Chi Doanh Co., Ltd

OVERVIEW:

First Citizens Bank - State-level commercial bank, established in 1898, headquartered in Raleigh, North Carolina. With core values ​​​​oriented towards customer benefits, FCB always provides professional, dedicated services, committed to bringing strong, sustainable values.Chi Doanh (CB/I) has built an SEO strategy to support FCB's successful digital transformation, helping this bank increase its natural traffic significantly & achieve high rankings with valuable keywords, surpassing large organizations such as Chase, Wells Fargo or CitiGroup.

DIFFICULTIES & CHALLENGES:

When Chi Doanh started working with FCB, the bank was often outranked by larger competitors for non-branded keywords. They wanted to attract more organic traffic and drive better conversions. Many of FCB’s branches were not indexed. Their website was outdated and not optimized for search (SEO), which limited their growth potential.

Solution:

The Chi Doanh (CB/I) team analyzed the entire industry's keyword set, focused on exploiting main keywords & potential keywords, applied to important page groups.The team also applied advanced SEO factors, optimized thoroughly and deeply, helping the page increase its ability to compete for rankings on SERPs with potential keyword sets with high conversion potential.
In addition to content factors and on-page optimization, Chi Doanh also focused on improving page loading speed, adding user-friendly elements to FCB's website.

RESULT:

The efforts of the Chi Doanh team and FCB Bank were recognized with a Bronze Stieve Award (American Business Awards) for Marketing Campaign of the Year in the Financial Products & Services category.The SEO campaign for FCB was also named a Search Engine Land Award Finalist in the Best Overall SEO Initiative (Enterprise sector).

Overview:

Stemming from the need for digital transformation in the clinic and hospital system with the central goal of improving service quality, improving marketing efficiency, and boosting revenue, Chi Doanh - CB/I Digital has supported Hoan My Group to build & develop an online examination platform (E-health platform) through Platform Development & Paid Advertising services.

DIFFICULTIES & CHALLENGES:

The desire of Hoan My Group (HMG) is to build a digital transformation system, connecting Hospitals - Doctors and Patients. This system, in addition to the purpose of increasing work efficiency, providing technological solutions for medical staff, doctors and improving convenience for patients, also carries the "responsibility" of improving revenue for the units.

Hard:

HMG has more than 20 hospitals and clinics nationwide with their own characteristics. The systems, staff and operating procedures in each unit are also different. The management software system as well as the level of technological response are also different. The HIS system between units is not uniform, there is no API, leading to difficulties in connection, building a data lakehouse and processing and synthesizing data is not easy. 

All of the above makes the task of building a system with a simple, easy-to-understand but flexible and easily changeable operating process to meet the specific requirements of each unit, while still ensuring a friendly and consistent interface for users in general, a big challenge.

Challenge:

Besides the above difficulties, Chi Doanh only had 5 months to release the first complete MVP version with CMS system, Data Lakehouse, back-end system, 4 Mobile-App versions on both iOS and Android platforms & 1 WebApp version.It can be said that the team had to handle a huge amount of work in a very short period of time at lightning speed.

Solution:

From the project requirements, the Chi Doanh (CB/I) team quickly came up with practical solutions to both survey each unit and design and construct, ensuring the customer's desired schedule.

Specifically:

Build the system on the Azure Cloud platform with Microservice technology, so that it can be easily expanded and customized for each hospital.
Deploy a common interface for hospitals and clinics, but each unit will have an independent Cloud and Database system to ensure security and privacy.
Build data lakehouse to synthesize data from HIS and LIS systems of hospitals for use in Hoan My software.
Deploy multiple projects in parallel (interface design, database, desktop, mobile app) to complete on time.
Build a Deploy strategy for each hospital and clinic combined with a Training plan to smoothly put the software into operation at the units.

RESULT:

Complete MVP and test run after 5 months with 1 hospital.

Deploy the system to 15 hospitals over the next 6 months.

Create outstanding results:

Operate
Reduce the burden on hospitals and clinics by handling some procedures such as check-in, medical declaration, payment, re-examination registration, receiving results, consultation, payment... via the Application.
Add Tele-Medicine tools for doctors at hospitals.
Deploying a loyalty system for hospitals, helping to interact and take better care of patients.
Business
Expanding hospital coverage, from a range of 5-7km around the hospital to a distance of 80-100km, increasing recognition as well as the ability to make appointments for medical examinations for units.