DMark

Farvater Pro — charitable foundation. We relaunched Instagram & Facebook: built visual identity, structured content, launched Meta Ads. Result: stronger brand perception, audience growth, higher engagement, and increased trust.

Task

A client — an emigrant entrepreneur with a successful business in Ukraine — planned to launch a similar company in Europe, specifically in Vienna.
The key objective was to assess the competitive landscape, understand the difficulty of market entry, and identify effective ways to start and promote the business under current European conditions.

Initial Data

🔶 The client already had proven business expertise in Ukraine
🔶 A preliminary list of competitors, identified during his stay in Vienna
🔶 The need for a realistic assessment of online and offline competition in the target niche

Research & Approach

🔶 Using analytical tools and search engine data, we compiled an expanded list of competitors, combining the client’s input with independent market research.
🔶 Conducted additional competitor searches via Google Maps, major industry portals, and social media platforms to capture both online and offline market players.

Solutions Implemented

🔶 Performed a detailed audit of competitors’ websites, analyzing:
– main traffic and attraction channels
– unique selling propositions (USP)
– effective website elements
– strengths and weaknesses
– trust-building tools
– useful references and partnerships
– hashtags and content strategies used in SMM

🔶 Reviewed and compared advertising and promotion methods used in the market:
– SEO
– PPC advertising
– social media marketing

Results

The client received a comprehensive competition audit with clear conclusions on the most effective promotion tools for a new company specializing in exterior and interior signage in Vienna.
We identified less competitive niches and entry points, making it easier and faster for the business to start promotion in the Austrian market.

Conclusion

If you are planning to enter the European market and need a clear understanding of competition and demand, we can help.
📩 Submit a request via the website to get a professional consultation.

Task

An Odessa-based company that delivers fresh fish, seafood, and meat approached us with a clear challenge: sell fresh Danube herring within a very short timeframe. The product has a limited fishing season, which required fast and precise marketing decisions.

Initial Data

🔶 Fresh and lightly salted Danube herring
🔶 Strictly limited supply — available only a few months per year
🔶 High competition in Odessa: most buyers traditionally choose the Privoz market for fresh fish

Strategy & Approach

🔶 We developed several creative concepts focused on freshness and seasonality.
🔶 Produced photo and video content showing the herring in different formats: raw, cooked, unpacked, and packaged — exactly as customers receive it.
🔶 Set up advertising geography covering Odessa, nearby areas, and major cities across Ukraine.
🔶 Built multiple audiences:
– residents of large Ukrainian cities
– users interested in fish and seafood
– Look-alike audiences based on existing customers
– Retargeting for website visitors who didn’t complete a purchase

Solutions Implemented

🔶 Launched campaigns with budget optimization at the campaign level, allowing the system to automatically allocate funds to the most effective combinations of audience, region, and creatives.
🔶 Optimized geography, leaving only large cities with stable daily orders and the lowest cost per purchase.

Results

As a result, we achieved predictable, stable sales and clearly identified the most profitable regions for advertising fresh fish with delivery.
Around 50% of all orders were placed by phone, keeping the final customer acquisition cost at approximately $3 per order.

Conclusion

If you need to urgently sell a limited or seasonal product, our team knows how to deliver results.
📩 Contact us via the website to get a professional consultation.

We developed a multilingual business card website and landing page for AXIOMA ENERGY. We conducted market research, created the structure, design, and content, and launched the website on WordPress for the European market.