Catalyst Creative Marketing

Jealous Sweets

The Brief
Our mission was simple: Enhance engagement to drive more sales for Jealous Sweets. To achieve this, we crafted an approach centred on creating compelling content and managing their social media presence. The goal was to amplify interaction and attract targeted traffic to their website. Jealous Sweets aimed to solidify its position as the go-to brand for vegan sweets. Working closely with the Jealous Sweets team, we developed a tailored social strategy, leveraging its effectiveness in broadening reach and connecting with a wider audience.

What We Did

We strategically focused on crafting engaging content that aligns with the brand’s identity while also resonating with its target audience. 

Developing a social media content plan has been key, enabling us to schedule posts effectively and stay on top of trending topics. Within this plan, we incorporate videos featuring Jealous Sweets interacting with the public, adding a personal touch to their socials.

Additionally, we’ve implemented boosting social posts with Jealous Sweets, leveraging it as a powerful tool to grow engagement and increase their loyal audience. 

By closely monitoring user interactions and preferences, we continuously refine our approach to ensure maximum impact. 

It’s all about understanding what resonates with our audience and delivering content that ignites interest and prompts action.

Results & Creatives
Since teaming up with Jealous Sweets in the past few months, we’ve seen some impressive outcomes through social media paid ads. We’re keen to see more great results in the future and continue this collaboration seamlessly.

Since the launch of their new packaging in February 2024, we’ve been busy promoting and pushing the brand forward. Our creative campaigns have made an impact, as shown in the images. From engaging social media posts to standout ads, we’ve ensured that Jealous Sweets’ new look stands out. Our efforts have boosted brand awareness and connected with consumers.

Results from one of our best performing ads includes this Asda promo. This ad reached 1577 people and received 549 likes. That is a 37% engagement rate which is extremely strong for Instagram. Furthermore, analysing results and engagement has provided valuable insights into demographics and areas of focus for future campaigns. This data-driven approach enables us to optimise our efforts and ensure continued success in reaching and resonating with our audience.

We’ve been diligently working on testing different types of content creatives, experimenting with various text combinations to maximise engagement and resonance with their audience. This includes character and story-telling focused creatives, where we aim to express the personality of the character or the unique qualities of their sweets. By weaving narratives and injecting personality into our content, this enables their audience to forge deeper connections and create memorable experiences.

Additionally, we’ve explored engaging creatives that prompt customers to interact with the brand, whether through polls, quizzes, or interactive challenges. These creatives not only capture attention but also encourage active participation, fostering a sense of community and engagement with the brand. Through continuous testing and refinement, we’re committed to delivering content that captivates, resonates, and drives meaningful interactions with their audience.

LearningCog

The Brief

The goal was straightforward: Increase signups which will inevitably lead to LearningCog boosting their client base. To achieve this, we implemented a dual strategy of PPC and SEO, aiming to drive targeted traffic to the website. 

LearningCog aspired to become the leading business for Insights Discovery and build strong managers, leaders and teams in major cities like Birmingham, London, Manchester, Brighton and nationwide. Working closely with the team at LearningCog, we crafted a content strategy, acknowledging its effectiveness in organically expanding reach and engaging with a wider audience.

What We Did
We strategically targeted major cities in the UK, including London, Manchester, Birmingham and Brighton, aiming to capture demand for core services such as Insights Discovery and Leadership and Management. Additionally, smaller surrounding areas were also included in the campaign strategy. Each location received a dedicated landing page, reflecting the specific offerings tailored to the local audience.

Also, We implemented comprehensive conversion tracking across the website and Google Ads account, crucial for measuring success and optimising campaign performance.

This enabled us to monitor precisely the actions users took on the site and the type of engagement that captured their interest.

Did they want to book a Zoom consultation, fill out a form or simply pick up the phone? This is why it has been essential to incorporate conversion tracking, as we can then tailor the site accordingly to boost conversions.

Results & Stats
In 2023, we made a huge increase in Organic Search. As shown in the screenshot below, Organic Search Traffic increased by 213% compared to 2022. This growth was achieved through extensive Keyword Research, our diligent optimisation efforts and an outstanding content strategy, resulting in a significant 639% increase in conversions.

Ric, along with the LearningCog team, is very happy with the work we have done as we have brought in a huge amount of clients through our PPC and SEO strategy. 

As mentioned earlier, one of the key insights we’ve learned about LearningCog is a clear understanding of how their audience prefers to engage with them and the impact our efforts are having on driving traffic.

Recognising this is crucial for LearningCog, as it should significantly influence marketing decisions, including service locations, and allocated advertising channels. 

We are eagerly anticipating the continuation of our partnership with LearningCog, striving for ongoing growth until it becomes one of the most reputable companies specialising in Insights Discovery, Leadership and Management and Team Training solutions Nationwide.

Mirrors Of London

The Brief

We were tasked with boosting sales for Mirrors of London during the busy Black Friday and Cyber Monday events. Our goal was straightforward: use Facebook ads to increase sales and enhance the visibility of the brand in a limited timeframe.

To achieve Mirrors of London’s sales goals, we meticulously crafted a comprehensive Facebook ad campaign. Our strategy included audience segmentation, compelling ad copy, visually captivating creatives and strategic ad placements to amplify reach and engagement.

What We Did

To assist Mirrors of London in reaching their sales targets, our agency diligently developed a detailed Facebook advertising campaign. This approach involved dividing the audience, creating persuasive ad content, visually appealing designs, and placing ads strategically to expand audience reach and interaction.

A key aspect that contributed to the success of Mirrors Of London was adjusting the budget allocation towards campaigns that showed stronger performance compared to others.

A pivotal element in driving the success of Mirrors Of London was recognising the exceptional performance of User-Generated Content (UGC) campaigns, which stood out as the most effective in generating results.

A crucial aspect of our strategy lay in the significance of A/B testing for our ads. Constantly conducting these tests enabled us to identify the best-performing ads consistently.

Results, Stats & Design
Between November 20th and December 1st, encompassing Black Friday and Cyber Monday, we achieved Mirrors of London’s highest-ever monthly sales, selling a total of 24 mirrors. This milestone was the result of effective audience targeting, thorough A/B testing, and strategic ad spend allocation.

Displayed on the right-hand side are our top-performing ads during the Black Friday and Cyber Monday Sales. The most successful ads happen to be video ads featuring User-Generated Content (UGC). Upon closer inspection, you’ll notice similar videos used in different ads; this was part of our strategy to test various ad copies and identify the best-performing ones.

Our thorough A/B testing significantly contributed to boosting website purchases, allowing us to discern which ad variations were most effective in driving conversions.

On the left-hand side, we showcase the impact and effectiveness of User-Generated Content (UGC) in our advertising strategy. UGC has proven to be an invaluable asset for Mirrors of London’s marketing efforts. Its authenticity and relatability resonate well with our audience, fostering a stronger connection and trust.

Alongside the UGC, the text overlay is also as important as it showcases to the audience what the ad is actually about.

Cardiff Pumpkin Festival

The Brief
The brief was simple… To boost ticket sales for Cardiff Pumpkin Festival and the way we have been able to do this is through PPC advertising. We have used Google Adwords and Facebook Advertising to produce impressive results.

What We Did

We began by producing captivating creatives that relate to Cardiff Pumpkin Festival which will entice potential buyers. With the images created, we were able to proceed by crafting a well structured campaign aimed at reaching as many people in the Cardiff area who are likely to purchase tickets.

One of the key steps we took for the success of our business was implementing conversion tracking across our entire website and within our Google Ads account.

This is so we could track where the conversions have came from, if that was either from our Google Adwords campaign or our Facebook Campaign. This also helped to see what exactly the users were doing on the site.

Another crucial measure we used involved consistent A/B testing of ads, aiming to finely tune the ideal ad copy and creative. This testing significantly contributed to the remarkable results showcased below.

Results, Stats & Creatives
Within the last few weeks of working with them we started seeing fantastic results for both Google Adwords and Facebook Advertising which you can see down below.

Between September 2nd and the end of October, the Cardiff Pumpkin Festival experienced a substantial surge in ticket sales and total revenue, credited entirely to our Facebook and Google AdWords Strategy. Our impactful ad creatives coupled with precisely targeted ad copy resonated incredibly well with the intended audience, generating highly impressive outcomes. Remarkably, tickets were consistently selling out during this period.

Between September and October, we worked on different types of content creatives, including images and GIFs. We experimented with various animations and text combinations in these creatives. Through this ongoing testing, we found that the creatives on the left side were the most effective in generating results at a lower cost per conversion.

Clinic33

The Brief

To help us bring the right kind of traffic to them, we concentrated on organic SEO. We were founded with the goal of becoming the go-to business for body & skin aesthetics in Brighton and the surrounding areas.

We teamed up with Kevin to hash out a content strategy. We’re aware that it’s a highly effective method for expanding your reach and connecting with a larger audience organically.

What We Did

We began to concentrate on keyword research to determine which terms we might begin to rank for on Google. As a result, Clinic 33 received a significant increase in organic traffic compared to before..

An important action we took for our business’s success was to install conversion tracking across the whole website and within our Google Ads account.

Were they inclined to schedule a Zoom consultation, complete a form, make a phone call, or swiftly access directions to the showroom via Google Maps? Eventually, we developed a website that streamlined the conversion process for them which lead to more qualified leads.

Another key action that we took for the success of the business, was running Google Ads and Facebook ads. Through thorough A/B testing of audience, ad creatives and ad copy, we were able to see impressive results.

Results, Stats & Design
Within the last three months of working with them we started seeing fantastic results in terms of SEO. From the last 3 months comparing to the previous 3 months, you can see that Clinic 33 has had an 8.31% increase in users and a 9.57% increase in new users which is very good.
Their ranking for keywords had significantly improved throughout the last year with many keywords placing them on the first page of Google. The way in which we were able to do this is by building out landing pages around certain keywords and incorporating them well into our H2 headings. Good optimisation is key for your keywords to rank higher!

As you can see, ‘Mesotherapy Eastbourne’ has jumped from rank 19 all the way to rank 2, which is a 17 rank difference!
Understanding this is essential for any business since it should be heavily impacting your marketing decisions from the locations you choose to service, the products you want to push the most and what channels to put your money into.

We are really excited to carry on our work with Pier1 and see continued growth until they are one of the most established bathroom design companies in the South East.

Pier1 Bathrooms
 

The Brief
The brief was simple… Drive more enquires as well as more people to through the doors of their showroom. We focused on both PPC & SEO to help us drive the right sort of traffic to them. They wanted to be the go to brand for luxury bathroom design in Brighton and the surrounding areas, and that’s what we set up to do.

We sat down with Angus & Steph and started to come up with a content strategy. We know that this is one of the most effective ways of organically expanding your reach and audience.

What We Did

We started to focus on local towns such as Worthing, Horsham, Eastbourne as well as smaller areas. We knew there was demand out there from our initial research, so once we created a new landing page for a location we reflected this in the Google Ads campaigns.

A very vital step we took that is essential for any businesses success was to implement conversion tracking throughout the entire site as well as for the Google Ads account.

This is so we could track exactly what the users were doing once they were on the site and what sort of engagement were they interested in.

Did they want to book a Zoom consultation, fill out a form, pick up the phone or simply get directions straight to the showroom through Google maps? We later ended up building them a site that made the conversion process a breeze.

Results & Stats & Design
Within the first few month of working with them we instantly started seeing fantastic results in terms of SEO. Year on year there organic SEO was up over 65% and this was being reflected in the number of conversions and new customers that they were receiving.

Angus & Steph, as well as the rest of the Pier1 team, have already started to see an increase in enquires.

As mentioned previously, one of the biggest insights we have gained into Pier1 is an understanding of exactly how their audience wants to reach them and how many people are being driven by the work we are doing.

Understanding this is essential for any business since it should be heavily impacting your marketing decisions from the locations you choose to service, the products you want to push the most and what channels to put your money into.

We are really excited to carry on our work with Pier1 and see continued growth until they are one of the most established bathroom design companies in the South East.

We recently transformed their website, creating a sleek, modern design that reflects the quality and style of their brand. By enhancing the site’s user experience, we made it easier for customers to explore their range of products and services. With optimised navigation, improved performance, and SEO enhancements, the new website offers a smooth and engaging journey for visitors, helping Pier1 Bathrooms stand out as a top choice for bathroom solutions.