Bloom Home Loans set out to transform the traditional mortgage brokerage experience in Australia. In an industry often perceived as complex and intimidating, Bloom envisioned a more modern, transparent, and supportive way to help Australians secure their dream homes. They needed a strong digital identity and a seamless, user-friendly platform to connect effectively with their target audience.
That’s where Designpluz stepped in.
Challenge
The mortgage industry is saturated with generic websites and uninspiring user journeys. Bloom Home Loans wanted to differentiate themselves by creating a digital-first platform that offers clarity, simplicity, and empowerment to users—especially first-time homebuyers. However, they needed more than just a good-looking website. They required full-scale digital transformation, starting from branding and ending with ongoing digital marketing to build and maintain visibility in a competitive market.
Solution
With over 17 years of experience helping businesses succeed online, Designpluz provided end-to-end support for Bloom Home Loans, acting as a trusted partner through every phase of the project.
1. Branding that Builds Trust
As a leading branding agency in Sydney, we collaborated closely with Bloom to develop a visual identity that communicated trust, approachability, and expertise. This involved logo design, colour palettes, typography, and brand messaging guidelines—all carefully crafted to appeal to both first-time buyers and seasoned investors.
2. Intuitive UI/UX Design
Understanding the importance of ease of use in the financial sector, our UI/UX design team focused on creating an intuitive and stress-free user journey. From calculators and eligibility tools to mortgage guides and FAQs, we ensured that the interface made the home loan process feel accessible, not overwhelming.
3. Website Development that Performs
As a trusted provider of website design services in sydney, we developed a responsive, fast-loading, and SEO-optimised website tailored to the needs of Bloom’s audience. The site included smart features like loan comparison tools, enquiry forms, content hubs, and integration with lead management systems—providing a seamless digital experience across all devices.
4. Digital Marketing for Sustainable Growth
To attract and convert leads, we provided a comprehensive strategy as a digital marketing agency in Sydney. Ensuring Bloom Home Loans wasn’t just visible online, but actively engaging visitors and turning them into valuable customers.
5. Ongoing SEO & Technical Maintenance
Our team of SEO specialists in Sydney implemented best-practice on-page and technical SEO, including metadata optimisation, internal linking, keyword strategy, and performance monitoring. We continue to provide ongoing website maintenance, ensuring speed, security, and regular updates as Bloom’s platform and user needs evolve.
Results
Striking New Brand Identity – Bloom now has a memorable and modern brand that differentiates it from traditional mortgage brokers.
Enhanced User Experience – Visitors find the site easy to navigate and are more likely to engage thanks to smart tools and clear content structure.
Increased Online Visibility – Through SEO and digital marketing, Bloom's website ranks for relevant keywords and generates high-quality traffic.
Lead Generation Growth – Lead form submissions and loan inquiries have steadily increased thanks to targeted campaigns and user-centric design.
Stronger Market Position – With an elevated online presence and continuous optimisation, Bloom is fast becoming a recognised name in the Australian mortgage space.
At Designpluz, we don’t just deliver projects—we build long-term success. Our full-circle support helped Bloom Home Loans go from concept to conversion-ready digital leader in the mortgage industry.