Cerberus Agency

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Cerberus is a full-service digital, advertising, design, and media agency. Our greatest strength is the ability to strip away the non-essential and provide true focus for emerging brands.

Cerberus was the name of the loyal watchdog stationed by the River Styx, an ancient​ ​mythological creature of​ ​immense strength with three heads and a dragon’s tail. Each head could see the past, present, and future with​ ​perfect clarity. Like our namesake, Cerberus’ greatest strength is our team’s ability to strip away the non-essential​ ​and provide true focus.​ 

Cerberus is a full-service digital, advertising, design, and media agency. Our greatest strength is the ability to strip away the non-essential and provide true focus for emerging brands. This focus enables Cerberus to remain ever mindful of our clients' past, their present opportunities, and future brand development goals. Built on the belief that all clients appreciate thoughtful, creative ideas that drive their brands forward, Cerberus is just as apt to work with companies as established as the NFL or as completely original and never-before-imagined as New Orleans' own craft soda, Fest.

​It is this ability to provide a focused, disciplined branding process that enables Cerberus to glean insights from​ ​a cluttered landscape and identify effective messaging triggers and tactics to create artful communications that​ ​drive brands forward with measurable results. Aside from earning astounding returns on our clients’ investments​ ​over the past 10 years, Cererbus has had the honor of being globally recognized as a creative leader in the world of​ ​advertising, both offline and online.

// Lürzer's Archive Issue 6/2018 and 2/2018 // 5 Published Works

// Lürzer's Archive Top 200 Packaging Designers // 4Published Works (2015/17)

// Print Magazine’s Regional Design Annual (2012/2015) // 2 Published Works

// Logo Lounge Book 7/8) // 2 Published Works 

// NationalAmerican Association of Advertising Agencies Show// Silver

// District 7 Regional American Association of Advertising AgenciesShow // 3 Gold

// American Association of Advertising Agencies Show, New Orleans // 6 Gold / 11 Silver

$100 - $149/hr
2 - 9
2008
Locations
United States
6317 Marshal Foch , New Orleans, Louisiana 70124
(504) 304-8461

Focus Areas

Service Focus

34%
33%
33%
  • Web Development
  • Digital Marketing
  • Advertising

Client Focus

80%
20%
  • Small Business
  • Medium Business

Industry Focus

100%
  • Other Industries

Cerberus Agency Clients & Portfolios

Young's Dry Cleaning
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Young's Dry Cleaning
$50001 to $100000
20 weeks
Consumer Products

Following Hurricane Katrina, Cerberus introduced a new branding campaign to promote Young’s pick-up and delivery service. Three years later, business increased 243%. In-store sales increased 11%, and overall sales were up 25%. Creative efforts for the local company earned the agency national recognition winning a silver award in the American Advertising Federation’s 2012 competition held in New York.


SITUATION: After Hurricane Katrina destroyed everything their family had worked to build since 1940, Young’s Dry Cleaning teamed with Cerberus to completely redevelop the brand and design a cost-conscious set of tactics to incrementally increase their free pick-up and delivery business.

RECOMMENDATION: After a thorough planning process, our design team developed a completely new brand identity forged around the idea that the brand had remained unchanged since 1940. Of course, the new Young’s brand was actually conceived and established some 70 years later. The tagline, Keep Your Clothes Looking Young’s! was written in the same vein, to create a sense that Young’s had always been an established advertiser and member of the New Orleans community. The branding campaign was expanded further to include a new branded website with enhanced functionality, print advertising campaign, store signage, company vehicle designs, social media campaign, and direct mail campaign among other web search and public relations tactics.

RESULT: In the three short years since launching the brand, Young’s free pick-up and delivery business has increased by an astounding 243%, in-store sales increased 11%, and overall sales are up 25%—all at a time when dry cleaning is losing customers nationally. The branding campaign received national recognition by winning a silver award in the American Advertising Federation’s 2012 competition in New York.

LCI Workers' Comp
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LCI Workers' Comp
$100001 to $500000
100 weeks
Insurance

LCI’s Put Us To Work For You Campaign continues to pay dividends for the Louisiana insurer. In year two of the campaign, revenue was up a staggering 54%. The number of agents writing policies ballooned 23%. In 2014, the number of policies surged another 33%. The campaign by Cerberus has been recognized for creative excellence in the 2014 and 2015 American Advertising Federation competition in New Orleans.

SITUATION: Though LCI was founded in 1989 as a workers’ comp provider for Louisiana construction firms and related industries, the company was eager to increase brand awareness among the great diversity of business owners, as well as independent insurance agencies, across the state.

RECOMMENDATION: In year one, our communications strategy was to communicate LCI’s openness to providing quotes for a broader range of Louisiana businesses. Our “Join The Party” ad series cast actors representing businesses that were invited to join the workers’ comp provider. The campaign reached consumer and industry audiences with targeted print and online media buys across the state. In year two, the campaign continued to evolve with the debut of our “Put Us To Work For You” series in which an LCI representative was pictured working alongside local business owners to comedic effect. We also added a statewide radio buy to the media mix comprised of both consumer and industry print buys and online advertising.

RESULT: Over the first three months of the campaign, LCI saw consecutive monthly premium increases, during what traditionally have been slow periods for the company and industry as a whole. We also helped LCI break its longstanding record by receiving more submissions in a single month than ever before, a mark that had stood for 8 years. In just the third month after launch, LCI also received submissions from a record number of separate Louisiana insurance agencies—again, the most ever in a single month. The numbers continue to rise for LCI. In year two of the campaign, revenue is up 54% since the campaign’s inception.

The number of agents writing LCI policies has also ballooned 23% since the campaign’s launch in the fourth quarter of 2011. Remarkably, in Q3 and Q4 of 2014, the number of policies increased from 3,000 to 4,000, another upsurge of 33%. To note, the American Advertising Federation recognized the campaign’s full-page LCI ad titled, Mike’s Tattoos with a gold award in the 2014 competition in New Orleans.
 

Pearl's Seafood Market & Restaurant
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Pearl's Seafood Market & Restaurant
  • Pearl's Seafood Market & Restaurant screenshot 1
$10001 to $50000
20 weeks
Startups

In the spring of 2018, Cerberus launched a completely new brand for Pearl’s Seafood Market and Restaurant in Slidell. Working with artist Tim DiVincenti, our team helped to refine the brand mark and finalize brand standards. The branding effort also included a dynamic SEO-optimized website and online citation management program.

Since taking control of Pearl’s social media channels in February of 2019, Cerberus has helped the Slidell startup increase all website traffic originating from social media by 45%, increasing menu page views by 63%. Cerberus helped grow Pearl’s Facebook audience by 71%, with 9,400 audience interactions over that time period. For a bit more perspective, the industry average reach is between 2% and 6.4%, but Pearl’s Facebook reach hit the 12% mark. For the past four months, Pearl’s Instagram page saw monthly increases well above the 6% mark, typically a measure of strong growth for the medium. The largest recorded monthly increase on our watch was 91%, and the Pearl’s Instagram page saw an increase in total audience of 256%.

Fest Cola
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Fest Cola
$50001 to $100000
16 weeks
Startups

SITUATION: To ensure a successful launch of New Orleans’ first line of craft sodas in Q2 of 2014, initial brand development needs included: the identification of Fest’s core markets, the development of relevant packaging/branding/creative assets and the aggressive negotiation of an efficient/effective media plan.

RECOMMENDATION: From a brand development perspective, Cerberus recommended that Fest Cola should avoid the trappings of so many local Louisiana products and instead focus a fresh voice and contemporary design in order to compete on the alternative soda/drink shelves of local grocers. The brand should offer a sleek salute to New Orleans, while avoiding blatant iconography and exhaustive nostalgia so common with local products. Media recommendations included a mix of print, environmental, event-based, and social media marketing, as well as eventual Q4 broadcast and online display components.

RESULT: In just the first six months after its successful launch, Fest Cola enjoyed widespread distribution across the state to more than 100 locations. Beyond Louisiana, Fest Cola can be purchased at numerous online outlets as well as retailers in California, Illinois, and Texas. Additionally, our design and advertising solutions for Fest Cola have appeared in the Leurzer’s Archive publication, Top 200 Packaging Designers of 2014 as well as the following creative industry websites: Advertising Age’s Creativity, The Dieline, Ads Of The World, The Creative Ham, Adland.TV, and Adeevee. The Fest Cola packaging designs, environmental design, print campaign and TV campaign were each recognized as winning entries in the 2014 American Advertising Federation competition in New Orleans.

NFL New Orleans Super Bowl Bid
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NFL New Orleans Super Bowl Bid
$10001 to $50000
16 weeks
Art, Entertainment & Music

The Greater New Orleans Sports Foundation commissioned Cerberus to design and develop the city’s bid to host Super Bowl XLVII. Embodying the true spirit of New Orleans resiliency, the successful NFL proposal was contained in a box constructed of Louisiana cypress and dressed with salvaged metals from ships destroyed by Hurricane Katrina. The winning bid helped the city realize an estimated $400 million economic impact.

Big Fat Belly Good Cajun Seasoning
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Big Fat Belly Good Cajun Seasoning
$10001 to $50000
16 weeks
Startups

Working with Lupo’s Spice Company, Cerberus created the Big Fat Belly Good Cajun Seasoning brand from scratch. Beginning with market research that included a competitive set analysis, our team named the new Cajun seasoning line and recommended the launch of a ‘Hot’ variation to accompany the ‘Original’ flavor. In addition to creating the brand mark and packaging designs, Cerberus also launched a new branded e-commerce website, delivery vehicle designs, and an outdoor ad campaign to drive local grocery purchases.

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