Creathive

Upside down! Mükellef, you turn me. It's a Workhy. Mükellef is going to keep doing business globally under the name of Workhy.Thus, the challenge with Mükellef was creating a logo that should simultaneously contain the letter M and W for the global brand.And round and round. The new logo demonstrates both the Mükellef and Workhy.Lay back and see. The new logo is a series of a system that employs an isometric grid structure to represent both the letters W and M.

The growing brand needed a more robust and strategic brand language. On this basis, we set out to renew the brand identity for HubX and its sub-brands from idea to production.We wanted to makethe website simple yet strong so that the users could be thrilled about the app's behind the process, so we used a new visual identity to build the design.The website provides a more intuitive, powerful, and atmospheric concept. Stunning colors, custom technologies, and modern looks with dynamic movement add to the appeal.

The new logo introduces a brand new typography while at the same time making a solid connection with the old logo. The lines and curves are very similar, but the new font is more modern and clean. As a result, it becomes timeless and memorable, maintaining Papara's strength and credibility.Avoiding purple and gradients, we aim for a simplified and cool logo while retaining the essence of the current design.Embracing a minimalist approach, we'll modernize the font for a cleaner look, opt for simple yet distinct colors, and incorporate iconic elements to reflect the brand's values.