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Verified Profile
DD.NYC® is an award-winning NYC digital design agency for branding, web design, packaging & UI/UX!
Locations
United States
401 Broadway, Suite 2116,
NYC,
New York
10013
9173765903
Focus Areas
Service Focus
- Web Designing (UI/UX)
- Digital Marketing
Client Focus
- Small Business
Industry Focus
- Consumer Products
- Hospitality
- Startups
DD.NYC® Executive Interview
Anjelika Kour
Founder & Managing Director
Please introduce your company and give a brief about your role within the organization.
DigitalDesign.NYC is a creative tech agency founded in 2015 in NYC. We specialize in design & development for websites and mobile apps of marketplaces (restaurants, comedy clubs, nail salons) primarily in NYC & LA.
My name is Anjelika Kour and I am the Founder and Managing Director of DigitalDesign.NYC.
My name is Anjelika Kour and I am the Founder and Managing Director of DigitalDesign.NYC.
What is the story behind starting this company?
I was born in Siberia to a prominent engineering family and always had a keen eye for entrepreneurship. After working as a first hire in a large hospitality startup in NYC, I founded DigitalDesign.NYC in 2015, an agency that would specialize in UI/UX for apps and SEO-first web, for startup clients in the lifestyle, beauty, and hospitality space - namely Snailz, Brick & Portal, REPEATS, Hyena, Squrl, amongst others.
As an entrepreneur working with startups, I also became deeply involved with the ecosystem in New York and worldwide. I've been advising on social strategy, funding, design, UI/UX, front-end, and back-end development to early-stage and venture-backed startups for years. Along with my support of up-and-coming brands, I am also an outspoken advocate for all things women-in-tech.
As an entrepreneur working with startups, I also became deeply involved with the ecosystem in New York and worldwide. I've been advising on social strategy, funding, design, UI/UX, front-end, and back-end development to early-stage and venture-backed startups for years. Along with my support of up-and-coming brands, I am also an outspoken advocate for all things women-in-tech.
What are your company’s business model–in house team or third party vendors/ outsourcing?
Our philosophy has been and remains to be that every good agency should be building everything in-house. Our business model is having two offices, a design specialty office in NYC and a dev/backend-specialty office in Eastern Europe. Both offices are completely in-house and no outsources to third-party vendors take place at DigitalDesign.NYC. Employees from our NYC office do annual month-long trips to our European office (except during COVID) and get to know the team of each end of the pond well.
How does your company differentiate itself from the competition?
We take a very “partner” approach to projects. We don’t simply see our projects on the agency-client relationship level, but instead as an extended design and development arm of their companies. As such, we delve into the strategy and problems our client companies are trying to solve and come up with creative tech solutions to do so. Even if it means a creative SEO strategy to grow the business organically, no task is too simple to help our clients solve.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
No project is too small for DigitalDesign.NYC. We’ve built anything from simple websites for small businesses to complex platforms for larger start-ups & corporate clients. Our bread & butter has been the creation of two/three-sided marketplaces in areas such as food delivery, beauty booking space, comedy clubs, etc. – startups namely:
- Snailz
- Brick & Portal
- REPEATS
- Hyena
- Squrl
Check out our website for more details.
Please share some of the services that you offer for which clients approach you the most for?
Generally, we are approached to bring a mobile app idea into life. In reality, we end up doing all the design components of the company’s needs – branding, investor decks, landing page websites, in parallel to the development of any larger technology that takes place. We are also well known for our integration work – besides a series of payment processors, affiliate networks, backend APIs we have integrated for our clients, several of our engineers are also SABRE-certified and have integrated the travel API for a number of projects.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
We work to get the job done! Having done virtually no outbound marketing or sales, all of our clients have been referral-based. That alone can speak to our customer satisfaction.
What kind of support system do you offer to your clients for catering to their queries and issues?
Each client has a lead designer or product manager catering to the queries of the project. Most issues get resolved within a few hours or days, depending on complexity.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
Each project truly varies. But typically, for longer, more complex projects – we work on a monthly retainer that encompasses all the requests for changes and on-going feature development. For smaller projects, such as branding or investor decks, or simple websites – fixed cost is typically our approach.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
Our minimum engagement is typically no less than 10K. But projects vary depending on the size and complexity. For small design projects such as branding and decks, we really can work with our client’s budget to make it work. In special cases, we also work on a hybrid of cash & equity with our startup clients where will take a stake in the company’s future as part of the remuneration for the project.
What is the price range (min and max) of the projects that you catered to in 2020?
Given the uniqueness of 2020, we’ve done projects from a 6-figure range to as little as 5K.
Where do you see your company in the next 10 years?
I see us building more interesting technology, designing amazing UI, and propelling our current clients into the future with strategic direction, support, and introductions.
DD.NYC® Clients & Portfolios
Key Clients
- Forbes
- Scholastic Art & Writing Awards
- Chef Antoine Lours
- The Arts Building NYC
- CyberYachts
- Secure Choice Lending
- KARNAK
- ShotKam
- Jonathan Alpeyrie
- JRMF
- Maven Energy USA
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DD.NYC® Reviews
10 Reviews
- All Services
- Web Designing (UI/UX)
- Relevance
- Most Recent
- Rating: high to low
- Rating: low to high
Andrew
Posted on Oct 20, 2022
Excellent project start to finish - entire website designed and built.
Review Summary
DigitalDesign.NYC was a great company to work with, all around. Communicative, worked with a sense of urgency. Product turned out well.
Each team member was talented in their own regard.
Each team member was talented in their own regard.
What was the project name that you have worked with DD.NYC®?
Website development for energy business
Describe your project in brief
Designed and built website for energy business. Took website specifications and created mock ups. Turned selected mock up into website in timely fashion. Each team member was great to work with.
What is it about the company that you appreciate the most?
{"1":"Quality of work and style of project management. Good all around. "}
What was it about the company that you didn't like which they should do better?
{"1":"Not too much to be honest. It was a nice experience"}
Simon Luling
Posted on Feb 08, 2021
Spot on work for my professional website
Review Summary
DigitalDesign created my website, and the results were beyond my expectations. Their creative vision has brought a unique yet efficient look, one I am proud to share. I have even attained clients with whom I had no connection, and who reached out based only on visiting the site. To this day, they continue to be present and at disposal for any updates and questions. I highly recommend their services.
What is it about the company that you appreciate the most?
The team’s top-notch aesthetic creativity, matching the high-end technical ability.
What was it about the company that you didn't like which they should do better?
I have no criticisms vis-à-vis the contracted services
Antoine L
Posted on Feb 06, 2021
One of the most talented team in the market
Review Summary
From our first meeting to the last everything was on point from creativity to technological set up, the team is composed of very talented individuals that excel in very different domains from website creation, app dev to branding. They all work under the supervision of their impressive CEO Anjelika Kour.
Working with them was an absolute pleasure, and I'm sure I will use their services again.
Working with them was an absolute pleasure, and I'm sure I will use their services again.
Matt Wilkerson
Posted on Jan 11, 2021
Top notch work
Review Summary
Anjelika and her team were a pleasure to work with, hit deadlines that were set, and produced top notch work. Highly recommend to anyone looking for a reliable and talented development team.
Stacey Alvarez
Posted on Jan 11, 2021
A Team of Experts!!!!
Review Summary
My site went down and this team worked together on every aspect and had us up and running in no time whatsoever! The experience of actually seeing them work together in person on my crisis brought me so much comfort. They know their stuff and you can trust them to work for you.
What is it about the company that you appreciate the most?
The team is top top top - the after- service check-in really impressed me.
Lori Dudzinski Sardoff
Posted on Dec 07, 2020
Love working with them
Review Summary
We have worked with DD NYC for a few years. They customize everything you need for your app and work hard to make sure every detail is covered. Their team is truly dedicated, respectful and a pleasure to work with.
darren sardoff
Posted on Dec 14, 2020
A Great Dev Shop That Really Understands Your Business - What A Plus!!!!!!
Review Summary
We were using a different firm for the first version of our product but after one meeting with Anjelika it was clear she and her team were a different breed. Not only does her team provide the highest quality work delivered with passion, which is amazing, but Anjelika's sharp mind and creative understanding of business takes the product vision and business plan to a much better place. This is the real value in working with DigitalDesign, you will get a business partner that will help you think about your company in a different way, she will challenge the assumptions you have made and add a fresh, thoughtful perspective. Your business will be much better off with her on your team -- you won't find that at any price. DigitalDesign should be in the conversation for any development/design project.
Josh Bombart, CEO and Founder at of Hyena
Posted on Dec 03, 2020
Pleasure to work with
Review Summary
DigitalDesign has been an absolute pleasure to work with. Super responsive, knowledgeable, and always finding the best solutions. DigitalDesign goes above and beyond! Highly recommend to anyone looking to build an app!
What is it about the company that you appreciate the most?
Responsiveness and attention to detail.
Mariana Souza
Posted on Oct 30, 2020
Best Tech Agency in NYC!! 10 stars!🌟
Review Summary
DigitalDesign exceeded my expectations and I am extremely pleased with their work. Every time I need anything, they do it promptly and efficiently - perfect for busy entrepreneurs that don’t have time to waste. All my tech needs are now in the hands of Digital Design and I’m very grateful to be working with them!
Jessica Marchegiani
Posted on Oct 29, 2020
Website
Review Summary
We had the pleasure of working with Digitaldesignnyc, in the development of our website and its graphics. The work done by Anjelika and her team was amazing. They are very professional, very creative and they perfectly understood and realized what we were looking for. We will definitely work with them again. Great Job!