Charnette Labs

Charnette Labs is a UK technology company that builds websites, mobile apps and push notification systems for the travel and tourism industry, and for nothing else.

The work is shaped around how the trade actually sells. Tourism sites are enquiry-led rather than checkout-led, because a tailor-made itinerary starts as a conversation. Destination and seasonality content is built to answer the question a traveller asks before they enquire. Structured data and machine-readable summaries are standard, so a property or operator is legible to Google and to AI search assistants.

Alongside client work, Charnette Labs runs its own tourism products: a UK representation firm, a closed trade evening for the luxury Africa community, and RepBud, a CRM for travel-trade sales teams. The same hands build both.

Founded by Graeme Watson, who spent eighteen years selling luxury safari to the international travel trade across the UK, South Africa and the USA.