Creative27

How many of you have assessed a company's stature based on its logo? If your answer is yes then you are not the only one. Fundamentally, a corporate logo is the most significant visual asset of a business. Whether it is brand awareness and confidence or authority and brand recall - all these facets of a brand are influenced by the design.

So, now you must be wondering - why is a logo essential for business? A logo is a symbol, graphical representation, emblem and a sign that is used to identify and recognise a product, brand or organization. It captures attention, makes an excellent instant impact, is the backbone of your brand identity, is unforgettable, it distinguishes you from competitors and encourages brand recognition. And most importantly, your audience is looking forward to it. 

A business logo is the first thing that people notice about you, so it needs to be very well thought out and planned. Coming up with an extremely exceptional and memorable logo needs a lot of attention to what your brand stands for, who is your target audience and what you would like them to perceive. Even the deceptively plain logos take gazillions of iterations and endless tweaking of elements. Hire designers who are well trained and knowledgeable enough to harmonize the forms, colors and layouts that their end product would seem precise. 

Here are some of the key elements that help you design an attractive corporate logo:

• Begin with the extraction of ideas, core concepts, and terms from the brand’s brief and organize them into broader subjects. Map out each subject with its clichés, geographic symbols, icons, and well-preserved visual language. The logo should reflect the message a business wants to communicate.
• You should “humanize” your brand. Rather than using stock photos, layouts and elements, invest in custom logos. A logo designed from scratch can incorporate subliminal messages and additional significance into the image.
• A logo with too many needless elements tends to display a message which could complicate the business. Adopt the concept of minimalist design.
• The color palette, right typography, concept and design should be simple for your audience to quickly absorb the implied message. Make the first blueprint in black and white, then try infusing colours that represent your brand identity.
• Give a thought about the scalability and responsiveness while designing the logo, In future, it is going to be used on multiple platforms and channels - so it needs to work at all sizes. It should adapt all the sizes and orientations.

Over to you 

So, a logo is a crucial element in creating a successful company and brand.  Find a designer or an agency which has cultivated logos ensuring a comprehensive design with feature-rich elements that meet this requirement of the brand. An exquisite and memorable logo will help you create a unique and successful image to reflect the best attributes of your business.