story:

Designed for climbers, by climbers, Bloc Shop is a committed and creative climbing centre at the heart of a thriving and dynamic community. With its +/- 20,000 sq. ft. per gym, Bloc Shop is an unparalleled playground where beginners, elite climbers and fitness buffs easily mix in the largest bouldering gym in Canada. Their team of experienced routesetters will challenge you with creative routes of every style and for all levels.

The Mandate:

With the pandemic hitting sports facilities hard, Bloc Shop decided to expand their physical boutique to an eCommerce store. They had run some social media and Google ads in the past, but were not getting the results to make it worth their while. After a thorough tracking and campaign optimization process, we were able to take their sales to new heights.

The Story: 

Manly Bands helps every man (woman, and alien) find a genuine badass and unique-to-them wedding band. We believe if you are going to wear one ring for the rest of your life, then you better be guaranty ‘damn ‘teed to love it. Manly Bands was created so that everyone could have a buying experience with reverence, class, and love during the selection process.
 

The Mandate:

Looking to mix things up and try new things with fresh original ideas, Manly Bands approached us with the goal of reestablishing their social media presence. In correlation with their branding and witty personality, our task was to communicate their product offering, benefits and company mission across a plethora of social media platforms. Now a continuously blooming partnership, we have been able to evolve with the organization's trajectory and continuously improve their brand visibility.

The Story:

Shinas is based on the idea of fancy boozy breakfast, with a modern cachet. The aesthetic concept of this restaurant is the birth-child of the Titanic, with a sprinkle of cozy intimacy, and mixed with trendy New-York café. Crafting a unique dining experience through environment, ambiance and character.

The Mandate:

As a brand new kid on the block and looking to make a splash, à la mimosa showers, Casa was tasked with creating a top-down branding and website development for this hotspot. The first stop was finding a logo that would be versatile, communicative and representative of this boozy-brunch concept. Followed up with the appropriate colours, which paired well with the logo to complete the standout design. The secondary fonts and merchandise we the last pieces of the puzzle to be put in place, before tackling their just-as-groovy website. Cheers.

The Story:

Founded by Courtney Buhler and Jordan Driessen in 2020, with Courtney’s many years in the beauty industry and Jordan’s knowledge and experience in carpentry and customized designs. They both share a passion for great design, and for solving problems within niche markets. The synergy turned into Plush + Oak, merging their unique skills into an up-scale furniture business venture.

The Mandate:

Plush and Oak came to us with the goal of refreshing their social media presence. In correlation with their branding and upscale clientele, our task was to communicate their product offering, benefits and company mission across a various social media platforms. Now a continuously blooming partnership, we have been able to evolve with the organization's trajectory and continuously improve their brand visibility.

The Story:

Plastic and fiber manufacturing as we know them today are antiquated in their processes, technology and ideas — and just like the combustion engine-reliant automotive sector at the turn of the 21st century, a sector-shifting idea is now ready to spur fundamental change. Since 2014, Loop Industries has been committed to spearheading that change, by bringing together science, technology and business to solve for the inefficiency and wastefulness of our current sustainability model. Doing so through patented technology that drastically reduces the environmental impact caused by PET plastic and polyester fiber waste.

The Mandate:

With the objective of shaking things up and further their messaging to a larger audience, Loop Industries approached us with the goal of reestablishing their social media presence. In correlation with their branding and technology, our task was to communicate their vision and company mission across a plethora of social media platforms. Now a continuously blooming partnership, we have been able to evolve with the organization's trajectory and continuously improve their brand visibility.